Search results
1 – 10 of 50Harindranath R.M., Bharadhwaj Sivakumaran and Jayanth Jacob
The principal purpose of this study is to examine the moderating influence of selling experience on the following two relationships – adaptive selling and job satisfaction and…
Abstract
Purpose
The principal purpose of this study is to examine the moderating influence of selling experience on the following two relationships – adaptive selling and job satisfaction and customer orientation and job satisfaction – using unionized salespeople as respondents. It also tests for the mediating role of adaptive selling in the customer orientation–job satisfaction relationship.
Design/methodology/approach
This paper uses data from a survey conducted on 208 pharmaceutical unionized salespeople from 46 pharmaceutical firms in India. The model was tested using structural equation modeling. Moderation hypotheses were estimated using process macro and the Johnson–Neyman technique.
Findings
The data fitted the model well. This research found that customer orientation drove adaptive selling behavior and job satisfaction, and that adaptive selling influenced job satisfaction (all positively); it was found that adaptive selling partially mediated the relationship between customer orientation and job satisfaction. Results revealed that job experience negatively moderated the adaptive selling behavior–job satisfaction and customer orientation–job satisfaction relationships.
Practical implications
The results show that pharma firms may hire young recruits and, importantly, measure their customer orientation and adaptive selling levels. For the purposes of training to enhance customer orientation and adaptive selling, pharma firms may send only their less experienced salespersons.
Originality/value
To the authors’ knowledge, this study could be the first to examine the interaction of job experience and customer-directed selling behaviors such as adaptive selling and customer orientation on job satisfaction. Moreover, this is possibly the only study in this domain that uses unionized salespeople in an emerging market (India).
Details
Keywords
Unnikammu Moideenkutty, Gary Blau, Ravi Kumar and Ahamedali Nalakath
This paper replicates with a unionized, Indian sample, the well‐established finding that managerial evaluations of employee performance are affected by both objective productivity…
Abstract
This paper replicates with a unionized, Indian sample, the well‐established finding that managerial evaluations of employee performance are affected by both objective productivity and organizational citizenship behavior. Data from the managers of 104 Indian pharmaceutical sales representatives and company records replicated the findings of previous research. While objective productivity alone accounted for 9 percent of the variance in subjective performance, objective productivity and organizational citizenship behavior together accounted for 41 percent of the variance. Implications of the findings for future research and managerial practice are discussed.
Details
Keywords
This study aims to examine the question of how long a behavioral skills training program should be in order to result in measurable behavioral change.
Abstract
Purpose
This study aims to examine the question of how long a behavioral skills training program should be in order to result in measurable behavioral change.
Design/methodology/approach
An empirical field study was conducted to compare two different lengths of time for a managerial skills training program aimed at achieving behavioral change. The training time for the first training condition was based on “rules‐of‐thumb” found in the literature. The training time was increased in an “extended” training condition that covered the same material but permitted more time for lecture, role‐playing and discussion.
Findings
Results showed that, relative to a control group, participants in the “extended” training condition exhibited behavioral change, but those in the “rules‐of‐thumb” training condition did not. Self‐efficacy increased significantly for trainees in both training conditions.
Practical implications
More attention is required to the length of training programs as they are being designed, especially if behavioral change is a goal of the training. Using rules‐of‐thumb regarding training length may be insufficient for bringing about behavioral change. More importantly, the need for more effective management skills will not be met, and organizational performance outcomes may be jeopardized.
Originality/value
The results of this research have the potential to be broadly applicable to management training and may possibly generalize to training in other disciplines where the training is intended to effect behavioral change.
Details
Keywords
A successful company turnaround usually requires implementing significant changes in how a business is run. “Business as usual” does not suffice—that is what places the company in…
Abstract
A successful company turnaround usually requires implementing significant changes in how a business is run. “Business as usual” does not suffice—that is what places the company in mortal jeopardy in the first place.
This special “Anbar Abstracts” issue of Employee Relations is split into seven sections covering abstracts under the following headings: Design of Work; Performance, Productivity…
Abstract
This special “Anbar Abstracts” issue of Employee Relations is split into seven sections covering abstracts under the following headings: Design of Work; Performance, Productivity and Motivation; Patterns of work; Pay, incentives and pensions; Career/manpower planning, recruitment; Industrial relations and participation; Health and safety.
It is all too easy in the hectic world of business to get too involved with the day‐to‐day managing of processes and events. When this happens it is difficult to see the wood for…
Abstract
It is all too easy in the hectic world of business to get too involved with the day‐to‐day managing of processes and events. When this happens it is difficult to see the wood for the trees and the automatic pilot syndrome takes over. This does not suggest that you do not know what you are doing ‐ on the contrary you are probably as switched on to whatever activity you are managing as anyone could be. What you could be missing, however, is the explanation as to why you are doing it. If this sounds familiar to you, what might be needed is a detached period from your work. By this I mean stay on the high ground for a while so you can get an overview of what you are doing and, more importantly, why you are doing it. How many managers, I wonder, get the opportunity to question what they are doing? If you allow yourself to slip into complacency then you and your organization will soon lose competitive advantage.
Nwamaka A. Anaza, Brian N. Rutherford, Gavin Jiayun Wu and Ashok Bhattarai
Drawing on the organizational buying decision-making framework, the purpose of this study is to investigate how sales orientation (SOCO) affects buyers’ conflict…
Abstract
Purpose
Drawing on the organizational buying decision-making framework, the purpose of this study is to investigate how sales orientation (SOCO) affects buyers’ conflict, salesperson-owned loyalty and buyers’ propensity to end a supply relationship when selling firms use a single versus multiple salesforce go-to-market strategy.
Design/methodology/approach
Survey data was analyzed with a sample of organizational buyers. Confirmatory factor analysis and structural equation modeling were used to analyze the data.
Findings
Findings reveal that a selling firm’s go-to-market salesforce strategy moderates certain relational aspects of the buyer–salesperson relationship, consequently influencing a buyer’s decision to end a supply relationship.
Research limitations/implications
Empirically, these findings indicate that the effects of selling orientation on conflict, salesperson-owned loyalty and exit intentions are not only based on the salesperson’s efforts but are conditional on the selling firm’s go-to-market strategy, particularly with the implementation of multiple salespeople selling to a particular industrial buyer.
Practical implications
These results suggest that a salesforce go-to-market strategy conveys serious consequences on buying decisions. Given that a go-to-market strategy involving multiple salespeople impacts the buyer’s relationship with the selling firm to a greater degree, managerial oversight must remain present when selling firms decide to pursue such a go-to-market strategy.
Originality/value
The empirical investigation of a salesforce go-to-market strategy is an original pursuit. Specifically, this study shows that while it is critical that buying and selling firms monitor buyer–salesperson relationships as the basis for supply partnerships, these exchanges are largely contingent on the selling firm’s go-to-market strategy.
Details
Keywords
It is all too easy in the hectic world of business to get too involved with the day‐to‐ day managing of processes and events. When this happens it is difficult tosee the wood for…
Abstract
It is all too easy in the hectic world of business to get too involved with the day‐to‐ day managing of processes and events. When this happens it is difficult to see the wood for the trees and the automatic pilot syndrome takes over. This does not suggest that you do not know what you are doing ‐ on the contrary you are probably as switched on to whatever activity you are managing as anyone could be. What you could be missing, however, is the explanation as to why you are doing it. If this sounds familiar to you, what might be needed is a detached period from your work. By this I mean stay on the high ground for a while so you can get an overview of what you are doing and, more importantly, why you are doing it. How many managers, I wonder, get the opportunity to question what they are doing? If you allow yourself to slip into complacency then you and your organization will soon lose competitive advantage.
Industry in rural, agriculturally based Northwest Tennessee has traditionally been apparel, textile, and footwear. In recent years, globalization has resulted in area plant…
Abstract
Industry in rural, agriculturally based Northwest Tennessee has traditionally been apparel, textile, and footwear. In recent years, globalization has resulted in area plant closings, plant relocations and layoffs throughout the region. This paper examines the impact on former employees interviewed four years after a major plant closing in Obion County. This study presents the case study of the Brown Shoe Company that opened in 1923 and closed in 1994. The findings from this exploratory study suggest that the impacts of plant closures in the footwear industry are similar to other textile and garment factory closings. As in previous studies, workers were concerned with financial and health benefits issues and experienced emotional trauma. Dislocated workers were predominately female, and high poverty rates for families and female heads of households still exist almost eight years after the closing. Longitudinal research is suggested to further inform policy and governmental action in the wake of further plant closings, especially as such economic restructuring affects women and communities in rural southern areas of the USA.
Details
Keywords
Roberta J. Schultz and David J. Good
The value of long‐term relationships has become a widely studied variable in marketing. This article investigates two important characteristics of salespeople (consideration of…
Abstract
The value of long‐term relationships has become a widely studied variable in marketing. This article investigates two important characteristics of salespeople (consideration of future sales consequences and customer‐oriented selling) and their effects on the usage of long‐term relationships. In turn, associations between a long‐term relationship orientation, and a preference for long‐term compensation are explored. The findings suggest managerial and research implications for structuring of reward systems and potential tools for recruiting, selection and assignment of salespeople based on these characteristics.
Details