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1 – 10 of over 1000Turkish food retail in Germany fulfils social, cultural, and economic functions, but is threatened by shifts in demand and competition. The purpose of this paper is to give a…
Abstract
Purpose
Turkish food retail in Germany fulfils social, cultural, and economic functions, but is threatened by shifts in demand and competition. The purpose of this paper is to give a holistic, interdisciplinary, and action-oriented view of the challenges and opportunities of Turkish food retail in Germany.
Design/methodology/approach
Based on a qualitative study using expert interviews with 18 businesspersons from different parts of the Turkish food supply chain in Germany and a qualitative survey of 349 working Bachelor students of trade, industrial, and logistics management as well as business informatics, this paper takes a value chain approach.
Findings
The main opportunities of Turkish food retail in Germany lie in increasing its efficiency, using purchasing associations and brand building, targeting well-funded German consumers, offering fluent Turkish-German customer service and shopping experiences, providing appealing shop locations, designs, and layouts, product range adjustments, and promotions.
Research limitations/implications
This paper is based on a small scale qualitative study as access to Turkish food retail experts is limited. The sample was carefully selected to be a fair representation of the Turkish food supply chain. As for the consumers, only students have been surveyed so far, because they were targeted by the experts interviewed. In order to allow wider generalizations, this sample could be extended.
Originality/value
This study complements and enhances the very limited research on Turkish food retail in Germany. For the first time, the call for a holistic, interdisciplinary, and action-oriented examination of the challenges and opportunities of Turkish food retail in Germany is answered from a value chain perspective.
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Ipek Kazancoglu and Emel Kursunluoglu Yarimoglu
The purpose of this paper is to predict customers’ intentions to use self-checkouts based on the technology acceptance model (TAM).
Abstract
Purpose
The purpose of this paper is to predict customers’ intentions to use self-checkouts based on the technology acceptance model (TAM).
Design/methodology/approach
The questionnaire consisted of constructs taken from the existing literature such as perceived ease of use (PEU), perceived usefulness (PU), behavioral intentions, technology anxiety (TA), perceived risk (PR), need for interaction (NI), and situational factors (SF). Before preparing the questionnaire, the focus group studies were organized to gain deeper insights regarding customers’ views about self-checkouts. Based on the results of the focus groups, some items in the constructs were adapted, and the questionnaire was generated. The field study was conducted via face-to-face survey with 500 customers chosen by stratified random sampling. Confirmatory factor analysis and structural equation modeling were used to validate the relationships hypothesized in the conceptual model among constructs.
Findings
Out of the 16 hypotheses, 10 were found to be significant. The hypotheses related to the effects of PR, PEU, PU, intentions, while the effects of NI on PU and intentions; the effects of SF on intentions were not accepted in the study. According to the findings, PEU, PU, and TA affected intentions whereas PR, NI, and SF did not.
Research limitations/implications
There were some limitations related to demographics, attitudes, SF, and actual usage of self-checkouts.
Practical implications
To avoid queues, retailers should install a sufficient number of user-friendly and simple interfaced self-checkouts with well-trained employees to encourage usage and reduce the perceived risk and anxiety.
Originality/value
The main contribution of this study was that the effects of different constructs were measured on Turkish customers’ intentions to use self-checkouts, which could be used in formulating marketing strategies as well as considering future research directions. The paper also provided additional insights into the effects of SF, TA, NI, and PR, all of which were added to the TAM in this study.
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This chapter aims to explore how supermarketization structure consumption of poor people and its sociocultural and moral consequences. In other words, this study expands the role…
Abstract
Purpose
This chapter aims to explore how supermarketization structure consumption of poor people and its sociocultural and moral consequences. In other words, this study expands the role of supermarketization in influencing consumer culture in Turkey.
Methodology/approach
An action research approach was used to analyze the in-depth interview data and field notes.
Findings
Before the supermarketization effect Turkish food retail industry was highly dominated by small, independent, and mostly family-owned single-location retailers: bakkal (neighborhood store which carries a wide range of both food and nonfood items with less than 100 square meters of floor space), manav (greengrocery), kasap (butcher), mandıra (dairy), fırın (bakery), and others. Bakkals – the focus of this research, make an analogy between the mushrooming of chain supermarkets and a cancerous tissue. The findings of this research reveal that not only in economic but also in social, moral, and cultural terms that these subaltern consumers cannot survive without bakkals.
Practical implications
The results of this research will provide some useful coping strategies for poverty confronting marketplace forces by reflecting on the grocery consumption patterns of subalterns. In addition, the findings will yield insights for unemployment among grocers by creating competitive advantage to maintain their existence against the influence of organized retailers.
Social implications
Any contribution in poverty alleviation shall appease concerns about the role of poverty in fostering undesired consequences such as terrorism. Since poor consumers have scant resources and little education to develop a culture in more legitimized forms, it is likely that they become more vulnerable due to marketization effects on their sociocultural evolution.
Originality/value
Given the level of public interest in organized retailers and subaltern consumers, there has been surprisingly little research on both foreign- and domestic-organized retailers’ impact on traditional small size grocers and subaltern consumers. In addition, sociocultural and moral aspects of retailing and consequences of retailing activities, particularly, on subaltern consumers have not been fully explored.
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Gökhan Sürmeli, Ossama Elshiewy and Burç Ülengin
The purpose of this paper is to examine how the share of expenditure on foods with high sugar is influenced by purchasing behaviour and household characteristics in Turkey.
Abstract
Purpose
The purpose of this paper is to examine how the share of expenditure on foods with high sugar is influenced by purchasing behaviour and household characteristics in Turkey.
Design/methodology/approach
Food purchases of a large representative sample of Turkish households (n=10,682) were observed over a two-year time span. A linear mixed effects model is estimated to analyse the drivers of households’ share of expenditure on foods with high sugar in a longitudinal setting.
Findings
Lower shopping frequency, larger shopping baskets, more promotional purchasing and higher usage of modern retail formats lead to a higher share of expenditure on foods with high sugar. This share decreases with higher income and education. Households living in urban areas have lower expenditure on foods with high sugar. Households in the Aegean and Mediterranean regions show the highest share of expenditure on foods with high sugar across Turkey. Children within the household lead to a higher share of expenditure on foods with high sugar whereas this share decreases with increasing household size and being in later stages of life.
Originality/value
Analysing household panel data provides a more realistic perspective of longitudinal food purchasing behaviour compared to studies using cross-sectional designs. Furthermore, this large-scale study in Turkey provides valuable insights for health researchers and policymakers to improve public health due to being conducted in a newly industrialised country with high rates of obesity and type 2 diabetes, a fragmented retail environment and diverse geographical regions.
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Abdelmajid Amine and Feyrouz Hendaoui Ben Tanfous
This study seeks to explore the issue of individual opposition to the organized retailing system in an emerging country. It aims to identify the motivations for rejecting such…
Abstract
Purpose
This study seeks to explore the issue of individual opposition to the organized retailing system in an emerging country. It aims to identify the motivations for rejecting such retail outlets as well as how the resistance that is generated expresses itself and to point out the amazing precocity of the emergence of this resistance in these developing countries.
Design/methodology/approach
In‐depth interviews using the critical incident technique were conducted to explore the reasons for consumers' partial or total defection from mass retailing. Respondents were selected through snowball sampling to identify information‐rich cases using personal and professional social networks.
Findings
The study's results highlight non‐organized individual initiatives of avoidance and defection from hypermarkets in the emerging country under study as opposed to the structured protest movements in developed countries. In addition, the findings show a two‐fold orientation of this resistance: on the one hand towards the hypermarket format as a whole, and on the other towards foreign (as opposed to local) retailers, indicating an incongruency between some Western values associated with the foreign retailers, or even linked to globalization, and the values of the Arab‐Muslim local culture.
Research limitations/implications
Only individual resistance motivations were explored, although their interactions with more collective shared motives for resisting would lead to a fuller understanding of the rejection of hypermarkets. The reason for this choice was mainly because organized movements are still embryonic in emerging countries or at best not sufficiently structured.
Originality/value
This paper extends and enriches knowledge on consumer resistance by showing that even in an immature retail market, consumers are able to reject and oppose the introduction of retail formats that are deemed not to be congruent with local cultural values. It underlines in particular some unusual motives for rejection of imported hypermarkets due to consumers' dislike of, and non‐adherence to, the way modern food stores put forward consumption as a spectacle resulting in voyeuristic behaviour and social marking, and their religiously inspired culture and education that limits consumption and emphasizes the fairness, human and ethical dimensions of commerce.
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The purpose of this paper is to outline how the food acculturation of British expatriates in Toulouse (France) translates into their shopping behaviours. Having established this…
Abstract
Purpose
The purpose of this paper is to outline how the food acculturation of British expatriates in Toulouse (France) translates into their shopping behaviours. Having established this population’s specific food acculturation outcomes, mechanisms and motivations, it then studies their buying behaviours and shopping experiences.
Design/methodology/approach
This qualitative research is based on 70 semi-directive interviews of British expatriates in Toulouse. Specific emphasis was placed on facilitating respondents’ expression and analysing the wealth of their answers. The transcribed interviews were thus manually analysed.
Findings
This food acculturation process proves simpler than what seminal papers outlined, i.e. fewer acculturation outcomes, but also more complex: respondents show intertwined outcomes. The marketing channels and store formats respondents privilege in their food provisioning show discrepancies with French buyers’, and the retailers’ mix variables they particularly react to are identified, leading to managerial implications. Overall, both acculturated consumption and shopping practices display fluid behaviours.
Research limitations/implications
This paper investigates a specific situation. Research on other populations or circumstances should confirm its results, especially migrants’ acceptance and satisfaction with local marketing channels and store formats.
Practical implications
Local retailers should address the shopping expectations of this affluent target through minor alterations to their operations without antagonising the locals.
Originality/value
This paper’s main contribution is to extend consumer acculturation literature in two dimensions. First, by studying wealthier migrants escaping “dominated acculturation”, the paper outlines respondents’ “embraced acculturation”. Then, by extending its scope beyond consumption, to shopping experience and store selection, it bridges the gap between consumer acculturation and retailing literatures.
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Richard Kwasi Bannor, Bismark Amfo and Helena Oppong-Kyeremeh
The authors assessed the certification of street food retailers in Ghana in terms of awareness, training, willingness to be certified, determinants, agreement with certification…
Abstract
Purpose
The authors assessed the certification of street food retailers in Ghana in terms of awareness, training, willingness to be certified, determinants, agreement with certification requirements and impacts on performance.
Design/methodology/approach
Primary data was sourced from 200 street food retailers. Descriptive statistics, Likert scale, mean comparison test, heteroskedastic probit, inverse-probability-weighted regression adjustment (IPWRA), inverse probability weights (IPW) and augmented inverse-probability weighting (AIPW) were applied.
Findings
Most uncertified retailers were willing to be certified. Awareness about certification was high. Most of the certified retailers had been trained on certification, while most uncertified retailers had not been trained. Being a female, being educated, being a migrant vendor, possessing experience in retailing, training in certification, trust in the local certification process, the amount spent in preparing food and the number of customers are crucial variables that increase the probability of being certified among street food vendors. Street food retailers agreed to all the requirements for certification. Certification boosts the performance of street food retailers in terms of the number of customers and contracts received. Training on certification is recommended for street food retailers.
Research limitations/implications
The limitation of this study is mainly due to the type of food retailers selected. Street food vending in Ghana is done among those who cook food for selling, those who sell processed products such as drinks and those who sell vegetables and other uncooked agriproducts. Meanwhile, the authors selected unorganised retailers who primarily cook local and regional dishes for sale in this study. Thus, the study did not include organised food retailers such as restaurants. Therefore, generalising the study results for street food vendors should be made with caution.
Originality/value
Several studies have been conducted on street food retailing across the globe on knowledge of food-safety practices, risk practices, bacterial contamination of street retailing food, toxicological hazards of street foods and compliance with technical and hygienic requirements by street food retailers, among others. However, empirical studies on the certification/licensing of street food retailers and its impact have been given little attention. As a result, this study investigates the certification of street food retailers and its impacts on retailers' performance in Ghana.
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Adah-Kole Emmanuel Onjewu, Elmar Puntaier and Sundas Hussain
While pursuing energy management, firms simultaneously strive to boost sales as a path towards economic performance. Also, the literature suggests that family firms exhibit…
Abstract
Purpose
While pursuing energy management, firms simultaneously strive to boost sales as a path towards economic performance. Also, the literature suggests that family firms exhibit greater environmental commitment than their non-family counterparts. To examine these contentions, this review espouses contingency theory to interrogate the correlations of (1) energy consumption targets, (2) energy efficiency enhancing measures, (3) energy consumption monitoring and (4) the domestic sales performance of small family firms in Turkey's food sector.
Design/methodology/approach
Data were sourced from the World Bank Enterprise Survey. A sample of 137 family firms in food production, processing and retail was analysed using non-linear structural equation modelling. Path coefficients were determined to estimate the extent to which energy management practices predict domestic sales.
Findings
The path analysis revealed that although energy consumption targets do not directly increase sales performance, they stimulate firms' energy efficiency enhancement measures and energy consumption monitoring to produce this effect by 21%.
Research limitations/implications
The contingency lens espoused leaves room to capture further antecedents in small family food firms' technical, managerial, ownership, operational and architectural configuration that may also interact with or predict the propensity for energy management.
Practical implications
For practitioners, the inherent findings demonstrate that there are firm-specific material benefits arising from adopting energy management practices. And, although small firms such as family food businesses may have low energy intensities, they can improve their sales performance by setting energy targets, installing energy efficiency enhancing measures and embarking on energy consumption monitoring.
Social implications
Public stakeholders in Turkey such as the Ministry of Energy and Natural Resources, the General Directorate of Energy Affairs and affiliate institutions can reflect on these findings to develop a coherent national energy management policy for small firms. Such initiatives are especially relevant to Turkey and its ambitions to join the EU which requires member states to set up a national energy efficiency action plan.
Originality/value
This inquiry is one of the first to examine energy management in the food sector at the family firm level through the contingency lens. Theoretically, the results draw attention and shed new light on disparate energy management practices and their discrete yet substantial contribution to sales performance.
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Husnu Sahan Guran, Resat Ciftci, Nafia Canan Gursoy, Tuncer Ozekinci and Walid Q. Alali
The objective of this study was to determine Salmonella prevalence, antimicrobial-resistant phenotypes, and their genetic relatedness in frozen organic chicken collected at retail…
Abstract
Purpose
The objective of this study was to determine Salmonella prevalence, antimicrobial-resistant phenotypes, and their genetic relatedness in frozen organic chicken collected at retail level in Turkey.
Design/methodology/approach
Retail packs (n = 348) of cut-up chicken parts (breast, leg quarter and drumstick) and whole chicken carcasses were purchased from a central hypermarket in Diyarbakir (Southeast Anatolia Region in Turkey) and from a large online retailer in Turkey. The retail packs were paired by part type, brand, production date, and sell-by date. The chicken samples were analyzed for the presence of Salmonella spp., and then isolates were screened for antibiotic susceptibility, class I integron, and genetic similarity.
Findings
Salmonella prevalence in retail frozen organic chicken samples was 6.3 percent; however, the prevalence by parts, leg quarter, drumstick, breast, and whole chicken was 2.1 percent, 10.4 percent, 10.4 percent, and 0 percent, respectively. Salmonella prevalence was significantly higher in samples obtained from the hypermarket (9.2 percent) compared to online retailer (3.8 percent). All the isolates were serotype Infantis, genetically similar (highly clonal), and 68.2 percent harbored class I integron. All isolates were resistant to ciprofloxacin (drug of choice to treat salmonellosis in human), and 86.3 percent of the isolates were multidrug-resistant.
Originality/value
Salmonella prevalence in organic chicken meat, regardless of the retail market source in Turkey, may pose a health risk to consumers especially with the high prevalence of multi-drug resistant phenotypes. Findings inform researchers and the public about the safety of organically produced chicken and the potential health risk to consumers.
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