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1 – 10 of over 4000Erich J. Sommerfeldt and Alexander Buhmann
In recent years, expectations for demonstrating the impact of public diplomacy programs have dramatically increased. Despite increased calls for enhanced monitoring and…
Abstract
Purpose
In recent years, expectations for demonstrating the impact of public diplomacy programs have dramatically increased. Despite increased calls for enhanced monitoring and evaluation, what texts exist on the subject suggest the state of practice is grim. However, while the current debate is based mostly on practice reports, conceptual work from academics or anecdotal evidence, we are missing empirical insights on current views of monitoring and evaluation from practitioners. Such a practice-level perspective is central for better understanding factors that may actually drive or hamper performance evaluation in day-to-day public diplomacy work. The purpose of this paper is to update knowledge on the state of evaluation practice within public diplomacy from the perspectives of practitioners themselves.
Design/methodology/approach
This study assesses the state of evaluation in public diplomacy through qualitative interviews with public diplomacy officers working for the US Department of State – a method heretofore unused in studies of the topic. In total, 25 in-depth interviews were conducted with officers in Washington, DC and at posts around the world.
Findings
The interviews suggest that practitioners see evaluation as underfunded despite increased demands for accountability. Further, the results show a previously not discussed tension between diplomacy practitioners in Washington, DC and those in the field. Practitioners are also unclear about the goals of public diplomacy, which has implications for the enactment of targeted evaluations.
Originality/value
The research uncovers the perceptions of evaluation from the voices of those who must practice it, and elaborates on the common obstacles in the enactment of public diplomacy, the influence of multiple actors and stakeholders on evaluation practice, as well as the perceived goals of public diplomacy programming. No empirical research has considered the state of evaluation practice. Moreover, the study uses qualitative interview data from public diplomacy officers themselves, an under-used method in public diplomacy research. The findings provide insights that contribute to future public diplomacy strategy and performance management.
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The purpose of this article is to compare the American and British approaches to public diplomacy and the impact that has on the role of business.
Abstract
Purpose
The purpose of this article is to compare the American and British approaches to public diplomacy and the impact that has on the role of business.
Design/methodology/approach
Since the terrorist attacks in the US on September 11, 2001, both the UK and US governments have been examining their public diplomacy activities with a view to a more effective use of their resources as well as the involvement of other parties. Given the strength of the economic relationship between these two countries, it is instructive to compare their resulting definitions of public diplomacy to attitudes found in the transatlantic business community. To that end, their current definitions of public diplomacy will be examined in light of data gathered from business survey of transatlantic companies conducted by UK Trade and Investment and BritishAmerican Business Inc. as well as views from those working in public diplomacy.
Findings
The US has increasingly taken a view of public diplomacy that conflates its political diplomatic agenda concerned with national interest and security with its general outreach in terms of information and dialogue. This makes it more difficult for business to effectively support broader public diplomacy objectives.
Originality/value
This paper provides a different view of US public diplomacy activities that may be a useful guide in revising their approach so as to make it more similar to the UK version which values more of a separation between political and public diplomacy.
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Dean Kruckeberg and Marina Vujnovic
While propaganda was central to U.S. public diplomacy in earlier times, and remains central today, the United States must now practice true public diplomacy, which should rely…
Abstract
While propaganda was central to U.S. public diplomacy in earlier times, and remains central today, the United States must now practice true public diplomacy, which should rely, not only on political theory and the theories of international relations, but also on theories and models of public relations that are based on two‐way symmetrical communication and community‐building. A propaganda model centers the United States at the hub of the global milieu in its relationships with other nations, i.e., a diplomatic worldview in which the ‘spokes’ of America's communication and relationships radiate outward to satellites of stakeholders; in contrast, the United States is not centered so self‐importantly in a community‐building model. Rather, this model recognizes that America is only one part of a global social system. America's public diplomacy must recognize that the United States' global constituents are ‘publics,’ not ‘markets,’ and that an effective public diplomacy model must be one that is not propaganda or market‐oriented advocacy, but one that is based on two‐way symmetrical communication and community‐building.
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Randolf Mariano and Andreas Vårheim
Libraries, museums and cultural centers have long served as cultural ambassadors and foreign policy instruments, bridging diplomatic relationships among nation-states and…
Abstract
Purpose
Libraries, museums and cultural centers have long served as cultural ambassadors and foreign policy instruments, bridging diplomatic relationships among nation-states and institutions. The purpose of this scoping review is to ascertain and understand the emerging areas of research on libraries, museums and cultural centers in foreign policy and cultural diplomacy within broader research paradigms of international relations, social sciences, education and library and information studies by systematically mapping key concepts and identifying the types of studies and knowledge gaps.
Design/methodology/approach
Using the Joanna Briggs Institute’s (JBI) Manual for Evidence Synthesis, relevant peer-reviewed journal articles, books and book chapters that were published over a wide time period in any language from various databases were systematically examined. Two reviewers worked independently to extract the data and reached a consensus regarding the inclusion criteria using the JBI’s data charting template.
Findings
In total, 6,436 citations were screened, and 57 documents were identified as eligible for inclusion. The following sequences were reviewed and explored: study characteristics, theoretical approaches and research themes. The research themes were grouped into broader ones that included goals, actors, strategies and instruments. Finally, the concentration and clusters of ideas and gaps that emerged in the identified studies were investigated, resulting in a discussion of the recommendations and directions for future research.
Originality/value
This first scoping review is a useful tool for investigating the changing and novel roles of libraries, museums and cultural centers in cultural diplomacy and foreign policy. Although substantial work exists on the topic, the potential remains for interdisciplinary research to challenge and extend the current knowledge about cultural diplomacy practices in libraries, museums and cultural centers.
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The purpose of the article is to set the broader conceptual context for the exploration of the role of business in public diplomacy in this special issue of the Journal of…
Abstract
Purpose
The purpose of the article is to set the broader conceptual context for the exploration of the role of business in public diplomacy in this special issue of the Journal of Business Strategy.
Design/methodology/approach
This article reviews the development of the public diplomacy concept, and point out its current gaps in light of the profound transformation in the global society. The article then discusses the linkage and relevance to the business community.
Findings
The article highlights that public diplomacy is not a unitary but a multi‐dimensional concept, and argues for selective engagement by the private sector, that is not only desirable but also feasible. The value propositions global business can bring to the process include a global world‐view, managerial practice, and communication competence and other resources. It also explains areas of public diplomacy that they may play a part in.
Originality/value
This paper provides the theoretical grounding for businesses' involvement in public diplomacy.
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Sarah Marschlich and Diana Ingenhoff
For corporate communications, it is crucial to know how news media outlets report and frame the sociopolitical activities of multinational corporations (MNCs), including their…
Abstract
Purpose
For corporate communications, it is crucial to know how news media outlets report and frame the sociopolitical activities of multinational corporations (MNCs), including their corporate diplomacy, that affect perceptions of their legitimacy. Therefore, this study aims to identify how local news media frame corporate diplomacy in a host country and, in turn, benefit the media legitimacy of MNCs.
Design/methodology/approach
To identify media frames in the host country, a quantitative content analysis involving factor and cluster analyses of 385 articles published in newspapers in the United Arab Emirates from 2014 to 2019 addressing the corporate diplomacy of large European MNCs operating in the country was conducted.
Findings
This study identified three media frames, two of which establish moral and pragmatic media legitimacy. Results suggest that media legitimacy grows when news media emphasise institutional relationships between MNCs and local, established organisations and corporate diplomacy's benefits for society.
Practical implications
Findings provide insights into how corporate communications can contribute to legitimacy building by emphasising corporations' relationships with institutional actors in host countries and the benefits of corporate activities for local communities.
Originality/value
To the best of the authors’ knowledge, this study was the first in corporate communications to empirically investigate news media's role in corporate diplomacy and how media frames contribute to the media legitimacy of MNCs at the moral, pragmatic, regulative and cognitive levels.
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Anne-Marie Cotton and Hélène Boulanger
The European External Action Service (EEAS) is a relatively new diplomatic service established in 2010. In previous analyses, the authors noted a dominance of security and foreign…
Abstract
Purpose
The European External Action Service (EEAS) is a relatively new diplomatic service established in 2010. In previous analyses, the authors noted a dominance of security and foreign policy messages emanating from the EEAS, demonstrating the European Union (EU)'s negotiating power. It was clear it had discovered the benefits of public diplomacy, but rather practised traditional diplomacy on public diplomacy specific platforms. The authors aim to pursue the monitoring of the EEAS’ strategy, covering 2019 and 2020, to understand how the use of Twitter supports the evolution of the EU foreign policy.
Design/methodology/approach
Questioning if the EEAS is entering the second phase of its life cycle (launched in 2010, its introduction phase was under Katherine Ashton, 2009–2014, followed by Federica Mogherini, 2014–2019, and Josep Borrell, 2019–2024), the authors carried out a content analysis on 765 tweets. The authors used the MARPE Diplo methodological framework to compare how the EU uses public diplomacy through its EEAS to negotiate its own interests with non-EU parties under the presidency of Federica Mogherini (period 1), during the transition period (period 2) and under the presidency of Joseph Borrell (period 3).
Findings
Based on the comparison with their previous studies, the authors demonstrate that, over the years, the overall discourse of the EEAS is much more oriented towards public diplomacy.
Research limitations/implications
The present study has two limitations. The first refers to the sampling of the participants involved in the citizen science experiment: they belong to a homogeneous age category and similar education level which might have biased their analysis. Second, the authors acknowledge the usual limitations linked to citizen science. However, the authors acknowledge a growing emphasis on the outcomes for society involving citizens and including partnerships between the public and scientists as well as an increased public engagement in policy processes.
Practical implications
The research leads into new insights regarding the European-centred translation of the EEAS messages, compared to the off-centred view of non-European contributors.
Social implications
The citizen science approach allows to integrate the targeted public to apply public diplomacy content analysis.
Originality/value
This case study is based on the principles of citizen science and demonstrates the importance of an off-centred approach in the analysis of the practices of public diplomacy.
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At many crucial moments in recent foreign affairs, relations between the United States and other nations of the world have hinged on our diplomats providing accurate and timely…
Abstract
At many crucial moments in recent foreign affairs, relations between the United States and other nations of the world have hinged on our diplomats providing accurate and timely information to governments and foreign publics about our government's policies and our goals (Dunlop, 1996). Within the US government, our relations with other peoples of the world was coined as public diplomacy, as opposed to official diplomacy between governments, by the Kennedy administration. Despite strains in US relations with other countries, international opinion polls mostly show that Americans are still admired, even as there are disagreements with US policies (Pew Research Center for People and the Press, 2003; What the World Thinks, 2004).
Jane Andrew and Max Baker
This study explores a hegemonic alliance and the role of relational forms of accounting and accountablity in the making of contemporary capitalism.
Abstract
Purpose
This study explores a hegemonic alliance and the role of relational forms of accounting and accountablity in the making of contemporary capitalism.
Design/methodology/approach
We use the WikiLeaks “Cablegate” documents to provide an account of the detailed machinations between interest groups (corporations and the state) that are constitutive of hegemonic activity.
Findings
Our analysis of the “Cablegate” documents shows that the US and Chevron were crafting a central role for Turkmenistan and its president on the global political stage as early as 2007, despite offical reporting beginning only in 2009. The documents exemplify how “accountability gaps” occlude the understanding of interdependence between capital and the state.
Research limitations/implications
The study contributes to a growing idea that official accounts offer a fictionalized narrative of corporations as existing independently, and thus expands the boundaries associated with studying multinational corporate activities to include their interdependencies with the modern state.
Social implications
The study traces how global capitalism extends into new territories through diplomatic channels, as a strategic initiative between powerful state and capital interests, arguing that the outcome is the empowerment of authoritarian states at the cost of democracy.
Originality/value
The study argues that previous accounting and accountability research has overlooked the larger picture of how capital and the state work together to secure a mutual hegemonic interest. We advocate for a more complete account of these activities that circumvents official, often restricted, views of global capitalism.
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A number of scholars including Benno Signitzer and Jacquie L'Etang have proposed public diplomacy as an alternative model to describe and/or inform the practices of public…
Abstract
Purpose
A number of scholars including Benno Signitzer and Jacquie L'Etang have proposed public diplomacy as an alternative model to describe and/or inform the practices of public relations. However, international relations and political science scholars claim major differences between public diplomacy and PR, and few studies have sought to reconcile these claims and counter‐claims. The purpose of this paper is to report a comparative analysis of key concepts and principles of public diplomacy.
Design/methodology/approach
This article reports a comparative analysis of key concepts and principles of public diplomacy and the “new diplomacy” as described by Shaun Riordan and public relations (PR) as defined in Excellence theory and other contemporary models of PR to identify commonalties as well as divergences, and discusses how these can inform PR theory and practice.
Findings
This analysis shows similarities between these fields of practice, as well as six unique concepts and principles of public diplomacy and “new diplomacy” that inform corporate diplomacy and organisational diplomacy as an alternative paradigm to “public relations”.
Practical implications
Reconceptualising PR as corporate and organisational diplomacy involves much more than a name change. It recasts PR within alternative theoretical frameworks that are significantly different to those of dominant paradigms of PR and informs new and refined approaches to practice.
Social implications
Adopting the concepts and principles of public diplomacy and “new diplomacy” also would provide a more ethical and societally‐orientated approach to PR.
Originality/value
Most studies comparing public diplomacy and PR have focussed on commonalities with a view to expanding PR's territorial claim or gaining validation of PR. This analysis takes the opposite approach, identifying concepts and principles of public diplomacy and “new diplomacy” that contribute to an alternative paradigm of PR that is more effective, more societally‐orientated, more ethical, and ultimately more publicly accepted.
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