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1 – 10 of over 57000
Article
Publication date: 11 September 2017

Zhenxing Mao and Jiaying Lyu

The purpose of this study is to examine the psychological factors that motivate travelers to consider reusing Airbnb.

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Abstract

Purpose

The purpose of this study is to examine the psychological factors that motivate travelers to consider reusing Airbnb.

Design/methodology/approach

This study proposes and tests an integrative model that synthesizes the Theory of Planned Behavior (TPB), Prospect Theory (PT) and other Airbnb-relevant constructs (unique experience expectation, familiarity and electronic word of mouth) as the primary determinants of the Airbnb repurchase intention using an structural equation model (SEM) approach.

Findings

Both attitude and subject norms are significant determinants of repurchase intention, whereas perceived behavioral control is not. In addition, perceived value and risk have only direct significant impacts on attitude and, in turn, indirectly affect repurchase intention. Unique experience expectation, familiarity and electronic word of mouth exert direct and indirect influences on repurchase intention.

Research limitations/implications

This study extends the body of knowledge by integrating TPB and PT to investigate consumer repurchase intention in Airbnb, which provides a theoretical baseline and serves as a starting point for exploring the structural relationships of Airbnb and the sharing economy.

Practical implications

Airbnb should place more emphasis on value packages and authentic/unique travel experience to retain and attract more travelers. More safety/security programs should be put in place and clearly communicated to reduce the perceived risks. In addition, Airbnb may publicize positive word of mouth and introduce and expand familiarity programs to incentivize Airbnb travelers.

Originality/value

This study explores the psychological reasons why travelers will re-patronize Airbnb, providing insights into the motives of Airbnb travelers. A clear understanding of Airbnb travelers’ repurchase intention will facilitate to develop effective strategies for Airbnb to induce positive repurchase behaviors.

Details

International Journal of Contemporary Hospitality Management, vol. 29 no. 9
Type: Research Article
ISSN: 0959-6119

Keywords

Article
Publication date: 4 June 2020

Tosin Tiamiyu, Farzana Quoquab and Jihad Mohammad

Airbnb has emerged as one of the most prominent examples of sharing economy platforms in the tourism industry. The growing popularity of Airbnb among tourists has boost revenue in…

Abstract

Purpose

Airbnb has emerged as one of the most prominent examples of sharing economy platforms in the tourism industry. The growing popularity of Airbnb among tourists has boost revenue in the accommodation rental industry. Considering its significant impact on tourism industry growth, this paper aims to shed some light on guests’ booking intentions on Airbnb, Malaysia.

Design/methodology/approach

A web-based survey was designed to collect the data, which yielded 174 usable and valid responses. Structural equation modelling, partial least square technique was used to analyse the data.

Findings

The results confirmed that Airbnb’s reputation and guests’ unique experience expectation positively affect guests’ attachment to Airbnb, which, in turn, drives guest booking intention. However, price consciousness did not exert any effect on guests’ attachment to Airbnb.

Practical implications

The findings of this study will equip Airbnb managers, accommodation platform owners and service providers in developing appropriate marketing plans and strategies to better understand the implications of both internal and external causes that may lead to guests’ intention to book their accommodations.

Originality/value

This research has its merits in adding value to the tourism literature by understanding the drivers of guests’ booking intentions on Airbnb. Furthermore, the study findings contribute to the existing literature by investigating few new linkages such as the role of guests’ attachment to Airbnb as a mediator between guests’ unique experience expectation, price consciousness, reputation and guests’ booking intention.

Details

International Journal of Culture, Tourism and Hospitality Research, vol. 14 no. 4
Type: Research Article
ISSN: 1750-6182

Keywords

Abstract

Details

Review of Marketing Research
Type: Book
ISBN: 978-0-85724-723-0

Open Access
Article
Publication date: 7 December 2023

Mohamed Ahmed Qotb Sakr, Mohamed H. Elsharnouby and Gamal Sayed AbdelAziz

This paper aims to address three research questions (1) Who is the main stakeholder that shapes Airbnb experience, (2) Does Airbnb offers an authentic travel experience? and (3…

Abstract

Purpose

This paper aims to address three research questions (1) Who is the main stakeholder that shapes Airbnb experience, (2) Does Airbnb offers an authentic travel experience? and (3) What should be the future research trends in Airbnb?

Design/methodology/approach

This paper uses the systematic literature review (SLR) with a well-defined protocol, research strategy and methods to answer the research questions.

Findings

The review revealed that while Airbnb plays a significant role as the platform provider, the stakeholders influencing the experiences are multifaceted. Hosts, guests, local communities and even regulatory bodies all contribute to shaping the overall Airbnb Experience ecosystem. Hosts, in particular, have a crucial role in curating and delivering unique experiences, which significantly impacts the quality and authenticity of the offerings. On the question of whether Airbnb offers an authentic travel experience, the review uncovered mixed findings. For examples, some studies emphasized the potential for Airbnb to provide authentic and local experiences, allowing travelers to engage with the community and cultural aspects of a destination. However, other studies raised concerns about the commodification and standardization of experiences, leading to a potential loss of authenticity.

Originality/value

This paper is different from previous SLR where previous research systematically reviewed; motivations to use and choose Airbnb, institutionalization of Airbnb, stakeholders of Airbnb. This paper addresses authentic experience as a factor that influences activity participation.

Details

Journal of Humanities and Applied Social Sciences, vol. 6 no. 1
Type: Research Article
ISSN: 2632-279X

Keywords

Article
Publication date: 10 May 2018

Ann E. Williams

This paper aims to unite framing theory with instructional practice through the introduction of a novel instructional activity.

Abstract

Purpose

This paper aims to unite framing theory with instructional practice through the introduction of a novel instructional activity.

Design/methodology/approach

This study is designed to showcase how framing theory can be used to inform educational practice.

Findings

In keeping with framing theory and effects, the exercise serves to strengthen and reinforce the investment of students. The feedback collected via the framing activity provides a means for professors to modify or re-frame course content to best meet students’ needs.

Research limitations/implications

Framing theory can be used as an effective means of developing instructional resources. Linking theory to practice within instructional design demonstrates the applied significance of framing theory, particularly within educational contexts.

Practical implications

By utilizing this activity on the first day of class, instructors can address institutional challenges posed by fluctuating enrollment. In addition, the information gathered from the activity will help instructors to cultivate a learning environment from students’ own wealth of experiences, interests and goals.

Originality/value

This paper introduces an innovative instructional activity designed to be used on the first day of a course. The primary objective of this technique is to guide students into establishing a personal connection to a course while providing a vehicle to tailor course content to students’ interests and expectations. This approach, which is not limited to a specific discipline, is a unique and effective means of uniting framing theory with instructional practice in order to develop a framework for a meaningful and memorable course.

Details

Information and Learning Science, vol. 119 no. 5/6
Type: Research Article
ISSN: 2398-5348

Keywords

Article
Publication date: 8 July 2014

Dogan Gursoy, Joseph S. Chen and Christina G. Chi

The purpose of this paper is to identify the most critical antecedents of destination loyalty formation (DLF) and to develop a series of propositions for the relationships among…

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Abstract

Purpose

The purpose of this paper is to identify the most critical antecedents of destination loyalty formation (DLF) and to develop a series of propositions for the relationships among the antecedents of loyalty formation and their direct and indirect impacts on loyalty formation.

Design/methodology/approach

This conceptual paper provides a comprehensive review of the previous studies that examined destination loyalty and posits a framework of tourist DLF titled Destination Loyalty Formation.

Findings

In the proposed conceptual model, the sequential relationships among the antecedents of tourist destination loyalty postulate that previous experiences are the most influential driver that could manipulate tourist destination loyalty. Place attachment and involvement constitute the second most influential factors of DLF. In addition to the above two variables, destination image is proposed to have direct and indirect effects on perception of service quality and satisfaction. Meanwhile, service quality and tourist satisfaction are proposed to have the largest magnitude of direct impacts on destination loyalty.

Originality/value

Previous studies examined most of the antecedents of destination loyalty separately. There is yet an effort to simultaneously consider antecedents of destination loyalty to examine how each antecedent relates to DLF. This conceptual paper attempts to address this issue by proposing a conceptual model that simultaneously considers antecedents of destination loyalty and examines how each antecedent relates to DLF.

Details

International Journal of Contemporary Hospitality Management, vol. 26 no. 5
Type: Research Article
ISSN: 0959-6119

Keywords

Article
Publication date: 2 June 2020

Fu Jia, Dun Li, Guoquan Liu, Hui Sun and Jorge E. Hernandez

This study explores how sharing platforms achieve platform loyalty through various operation management strategies.

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Abstract

Purpose

This study explores how sharing platforms achieve platform loyalty through various operation management strategies.

Design/methodology/approach

A multiple case study method has been conducted in two Chinese sharing economy industries: ride- and bike-sharing. Data were collected through 30 semi-structured interviews with managers from four platform companies (DiDi, Uber China, ofo and Mobike). Individual case studies were developed from the triangulation of all existing data. Concurrent with the development of these individual case studies was a cross-case analysis. Emerging patterns have been identified and compared to previous findings in the literature to build upon and modify the existing knowledge base and to formulate a series of propositions.

Findings

Platform asset characteristics and mergers and acquisitions affect supply network readiness and operational capacity, respectively, and this effect would consequently contribute to achieving platform loyalty through user satisfaction. Moreover, externality, as a moderator, may influence the strength of the relationship between satisfaction and platform loyalty.

Practical implications

The proposed theoretical model provides an overarching framework for sharing platform companies to design and operate their businesses while carefully examining the situations, contexts and actions of users and other stakeholders and choosing an appropriate strategic mechanism to drive platform growth.

Originality/value

This study is one of the first to empirically explain how firms in a sharing economy sector could gain platform loyalty by adopting an expectation–confirmation theory perspective.

Details

International Journal of Operations & Production Management, vol. 40 no. 7/8
Type: Research Article
ISSN: 0144-3577

Keywords

Article
Publication date: 19 June 2019

Daniel Guttentag

The purpose of this paper is to review the extant literature on Airbnb – one of the most significant recent innovations in the tourism sector – to assess the research progress…

9435

Abstract

Purpose

The purpose of this paper is to review the extant literature on Airbnb – one of the most significant recent innovations in the tourism sector – to assess the research progress that has been accomplished to date.

Design/methodology/approach

Numerous journal databases were searched, and 132 peer-reviewed journal articles from various disciplines were reviewed. Key attributes of each paper were recorded, and a content analysis was undertaken.

Findings

A survey of the literature found that the majority of Airbnb research has been published quite recently, often in hospitality/tourism journals, and the research has been conducted primarily by researchers in the USA/Canada and Europe. Based on the content analysis, the papers were divided into six thematic categories – Airbnb guests, Airbnb hosts, Airbnb supply and its impacts on destinations, Airbnb regulation, Airbnb’s impacts on the tourism sector and the Airbnb company. Consistent findings have begun to emerge on several important topics, including guests’ motivations and the geographical dispersion of listings. However, many research gaps remain, so numerous suggestions for future research are provided.

Practical implications

By reviewing a large body of literature on a fairly novel and timely topic, this research provides a concise summary of Airbnb knowledge that will assist industry practitioners as they adapt to the recent rapid emergence of Airbnb.

Originality/value

This is the first paper to review the extant literature specifically about Airbnb.

研究目的

本论文旨在审视过去文献对Airbnb的研究-旅游业中最显著发明之一-以衡量迄今为止的研究发展历程。

研究设计/方法/途径

经过大量文献搜索,共132份同行评审型期刊文章,来自不同研究领域,被作者审阅。每个文章的关键词被摘抄出来,本论文采用内容分析方法来分析文本。

研究结果

经过文献综述,作者发现大多数Airbnb研究都发表在近几年,往往发表在酒店/旅游期刊。期刊文章作者集中在美国/加拿大和欧洲。基于内容分析结果,发表的期刊文章被分类在六个主题-Airbnb顾客、Airbnb服务提供主、Airbnb供应商、以及其对旅游目的地的影响,Airbnb规范、Airbnb对旅游行业的影响、以及Airbnb公司。研究结果还归纳出几项重要的话题,包括顾客动机和民宿地理分布。然而,大多数研究空缺仍然存在,因此,本论文总结出多项未来研究方向。

研究实践意义

本论文通过审阅大量较新和及时的文献,对Airbnb的相关知识进行了精准梳理,这个研究结果对从业者适应Airbnb较新较快发展的现象,有着实践意义。

研究原创性/价值

本论文是首篇审阅有关Aribnb文献的文章。

关键词

Airbnb、文献综述、共享经济、P2P、短期出租

Details

Journal of Hospitality and Tourism Technology, vol. 10 no. 4
Type: Research Article
ISSN: 1757-9880

Keywords

Article
Publication date: 13 April 2022

Md Ashaduzzaman, Charles Jebarajakirthy, Scott K. Weaven, Haroon Iqbal Maseeh, Manish Das and Robin Pentecost

Collaborative consumption (CC), a unique business model, provides several monetary and non-monetary benefits to customers. Several adapted theory of planned behaviour (TPB)-based…

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Abstract

Purpose

Collaborative consumption (CC), a unique business model, provides several monetary and non-monetary benefits to customers. Several adapted theory of planned behaviour (TPB)-based models were developed and tested to understand this consumption behaviour with the findings inconsistent and fragmented. Thus, this study aims to develop a general and consistent TPB model using a meta-analytic path analysis to better understand customers’ CC adoption behaviour.

Design/methodology/approach

Using 37 studies, a meta-analysis was performed adopting several analytical methods; bivariate analysis, moderation analysis and path analysis.

Findings

The universal TPB model shows that factors, that is, trust, attitude, perceived environmental responsibility and communication facilities, drive both perceived usefulness and CC. However, subjective norms, such as perceived behavioural control and emotional value, drive only perceived usefulness. Moderation analysis shows that the relationships between variables used in the proposed TPB model tends to vary depending on five moderators, that is, countries’ economic development level, type of CC, sample size, sample type and survey administration method.

Research limitations/implications

The consideration of only quantitative papers and papers written in English language in this meta-analysis may bias the study’s findings.

Practical implications

Based on the findings regarding important factors that consumers consider when adopting CC, this study provides insightful recommendations to companies facilitating CC.

Originality/value

By developing the universal TPB model, this study theoretically contributes to the TPB model, and by conducting the moderation test, the study contextually contributes to the TPB literature in the CC context.

Details

European Journal of Marketing, vol. 56 no. 4
Type: Research Article
ISSN: 0309-0566

Keywords

Article
Publication date: 3 October 2021

Maomao Chi, Junjing Wang, Xin (Robert) Luo and Han Li

Drawing on and extending the push-pull-mooring (PPM) framework, this paper aims to empirically explore the influencing mechanism of traveler switching intention from the hotel…

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Abstract

Purpose

Drawing on and extending the push-pull-mooring (PPM) framework, this paper aims to empirically explore the influencing mechanism of traveler switching intention from the hotel reservation platforms to the sharing accommodation platforms (SAPs).

Design/methodology/approach

This study adopts structural equation modeling to analyze the 543 responses collected among hotel reservation platforms and SAPs travelers.

Findings

The results support the positive effect of both push factors (e.g. dissatisfaction with product, service and information quality of hotels on the hotel reservation platform) and pull factors (e.g. price value, authenticity, interaction, home benefits and novelty of SAPs) on traveler switching intention. Except for the negative effect of switching cost, other mooring factors including prior switching experience and social influence positively affect traveler switching intention. The authors also found the switching cost negatively and prior switching experience positively moderated the push effects on traveler switching intention, while the social influence positively moderated the pull effects on traveler switching intention.

Research limitations/implications

Recommendations of future SAP participation research to consider the competing platforms, the unique experiences of SAPs and mooring factors. Examining the factors of different sources is also useful for practitioners to better understand travelers’ demands and to improve the overall welfare of travelers.

Originality/value

This paper embraces an extended PPM framework to explore traveler switching intention in online travel platforms. Moreover, this paper provides unique insights into the switching behavior from the hotel reservation platforms to the SAPs.

Details

International Journal of Contemporary Hospitality Management, vol. 33 no. 12
Type: Research Article
ISSN: 0959-6119

Keywords

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