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Article
Publication date: 1 January 1999

Peter Garrett

This article studies the planning and creation of a substantial wine farm in South Africa. A prominent businessman uses his managerial talents in copy‐book fashion, to attract…

Abstract

This article studies the planning and creation of a substantial wine farm in South Africa. A prominent businessman uses his managerial talents in copy‐book fashion, to attract earlier return (on his considerable outlay) than would have been the case relying fully upon the maturity of his vine crop. An enormous bush‐fire had an unexpected effect, and the variation of wildlife is touched upon, as are the inevitable government regulations. There is so much being, and to be, installed, that it is suggested a follow‐up study concerning maturity and achievements could be useful.

Details

International Journal of Wine Marketing, vol. 11 no. 1
Type: Research Article
ISSN: 0954-7541

Keywords

Article
Publication date: 1 February 2000

Michael Beverland

Wine tourism has gained increased coverage in the last 4–5 years. Recognised as an effective aid to distribution and brand building, both industry and academia have developed…

Abstract

Wine tourism has gained increased coverage in the last 4–5 years. Recognised as an effective aid to distribution and brand building, both industry and academia have developed research and strategies for increasing the effectiveness of how wineries manage wine tourism. This paper synthesises the findings from two recent conferences and argues that in order to be successful wineries will need to pay more attention to strategies that attract repeat visitors. This requires a relationship marketing strategy.

Details

International Journal of Wine Marketing, vol. 12 no. 2
Type: Research Article
ISSN: 0954-7541

Keywords

Book part
Publication date: 5 February 2018

Annamma Joy, Russell W. Belk, Steve Charters, Jeff Jian Feng Wang and Camilo Peña

Purpose: This paper uses performance theory to explore how wine-tourism experiences are orchestrated by wine tour guides to encourage engagement of consumers. It describes how…

Abstract

Purpose: This paper uses performance theory to explore how wine-tourism experiences are orchestrated by wine tour guides to encourage engagement of consumers. It describes how such orchestration is built on material elements such as landscapes, architecture, vineyards, production facilities, and wine tastings.

Design/methodology/approach: A multi-layer ethnographic research on wine-tourism was employed. The interviews, observations, and field notes were analyzed through the lens of performance theory. A constant comparative method was used to identify emergent patterns, and a hermeneutic method was used to interpret the data.

Findings: The paper builds on performance theory and delineates the ways in which guides co-create intense experiences with participants. It portrays how tour guides often adjust their theatrical scripts to consumers’ unique needs through creative variations: surprise treats, activities, and personal stories. When guides take pleasure in tours, participants do as well, resulting in memorable co-created experiences. The tours feature processes such as pitching and relation-building techniques that call upon identity, morality, and materiality scripts, which ultimately build a sense of social obligation among participants toward tour guides and winery staff.

Originality/value: From a theoretical perspective, the paper adds value to the discussion of performance in tourism by suggesting that the service blueprint, architecture, and employee training are only part of the story. This paper shows how consumer engagement and interactions between participants, guides, architecture, and landscapes are essential elements of memorable experiences.

Research limitations: Like other studies, there are limitations to our study as well. Our study only included one-day wine tours. A broader investigation of strategic alliances between tour companies and wineries, and how wine tourists experience and sustain a sense of social obligations to the wineries they visit, will provide further insights into how wine-tourism functions as a co-creative emergent form of consumption involving individuals, products, and processes.

Article
Publication date: 28 August 2019

Erin Hedwig Christina Kuipers, Isabelle Desportes and Michaela Hordijk

Through the case of the response to the 2017 Mocoa mudslide, the purpose of this paper is to contribute to a deeper understanding of why and how humanitarian response should be…

Abstract

Purpose

Through the case of the response to the 2017 Mocoa mudslide, the purpose of this paper is to contribute to a deeper understanding of why and how humanitarian response should be locally led, particularly in more complex contexts such as those affected by conflict.

Design/methodology/approach

The study draws on qualitative data collected during a four-month period in 2017, with a focus on the immediate April 2017 emergency phase which presented the largest diversity of local, national and international actors.

Findings

The study has found that competing legitimacy claims between the state and non-state response blocs led to tensions and confrontations between disaster response actors and consequently a problematic response process and outcome. The institutional map that was plotted based on locally perceived actor legitimacies indicates a local state-led response would have better served the broader goals of humanitarian support, development and peacebuilding.

Practical implications

These findings have significant implications for the understanding of how the locally led response should be understood. Better alignment with local needs and feasibilities requires a differential outlook on what is to be understood as “local.” This study puts forward the insider/outsider lens as a tool to identify the actors who possess local trust and legitimacy and are thus best suited to bridge the elements of the humanitarian-development-peacebuilding triple nexus.

Originality/value

This study gives a voice to state actors, which was largely absent in previous studies.

Details

Disaster Prevention and Management: An International Journal, vol. 29 no. 3
Type: Research Article
ISSN: 0965-3562

Keywords

Article
Publication date: 13 April 2012

Tomás A. López‐Pumarejo

The purpose of this paper is to focus on the webnovela, a new type of marketing genre and sentimental serial drama which is popular among immigrants, pivotal to the future of the…

Abstract

Purpose

The purpose of this paper is to focus on the webnovela, a new type of marketing genre and sentimental serial drama which is popular among immigrants, pivotal to the future of the US Spanish‐language media and informative about its past. No academic research currently exists on this topic.

Design/methodology/approach

This paper applies cultural studies, management, new media and marketing theory to the study of the first three webnovelas launched from 2006 to 2011. It analyzes how this new genre fits into the history of sentimental serial drama; how it appeals to Hispanics and to immigrants at their home countries and at their host country as well; and how the US Spanish‐language television and new media address their $900 billion Hispanic consumer market.

Findings

This study revealed that although webnovelas are likely to continue being popular as romantic fiction for the new media and profitable as a marketing system, they are unlikely – as operationally defined by this analysis – to be produced independently from the Univision media group in the foreseeable future, even when the entry barriers for competitors are low.

Originality/value

This paper should be of value to those interested in the latest developments in ethnic marketing, narrative theory, interactive marketing, and international business and communications.

Details

American Journal of Business, vol. 27 no. 1
Type: Research Article
ISSN: 1935-5181

Keywords

Article
Publication date: 7 March 2016

Zaker Bahreini, Vahid Heydari, Ali N. Hekmat, Minoo Taheri, Behrouz Vahid and Leila Moradkhannejhad

This paper aims to introduce two methods for immobilisation of TiO2 nanoparticles on a glass plate by means of silicon resin as a medium. Then, to ensure the effectiveness of…

Abstract

Purpose

This paper aims to introduce two methods for immobilisation of TiO2 nanoparticles on a glass plate by means of silicon resin as a medium. Then, to ensure the effectiveness of these stabilisation methods, the photocatalytic degradation and mineralisation of the dye C.I. Reactive Blue 21 (RB21), as a model organic pollutant, were compared using these immobilised systems and the suspended one utilizing UV and sunlight irradiations individually.

Design/methodology/approach

TiO2 nanoparticles were supported onto a glass support by silicon resin as an adhesion agent by spraying of TiO2 nanoparticles on the resin surface, which covered the glass plate or brushing the mixture of TiO2 and the resin onto the glass. The characteristics of the applied nano-TiO2 were investigated by X-ray diffraction, scanning electron microscopy, transmission electron microscopy and Brunauer

Emmett–Teller. Photocatalytic degradation and mineralisation of C.I. Reactive Blue 21 (RB21) by two immobilised systems were compared with suspended system in a batch mode under UV and sunlight irradiations after 2 h of treatment.

Findings

The results showed that these immobilised modes had efficiencies, including 82-87 per cent degradation of RB21 and 52-58 per cent decrease in chemical oxygen demand (COD) for the operational time of 120 min, comparable to that of the suspended mode (91 per cent degradation of RB21 and, consequently, COD is decreased by 65 per cent). Comparison between photocatalytic efficiencies of two immobilised systems revealed that coating by spraying method performed better than brushing one due to more available surface area of TiO2. Finally, the results obtained from the mentioned supported systems under sunlight indicated the efficiencies about 87 to 89 per cent in comparison of the suspension system regardless of the reaction time enhancement up to 15 h compared to the UV irradiation.

Research limitations/implications

In this research, the fixation of TiO2 nanoparticles on a substrate such as normal glass by an easy, inexpensive, durable, repairable and repeatable technique for wastewater treatment was introduced. Due to the simplicity and cheapness of these stabilisation methods and as these stabilisation methods are applicable on other substrates such as concrete, ceramics, etc., you can use these methods in major scales for purification of contaminated water, for example for stabilisation of TiO2 nanoparticles on wall pool utilized for water purification can be used.

Originality/value

Two introduced immobilisation methods in this study are novel. The photocatalytic efficiency of these immobilised systems in degradation of water contaminants was investigated by using these systems in degradation and mineralisation of the dye C.I. Reactive Blue 21 (RB21), as a model organic pollutant compared with same TiO2 nanoparticles in an aqueous suspension system under UV light. Furthermore, this paper investigated replacing of inexpensive sources of UV light instead of UV lamps, and then the same photocatalytic reactions were carried out under sunlight as a UV source and degradation efficiencies by two UV sources were compared.

Details

Pigment & Resin Technology, vol. 45 no. 2
Type: Research Article
ISSN: 0369-9420

Keywords

Article
Publication date: 3 August 2023

Deiyali Angélica Carpio Pacheco, Teresa Briz and Beatriz Urbano

The aim of this research is to explore content, traffic and visibility on four social platforms to boost social visibility.

Abstract

Purpose

The aim of this research is to explore content, traffic and visibility on four social platforms to boost social visibility.

Design/methodology/approach

The study explores content, traffic and visibility in the context of Spanish beer brands. A sample of 3,332 beer brands' social media (SM) sites, specifically the four most commonly used platforms amongst Spaniards, was analysed. An inductive content analysis by a panel of experts identified the main contents. A cluster analysis then divided the significantly different beer brand SM sites, and a Kruskal–Wallis test confirmed the significant differences by content and traffic. To determine and predict SM visibility, a binary logistic regression was conducted.

Findings

The findings reveal that traffic is not significantly correlated with social visibility. Moreover, the SM sites with the highest traffic show significant leisure content. Twitter is significantly different network in traffic and content, whilst YouTube is the best for boosting social visibility.

Practical implications

The study's findings constitute valuable information in understanding how content, traffic and visibility are correlated and help in managing brands' public presence and exposure on SM.

Originality/value

This study contributes to the existing literature by exploring four SM platforms (Twitter, Instagram, YouTube and Facebook), two dimensions of SM interactions (traffic and social visibility) and three main focal points of contents (leisure, product and promotion). This research bridges the gap amongst content, traffic and social visibility and ascertains how to gain traffic and boost social visibility.

Details

Management Decision, vol. 61 no. 10
Type: Research Article
ISSN: 0025-1747

Keywords

Article
Publication date: 31 July 2023

Clara Margaça, José Carlos Sánchez-García, Brizeida Hernández Sánchez and Susana Lucas Mangas

To protect the environment and society, research on responsible behavior and personal values has increased. Values have been identified as important for understanding and…

Abstract

Purpose

To protect the environment and society, research on responsible behavior and personal values has increased. Values have been identified as important for understanding and predicting environmental preservation behaviors. The purpose of this study is to analyze the validity and reliability of the Environmental Portrait Value Questionnaire in the Spanish context.

Design/methodology/approach

The new version of this questionnaire was administered to 742 university students (46.4% male and 53.6% female) from 16 regions in Spain.

Findings

The results of adapting and testing the instrument’s psychometric properties were consistent with accepted criteria for validity and reliability. Therefore, this updated and contextualized instrument has the potential to contribute to academic advances in the sense of expanding the empirical practice of studying environmental values. Fifteen items from the original version were retained, grouped into four factors as in the original version: Altruistic – five items; Egoistic – four items; Biospheric – three items; and Hedonic – three items. The final version showed adequate fit indices and reliability measures.

Originality/value

This instrument is a powerful resource for the Spanish academic community because using this application it will be possible to assess the degree of commitment of young adults to the goals of sustainability and environmental protection.

Details

International Journal of Sustainability in Higher Education, vol. 25 no. 1
Type: Research Article
ISSN: 1467-6370

Keywords

Open Access
Article
Publication date: 18 May 2021

Anni Rajala and Annika Tidström

The purpose of this study is to increase understanding about vertical coopetition from the perspective of interrelated conflict episodes on multiple levels.

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Abstract

Purpose

The purpose of this study is to increase understanding about vertical coopetition from the perspective of interrelated conflict episodes on multiple levels.

Design/methodology/approach

The empirical part is based on a qualitative single case study of a coopetitive buyer-supplier relationship in the manufacturing sector.

Findings

Conflicts in vertical coopetition evolve from being merely functional and task-related to becoming dysfunctional and relationship-related, as the level of competition increases. The nature of conflict episodes influences the development of vertical coopetition, and therefore, the interrelatedness of conflict episodes is important to acknowledge.

Practical implications

Although a conflict is considered functional within a company, it may still be dysfunctional as far as the coopetitive relationship with the buyer or seller is concerned. Competition may trigger conflicts related to protecting own technology and knowledge, which may lead to termination of the cooperation, therefore coopetition should be managed in a way that balance sharing and protecting important knowledge to get advantages of coopetition.

Originality/value

The findings enhance prior research on vertical coopetition by offering new perspectives on causes of conflicts, their management, outcomes and types. The value of taking a multilevel approach lies in the ability to show how conflicts occur and influence other conflicts through the interrelatedness of conflict elements on different levels.

Details

Journal of Business & Industrial Marketing, vol. 36 no. 13
Type: Research Article
ISSN: 0885-8624

Keywords

Article
Publication date: 3 August 2015

Gerben Nooteboom

The purpose of this paper is to challenge the idea that poor people are generally risk averse and that risks are predominately created by structural conditions and outside forces…

Abstract

Purpose

The purpose of this paper is to challenge the idea that poor people are generally risk averse and that risks are predominately created by structural conditions and outside forces (Wisner et al., 2004, p. 11; Cardona, 2004, p. 39). It aims to show that some categories of poor people regularly take risks and that they can have good reasons for that. For people living at the edge of Indonesian society, taking risks on a regular basis has become something normal. The possibility that people can actively involve themselves in risky practices needs to be taken into account in risk assessments by government and civil society.

Design/methodology/approach

The material presented in this paper has been collected during long, intermittent periods of ethnographic fieldwork in East Java and East Kalimantan between 1999 and 2014. The data were mostly collected “at the side” of research on poverty, social security, social welfare and livelihood security. It also makes use of a case study on oplosan in Pati, Central Java, written by Frans Hüsken, of newspaper reports, online sources, talks with police officers and online news items.

Findings

In many of the current day risk studies, livelihood risks of the poor are perceived as “externally induced” resulting from outside influences such as disasters, living at dangerous places or as resulting from structural factors such as social and economic inequality. Little attention has been paid to poor and vulnerable people who actively take risks themselves and the reasons to do this. Based on ethnographic fieldwork in Java and East Kalimantan, Indonesia, in this paper some risky practices of poor (young) people are explored. Examples are several forms of extreme risk-taking such as drinking parties with potent or even poisonous mixtures (oplosan), gambling and competition (often referred to as trek-trekan).

Originality/value

So far, little attention has been paid to the fact that people often actively involve in risks and deliberately may opt for risky lifestyles and opt to live in risky environments as this offers opportunities for poor people to gain money, prestige and jobs otherwise not accessible.

Details

Disaster Prevention and Management, vol. 24 no. 4
Type: Research Article
ISSN: 0965-3562

Keywords

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