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In the public debate, companies are confronted with conflicting expectations regarding their responsibility. An inconsistent understanding of the responsibility of corporations may affect the acceptance of corporate actions. The purpose of this study is to take this observation as a starting point and to analyze corporate responsibility assessments of different actors.

In the course of two online surveys conducted by a polling institute at the end of January 2017, 1,003 German citizens were asked about their expectations concerning the responsibility of corporations. One survey was mainly focused on clothing manufacturers, the other one on banks. Moreover, a content analysis of nationwide German quality newspapers aims at showing the media perspective. By using an extensive combination of keywords, 1069 articles were analyzed for the period from 1 January to 31 December 2016. The coding revealed 345 relevant articles containing 717 responsibility-related judgments.

Overall, the systematic comparison of both perspectives show differences between societal perspectives and therefore presents an explanation for conflicting expectations concerning the responsibility of corporations.

The measurement of judgments on responsibility is a complex endeavor. Findings may be limited due to an extensive coding process and a restricted comparability of the two surveys and the content analysis. Moreover, findings are focused on clothing manufacturers and banks only.

A focus on responsibility assessments delivers a deeper understanding of different perspectives concerning the responsibility of corporations in the public debate.

The purpose of this paper is to illustrate the current state of research on the significance of big data in and for corporate communication and to introduce a framework which provides specific connecting points for future research. This is achieved by summarizing and reviewing the insights provided by relevant articles in the most significant scholarly journals. The paper also investigates trends in the literature.

On the basis of a systematic literature review, 53 key articles from 2010 to 2015 were further analyzed.

The literature review illustrates the potentialities of big data for corporate communication, especially with regard to the field of marketing communication. It also reveals a dramatic lack of research in the fields of public relations and internal communication with respect to big data applications.

The online databases used in this paper comprised of refereed scientific journals with the highest impact factor in the respective disciplines. Journals with a lower impact factor and books were not included in the search process for this thematic analysis.

This paper provides a conceptual framework that describes four phases of strategic big data usage in corporate communication. The results show how big data is able to highlight stakeholders’ insights so that more effective communication strategies can be created.

This paper brings together previously disparate streams of work in the fields of communication science, marketing, and information systems with respect to big data applications in corporate communication. It represents the first attempt to undertake a systematic and comprehensive interdisciplinary overview of this kind.

Despite an impressive body of international research, there is a lack of empirical evidence describing the ways in which organisational environments influence the practices of corporate communications (CC). A cross-cultural survey in five countries contributes to closing this research gap. The paper aims to discuss this issue.

What makes the research design innovative is that the questionnaire incorporates both practitioners’ perceptions of the cultural context and the relevance of CC practices. The sample comprises 418 practitioners from the most senior positions in CC in the biggest companies in Australia, Austria, Germany, Indonesia, and Switzerland. By choosing a systematic access to the field the authors circumvent shortcomings of “snowball” sampling techniques.

While cultural perceptions and CC priorities vary to a certain degree, there are hardly any significant correlations between the two. Meanwhile, the “nation variable”, and the institutional settings associated with it, are more instructive when explaining differences in CC.

A large cross-cultural survey needs to take a “birds eye view” and, as such, is able to identify only general tendencies when describing relations between perceptions of culture and CC practices. Future case studies and qualitative research could explore more subtle ways in which CC is influenced not only by the cultural context, but also – and probably even more – by institutional environments.

This is the first cross-cultural survey to systematically describe on the level of primary data, the links between CC practices and perceptions of the organisational environment. Since the results indicate only a limited impact of culture, the authors would recommend the rehabilitation of the “nation variable”. Provided it is understood and differentiated as a representation of specific institutional contexts, the nation variable is likely to prove highly instructive when accounting for the diversity of CC observed around the world.