Search results

Nowadays, understanding green consumers has become very critical given its implications for marketers to understand and communicate green purchase patterns on the one hand, and to design and strategize both product offerings and customer services on the other hand. The purpose of this paper is to examine the interaction effect of product attributes on the degree of environment concern, the intention of green purchase and a series of green purchase proposed patterns. This paper is built on the theory of planned behavior, and expands it by replacing subjective norms and perceived behavioral control with respectively environmental knowledge and perceived consumer effectiveness, and also by extending purchase behavior to three types of purchase patterns, namely, unconditional purchase, conditional purchase and accidental purchase.

The interaction effect is analyzed through ANOVA, whereas path analysis is used to understand path strengths of proposed model, which is assessed through standardized regression weights and significance through p-value.

Overall, this study reveals the importance of product attributes in the decision-making process of green purchasers.

This study deals with environmental behavior in general, and further research with a focus on specific behaviors is needed in this field investigating the rise of green consumption.

Product attributes play a role in the decision making of consumers willing to buy green products, and both communication and promotion of green products should integrate product attributes accordingly.

Worldwide, consumers are buying more and more green products, and this study leads to a better understanding of the decision-making process of consumers’ green products.

To investigate consumer responses to conditional (CRM) versus unconditional (corporate philanthropy) corporate giving initiatives in advertising. Cross-cultural approach to investigate whether Dutch and Germans differ in their responses.

2×3, between-subjects experiment, involving 178 Dutch and German consumers (convenience samples). Nationality and type of corporate giving initiative were the independent variables. Type of corporate giving initiative was manipulated in a product advertisement. Attitude to company, attitude to product and purchasing intent were measured in a written questionnaire.

Main effect for type of corporate giving initiative: participants exposed to the conditional (CRM) or the unconditional (corporate philanthropy) giving initiatives displayed significantly more positive attitudes to company than participants in the control condition. Main effect for nationality: German participants were significantly more positive about the product and the company than the Dutch. No effects on purchasing intent, and no interaction between nationality and type of corporate giving initiative.

Communicating about corporate giving (in advertising) can contribute to positive consumer outcomes, with respect to attitude to the company. The two nationalities studied did not differ in their response to the two types of corporate giving initiative, suggesting that both types could be effective in boosting corporate reputation in these countries.

Cross-cultural research on consumer response to CSR initiatives is underrepresented, as are studies that investigate the relative effects of different types of corporate giving. This study regionally expands research on the efficacy of corporate giving to Germany and the Netherlands.

The purpose of this paper is to provide a detailed analysis of the socioeconomic and demographic determinants driving food away from home (FAFH) consumption expenditures at full service and fast food restaurants in transition Albania.

Using a nationally representative data set, this study estimates a system of full service and fast food restaurant consumption expenditures under sample selection framework. The system estimator exploits full information about the error correlations for gain in efficiency.

The results indicate that future growth of the foodservice industry in Albania will be driven by increased spending at full service restaurants due to rising opportunity cost of the food manager’s time at home, household income and years of formal schooling of Albanians.

The findings of this study can inform policy deliberations in designing nutrition and education programs for the Albanian Government to combat rising obesity rates. Moreover, the findings can inform marketing strategies by foodservice firms in Albania. On FAFH–obesity debate, future research can focus on the analysis of FAFH consumption expenditures on obesity rates in Albania.

Consumption of FAFH is fast evolving in developing and transition economies. Albania, a typical transition country, is no exception. Concurrently, Albania is under epidemiological transition facing increased incidence of non-communicable diseases and obesity. Any intervention program by the Albanian Government aimed at reversing the rising obesity trend by targeting FAFH consumption should be based on sound empirical findings. Analysis of FAFH consumption expenditures across different foodservice facilities is an under-researched topic for Albania in the literature.

The purpose of this paper is to estimate the elasticities of demand for different dairy products, such as fresh milk, powdered milk and yoghourt, in urban China.

The household survey data are drawn from the annual Urban Household Survey in a Chinese province from 2007 to 2009 by applying a three-stage budgeting approach with zero consumption.

The major findings show that fluid milk is the most popular dairy product among urban households in Guangdong province, China. Demand for fresh milk is price elastic with the highest value being −1.043, indicating that price-cutting promotion programs could be carried out by dairy enterprises to increase dairy consumption. With improvements in the living standards, the demand for dairy will lead to an expansion in the size of the dairy market and will simultaneously open up new development opportunities for dairy enterprises.

This study adopts an Almost Ideal Demand System model inserted into inverse Mills ratios in the third stage to resolve the common problem of obtaining censored data on zero consumption observations. The research findings will provide a reference for policy makers and for enterprises in developing some price-cutting promotion programs.

The aim of this study is to develop and empirically test a theoretical model of competition between anchor and non‐anchor stores in a shopping mall. In doing so, the goals are to extend the literature on retail co‐location to account for effects of anchor stores' quality levels, and to explain an observed pattern of choices of anchor‐store quality levels made by mall developers.

This study uses a game‐theoretic approach to model the actions of mall developers, stores, and consumers in a competitive framework, then verifies the equilibrium predictions of this model using an empirical approach and a data set including all major malls in the US and Canada.

The key finding of both the analytical and empirical models is that there exists a positive and concave (i.e. reverse U‐shaped) relationship between anchor quality and mall size, i.e. that the highest‐quality malls are typically found in the middle range of mall sizes.

This study introduces a relatively basic framework that could be expanded to incorporate a more flexible variety of contract types between mall developers and tenants, as well as additional sources of consumer utility associated with a single visit to a mall.

This study provides mall developers with a basis for understanding the impact of anchor quality on competition between stores in a mall.

This study addresses a gap in both the analytical and empirical literature on determinants of mall traffic and profit, specifically pertaining to how these variables are affected by anchor stores and their quality levels.

Discusses conceptual links between consuming and buying by indicating reasons for adopting a macro‐level perspective that focuses on products, rather than brands, as the units of analysis. Investigates, empirically, in a study, which collected data on want‐based purchasing reasons and used perceptions from independent samples from UK housewives. Posits that two salient reasons exist for studying such consumption (not purchasing) phenomena: first, experiential aspects of consumption; and second, consumption phenomena (or its anticipation) which are likely to exert a strong influence on buying decisions. Reports that the results herein reported must be viewed as exploratory in nature, with still undetermined potential for generalization to the UK population, or to other cultures. Suggests, finally, that reasons for usage differ markedly between product categories, but, within a product category, reasons for choosing brands tend to be similar.

Since the implementation of the Sarbanes‐Oxley Act of 2002, the SEC has adopted new rules for certifications and proposed many other new rules. The proposals cover financial experts, codes of ethics, internal controls, improper influence of audits, off‐balance‐sheet transactions, non‐GAAP financial information, and trades during pension blackout periods. Among the specific requirements of the new rules are that: (1) an issuer’s principal executive officer and principal financial officer certify the contents of the issuer’s quarterly and annual reports; (2) financial experts on audit committees be disclosed; (3) codes of ethics be disclosed; (4) internal control reports be included in annual reports; (5) officers and directors be prohibited from fraudulently influencing the auditor of financial statements; (6) a separately captioned subsection of the MD&A explain an issuer’s off‐balance‐sheet arrangements; (7) Non‐GAAP financial measures be clearly explained; and (8) officers and directors be prohibited from buying or selling equity securities acquired in connection with employment when other employees are “blocked out” from trading in their individual pension accounts.

Greenham (Plant Hire) Limited have extended their range of hire services to include the provision of Access Platforms. The move follows several months research into all aspects of the Access Platform industry, including a full analysis of market potential, competition, manufacturers and distributors. The concluding report, perhaps the most comprehensive survey yet conducted within this relatively new industry, provided the basis for the decision to establish a hire fleet structured to serve industrial and allied markets.

The purpose of this paper is to provide an updated picture of the convergence process between International Financial Reporting Standards (IFRS) and United States Generally Accepted Accounting Principles (US GAAP), with IFRS clearly emerging as a global financial reporting benchmark. This study is aimed at evaluating the main benefits but also some significant issues arising from the adoption of a single set of accounting standards.

The main examples of theoretical and empirical literature for and against IFRS implementation are reviewed.

Since markets became increasingly global, the comparability of financial statements is required to enable better corporate communication and transparency to the advantage of all stakeholders. The main difficulties of IFRS adoption by the USA are explored.

The study’s implications are to emphasize the practical obstacles to resolving the issues of financial communication through a uniform set of standards, by highlighting the importance of taking into account other dynamics in improving the corporate disclosure domestically and globally.

The key contribution of this study is to reflect on the best ways to reach global communication without sacrificing the effectiveness and affordability of financial reporting.