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1 – 10 of 41Lucas Ramos Camargo, Susana Carla Farias Pereira and Marcia Regina Santiago Scarpin
The aim of this study is to identify and analyse the main strategic differences between fast and ultra-fast fashion supply chain management.
Abstract
Purpose
The aim of this study is to identify and analyse the main strategic differences between fast and ultra-fast fashion supply chain management.
Design/methodology/approach
This study uses a qualitative approach, using document analysis and in-depth interviews with industry specialists.
Findings
Ultra-fast fashion differs from fast in the following supply chain strategies: avoids any excess inventory, focuses on local manufacturing, on-demand production, and shorter lead times from a few days to a week with a combination of agile, lean, responsive supply chain strategies.
Research limitations/implications
The limitations of this research are due to the cut-off period and the use of a restricted sample. As implications, technological capabilities are underexplored in the fashion industry. Although important to the traditional and fast fashion industry, technology is viewed as a tool and not as a capability that can generate competitive advantage. This paper addresses technology as capabilities to make ultra-fast fashion retailers more competitive.
Practical implications
Ultra-fast fashion could potentially impact current fast fashion retailers to partially move their business model and operations towards an ultra-fast approach. Fast fashion retailers desiring to speed up their production processes launch more weekly collections to cater to consumers who are more fashion-conscious.
Originality/value
There is a rapid emergence of new start-ups that are calling themselves ultra-fast. Newcomers wanting to adopt this new segment’s business model, develop technological capabilities to meet the challenges of this supercompetitive market.
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This paper aims to explore the attitude-behaviour gap consumers experience when transitioning from buying fast fashion to embracing sustainable fashion consumption. Despite being…
Abstract
Purpose
This paper aims to explore the attitude-behaviour gap consumers experience when transitioning from buying fast fashion to embracing sustainable fashion consumption. Despite being driven to make sustainable fashion purchases, consumers are confronted with certain retail barriers that impede them from making the shift.
Design/methodology/approach
This study draws from the theory of planned behaviour and the behavioural-reasoning theory approaches to theoretically develop and assess five key fashion consumption barriers that moderate the relationship between sustainable fashion consumption motivations and actual behaviour. These are the steep price of sustainable fashion, low visibility, restricted availability, limited cognisance of the deleterious consequences of fast fashion and low trust in sustainability claims. Under heightened levels of moderators, the relationship between motivation and behaviour was predicted to be weaker. The author's data sample of 376 consumers validated the hypotheses.
Findings
This article contributes to the field of sustainable fashion retail consumption in three ways: (1) it reveals that the expensive cost of sustainable fashion is not an obstacle to its adoption, and consumers are willing to pay more but struggle to access the styles they prefer; (2) it unveils that, in contrast to recent scholarship, the lack of knowledge of the adverse environmental effects of fast fashion is still a barrier to transitioning to sustainability and (3) it implies that consumers are less motivated to lower their consumption of clothing when they feel dubious about fashion companies' sustainability claims.
Originality/value
The findings contribute to the existing body of knowledge on green consumption by shedding light on the complex dynamics between moderating factors and the transition from intention to behaviour in sustainable fashion consumption.
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Keywords
Brands in this segment of the textile and apparel industry such as the Chinese Shein and the US Fashion Nova saw their profits grow sharply as consumers cut spending and shopped…
Details
DOI: 10.1108/OXAN-DB265931
ISSN: 2633-304X
Keywords
Geographic
Topical
INT: Competition is driving ultra-fast fashion firms
Details
DOI: 10.1108/OXAN-ES285195
ISSN: 2633-304X
Keywords
Geographic
Topical
Abstract
Details
Keywords
Chinese government and corporate action towards sustainability in this industry are drawing growing scrutiny not only because China is the world’s largest exporter of textiles and…
Details
DOI: 10.1108/OXAN-DB266838
ISSN: 2633-304X
Keywords
Geographic
Topical
This pressure has cast a spotlight on the potential of ‘biodynamic agriculture' to help these industries minimise their environmental damage, specifically by addressing water…
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DOI: 10.1108/OXAN-DB268611
ISSN: 2633-304X
Keywords
Geographic
Topical
This paper aims to answer the questions of what clothing practices related to sustainable fashion can be observed in young consumers' daily lives in Finland’s capital region and…
Abstract
Purpose
This paper aims to answer the questions of what clothing practices related to sustainable fashion can be observed in young consumers' daily lives in Finland’s capital region and what prevents their further proliferation.
Design/methodology/approach
This is qualitative research that draws from 22 semi-structured interviews with high school students in the capital area of Finland. The data were analyzed with the use of thematic analysis, a flexible method of data analysis that allows for the extraction of categories from both theoretical concepts and data.
Findings
This paper contributes to studies of young people’s consumption with the practice theory approach, putting forward the category of following sustainable fashion as an integrative practice. The three-element model of the practice theory allows answering the question of challenges that prevent the practice from shaping. The paper further advances this approach by identifying a list of context-specific dispersed practices incorporated into sustainable fashion.
Practical implications
The study suggests practical ways of improving clothing consumption based on the practice theory approach and findings from empirical research. Sustainable practices require competences, knowledge and skills that the school, as an institution working closely with high school students, could help develop.
Originality/value
The study contributes to the current studies of sustainability and youth culture of consumption with a practice theory approach and findings, related to a particular context of a country from Northern Europe.
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Keywords
INT: Shein investment will spotlight sustainability
Details
DOI: 10.1108/OXAN-ES268380
ISSN: 2633-304X
Keywords
Geographic
Topical
Post-pandemic, UFF companies have further increased the speed of production and distribution cycles to achieve record sales, while the main fast fashion brands are trying to…