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Book part
Publication date: 19 November 2018

Megan Lindsay Brown and Hanna Phifer

I followed Belle (@bellecosby, @bonitaapplebelle), or Hanna, from Twitter to Tumblr. Her presence on the blog was thoughtful, defiant, playful, and informed. Looking…

Abstract

I followed Belle (@bellecosby, @bonitaapplebelle), or Hanna, from Twitter to Tumblr. Her presence on the blog was thoughtful, defiant, playful, and informed. Looking through Hanna’s posts as Belle from Tumblr, she struck me as “Tumblr famous” – a type of microcelebity that uses Tumblr to connect with an audience and maintain popularity among other Tumblr users. Well before the #MeToo movement had caught fire in 2017, Hanna was ready and willing to challenge mainstream celebrity on behalf of the voiceless. On Twitter she laid out arguments to challenge the impulse to victim-blame when sexual assault survivors do go public challenging the impulse to victim-blame when sexual assault survivors do go public. This chapter traces how Belle’s online community was an opportunity for relationally understanding herself and expressing her identity to specific Tumblr networks, among like-minded peers that also confront social issues.

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Microcelebrity Around the Globe
Type: Book
ISBN: 978-1-78756-749-8

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Article
Publication date: 1 January 2021

Ludi Price and Lyn Robinson

This article describes the third part of a three-stage study investigating the information behaviour of fans and fan communities, the first stage of which is described in…

Abstract

Purpose

This article describes the third part of a three-stage study investigating the information behaviour of fans and fan communities, the first stage of which is described in the study by Price and Robinson (2017).

Design/methodology/approach

Using tag analysis as a method, a comparative case study was undertaken to explore three aspects of fan information behaviour: information gatekeeping; classifying and tagging and entrepreneurship and economic activity. The case studies took place on three sites used by fans–Tumblr, Archive of Our Own (AO3) and Etsy. Supplementary semi-structured interviews with site users were used to augment the findings with qualitative data.

Findings

These showed that fans used tags in a variety of ways quite apart from classification purposes. These included tags being used on Tumblr as meta-commentary and a means of dialogue between users, as well as expressors of emotion and affect towards posts. On AO3 in particular, fans had developed a practice called “tag wrangling” to mitigate the inherent “messiness” of tagging. Evidence was also found of a “hybrid market economy” on Etsy fan stores. From the study findings, a taxonomy of fan-related tags was developed.

Research limitations/implications

Findings are limited to the tagging practices on only three sites used by fans during Spring 2016, and further research on other similar sites are recommended. Longitudinal studies of these sites would be beneficial in understanding how or whether tagging practices change over time. Testing of the fan-tag taxonomy developed in this paper is also recommended.

Originality/value

This research develops a method for using tag analysis to describe information behaviour. It also develops a fan-tag taxonomy, which may be used in future research on the tagging practices of fans, which heretofore have been a little-studied section of serious leisure information users.

Details

Journal of Documentation, vol. 77 no. 2
Type: Research Article
ISSN: 0022-0418

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Article
Publication date: 8 June 2015

Katie Elson Anderson

– This study aims to determine how Tumblr is being used by libraries and special collections/archives in the USA through quantitative analysis.

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3059

Abstract

Purpose

This study aims to determine how Tumblr is being used by libraries and special collections/archives in the USA through quantitative analysis.

Design/methodology/approach

Data on library Tumblr blogs were collected at three points during a one-year period and included library type, start date, number of posts, average posts per day, type of post and other descriptive information.

Findings

There is a growing library presence on the social media site Tumblr. The results shows adoption of the social media platform by multiple library types: academic, public, special collections/digital libraries, library organizations and other library/archives.

Research limitations/implications

A major challenge is in the identification and discovery of all libraries on Tumblr, especially as the number of Tumblr blogs created by libraries of all types continues to grow.

Practical implications

Results of this analysis should prove useful for both libraries and special collections already using Tumblr as well as those interested in starting a presence on Tumblr. The results will assist librarians in determining if this is a social media tool that is useful and valuable, as well as providing observations on best practices.

Originality/value

Literature specific to Tumblr is limited. This research paper provides a starting point for more research and analysis on the presence of libraries on Tumblr.

Details

Reference Services Review, vol. 43 no. 2
Type: Research Article
ISSN: 0090-7324

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Article
Publication date: 8 May 2017

Rose Attu and Melissa Terras

Since its launch in 2007, research has been carried out on the popular social networking website Tumblr. The purpose of this paper is to identify published Tumblr-based…

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1887

Abstract

Purpose

Since its launch in 2007, research has been carried out on the popular social networking website Tumblr. The purpose of this paper is to identify published Tumblr-based research, classify it to understand approaches and methods, and provide methodological recommendations for others.

Design/methodology/approach

Research regarding Tumblr was identified. Following a review of the literature, a classification scheme was adapted and applied, to understand research focus. Papers were quantitatively classified using open coded content analysis of method, subject, approach, and topic.

Findings

The majority of published work relating to Tumblr concentrates on conceptual issues, followed by aspects of the messages sent. This has evolved over time. Perceived benefits are the platform’s long-form text posts, ability to track tags, and the multimodal nature of the platform. Severe research limitations are caused by the lack of demographic, geo-spatial, and temporal metadata attached to individual posts, the limited Advanced Programming Interface, restricted access to data, and the large amounts of ephemeral posts on the site.

Research limitations/implications

This study focusses on Tumblr: the applicability of the approach to other media is not considered. The authors focus on published research and conference papers: there will be book content which was not found using the method. Tumblr as a platform has falling user numbers which may be of concern to researchers.

Practical implications

The authors identify practical barriers to research on the Tumblr platform including lack of metadata and access to big data, explaining why Tumblr is not as popular as Twitter in academic studies.

Social implications

This paper highlights the breadth of topics covered by social media researchers, which allows us to understand popular online platforms.

Originality/value

There has not yet been an overarching study to look at the methods and purpose of those who study Tumblr. The authors identify Tumblr-related research papers from the first appearing in 2011 July until 2015 July. The classification derived here provides a framework that can be used to analyse social media research, and in which to position Tumblr-related work, with recommendations on benefits and limitations of the platform for researchers.

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Article
Publication date: 7 September 2015

Katie Elson Anderson

– This article explores social networks and apps.

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782

Abstract

Purpose

This article explores social networks and apps.

Design/methodology/approach

This article provides a survey of the current trends.

Findings

Platforms that are part of the visual Web use images, rather than text, as the primary content of a post. Text may appear, but it is secondary to the image, essentially the opposite of a long blog post where the primary content is text with optional pictures placed for emphasis or enhancement.

Originality/value

Three social networks in particular – Tumblr, Pinterest and Instagram – each gained more than 10 million visitors over the course of the year in part by catering to a desire for more visually appealing content.

Details

Library Hi Tech News, vol. 32 no. 7
Type: Research Article
ISSN: 0741-9058

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Book part
Publication date: 25 November 2019

Justine E. Egner

Employing virtual ethnography and narrative analysis, this chapter uses data drawn from the online social media site, Tumblr, to explore a group of Tumblr users who mostly…

Abstract

Purpose/Methods/Approach

Employing virtual ethnography and narrative analysis, this chapter uses data drawn from the online social media site, Tumblr, to explore a group of Tumblr users who mostly identify with the complex intersectional identities of LGBTQ+ disabled people of color.

Findings

This chapter suggests that narratives are skillfully constructed by this group of Tumblr users in ways that counteract felt or expected experiences of exclusion, invisibility, and stigmatization within this identity-based community. The posters represented here are combating this invisibility and marginalization. They narrate themselves into existence by attaching their experiences to two well-known and recognizable social problem narratives. One is the “Pride/Community and Self-love” narrative, commonly associated with LGBTQ+ pride and LGBTQ+ communities. The other is the “Our Lives Matter/Deserving of Life” narrative, commonly associated with communities and social movements such as Black Lives Matter. Posters are artfully constructing their own community narratives by drawing from these culturally circulating and available narrative resources. When these two popular narratives are deployed in this way, they are counternarratives that are doing both resistance work and community/identity-building work. The ultimate effect is that the counternarrative they construct unites quite a diverse group of people through experiences of shared exclusion.

Implications/Value

This chapter extends the scholarly conversation on both narratives and disability by suggesting ways in which counternarratives about individuals with complex intersectional identities can be constructed in virtual communities. In so doing, the chapter brings poorly represented perspectives into discourses on disability and narratives. The study also contributes to the literature on the importance of emotion, specifically by highlighting the deployment of love and anger to counteract experiences of shame and marginalization.

Details

New Narratives of Disability
Type: Book
ISBN: 978-1-83909-144-5

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Abstract

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Sex and Social Media
Type: Book
ISBN: 978-1-83909-406-4

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Article
Publication date: 2 October 2017

Partha Mukherjee and Bernard J. Jansen

It is important to measure the interaction between conversing in social media and searching on the web in order to understand the impact on electronic word-of-mouth…

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1347

Abstract

Purpose

It is important to measure the interaction between conversing in social media and searching on the web in order to understand the impact on electronic word-of-mouth marketing. The paper aims to discuss this issue.

Design/methodology/approach

The authors research the relationship between social media conversing and web searching concerning brands on three major social soundtrack platforms (Instagram, Twitter, and Tumblr) and on a major web search engine (Google). The authors examine the effects of changes in both volume and attitude of conversing and volume of searching for two phases (Pre and Post) concerning brands in commercials aired during Super Bowl XLIX. The authors perform Granger causality testing and panel data regression analysis to determine the causal relationship between social media conversing and web searching.

Findings

Results show that volume and attitude of social media conversing has a significant causality relationship to the volume of web searching. Each unit increase of volume on Twitter, Instagram, and Tumblr significantly increases Google search volume for the same brands by 4.7 times, 11.9 times, and 8.7 times, respectively. Each unit increase of attitude score on Twitter significantly increases web search volume 3.96 times, while for Tumblr, search volume significantly increases 0.95 times with each unit. Interestingly, search volume also has a significant causality relationship on the volume of social media postings.

Originality/value

This research seeks to understand the commercial impacts of the interaction among broadcast advertising, social media conversing, and web searching for which there is limited prior work, especially in the context of a major media event.

Details

Internet Research, vol. 27 no. 5
Type: Research Article
ISSN: 1066-2243

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Abstract

Details

Sex and Social Media
Type: Book
ISBN: 978-1-83909-406-4

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Abstract

Details

Sex and Social Media
Type: Book
ISBN: 978-1-83909-406-4

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