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Article
Publication date: 1 April 2003

Anthony Pecotich, Felicity J. Purdie and John Hattie

An evaluation of executive perceptions of strategic typologies is presented in the Australian context. Specifically, four strategic typologies (growth versus retrenchment…

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2929

Abstract

An evaluation of executive perceptions of strategic typologies is presented in the Australian context. Specifically, four strategic typologies (growth versus retrenchment, the product/market matrix, the grand strategy alternatives, and Porter's generic strategies) were compared using confirmatory factor analysis on a set of data obtained from top mangers in Australia. The results tend to support Porter's formulation of cost leadership, differentiation and focus.

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European Journal of Marketing, vol. 37 no. 3/4
Type: Research Article
ISSN: 0309-0566

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Article
Publication date: 1 September 2006

Paul Knott

The purpose of this research is to improve the success rate and quality of outcome when strategy tools are used in practical situations.

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4896

Abstract

Purpose

The purpose of this research is to improve the success rate and quality of outcome when strategy tools are used in practical situations.

Design/methodology/approach

Draws on post‐experience teaching and uses conceptual reasoning to propose a typology of tool applications.

Findings

The paper finds that strategy tools need to be used differently according to the problem needs, and hence proposes five generic modes of tool application. These draw on seven dimensions to codify the functions and cognitive characteristics in a given tool application.

Research limitations/implications

The modes of application are conceptually rather than empirically derived. The paper provides conceptual background that could be used in much‐needed empirical work on tool use in the strategy activity.

Practical implications

The typology could be used in teaching or facilitation to encourage and help with the design of tool adaptations that are coherent and well adapted to the situation. It provides a means for prior reflection on tool choice and application that could help reduce detrimental framing effects.

Originality/value

The paper highlights the centrality of user adaptation of tools and begins to codify the effects of tool enactment. It moves debate from the tools themselves to the application of tools, which has seldom been addressed in a systematic fashion. For practitioners it provides explicit guidance on the tool adaptation process.

Details

Management Decision, vol. 44 no. 8
Type: Research Article
ISSN: 0025-1747

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Article
Publication date: 13 February 2017

Jeffrey Gauthier

The purpose of this paper is to develop a typology of sustainable business strategies that may help to guide future empirical research.

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1510

Abstract

Purpose

The purpose of this paper is to develop a typology of sustainable business strategies that may help to guide future empirical research.

Design/methodology/approach

The approach involves a review of prior typologies and an application of the resource-based view of the firm to identify the resources and capabilities associated with each strategy.

Findings

Research propositions concerning the relationship between implementation of each strategy and requisite capabilities are offered.

Research limitations/implications

The research propositions developed in the paper offer a means to catalyze future empirical research at the intersection of strategy and sustainability.

Originality/value

Barriers to understanding the capabilities necessary to implement sustainability strategies render sustainable development an elusive goal. This paper helps to advance this understanding, identifying the primary capabilities needed to implement distinct sustainability strategies.

Details

Society and Business Review, vol. 12 no. 1
Type: Research Article
ISSN: 1746-5680

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Article
Publication date: 31 March 2008

María Luz Martín‐Peña and Eloísa Díaz‐Garrido

This paper aims to review state‐of‐the‐art literature on typologies and taxonomies of operations strategy in order to propose generic operations strategies in industrial…

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3090

Abstract

Purpose

This paper aims to review state‐of‐the‐art literature on typologies and taxonomies of operations strategy in order to propose generic operations strategies in industrial companies from a theoretical viewpoint.

Design/methodology/approach

Typologies and taxonomies are defined and characterised; both concepts delimit the generic configurations model. Then examine the state of the research on configuration analysis relating to operations strategy is examined. For this purpose articles published in 17 important journals in the field of production and operations management from the 1980s to the year 2006 are analysed.

Findings

This review allows one to identify three generic operations strategies commonly accepted in the literature.

Research limitations/implications

This research deserves much more attention, both theoretical and empirical, in order to analyse the existing classifications and develop new classifications of operations strategy.

Practical implications

Knowledge of generic operations strategies may help managers to design and implement a strategy that allows their firm to exploit the full potential of its manufacturing resources, and to achieve better results. The literature review contributes to theory development and provides a means of understanding the strategic position of operations.

Originality/value

Despite considerable interest in research on configurations in the study of organisation and business strategy there has not been much effort to examine the current state or even the future development of generic configurations in the operations strategy field. This paper fills this gap.

Details

Management Research News, vol. 31 no. 3
Type: Research Article
ISSN: 0140-9174

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Article
Publication date: 15 June 2012

Mitchell Ross and Debra Grace

While marketing research in the context of educational institutions continues to grow, little is known about the strategic choices associated with international student…

Abstract

Purpose

While marketing research in the context of educational institutions continues to grow, little is known about the strategic choices associated with international student recruitment (ISR), an important activity that, increasingly, has significant influence on the longevity and prosperity of education institutions in many countries. This study addresses a deficit in the marketing/education literature by using the Value Discipline Strategy (VDS) typology as an appropriate framework upon which to investigate and expand our knowledge of international student recruitment (ISR) strategies operating in educational institutions.

Design/methodology/approach

The research design comprised two stages involving both qualitative and quantitative methods. Participants were ISR practitioners in the secondary school and university sectors across two countries, i.e. Australia and New Zealand. Phase 1 involved in‐depth interviews with ISR marketing practitioners across educational sectors, while Phase 2 involved the use of an online survey to a larger sample of ISR marketing practitioners.

Findings

While the use of the VDS typology was found to be appropriate in the education sector, it was incomplete. This led to the proposal of a fourth strategy the authors label as entrenched isolation (Phase 1). Phase 2 results identified strategy commonalities and some important differences across sectors and countries.

Research limitations/implications

From a theoretical perspective, the implications of this study are important as the findings lead to an expansion of the VDS typology.

Practical implications

From a practical perspective, ISR practitioners are provided with a valuable tool to identify the ISR marketing strategy in their institution and, furthermore, implement strategic change that can be effectively measured.

Originality/value

The contribution of the research is threefold. Firstly, the authors extend marketing strategy theory through the expanded VDS model. Secondly, the authors identify and validate strategies adopted by ISR departments across two countries and, finally, the authors validate the use of the self‐typing paragraph method as an appropriate mechanism for strategy identification.

Details

Marketing Intelligence & Planning, vol. 30 no. 4
Type: Research Article
ISSN: 0263-4503

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Article
Publication date: 30 September 2014

Niklas Åkerman

– The purpose of this paper is to understand the role of heterogeneous strategies for new knowledge development in the internationalization processes of firms.

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1745

Abstract

Purpose

The purpose of this paper is to understand the role of heterogeneous strategies for new knowledge development in the internationalization processes of firms.

Design/methodology/approach

A typology of international learning strategies is developed. The typology is supported by a case study of seven Swedish international firms that show heterogeneous strategies. The case study suggests links between learning strategies and international growth.

Findings

The results suggest an international learning-strategy typology derived from extant theory on knowledge acquisition in internationalization, constituted by four types: Passive Learners, Endogenous Learners, Exogenous Learners, and Diversified Learners. The results further suggest that the typology is empirically relevant and, moreover, suggest a potential heterogeneity in outcomes for these strategies. The study suggests that there is a link between learning strategy and outcomes in terms of growth and international sales distribution.

Research limitations/implications

The strategy for how firms learn when internationalizing has implications for the firm's international growth. The case-study design has limitations for generalizability and future quantitative validation is called for.

Practical implications

Managers need to be aware of the consequences of their learning strategy for the internationalization performance. This study informs strategic decision making for how to learn from international markets.

Originality/value

The results suggest a typology based on heterogeneity of international learning strategies and their consequences for internationalization.

Details

Baltic Journal of Management, vol. 9 no. 4
Type: Research Article
ISSN: 1746-5265

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Article
Publication date: 15 August 2016

Jamil Anwar and SAF Hasnu

The purpose of this paper is to investigate the strategy-performance relationship in a multi-industry setting for joint stock firms operating in Pakistan using Miles and…

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6347

Abstract

Purpose

The purpose of this paper is to investigate the strategy-performance relationship in a multi-industry setting for joint stock firms operating in Pakistan using Miles and Snow typology. The impact of firm size and industry on performance along with strategy is also investigated. The empirical research evidence on strategy-performance relationship for Miles and Snow typology is updated as well.

Design/methodology/approach

Scoring methodology is applied for identification of strategic types, including the reactor strategy. The consistency of the firms over time is also checked. Seven year archived financial data of 320 Pakistani joint stock firms from 12 industries are used for analysis. Descriptive statistics and analysis of variance is used for analysis.

Findings

Hybrid strategies are practiced by firms rather than pure strategies. The distribution of strategic types is uneven. There are mixed results for performance difference among strategic types for different industries and firm size. Defending and analyzing strategies are better than the prospecting strategies. Reactors performed better in some industries as well.

Originality/value

Proposed scoring methodology can be applied to identify all strategic types including reactors in the longitudinal studies. This can be replicated for other typologies or strategic group classifications. The process for identification of reactor strategy through a consistency check is a unique contribution to the literature, especially when archived financial data are used.

Details

Journal of Strategy and Management, vol. 9 no. 3
Type: Research Article
ISSN: 1755-425X

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Book part
Publication date: 1 July 2014

Alexandra E. MacDougall, John E. Baur, Milorad M. Novicevic and M. Ronald Buckley

On many occasions, organizational science research has been referred to as fragmented and disjointed, resulting in a literature that is, in the opinion of many, difficult…

Abstract

On many occasions, organizational science research has been referred to as fragmented and disjointed, resulting in a literature that is, in the opinion of many, difficult to navigate and comprehend. One potential explanation is that scholars have failed to comprehend that organizations are complex and intricate systems. In order to move us past this morass, we recommend that researchers extend beyond traditional rational, mechanistic, and variable-centered approaches to research and integrate a more advantageous pattern-oriented approach within their research program. Pattern-oriented methods approximate real-life phenomena by adopting a holistic, integrative approach to research wherein individual- and organizational-systems are viewed as non-decomposable organized wholes. We argue that the pattern-oriented approach has the potential to overcome a number of breakdowns faced by alternate approaches, while offering a novel and more representative lens from which to view organizational- and HRM-related issues. The proposed incorporation of the pattern-oriented approach is framed within a review and evaluation of current approaches to organizational research and is supplemented with a discussion of methodological and theoretical implications as well as potential applications of the pattern-oriented approach.

Details

Research in Personnel and Human Resources Management
Type: Book
ISBN: 978-1-78350-824-2

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Article
Publication date: 1 November 2000

Stavros P. Kalafatis, Markos H. Tsogas and Charles Blankson

Tests the relevance of positioning within the domain of business marketing through the application of a new typology of positioning strategies. The proposed typology is…

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39511

Abstract

Tests the relevance of positioning within the domain of business marketing through the application of a new typology of positioning strategies. The proposed typology is tested in a well‐established market sector which is characterised by commodity products and consequently the research deals with positioning as applied to actual companies rather than specific brands. Our results offer strong support as to the stability of the proposed typology and the relevance of the concept of positioning in business markets. The authors suggest that although business positioning is predominantly determined by hard criteria (e.g. product quality) and relationship building factors (e.g. personal contact), other considerations such as company structures (i.e. geographical coverage), breadth of offerings and degree of integration (i.e. location in the distribution chain), also play an important part. Finally, we offer support to the claim that, level of familiarity with a specific company is a contributing factor to perceptions of the pursued positioning strategies.

Details

Journal of Business & Industrial Marketing, vol. 15 no. 6
Type: Research Article
ISSN: 0885-8624

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Article
Publication date: 1 September 2006

John A. Parnell

Current RBV‐grounded research has provided keen and valuable insight into the business‐strategy‐performance relationship. However, the accompanying shift away from the…

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28254

Abstract

Purpose

Current RBV‐grounded research has provided keen and valuable insight into the business‐strategy‐performance relationship. However, the accompanying shift away from the continued refinement of generic business strategy typologies has left a number of research opportunities uncultivated. This paper seeks to demonstrate how the generic strategy approach to strategy formulation can be applied today, especially in the development of parsimonious, prescriptive, and relevant tools for strategic managers.

Design/methodology/approach

A new business strategy typology is developed and grounded in recent developments in the literature and in business practice.

Findings

Building on Porter's low cost‐differentiation framework, this paper integrates research founded on the resource‐based view of the firm, and proposes value and market control as the two prominent overarching factors in business strategies.

Practical implications

The framework proposed in this paper incorporates several research perspectives, but can also be applied by strategic managers when assessing firm and competitor strategies at the business level.

Originality/value

This paper builds on previous work in the field, but proposes an original framework for assessing and evaluating competitive strategies.

Details

Management Decision, vol. 44 no. 8
Type: Research Article
ISSN: 0025-1747

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1 – 10 of over 22000