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Article
Publication date: 2 March 2015

Kung-Jeng Wang, Yuliani Dwi Lestari and Tsau-Tang Yang

– This study aims to examine the location determinants of market expansion of the biotechnology industry to China’s second-tier cities.

Abstract

Purpose

This study aims to examine the location determinants of market expansion of the biotechnology industry to China’s second-tier cities.

Design/methodology/approach

The authors involved 68 top management officials of biopharmaceutical firms in China by applying triangulation data collection, which comprises depth interview, questionnaire survey and focus group discussion.

Findings

Data collection results reveal the following: 20 location determinants are determined and categorized into 5 clusters (i.e. 3 cost/tax factors, 5 demand factors, 1 macroeconomic factor, 3 socio-political factors and 8 strategic factors); among these 20 factors, 9 factors contribute to firm benefits, 5 factors open opportunities for business growth and 6 factors pose potential risks.

Originality/value

This study proposes a framework of location determinants for biotech pharmaceutical industry in expanding second-tier cities of China market. The findings of this study can be used as a reference for multinational companies, specifically in market expansion to second-tier cities in China.

Details

Journal of Business & Industrial Marketing, vol. 30 no. 2
Type: Research Article
ISSN: 0885-8624

Keywords

Article
Publication date: 18 October 2011

Tsau‐Tang Yang and Ci‐Rong Li

This paper aims to extend research on exploration and exploitation by investigating the effects of competence exploration and exploitation on new product development outcomes in…

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Abstract

Purpose

This paper aims to extend research on exploration and exploitation by investigating the effects of competence exploration and exploitation on new product development outcomes in China. Premised from the perspective of environment‐performance relationship and the fit‐as‐moderation view, the authors argue that exploration and exploitation have curvilinear effects on new product development performance due to external environmental factors.

Design/methodology/approach

The paper is based on a questionnaire survey/analysis of a sample of 289 firms in China.

Findings

Consistent with the two perspectives mentioned above, the curvilinear link between competence exploration and new product performance was negatively moderated by environmental dynamism but positively moderated by environmental competitiveness. In contrast, the non‐linear effect of competence exploitation on new product performance was positively moderated by environmental dynamism but negatively moderated by environmental competitiveness.

Originality/value

The exploration and exploitation‐performance link emerges as more complex than previous research has shown. The results indicate the need for simultaneous consideration of environmental dynamism and competitiveness as moderators in the discourse on the curvilinear effects of exploration and exploitation on new product performance.

Details

Management Decision, vol. 49 no. 9
Type: Research Article
ISSN: 0025-1747

Keywords

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