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The objective of this study was to examine the effects of performance and uniqueness as predictors of fundraising event quality.

This study utilized intercept surveys collected from attendees at a non-profit fundraising event organized by the tourism and hospitality industry in a major tourism destination. Factor analysis was used to explore underlying event performance dimensions. Multiple regression analysis was used to assess predictability of event performance and unique experience design as predictors of event quality.

Three salient dimensions were identified: Hedonic Event Performance, Event Design Performance and Informative Event Performance. Of the three dimensions, Hedonic Event Performance was found to significantly predict Event Quality. However, Unique Event Experience provided stronger predictability of Event Quality.

The results provide information which can be utilized by event organizers or managers to enhance the overall quality of fundraising events. The distinct attributes of event success identified in this study can be capitalized upon for improving future attendance. The use of event attendees from one particular event, which focused on a very specific cause, can be considered a limitation of the study.

This study focused on identifying different dimensions of a fundraising event which impact quality. The study provides insight into uniqueness of event experiences and their effect on event quality.

The purpose of this paper is to study the components and service standards of delightful service by conducting a comprehensive literature review and applying the Delphi survey method.

This study conducted a three-round Delphi survey to consolidate the experience of 11 experts in implementing delightful service. To ensure the recruitment of experts who were knowledgeable in delightful service delivery, the panellists were chosen from service- and hospitality-related industries; the respondents were hotel managers, senior frontline service personnel and academic educators who were knowledgeable in both the service industry and service innovation.

By integrating professional experiences from both academics and hotel practitioners, we conclude that hotel facilities and amenities, environment and ambiance design and service personnel’s service delivery practices are essential elements for creating a unique and unforgettable consumer experience. Distinctive hotel facilities and ambiance provide a unique experience, which can leave memorable impressions on customers. Being able to detect customers’ emotional conditions and hidden needs through attentive and proactive service practice and providing attentive and customized service are pivotal for service personnel. Advanced service performance enables attending to customers’ personal well-being and caring for their unique needs effectively. The proposed standard for service provision exceeds customer expectations.

First, the number of panellists was low, limiting the generalizability of the results. Future studies should increase the number of panellists. Second, this study focused only on the hotel industry in Taiwan. The results may not be generalizable to other hospitality industries or other countries. Future studies can duplicate this study in other hospitality industries and in other countries to broaden the understating of the elements and service standards of delightful service.

The results of this study provide a practical guideline for implementing delightful service. Hotel practitioners are advised to increase the degree of refinement, variety and attentiveness of their facilities and amenities; use sensory elements in their hotel environment and ambiance design; and advance staff members’ service skills to be more proactive, attentive, empathetic and customer-oriented. Carefully designing the core product and advancing the service delivery style can provide hotel guests with an exceptional and unique lodging experience, thus achieving delight.

This study provides a comprehensive understanding of the implementation of delightful service.

The extant literature on experience marketing takes a narrow functional approach engaging with issues like defining an experience brand and recommending strategies for creating a unique customer experience. The purpose of this research is to focus on the cross‐level interdependencies in the organization and examine interrelatedness between business strategy and experience marketing.

Drawing on the extant literature on business strategy and experience marketing and investigating an in‐depth case study on experience marketing this article arrives at strategic principles of experience marketing. It uses an in depth analysis of a case study of an experience hotel brand covering multiple facets of its business strategy in all its complexities. Data were collected from six sources of evidence: documents, archival records, interviews, direct observation, participant‐observation and physical artifacts. A total of 17 interviews lasting from one to several hours each were conducted with senior management. Analysis of the benchmark case was combined with extensive review of literature on business strategy to draw strategic principles of experience marketing which are amenable to further evaluation for enhanced generalizability.

The six dimensions of business strategy: customer orientation, unique company capabilities, barriers to imitation, internal marketing, employee empowerment, and visionary leadership were found to be interrelated with experience marketing. This article also brings focus on research on cross‐level dependencies by outlining a detailed agenda for future research and operationalizing the constructs.

The linking of experience marketing with business strategy is a novel perspective as the extant literature deals with the subject only in the context of the functional area of marketing.

Revolutionary changes are happening in retail, and the term “retail apocalypse” reflects these dramatic changes. As a growing number of traditional brick-and-motor retailers are closing, the aim of this study is to understand and test the dimensions of specific store and consumer factors that are driving this shift towards non-traditional retail marketplaces (e.g. pop-up stores, fashion trucks), factors that drive consumer loyalty (i.e. re-patronage intentions) and the mediating role of shopping enjoyment in this context.

This study used a consumer panel (n = 237) of previous shoppers of non-traditional retailers. Utilising exploratory factor analysis (EFA) and confirmatory factor analysis (CFA), this study identifies possible store and consumer factors that are associated with consumers' patronage of non-traditional retailers. Based on results, we propose a model for non-traditional retail shopping behaviour.

EFA revealed that quality of personal experience and consumer curiosity were dominant factors explaining variance. Key findings revealed that in-store factors (in-store ambiance, quality and value of products) and consumer factors (consumer curiosity, quality consciousness) influence consumers' re-patronage intentions. This highlights the importance of maintaining quality elements in shopping experiences. Shopping enjoyment was found to mediate relationships, indicating that while not all factors directly impact loyalty, it can be enhanced through pleasurable shopping experiences.

Our findings help retailers understand which factors are driving this dramatic change in consumer behaviour so they may develop better strategies to attract and retain customers. Retailers need to highlight product quality and in-store atmosphere and spark consumers' quality consciousness and curiosity to enhance consumer loyalty.

Despite the rise in popularity, this is the first study to investigate non-traditional retailers comprehensively.

This study aims to investigate what motivates nurses who live in a rural region with many vacant positions to choose a longer commute to work in a more populous capital region.

A qualitative descriptive design was used for this study. Nineteen commuting nurses were recruited through purposeful and snowball sampling and interviewed over the telephone. The interviews were analyzed using a manifest and latent content analysis.

The findings showed how the participating nurses' motivations to work in the capital region far away from their home were grounded in reaching the unique opportunity for work as a part of the unique organizational conditions, the unique positions and the unique work environment. The analysis showed how the nurses believed in better possibilities for themselves regarding opportunities for careers, specialized positions, development and education, as well as a lower hierarchy in management.

Studies of commuting among nurses are sparsely investigated in the literature and especially through the lens of motivation. The few existing studies report on cross-sectional data, and to the authors’ knowledge, no studies have been investigated using a qualitative design. For future research, it would therefore be relevant to investigate nurses' motivation to commute to work in other countries in a larger sample and perhaps with larger commuting distances. This could contribute to a broader and more nuanced understanding of the factors that motivate nurses to commute long distances to work, not just nationally but also internationally.

The authors have conceptualized which factors most affect nurses' motivation to commute to work from a rural to more populous capital region in Figure 2. Here, the findings of the study are presented alongside the two theoretical perspectives used to frame the study. The figure can be used as a benchmark for organizational leaders who are interested in recruitment and retention of nurses, and in particular whether they are interested in the specific factors affecting nurses' motivation to commute to work. Based on the study findings, the authors suggest that rural hospital organizations can benefit from focusing on building their reputation and including what factors make them unique and desirable. However, this is a balancing act for organizational leaders, as they must deliver on promises made to nurses when they are engaged in recruitment. If they fail to do so, as indicated in the findings, nurses are likely to leave the organization for other job opportunities.

This study contributes to new knowledge on why nurses decide to commute to work from rural areas to more populated areas. Looking at the nurses' reasons and perspective for commuting, the authors must acknowledge the difficulties in retaining nurses in rural regions. From a recruitment and retention perspective, nurse employers in rural regions must increase their offerings of unique work opportunities, including maintaining competitive pay and offering career, development and educational opportunities.

The purpose of this paper is to argue for the articulation of the affordances of two qualitative methodologies when used within one study to address the multi-dimensional nature of the research phenomena.

This paper considers one example of combining narrative inquiry and phenomenological inquiry to construct new understandings of teacher learning from an Australian study.

The author draws on the individual meaning-making and shared social phenomena of professional learning explored for five secondary school teachers. Findings are accessed in two ways: narrative inquiry enables the construction of unique professional learning narratives and phenomenological inquiry proposes commonalities in the teachers’ experiences.

Selected examples from the study are used to explore what may be learnt from combining two interpretative methodologies within one study with limited references to the overall research findings.

These qualitative methodological designs and their implementation within one study have positive influences on the multifaceted nature of the construction of meaning-making in teacher professional learning. Furthermore, using two qualitative methodologies together provide insights on the study phenomena, in this instance, highlighting the personal aspect of expert teachers’ professional learning needs and the disruptive dissonance of ongoing problematics as central for the teachers throughout their professional learning.

This study offers one possibility for combining methodologies to access the meaning-making in teacher learning and one avenue for creating hermeneutic understanding in using the methods within this approach.

The purpose of this study is to identify patient experience unique to online pharmacy services (OPS) based on the characteristics of OPS (i.e. interactivity and virtuality) and to reveal how patient experience is derived from OPS and thereby enhances patient adherence from both online social support and patient experience perspectives.

The Stimulus-Organism-Response framework was used to conceptualize this study; both primary and secondary data for 296 validated participants were collected on a real OPS platform. A structural equation modeling approach combined with partial least squares was employed for the quantitative analysis.

Social presence and user engagement can be identified as patient experience in the OPS context; online emotional support has a stronger association with patients' social presence than it does with patients' user engagement; patients' social presence has a stronger association with their medication adherence than it does with diet adherence, while patients' user engagement has a stronger association with their diet adherence than it does with medication adherence; patients' medication knowledge negatively moderates the relationship between user engagement and diet adherence.

This study identifies patient experience in accordance with unique characteristics of OPS, and it reveals the nuanced underlying mechanisms by which online social support is associated with patient experience and by which patients' experience is associated with their adherence. This study enriches the literature on patient adherence, patient experience and OPS, providing insights for healthcare providers, OPS designers and policymakers.

The purpose of this paper is to present the geocaching online survey – the implications of geocaching to social interaction and tourism as useful for making small segments such as adventure tourists (geocachers) active participants in the development process of creative tourism experience in adventure tourist destinations.

The case study approach presented is an empirical inquiry that investigates a contemporary problem within its real‐time context. The main goal of this case study was to gain detailed understanding of the current and future geocacher's positive and memorable experiences in the creative tourism context. This case study was gathered by internet survey for geocachers in October 2009, and is based on 52 responses. The study was approved by the Unit of Human‐Centred Technology, Tampere University of Technology. Geocaching players were told that their responses would be kept confidential. Secondary material is based on geocaching stories in magazines all over the world, linked to Geocaching.com, that are used here to expand the description of creative tourism products and of how geocaching is used in tourism or to design new applications around the game.

The main contributions of this study are the increased knowledge of creative tourism, especially geocacher's needs regarding sharing positive and memorable geocaching experiences, and the new creative tourism services and events by creating geocachers.

The paper's findings are used to discuss broader implications for location‐based creative tourism experiences and present guidelines based on results of case study.

The paper discusses how geocachers created a new format in adventure tourism and in the wellness tourism business.

The author offers a five-step “ERY method’ that expands the thinking around the core idea of a business” basic function and ideally translates it into an experience that is new and unique in the world.

Illustrates how experience designers use creative ideation as an effective method to help understand how to elevate an offering transaction to memorable customer experience.

The challenge for business is to avoid commoditization by producing engaging experiences that differentiate their offerings of services and goods.

Experience design has become a key skill for executives now that the competitive advantage and the economic value experiences create has become a critical success factor for corporations in many markets. This approach to ideation of experience design is unique.

The overall purpose of this study is to utilize the Theory of Planned Behavior (TPB) in combination with four dark tourism constructs (dark experience, engaging entertainment, unique learning experience, and casual interest) to gain a better understanding of behaviors and intentions of tourists who have visited or plan to visit a dark tourism location.

A total of 1,068 useable questionnaires was collected via Qualtrics Panels for analysis purposes. Confirmatory Factor Analysis (CFA) was used to verify satisfactory reliability and validity regarding the measurement of model fit. With adequate model fit, structural equation modeling was employed to determine positive and negative relationships between TPB and dark tourism constructs. In all, 11 hypotheses statements were tested within this study.

Results of this study indicate that tourists are curious, interested, and intrigued by dark experiences with paranormal activity, resulting in travel choices made for themselves based on personal beliefs and preferences, with minimal outside influence from others. It was determined that dark experience was the most influential of the dark tourism constructs tested in relationship to attitudes and subjective norm.

The data collected for this study were collected using Qualtrics Panels with self-reporting participants. The actual destination visited by survey participants was also not factored into the results of this research study.

This study provides a new theoretical research model that merges TPB and dark tourism constructs and established that there is a relationship between TPB constructs and dark tourism.