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Article
Publication date: 21 November 2016

Arja Lemmetyinen, Darko Dimitrovski, Lenita Nieminen and Tuomas Pohjola

The aim of this study is to examine cruise destination branding as a new resource for a region to promote an area as a differentiated cruise destination. The authors specifically…

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Abstract

Purpose

The aim of this study is to examine cruise destination branding as a new resource for a region to promote an area as a differentiated cruise destination. The authors specifically study how the perceived brand awareness of a destination moderates the relation between cruisers’ motivation and destination satisfaction and word-of-mouth (WoM).

Design/methodology/approach

A statistical model was adapted from relevant literature and applied in the context of cruise destination branding. The model was tested by measuring Cronbach’s alpha coefficients and the fit of the model through confirmative factor analysis. Hierarchical regression analysis and moderated regression analysis were also conducted. The sample consisted of British cruisers (n = 182) visiting the city of Pori in Finland.

Findings

The findings suggest that factors that impel people to take cruises (social recognition, self-esteem, discovery, socialization, convenience and value) have a significant impact on satisfaction with the destination, whereas brand awareness is recognized as a moderator in the relation between social recognition and destination satisfaction and WoM. Research findings provide a framework to discuss and analyze the cruise tourism business in a holistic way. Whereas the earlier studies have focused on onboard experiences, in this study, the focus of attention is on the onshore experiences of the cruisers.

Research limitations/implications

The study is focused on one Baltic Sea cruise destination, the British Cruise Company and a limited segment of senior British passengers.

Practical implications

By measuring cruisers’ internal travel motives and their perceptions of the brand awareness of the port-of-call during the cruise, or the destination, the results offer destination marketing organizations valuable information to develop their offerings to meet the needs of future travelers and visitors.

Originality/value

The study contributes to the cruise destination literature by linking the perceived brand awareness of a destination to motivational factors of the tourist and further to destination satisfaction and WoM behavior specifically in the context of onshore experiences.

Details

Tourism Review, vol. 71 no. 4
Type: Research Article
ISSN: 1660-5373

Keywords

Book part
Publication date: 17 February 2022

Nicholas M. Baxter

In this chapter, I utilize insights from symbolic interaction to analyze the identity work processes of larp subculture participants to construct and perform their in-game…

Abstract

In this chapter, I utilize insights from symbolic interaction to analyze the identity work processes of larp subculture participants to construct and perform their in-game identities. I extend the research on larp subcultures in two ways. First, I place larping within the larger context of leisure subcultures and society by arguing that larping is representative of changes in leisure and subcultures in postmodern society. Second, I draw upon ethnographic data collected among the New England Role-playing Organization (NERO) to analyze larpers character identity performances. RPG and Larp researchers have developed several theories about the relationship between larp participants and their character performances. While these concepts provide a helpful framework for understanding the participant-character relationship, they undertheorize the in-game constructed performance of identity. Using symbolic interaction theory, I analyze the identity work processes larpers use to construct and perform their larp identities extending our understanding of the similarities between everyday identity and larpers' character identity performances.

Article
Publication date: 12 July 2011

Laura Laaksonen, Antti Ainamo and Toni‐Matti Karjalainen

Entrepreneurial passion has recently begun to fascinate a growing number of researchers. While only a few systematic studies exist, Cardon et al.'s review suggests passion as a…

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Abstract

Purpose

Entrepreneurial passion has recently begun to fascinate a growing number of researchers. While only a few systematic studies exist, Cardon et al.'s review suggests passion as a prevalent phenomenon among entrepreneurs. They make a call for empirical and systematic studies of entrepreneurial passion to provide insights for practice and research. This paper aims to apply the recent theoretical advances in a particular empirical setting: the heavy metal genre in the popular music industry.

Design/methodology/approach

Using a qualitative in‐depth case study approach, four ventures that are considered new ventures in the metal music business are studied.

Findings

The findings strongly imply that the grounds for a globally successful creative venture require the passion of at least one inventor entrepreneur. Also, at least one founder is needed to take the venture to the next stage, where business is formalized for ramp up and at least one developer is needed to grow the business after the other two identities and earlier stages of the venture life cycle have created the platform on which to build and develop the business. The paper also finds that these role identity‐related behaviors are essential characteristics for artists in the popular music industry.

Originality/value

The popular music industry is an excellent research site for studying entrepreneurial passion because artists start their careers and join together to form bands mainly because of their passion and love to create and perform music. While the theory of entrepreneurial passion offers a promising approach for entrepreneurial studies, few systematic studies exist that apply it.

Details

Journal of Research in Marketing and Entrepreneurship, vol. 13 no. 1
Type: Research Article
ISSN: 1471-5201

Keywords

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