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This paper seeks to shed light on the behaviors of a group of consumers referred to as “tween”, a sub‐group of Generation Y, described as pre‐adolescents, aged 9 to 15, who are be“tween” the children and juniors markets, by taking previously tested measures and applying them to “tween” girls. The work of Blackwell et al. indicates that individual tastes and preferences are expected to have an effect on to whom tweens look for purchasing cues.

The first section of the survey included demographic items consisting of tweens' age, grade level and race. Section two of the survey consisted of nine items used to determine the influence of two reference groups: parents and friends. Items adapted from the personal involvement index were used to measure the personal involvement of tweens in apparel purchases. Store patronage was measured by assessing the frequency with which participants patronized each of eight given retail settings.

Future research should replicate or adapt the study to a larger sample in order to determine the strength of the relationships, since the majority of the respondents were between the ages of 12 to 15, leaving younger tweens under‐represented.

The results reveal that tweens exhibit a high level of fashion interest and that fashion interest is the only variable in the study to have significant relationships with each of the other variables.

Presents over sixty abstracts summarising the 1999 Employment Research Unit annual conference held at the University of Cardiff. Explores the multiple impacts of globalization on work and employment in contemporary organizations. Covers the human resource management implications of organizational responses to globalization. Examines the theoretical, methodological, empirical and comparative issues pertaining to competitiveness and the management of human resources, the impact of organisational strategies and international production on the workplace, the organization of labour markets, human resource development, cultural change in organisations, trade union responses, and trans‐national corporations. Cites many case studies showing how globalization has brought a lot of opportunities together with much change both to the employee and the employer. Considers the threats to existing cultures, structures and systems.

The purpose of this study is to invoke a consumer socialization approach to compare mothers and tween daughters on variables that may shape their clothing preferences and consumption behaviors. Additionally, this study explored the variables that predict how mothers and daughters respond to Pretty Brainy, an online clothing company that incorporates prosocial messaging into its product design and marketing.

Data were collected from 106 mother-daughter pairs using an online survey. In completing the survey, participants were instructed to view and evaluate the Pretty Brainy brand web site and clothing.

Mothers and daughters assigned similar degrees of importance to several clothing characteristics – including aesthetics/design, comfort, fit, use of socially responsible construction/production methods, and use of high performance technology – providing support for the consumer socialization model. Mothers and daughters were not similar on all clothing constructs explored, however, differing on the importance of some clothing characteristics examined (notably, brand name), as well as past socially responsible clothing purchase behavior, clothing involvement, and proximity of clothing to self. These differences may be explained in part by the mothers’ and daughters’ respective life stages. Among both mothers and daughters, attitude toward brand was the strongest predictor of purchase intention toward Pretty Brainy, which is consistent with established models of the attitude-intention relationship.

This study provides understanding about the influence of mothers upon tween girls’ clothing consumption behaviors, helping to clarify inconsistencies in prior work as well as lending new insights into the role of mothers in socializing their daughters with respect to socially responsible clothing consumption.

The purpose of this paper is to focus on disadvantaged tweens’ (ages 11 through 13) strategies for making predictive and evaluative judgments of the credibility of health information online. More specifically, this paper identifies the features of Google search results pages and web sites that signal credibility (or lack thereof) to this population and the reasons behind their perceptions.

The authors employed an ethnographic approach (using various types of data collection methods) targeted to generate in-depth descriptions of tweens making predictive and evaluative judgments of credibility, focussing on the ways in which these tweens naturally assess the credibility of online information.

The research has yielded novel findings concerning the types of factors that influence disadvantaged tweens’ credibility assessment strategies, such as limited English-language vocabularies, lack of familiarity with perhaps otherwise well-known sources, and forced reliance on (and/or general preference for) non-textual modalities, such as audio and video.

The findings indicate a need for implementing digital literacy programs in a naturalized setting, building on tweens’ existing heuristics and thereby resulting in strategies that are simultaneously compatible with their natural inclinations within the online environment and likely to consistently lead them to accurate credibility-related judgments.

This study provides novel insights into how disadvantaged tweens interact with online health information in a natural context, and offers invaluable information regarding the ways in which credibility assessment processes should be facilitated within formal or informal digital literacy programs.

Man has been seeking an ideal existence for a very long time. In this existence, justice, love, and peace are no longer words, but actual experiences. How ever, with the American preemptive invasion and occupation of Afghanistan and Iraq and the subsequent prisoner abuse, such an existence seems to be farther and farther away from reality. The purpose of this work is to stop this dangerous trend by promoting justice, love, and peace through a change of the paradigm that is inconsistent with justice, love, and peace. The strong paradigm that created the strong nation like the U.S. and the strong man like George W. Bush have been the culprit, rather than the contributor, of the above three universal ideals. Thus, rather than justice, love, and peace, the strong paradigm resulted in in justice, hatred, and violence. In order to remove these three and related evils, what the world needs in the beginning of the third millenium is the weak paradigm. Through the acceptance of the latter paradigm, the golden mean or middle paradigm can be formulated, which is a synergy of the weak and the strong paradigm. In order to understand properly the meaning of these paradigms, however, some digression appears necessary.

The purpose of this paper is to study the inhibition effect of Tween‐40 on the corrosion of cold rolled steel (CRS) in 1.0‐8.0 M HCl over the temperature range of 20‐50°C. It also aims to make an attempt to correlate both thermodynamic parameters and kinetic parameters with the inhibition effect.

The inhibition efficiencies of Tween‐40 are investigated by weight loss and potentiodynamic polarization methods.

Tween‐40 acts as a good inhibitor in 1.0 M HCl, and inhibition efficiency increases with the inhibitor concentration, while it decreases with HCl concentration and temperature. The adsorption of inhibitor on the CRS surface obeys the Langmuir adsorption isotherm equation. The inhibition effect is satisfactorily explained by both thermodynamic and kinetic parameters. Polarization curves show that Tween‐40 is a mixed‐type inhibitor in hydrochloric acid.

The experimental data have been treated with adsorption theory and kinetic equations successfully. Both the thermodynamic and kinetic parameters can be obtained, and used in explaining the inhibition effect satisfactorily.

The purpose of this paper is to examine tweens' (8‐12 year‐olds) satisfaction with and loyalty to their mobile phones and the relationship between these.

Based on literature studies, hypotheses about tweens' satisfaction with and loyalty to their mobile phones are developed. A survey in Denmark forms the empirical basis for the study, and the hypotheses are tested and discussed.

The results indicate that tweens are far more satisfied with their mobile phones than adults are and that the mobile phones fulfill children's expectations to a much higher degree. Still, brands are not able to turn tweens into loyal customers who will recommend their mobile phones to friends. Tweens' loyalty is lower than what is experienced for adults and the relationship between satisfaction and loyalty is very weak.

This study is limited to the mobile phone market. The low degree of loyalty in this market may not necessarily be the case in other markets. However, it is believed that many of the arguments share such generic characteristics that they are transferable to other product areas. Another limitation is that this study is based on a survey in Greater Copenhagen in Denmark. Therefore, the results can be influenced by a city effect.

The paper presents findings, which are useful for mobile phone marketers' marketing strategy and promotional plans towards tweens.

The study combines tweens, mobile phones, and customer satisfaction and loyalty theory. Findings on this combination have not been published previously. However, the combination is important due to the growing mobile phone penetration among tweens and the fast development of mobile phones and telecommunication services.

The purpose of this paper is to present a study that compares ownership and usage of new media among young “tween” consumers in Denmark and Hong Kong. Further, it shows the ways of finding new interesting web sites.

In 2004‐2005 a survey was conducted in Denmark and Hong Kong of 434 fourth, fifth and sixth class students. Questionnaires were distributed in six elementary schools. Hypotheses about new media ownership and usage in the two societies are formulated based on the economic development and individualistic/collective cultural dimensions of the societies.

Household ownership of new media, ownership of mobile phone and heavy use of the internet were found to be more prevalent among Danish tweens than among Hong Kong tweens. Danish tweens were more likely to use mobile phones and the internet for interpersonal communication and for enjoyment than Hong Kong tweens. Hong Kong tweens used the internet more for educational purposes than Danish tweens. The results seem to support that adoption and consumption of new media are motivated differently in cultures of individualism and collectivism, and consequently that the tween consumer segment is not as globally homogeneous as it is claimed to be.

The study was based on a convenience sample, thus it may be problematic to generalize from the findings.

The study can serve as a guideline for marketing communication targeting tweens. The emphasis on the hedonic use and social function of new media may be suitable for a highly developed, individualistic society. In collective societies, marketers may need to put emphasis on the instrumental values of new media, such as improving academic performance.

This paper offers insights into designing communication strategies for Danish and Hong Kong tweens, particularly when incorporating new media. Findings are compared with existing preconceptions of the tween segment in the marketing literature.

Man has been seeking an ideal existence for a very long time. In this existence, justice, love, and peace are no longer words, but actual experiences. How ever, with the American preemptive invasion and occupation of Afghanistan and Iraq and the subsequent prisoner abuse, such an existence seems to be farther and farther away from reality. The purpose of this work is to stop this dangerous trend by promoting justice, love, and peace through a change of the paradigm that is inconsistent with justice, love, and peace. The strong paradigm that created the strong nation like the U.S. and the strong man like George W. Bush have been the culprit, rather than the contributor, of the above three universal ideals. Thus, rather than justice, love, and peace, the strong paradigm resulted in in justice, hatred, and violence. In order to remove these three and related evils, what the world needs in the beginning of the third millenium is the weak paradigm. Through the acceptance of the latter paradigm, the golden mean or middle paradigm can be formulated, which is a synergy of the weak and the strong paradigm. In order to understand properly the meaning of these paradigms, however, some digression appears necessary.

The purpose of this paper is to compare sources of money as well as responses to television commercials and pop up advertisements on the internet among young “tween” consumers in Denmark and Hong Kong. Findings are compared with existing preconceptions of the tween segment in the marketing literature.

A survey was conducted in six primary schools in Denmark and Hong Kong, with 434 respondents from fourth, fifth and sixth grades.

The paper finds that the Danish tweens received higher monthly incomes from all sources than Hong Kong tweens. Danish tweens were more likely to spend money on CDs, computer games, clothing, sports equipment, and cosmetics/jewelry than Hong Kong tweens. Hong Kong tweens were more likely to spend money on books than Danish tweens. The results showed complex differences in the perception and reactions to advertising. The results seem to support that tween consumption and responses to advertising are motivated differently in cultures of individualism and collectivism, and consequently that the tween consumer segment is not as globally homogeneous as it is claimed to be.

The study was based on a convenience sample. The questionnaire consisted of mainly dichotomous scales, limiting the available statistical analysis. Further qualitative study is needed to explore the reasons for the differences.

The paper can serve as a guideline for marketing communication targeting tweens, particularly in case of international or global campaigns.

This paper offers insights into designing communication strategies for tweens, particularly when incorporating advertising on television as well as new media. Policy makers should be aware that perceptions and impact of advertising on children may vary significantly across cultures.