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21 – 30 of over 3000
Article
Publication date: 4 April 2016

Williams Ezinwa Nwagwu and Bunmi Famiyesin

The purpose of this paper is to investigate the acceptance of mobile advertising by consumers in public service institutions in Lagos Nigeria from the perspective of…

1825

Abstract

Purpose

The purpose of this paper is to investigate the acceptance of mobile advertising by consumers in public service institutions in Lagos Nigeria from the perspective of non-permission-based nature of advertising practice in Nigeria.

Design/methodology/approach

Guided by the theory of reasoned action, data were collected from 389 respondents in a sample survey using a structured questionnaire, and the variables were measured on ordinal scale.

Findings

The respondents reported that the mobile advertising is informative; they also strongly agreed that the media is ubiquitous but irritating. Attitude of consumers towards mobile advertising, behavioural control and subjective norm have correlations with acceptance. Irritation and informativeness significantly and positively predicted acceptance of mobile advertising, while credibility and ubiquity predicted acceptance of the technology negatively. Age has a negative relationship with acceptance; both gender (male =1) and tertiary education have a significant relationship with acceptance of mobile advertising just as marital status.

Research limitations/implications

The study focused only on public service mobile consumers in Lagos, Nigeria.

Practical implications

Mobile adverts are ubiquitous in Nigeria, but consumers do not trust or use the adverts, although they consider them informative. The telecomm regulatory body needs to control deployment of mobile technologies for produce and service ads, so that ads will be subject to individual choices and discretion, and thereby reducing the ubiquity and increase the trust consumers have on the strategy.

Social implications

There is hype that mobile advert has penetrated Nigerian market, but the strategy is not credulous to the people.

Originality/value

There is no study focusing on the acceptance of this ad strategy in the public service sector in Nigeria.

Details

The Electronic Library, vol. 34 no. 2
Type: Research Article
ISSN: 0264-0473

Keywords

Article
Publication date: 9 March 2021

Paulette L. Brazzale, Helena D. Cooper–Thomas, Jarrod Haar and Roy K. Smollan

The purpose of this paper is to address assumptions about the prevalence of change in human resource management (HRM) and organizational change literature, providing evidence from…

Abstract

Purpose

The purpose of this paper is to address assumptions about the prevalence of change in human resource management (HRM) and organizational change literature, providing evidence from employee perceptions across three countries. The results indicate change was commonplace even before the pandemic disruptions of 2020.

Design/methodology/approach

Given this study's exploratory, employee perspective, a cross-sectional self-report survey was used. Three survey panel samples were collected in 2017: US (n = 718), Australia (n = 501) and New Zealand (n = 516). Analysis of variance was used to test whether the prevalence of change differed significantly between countries or specific groups of employees. An analysis of comments on change types and emotional response provides further insights.

Findings

The paper provides evidence of the ubiquity of change: 73% of employees are experiencing change at work and 42% perceived it as moderate to massive, with little variation between countries. Employees commonly experience more than one change, with those experiencing large amounts of change reporting predominantly negative emotional impacts.

Research limitations/implications

The research provides a snapshot across three countries during a prosperous and relatively stable period, providing a point of comparison for the turbulent times we have faced in 2020. Since change can be arduous, the authors recommend that HRM researchers consider change prevalence as a contextual factor, and practitioners heed employee reactions to change, particularly during periods of significant change.

Originality/value

In providing foundational evidence of change ubiquity in contemporary workplaces, this paper enables more accurate discussions regarding change.

Details

Personnel Review, vol. 51 no. 2
Type: Research Article
ISSN: 0048-3486

Keywords

Article
Publication date: 7 September 2021

Sandeep Goyal, Sumedha Chauhan and Parul Gupta

This study aims to investigate the external and internal stimuli, which affect the organismic experiences of the users and thereby influence their response in terms of behavioral…

1417

Abstract

Purpose

This study aims to investigate the external and internal stimuli, which affect the organismic experiences of the users and thereby influence their response in terms of behavioral intention toward the use of online doctor consultation platforms.

Design/methodology/approach

The study operationalized the stimulus–organism–response framework for the research model and surveyed 357 users in India who had experienced online doctor consultation platforms. The analysis has been done using the structural equation modeling approach.

Findings

The authors’ main results indicate the following key points. One, perceived usefulness, social influence, health anxiety, offline consultation habit and perceived technology usage risk are significant predictors of perceived value. In contrast, perceived ubiquity is identified to be an insignificant predictor of perceived value. Second, social influence and perceived technology usage risk have significant influence on trust. However, perceived usefulness is not a significant predictor of trust.

Research limitations/implications

This study contributes to the theory by integrating technology-oriented factors with behavioral attributes for determining the behavioral intention of users toward the online doctor consultation platforms.

Practical implications

The managerial contributions of this study involve highlighting those technology-oriented and behavioral elements, which can be targeted to attract more users toward these platforms.

Originality/value

This is an original study that has looked beyond the role of technology-oriented factors in influencing the perceived value and trust elements while investigating the behavioral intention among the users toward the online doctor consultation platforms.

Open Access
Article
Publication date: 10 January 2024

Nikolina Palamidovska-Sterjadovska, Jana Prodanova and Anita Ciunova-Shuleska

Integrating the theory of consumption value into the stimulus-organism-response framework, this study aims to analyse the influence of external and internal factors on the…

Abstract

Purpose

Integrating the theory of consumption value into the stimulus-organism-response framework, this study aims to analyse the influence of external and internal factors on the customers’ perceptions of utilitarian, hedonic, social and epistemic values as drivers of the overall perceived value and customers’ continuance use of mobile banking (m-banking).

Design/methodology/approach

An online survey was conducted with 252 actual m-banking users, and the partial least squares structural equations modelling was applied to analyse the data.

Findings

The results reveal that ubiquity and gamification positively influence the perceived usefulness and entertainment, that is the utilitarian and hedonic perceived values. Furthermore, users’ self-congruence and innovativeness affect subjective norms and novelty-seeking, representing social and epistemic values. Except for the hedonic value, each value element impacts the overall perceived value, which in turn incites clients’ intention to continue using m-banking services.

Originality/value

By exploring the simultaneous effect of service-related and personal factors (stimuli) on different elements of perceived value (organism), this study contributes to the existing knowledge of consumption reactions (response) in the context of m-banking. The research of the Macedonian m-banking offers a closer insight into Western Balkan mobile commerce.

Objetivo

Integrando la Teoría del Valor de Consumo (TCV) en el marco Estímulo-Organismo-Respuesta (S-O-R), este estudio pretende analizar la influencia de factores externos e internos en las percepciones de valor utilitario, hedónico, social y epistémico de los clientes, como impulsores del valor percibido global y del uso continuado del m-banking por parte de los clientes.

Diseño/metodología/enfoque

Se realizó una encuesta en línea a 252 usuarios reales de banca móvil y se aplicó el modelo de ecuaciones estructurales por mínimos cuadrados parciales (PLS-SEM) para analizar los datos.

Resultados

Los resultados revelan que la ubicuidad y la gamificación influyen positivamente en la utilidad y el entretenimiento percibidos, es decir, en los valores utilitarios y hedónicos percibidos. Además, la autocongruencia y la capacidad de innovación de los usuarios afectan a las normas subjetivas y a la búsqueda de novedades, que representan el valor social y epistémico. A excepción del valor hedónico, cada elemento de valor influye en el valor percibido global, que a su vez incita a los clientes a seguir utilizando los servicios de banca móvil.

Originalidad

Al explorar el efecto simultáneo de factores personales y relacionados con el servicio (estímulos) sobre diferentes elementos del valor percibido (organismo), contribuimos al conocimiento existente sobre las reacciones de consumo (respuesta) en el contexto del m-banking. La investigación del m-banking macedonio ofrece una visión más cercana del comercio móvil de los Balcanes Occidentales.

目的

本研究将消费价值理论(TCV)纳入刺激-组织-反应(S-O-R)框架, 旨在分析外部和内部因素对客户感知功利价值、享乐价值、社会价值和认识价值的影响, 这些因素是客户整体感知价值和持续使用移动银行的驱动因素。

方法

对 252 名实际移动银行用户进行了在线调查, 并采用偏最小二乘法结构方程模型(PLS-SEM)分析数据。

研究结果

结果表明, 普遍性和游戏化对用户的有用性和娱乐性感知, 即功利性和享乐性感知价值有积极影响。此外, 用户的自我一致性和创新性也会影响主观规范和新奇寻求, 这代表了社会价值和认识价值。除享乐价值外, 每个价值要素都会影响整体感知价值, 进而激发客户继续使用移动银行服务的意愿。

独创性

通过探索服务相关因素和个人因素(刺激)对感知价值不同要素(有机体)的同时影响, 我们为现有的有关移动银行背景下消费反应(响应)的知识做出了贡献。通过对马其顿移动银行的研究, 我们可以更深入地了解西巴尔干移动商务。

Article
Publication date: 9 March 2023

Omkar Dastane and Herman Fassou Haba

The purpose of the study is to identify drivers of mobile massive open online course (MOOC) continuous intention (CI) through the lenses of customer perceived value (CPV) theory…

Abstract

Purpose

The purpose of the study is to identify drivers of mobile massive open online course (MOOC) continuous intention (CI) through the lenses of customer perceived value (CPV) theory. Consumer choice is successfully explained by CPV, but lesser attention is given to linking the theory to the mobile MOOC context whereby the majority of theories have adopted approaches like technology acceptance model (TAM), unified theory of acceptance and use of technology (UTAUT), etc.

Design/methodology/approach

A mix-method approach was employed. Study A (qualitative), explores context-specific perceived value (PV) dimensions using nethnographic analysis of 627 learner reviews on Corsera app. Study B (quantitative), collects primary data by administering a questionnaire based on dimensions, and 231 responses were then analysed using structural equation modelling.

Findings

The results revealed that three context-specific PVs (i.e. pedagogy, interface and content) have a positive and significant impact on CI. Pedagogy value is a chief driving force of mobile MOOC CI followed by content value. Ubiquity value demonstrated insignificant impact.

Practical implications

The findings provide insights for MOOC apps and their developers for formulating better value propositions for ensuring sustainable business which may result in gaining a higher share in the growing mobile learning market.

Originality/value

This study bridges an important gap in mobile MOOC literature by providing a novel approach to investigating what drives mobile MOOC CI through the lenses of CPV theory. It is the first study investigating mobile MOOC CI through the specific CPV dimensions identified by employing a mixed-method approach. The study formulates a conceptual framework that may serve as a foundation for future research on mobile MOOCs for which literature is relatively scant.

Details

The International Journal of Information and Learning Technology, vol. 40 no. 2
Type: Research Article
ISSN: 2056-4880

Keywords

Article
Publication date: 23 August 2013

Meriel Huggard and Ciarán Mc Goldrick

The purpose of this study is to evaluate a practical laboratory task where final year undergraduate students design, implement and validate an inferred security wireless sensor…

Abstract

Purpose

The purpose of this study is to evaluate a practical laboratory task where final year undergraduate students design, implement and validate an inferred security wireless sensor access system.

Design/methodology/approach

The quality of the learning and technical environment was evaluated from a number of perspectives using a mixed methods approach where both quantitative and qualitative data was collected and analysed. Two‐tailed paired t‐tests were used to analyse data on student performance, while a targeted survey was used to assess the achievement of the learning outcomes. The students’ experience of working with the Sun Microsystems SunSPOTs was evaluated and the evolution of their perception of both ubiquity and security from inception to completion of the activity was explored.

Findings

The results of this study indicate that the students’ level of engagement with the assigned laboratory task was higher than with the two other forms of continuous assessment used on the module. Quantitative feedback gathered indicated that the learning outcomes were achieved, while the qualitative data indicated a high level of student satisfaction with the laboratory assignment.

Originality/value

A novel wireless sensor network laboratory that encourages students to engage with the concepts of ubiquity and security is presented and evaluated.

Details

Campus-Wide Information Systems, vol. 30 no. 4
Type: Research Article
ISSN: 1065-0741

Keywords

Book part
Publication date: 5 November 2021

Ryan Bartlett and Jeet Mistry

This chapter provides a brief historical review of nature-based solutions (NBS) to address increasing climate extremes in urban areas and their surroundings, tracing their…

Abstract

This chapter provides a brief historical review of nature-based solutions (NBS) to address increasing climate extremes in urban areas and their surroundings, tracing their historical evolution to their current moment as du jour solutions to multiple crises. We review how this term has evolved through multiple iterations used across sectors and its current ubiquity in global policy discussion forums like the United Nations (UN) Convention on Biodiversity (CBD) and United Nations Framework Convention on Climate Change (UNFCCC), due to its potential as a “swiss knife” to meet multiple global goals in climate, sustainable development, and biodiversity. We evaluate the gaps between the ubiquity of NBS in current geopolitical discourses around urban resilience and sustainability and actual implementation in cities around the world. While countries are increasingly committing to NBS and similar approaches in national climate commitments, lacking data, technical capacity, and funding continue to limit implementation beyond relatively marginal projects insufficient to shifting worsening trends in climate change and biodiversity loss. We close with four guiding principles for addressing these gaps, emphasizing the importance of connectivity and scale, assessing the direct effects of climate change on potential NBS performance, quantification and valuation, and the powerful job-creation potential of NBS in creating resilience to multiple crises, including the current global recession due to the COVID-19 pandemic.

Details

Nature-Based Solutions for More Sustainable Cities – A Framework Approach for Planning and Evaluation
Type: Book
ISBN: 978-1-80043-637-4

Keywords

Article
Publication date: 6 December 2022

Jung-Chieh Lee and Jing Wang

Financial technology (Fintech) brings about innovative financial services, such as the possibility of introducing mobile wealth management applications (apps) into consumers'…

1014

Abstract

Purpose

Financial technology (Fintech) brings about innovative financial services, such as the possibility of introducing mobile wealth management applications (apps) into consumers' lives. Despite the rapid development of such apps, few studies have focused on users' switching intentions from traditional wealth management services to mobile settings (apps).

Design/methodology/approach

Through a survey research method, a total of 378 responses were collected to examine the model. The partial least squares (PLS) technique was employed for data analysis.

Findings

To fill this research gap, this paper adopts a push-pull-mooring (PPM) theoretical framework to develop a model for exploring users' switching intentions. According to the empirical results, several push (i.e. perceived inconvenience), pull (i.e. transaction efficiency, perceived personalization and mobile wealth management scenarios) or mooring (i.e. product market expertise and affective commitment) factors are identified that significantly affect switching intention. This study provides theoretical contributions and practical implications for the existing wealth management literature and also offers future research directions.

Originality/value

This study innovatively extends the PPM framework to the traditional and mobile wealth management domains to understand users' switching intentions from offline wealth management services to mobile wealth management apps. The authors uncover several push, pull and mooring factors that are critical for determining users’ switching decisions.

Details

International Journal of Bank Marketing, vol. 41 no. 2
Type: Research Article
ISSN: 0265-2323

Keywords

Article
Publication date: 13 February 2023

Costinel Dobre, Anca-Maria Milovan, Gheorghe Preda and Remus Naghi

This study aims to integrate the perspectives offered by TAM and related models, respectively, the theory of values, to examine the impact of branded mobile shopping apps…

Abstract

Purpose

This study aims to integrate the perspectives offered by TAM and related models, respectively, the theory of values, to examine the impact of branded mobile shopping apps perceived value dimensions on continuance and recommendation intention.

Design/methodology/approach

A quantitative research was conducted online on a sample of 459 Romanian consumers to investigate how various facets of the perceived value of mobile shopping apps of some fashion brands influence continuance intention and the intention to recommend mobile apps. Sample selection implied a mixed non-probability method, convenience sampling and snowballing method, and the research hypotheses were tested using structural equation modelling (SEM) and path analysis.

Findings

This study validates significant positive relationships between perceived ubiquity, app incentive, respectively, epistemic value of branded mobile shopping apps and continuance intention, and between perceived hedonic value, social value, continuance intention and the intention to recommend branded mobile apps.

Originality/value

The research provides a deeper understanding of the influence played by the perceived value of mobile shopping apps on the consumer post-purchase behaviour and takes into consideration the mediating role of continuance intention for the perceived value and recommendation intention relationship.

Details

Marketing Intelligence & Planning, vol. 41 no. 3
Type: Research Article
ISSN: 0263-4503

Keywords

Article
Publication date: 5 August 2021

Ayumi Higuchi

This study aims to review Luhmann's theory of moral communication while focusing on symmetry conditions, in light of Armin Nassehi's criticism, to clarify issues regarding this…

Abstract

Purpose

This study aims to review Luhmann's theory of moral communication while focusing on symmetry conditions, in light of Armin Nassehi's criticism, to clarify issues regarding this concept. Then, Luhmann's symmetry condition is reconstructed as a concept containing double meaning via a case study in Japan. Correspondingly, interesting situations and characteristics of moral communication, such as “inflation,” the “polemogene” and ubiquity of moral communication, are interpreted more consistently.

Design/methodology/approach

In today's society, moral communication may spiral out of control and even be fatal. By examining Niklas Luhmann's theory, in this paper, the author elaborates on why and how this mechanism occurs.

Findings

The author emphasizes that the suspicion pertaining to the asymmetry of communication is stressed in the case of anonymity. When an individual communicates using a moral code, it is impossible to discern whether the implications of self-bindingness are undermined or not through observations or consequences of communication and can only be questioned or confirmed through communication. However, criticizing the outburst of the masses and exchanging blame by isolating only one aspect of such a phenomenon will only be superficial.

Originality/value

This study reveals that the very condition that makes moral communication possible enables people to communicate respectfully or contemptuously with others without any special qualification. Such an analysis can serve as a theoretical underpinning for the analysis of today's phenomena.

Details

Kybernetes, vol. 51 no. 5
Type: Research Article
ISSN: 0368-492X

Keywords

21 – 30 of over 3000