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The choice of typical products as an area of autonomous business with great potential comes from the development of a scenario of supply made up of important trends – within wealthy countries – that simultaneously invested in: the economy, the agricultural sector, the agro‐food sector and, on the same level, in the tourist industry and (of consumption) in the cultural sector, in the broad sense. It is well‐known that the more significant traits of the matter are connected to the following elements: globalisation; the increased use of technology in agricultural production; the renewed concept of territory; the “philosophical” change of agricultural policies; the great fragmentation of the tourist industry; the tensions generated by public opinion towards subjects like food safety, exacerbated by recent shocking events (mad cow disease, GMO, etc.); and new food consumption behaviour. The definition and background of typical food products are located in these varied elements.

The paper deals with the transformation of local agrofood systems, in the context of the turn to “the economy of qualities” and the rural development paradigm. We will discuss a case study from Italy, specifically an agreement between Slow Food and Coop Italia concerning the Ark of Taste's Presidia, aiming at the protection of typical products and food traditions.

The agreement is analysed as a change of strategy, implying a transformation of the local agrofood system from “local production for local consumers” to “local production for distant consumers”. The change is substantial and implies a restructuring of the entire local food network.

In the last years the market of typical food products (TFP) has been characterized by many changes showing the rise of a new paradigm of consuming and offering. The object of this case study is to underline the nature of these changes and the implications in terms of marketing strategies. The Slow Food experience is quoted here as a good example of this modernization process. This paper attempts to underline the characteristics of an interpretative model of the TFP business in order to understand the changes within the supply‐ and the demand‐side of the market. The proposed interpretation model is both contextualized and evolutionary.

The purpose of this paper is to define the sustainability attributes of frozen and fresh food consumption in a typical household. The reason for writing this paper is that food preservation is often overlooked when developing sustainability strategies.

This study uses established carbon footprint data for specific food types and consumer survey data to determine how consumers use fresh and frozen products in the home. Consumption and waste data for 83 households was obtained using a combination of narrative and graphical association questions.

The results show greenhouse gas emissions associated with a diets containing frozen food are reduced because 47 per cent less frozen foods is wasted as compared to fresh foods with a typical household wasting 10.4 per cent of fresh food and 5.9 per cent frozen food.

This research has highlighted the importance of understanding the waste impacts of catering and food service consumption outside the home.

This research will guide future product development for frozen foods with regard to dietary planning and portion control.

The cost and sustainability benefits of meal planning are identified and these will inform policy making and education to improve dietary choices.

This work extends the scope of current consumer surveys that assess quality, value and taste attributes to sustainability criteria and it will enable collaboration between fresh and frozen product categories to deliver sustainable dietary options.

This study aims to investigate gendered meanings of food and its relationship with identity management for Turkish university students’ food practices and beliefs.

Methodologically, both qualitative and quantitative approaches were used in this study as a complementary way. Data were collected from a total of 711 university students.

Taken together, the findings strongly support gender-based food stereotypes as consistent with previous literature with some cultural variations. As another important finding, gendered associations of foods are stronger than those of non-alcoholic beverages among Turkish university students.

In terms of original contribution, this study not only provides valuable information about young consumers’food beliefs and practices in terms of gender-based stereotypes and identity management, but also enriches the current literature, specifically focusing on Turkey, which has a completely different cultural background as compared to Europe, the USA and the Far East. To the best of authors’knowledge, this is the very first study on this subject specifically focusing on Turkish consumers’ gift-buying behaviors through the internet channel.

The purpose of this paper is to investigate the contribution of each food group from the typical Indonesian diet to the daily intake of micronutrients and to the micronutrient deficiency status of different age groups of the Indonesian population, and also to formulate a healthier diet using linear programming.

Data on typical Indonesian diet, food items and serving sizes were obtained from the Indonesian Socio Economic Survey. Each food item of the diet and its serving size were noted and their iron (mg.day⁻¹), zinc (mg.day⁻¹) and vitamin A (Retinol Equivalent, RE.day⁻¹) contribution were calculated. Adequacy of typical diet was determined in comparison to RDA. Linear programming calculations were performed using POM‐QM for windows version 3.

The highest iron and zinc contributor in each age group was white rice and for vitamin A was the chicken and meat group. Iron deficiency in young adults was 38 per cent, children (26 per cent) and adult group (11 per cent). Zinc deficiency in young adult was 64 per cent children (60 per cent) and adult groups (45 per cent). Vitamin A deficiency in children was 57 per cent, adult (29 per cent) and young adult group (16 per cent). Linear programming can be used to formulate balanced diet.

Varieties of foods used to formulate the balanced diet in this paper were limited. For future research, more detailed formulation can be proposed.

The paper shows that Indonesians needs to consume more vegetables to achieve the micronutrient requirement.

The recommended dietary formulation can improve the micronutrient deficiency status among different age groups in Indonesia and the approach of the research can be implemented in other countries.

This paper aims to provide evidence on the extent to which traditional agri-food products (TFPs) constitute a leverage to promote tourism in the province of Reggio Calabria, Italy, and discuss ways in which community-led local development governance institutions might enhance it.

The study is based on a review of existing information on Calabrian TFPs to classify them by area of production and identify those that are specific or relatively small areas, in addition to a qualitative analysis of the content of the texts of a sample of websites promoting tourism in the region.

Though food is one of the leverages used to promote tourism in Calabria, TFPs are not yet sufficiently exploited to attract tourists to the province of Reggio Calabria, in spite of their potential as a vital expression of local culture and traditions.

The selection of the websites used in the study may not be exhaustive of the full spectrum of Web-based promotion of tourism in Calabria.

The results provide useful insights to public and private institutions responsible for rural development and tourism promotion in Calabria. The database on the TFPs of the province of Reggio Calabria permits an easy reading of the geographical distribution of the different categories of products, useful as a resource for further studies and as a local development policy support tool.

Promoting a form of culturally sensitive, food-based tourism in the interior areas of Calabria may constitute an important factor to revert the trend towards impoverishment, migration of young people and depopulation of the interior areas of Calabria. This is a particularly sensitive issue in Italy today, in view of the difficulties that other strategies pursued in the area are facing.

Existing literature on typical food products in Italy focuses on those labelled by denomination of origin and geographic protection. This is one of the first papers focusing on TFPs labelled as Prodotti agroalimentari tradizionali in the Italian legislation. By exploring the role of local food and traditions in promoting tourism, this paper expands the scope of existing studies of rural tourism and on rural development in Calabria, and beyond.

The purpose of this chapter is to examine the impact of the global food crisis of 2007–2008 on Tanzania’s real retail-food prices and on the cost of the typical food basket. The methodological approach is to compare real retail-food prices and food-basket costs in 20 regions of Tanzania with global food prices. The findings are that the global food crisis of 2007–2008 did not significantly cause food prices in Tanzania to increase and that domestic factors were more important drivers of food prices and food-basket costs. The social implication is that the impacts of the global food crisis on food prices and food-basket costs in developing countries may have been overestimated in previous research and the policy responses of the global community may have been inappropriate.

The purpose of this paper is to provide a picture of the current image and consumer beliefs of European food in mainland Chinese consumers’ minds.

A web-based survey was conducted for data collection in December 2013 with 541 participants from two Chinese cities: Shanghai and Xi’an. The participants reported about the image of European food and characterized European food according to 14 items for product-related beliefs and 18 items for perceived profiles. Descriptive analysis, cluster analysis and partial least squares regression were employed for data analyses.

Findings show that European food has a unanimously positive image among mainland Chinese consumers. Three consumer segments were distinguished based on attribute beliefs about European food: a positive-beliefs segment, a negative-beliefs segment and an unfamiliar segment. The characteristics of typical European food consumers were high income, having long overseas experience, having visited Europe or living in a big and developed city. In addition, “safe” and “upscale” were the most important attribute beliefs driving mainland Chinese consumers to have a positive image of European food; while “unfamiliar” and “sweet” were the most negative drivers of European food’s image.

This is the first study to present information about consumer beliefs, general image and consumer segments in relation to European food in mainland China. These insights can help European food marketers to better understand mainland Chinese consumers and the current image of their products in mainland China so that they can develop effective marketing strategies for this huge and potential food market.