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Article
Publication date: 7 December 2020

Ester Ernest Mnzava

The purpose of this paper is to explore the scholarly literature relating to the usage of Twitter in library settings. Various uses of Twitter and strategies used to…

Abstract

Purpose

The purpose of this paper is to explore the scholarly literature relating to the usage of Twitter in library settings. Various uses of Twitter and strategies used to promote effective utilisation of Twitter in the library are given. The library uses Twitter accounts to support various information services, interact with users and for collecting feedback from users for the services given.

Design/methodology/approach

The Google Scholar database was consulted to extract the desired data published in the five years (2015–2019). Then, the content analysis method was used to analyse the retrieved literature.

Findings

The findings revealed that Twitter is used by both the library and its users. The library uses Twitter accounts to support various information services, interact with users and for collecting feedback from users for the services given. Furthermore, the findings revealed different ways that can be implemented to improve the effective utilisation of Twitter in the library.

Research limitations/implications

The main limitation of this study is that the findings of the research are based on the data collected from Google Scholar in the five years only.

Originality/value

This study tries to explore how Twitter is used in the library settings and the strategies that when implemented can help to ensure that libraries reap the best from Twitter.

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Article
Publication date: 24 December 2020

Jeffrey A. Stone and S. Hakan Can

The purpose of this paper is to determine the demographic, resource and internal competition factors that influence both the level of citizen engagement provided by…

Abstract

Purpose

The purpose of this paper is to determine the demographic, resource and internal competition factors that influence both the level of citizen engagement provided by municipal Twitter accounts as well as the primary purposes for which those accounts are used.

Design/methodology/approach

This research uses a mixed-methods approach. Twitter data were content analyzed and categorized according to their specific purposes (information dissemination, community building or calls to action). Twitter engagement was measured as an index variable constructed from prior research, and multiple regression was used to determine the factors which best predict both account engagement and tweet purposes.

Findings

The results show that two factors (a multiplatform approach and fiscal health) along with the interaction of those factors predict the level of Twitter-based citizen engagement. Median citizen age was found to significantly predict the percentage of municipal tweets with purposes of information dissemination and community building.

Originality/value

This study adds to the literature on public sector social media use by examining the purposes and practices of local government Twitter use, providing a context for examining how Twitter is employed by local governments for citizen engagement.

Details

Online Information Review, vol. 45 no. 3
Type: Research Article
ISSN: 1468-4527

Keywords

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Book part
Publication date: 4 October 2012

Caitlin A. Bagley

Purpose – Twitter was introduced in 2006, and in the ensuing five years it has struggled in its path to gain legitimacy. This chapter seeks to demonstrate that although…

Abstract

Purpose – Twitter was introduced in 2006, and in the ensuing five years it has struggled in its path to gain legitimacy. This chapter seeks to demonstrate that although the format is often ephemeral and seemingly inane, there are in fact many useful means for researchers to utilize the medium to analyze trends such as breaking news, the cultural zeitgeist, and field specific trends.

Design/methodology/approach – Through a literature review and controlled searching, this chapter will show the most commonly used methods of researching with Twitter, and how to gainfully use Twitter within such a limited context of 140 characters.

Research limitations – Due to the fact that Twitter is a dynamic and constantly changing web site, research on this subject is limited by the fact that findings could change or be under different parameters by the time of publication. This chapter seeks to take a long form approach by trying to discuss parts of Twitter that should remain stable and remain valuable in the future.

Originality/value – This chapter provides insight into new models of research that librarians can utilize to better aide patrons.

Details

Social Information Research
Type: Book
ISBN: 978-1-78052-833-5

Keywords

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Article
Publication date: 22 February 2021

Shaoyu Ye, Kevin K.W. Ho and Andre Zerbe

This study aims to clarify the effects of different patterns of Facebook, Twitter and Instagram usage on user loneliness and well-being in Japan.

Abstract

Purpose

This study aims to clarify the effects of different patterns of Facebook, Twitter and Instagram usage on user loneliness and well-being in Japan.

Design/methodology/approach

Based on responses to a self-report questionnaire in Japan, 155 university students were separated into 4 groups: users of Twitter only, users of Twitter and Facebook, users of Twitter and Instagram and users of all three social media. The effects of social media usage on loneliness and well-being for each group were analysed.

Findings

No social media usage effects on loneliness or well-being were detected for those who used only Twitter or both Twitter and Instagram. For those using both Twitter and Facebook, loneliness was reduced when users accessed Twitter and Facebook more frequently but was increased when they posted more tweets. Users of all three social media were lonelier and had lower levels of well-being when they accessed Facebook via PC longer; whereas their their access time of Facebook via smartphones helped them decrease loneliness and improve their levels of well-being.

Originality/value

The findings reported here provide possible explanations for the conflicting results reported in previous research by exploring why users choose different social media platforms to communicate with different groups of friends or acquaintances and different usage patterns that affect their loneliness and well-being.

Details

Information Discovery and Delivery, vol. 49 no. 2
Type: Research Article
ISSN: 2398-6247

Keywords

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Book part
Publication date: 22 March 2011

Tricia M. Farwell and Richard D. Waters

The job market for communication majors increasingly expects those graduating in these specializations to not only know how to create strategic plans for using social…

Abstract

The job market for communication majors increasingly expects those graduating in these specializations to not only know how to create strategic plans for using social media in both one-way and two-way communication environments, but also maintain proper social media etiquette and virtual culture norms for their clients. To better prepare students for this expectation, two faculty members at separate universities designed and implemented a course assignment intended to promote cross-university collaboration, foster discussion, and bring students to use microblogging via Twitter. This assignment was designed so that it would not only have the students construct the meaning and best practices in a social setting using social media, but also encourage them to experience Twitter from a user perspective while building relationships in a manner that their future employers may have to work with their publics or customers. Overall, the educators involved in this project did feel that it was a beneficial assignment for students in both classes. While the students may not appreciate the assignment while it is being conducted, many of them have expressed the value in it now that the assignment is completed.

Details

Teaching Arts and Science with the New Social Media
Type: Book
ISBN: 978-0-85724-781-0

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Book part
Publication date: 13 January 2011

Lisa Chamberlin and Kay Lehmann

Twitter is a simple tool allowing users to send 140 character messages to their followers. Although the tool itself is relatively simple, the benefits of using Twitter can…

Abstract

Twitter is a simple tool allowing users to send 140 character messages to their followers. Although the tool itself is relatively simple, the benefits of using Twitter can be immense. Using Twitter educators and their students can tap into a global network of others interested in educational topics. Twitter is powerful in both range and immediacy. Students, faculty, and other university personnel including librarians are using Twitter to communicate both inside the classroom and beyond. This chapter includes how-to information for those who are new to Twitter, ways to use Twitter, tips on getting the most out of this tool, and a list of additional resources and tools which will magnify the positive effects of using Twitter.

Details

Educating Educators with Social Media
Type: Book
ISBN: 978-0-85724-649-3

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Book part
Publication date: 3 July 2018

Emily Anderson

The United Nations (UN) actively incorporated new media as a tool for consultation and agenda setting during the Millennium Development Goal (MDG)–Sustainable Development…

Abstract

The United Nations (UN) actively incorporated new media as a tool for consultation and agenda setting during the Millennium Development Goal (MDG)–Sustainable Development Goal (SDG) transition. As global actors shifted their attention to the sustainable development goals, the UN and its partners scaled up their digital engagement with civil society, multinational agencies, and country-level stakeholders to inform the post-2015 agenda. This chapter explored how the UN integrated Twitter into the post-2015 consultation and how the UN Women and the United Nations Girls’ Education Initiative used Twitter to construct and diffuse girls’ education policy discourse during the MDG–SDG transition.

Details

Cross-nationally Comparative, Evidence-based Educational Policymaking and Reform
Type: Book
ISBN: 978-1-78743-767-8

Keywords

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Article
Publication date: 3 November 2020

Femi Emmanuel Ayo, Olusegun Folorunso, Friday Thomas Ibharalu and Idowu Ademola Osinuga

Hate speech is an expression of intense hatred. Twitter has become a popular analytical tool for the prediction and monitoring of abusive behaviors. Hate speech detection…

Abstract

Purpose

Hate speech is an expression of intense hatred. Twitter has become a popular analytical tool for the prediction and monitoring of abusive behaviors. Hate speech detection with social media data has witnessed special research attention in recent studies, hence, the need to design a generic metadata architecture and efficient feature extraction technique to enhance hate speech detection.

Design/methodology/approach

This study proposes a hybrid embeddings enhanced with a topic inference method and an improved cuckoo search neural network for hate speech detection in Twitter data. The proposed method uses a hybrid embeddings technique that includes Term Frequency-Inverse Document Frequency (TF-IDF) for word-level feature extraction and Long Short Term Memory (LSTM) which is a variant of recurrent neural networks architecture for sentence-level feature extraction. The extracted features from the hybrid embeddings then serve as input into the improved cuckoo search neural network for the prediction of a tweet as hate speech, offensive language or neither.

Findings

The proposed method showed better results when tested on the collected Twitter datasets compared to other related methods. In order to validate the performances of the proposed method, t-test and post hoc multiple comparisons were used to compare the significance and means of the proposed method with other related methods for hate speech detection. Furthermore, Paired Sample t-Test was also conducted to validate the performances of the proposed method with other related methods.

Research limitations/implications

Finally, the evaluation results showed that the proposed method outperforms other related methods with mean F1-score of 91.3.

Originality/value

The main novelty of this study is the use of an automatic topic spotting measure based on naïve Bayes model to improve features representation.

Details

International Journal of Intelligent Computing and Cybernetics, vol. 13 no. 4
Type: Research Article
ISSN: 1756-378X

Keywords

Content available
Article
Publication date: 28 August 2020

Aydemir Okay, Pedja Ašanin Gole and Ayla Okay

The purpose of this paper is to explore how the health ministries of Turkey and Slovenia use Twitter as government agencies obliged to communicate with the public.

Abstract

Purpose

The purpose of this paper is to explore how the health ministries of Turkey and Slovenia use Twitter as government agencies obliged to communicate with the public.

Design/methodology/approach

This study employed a content analysis methodology to examine how Turkish (TR) and Slovenian (SLO) health ministries use Twitter for informing and encouraging behavior change in the public. A total of 662 “tweets” were analyzed. Drawing on prior studies, a coding scheme was developed and employed, and χ2 and t-tests were conducted for data analysis. Additionally, this study aimed at effecting a content analysis according to the “four models” method of Grunig and Hunt regarding efforts made to build communication with the public.

Findings

This study uncovered that the TR and SLO health ministries did not utilize two-way communication principles for Twitter communication, and their frequency of Twitter use is inadequate.

Research limitations/implications

The sampled tweets were selected by using a scientific sampling method. However, this might not have been substantial enough to represent the entirety of tweets in the study timeframe. Analyzing tweets across a longer timeframe would be helpful in confirming this study's findings. This study was also limited to two countries and to publicly available tweets; the messages of health ministries' followers to the ministries themselves were not examined. The findings of this study may not be generalizable to other countries. Other potential studies, with a particular focus on this topic, may be able to measure individual perceptions of the credibility and usefulness of messages from health ministries and their willingness to engage in two-way communication.

Originality/value

This study is one of the first to evaluate how the health ministries of Turkey and Slovenia communicate on Twitter and to apply the four models of Grunig and Hunt with regard to Twitter. This study also identified that noncompeting government agencies were not minded to communicate with their publics.

Details

Corporate Communications: An International Journal, vol. 26 no. 1
Type: Research Article
ISSN: 1356-3289

Keywords

Content available
Article
Publication date: 3 April 2020

Helen Cripps, Abhay Singh, Thomas Mejtoft and Jari Salo

The purpose of this research is to investigate the use of Twitter in business as a medium for knowledge sharing and to crowdsource information to support innovation and…

Abstract

Purpose

The purpose of this research is to investigate the use of Twitter in business as a medium for knowledge sharing and to crowdsource information to support innovation and enhance business relationships in the context of business-to-business (B2B) marketing.

Design/methodology/approach

This study uses a combination of methodologies for gathering data in 52 face-to-face interviews across five countries and the downloaded posts from each of the interviewees' Twitter accounts. The tweets were analysed using structural topic modelling (STM), and then compared to the interview data. This method enabled triangulation between stated use of Twitter and respondent's actual tweets.

Findings

The research confirmed that individuals used Twitter as a source of information, ideas, promotion and innovation within their industry. Twitter facilitates building relevant business relationships through the exchange of new, expert and high-quality information within like-minded communities in real time, between companies and with their suppliers, customers and also their peers.

Research limitations/implications

As this study covered five countries, further comparative research on the use of Twitter in the B2B context is called for. Further investigation of the formalisation of social media strategies and return on investment for social media marketing efforts is also warranted.

Practical implications

This research highlights the business relationship building capacity of Twitter as it enables customer and peer conversations that eventually support the development of product and service innovations. Twitter has the capacity for marketers to inform and engage customers and peers in their networks on wider topics thereby building the brand of the individual users and their companies simultaneously.

Originality/value

This study focuses on interactions at the individual level illustrating that Twitter is used for both customer and peer interactions that can lead to the sourcing of ideas, knowledge and ultimately innovation. The study is novel in its methodological approach of combining structured interviews and text mining that found the topics of the interviewees' tweets aligned with their interview responses.

Details

Marketing Intelligence & Planning, vol. 38 no. 5
Type: Research Article
ISSN: 0263-4503

Keywords

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