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Article
Publication date: 8 May 2017

Kannan Govindan and Tsan-Ming Choi

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552

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Supply Chain Management: An International Journal, vol. 22 no. 3
Type: Research Article
ISSN: 1359-8546

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Article
Publication date: 4 May 2012

Holly Pui‐Yan Ho and Tsan‐Ming Choi

The purpose of this paper is to explain why fashion companies would “go green” and to evaluate business models and sustainable supply chains. By applying the Five‐R…

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7623

Abstract

Purpose

The purpose of this paper is to explain why fashion companies would “go green” and to evaluate business models and sustainable supply chains. By applying the Five‐R framework, the authors further evaluate the initiation, implementation and institutionalization journey of a local fashion company and generate important insights and findings.

Design/methodology/approach

It is an exploratory qualitative study. The Five‐R conceptual framework is reviewed, proposed, and applied for a real case analysis.

Findings

From the studies, data and literature gathered and analyzed hitherto, it is evident that fashion companies can seize competitive advantage through strategic management of environmental challenges. In their greening initiatives, fashion companies should strongly consider the product development process and extend stewardship across the multiple life‐cycles of products. The Five‐R framework, together with its future extensions, can offer an opportunity to clearly display what has been achieved by the company at present and also succinctly demonstrate what area the company is lacking in or where there is room for further beneficial development.

Research limitations/implications

This research focuses on examining the scenario of one real company. The findings need not be generalized and applicable to all companies: this is a major research limitation of this study.

Practical implications

The research findings can help explain and conceptualize fashion companies’ journal of going‐green. Some specific recommendations are given and managerial insights are generated.

Originality/value

This paper undertakes a qualitative real case analysis to study green supply chain management (SCM) challenges by applying the Five‐R framework. The authors believe that this study belongs to the first group of research works which specifically examine this area in the domain of fashion marketing and management.

Details

Journal of Fashion Marketing and Management: An International Journal, vol. 16 no. 2
Type: Research Article
ISSN: 1361-2026

Keywords

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5801

Abstract

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Journal of Fashion Marketing and Management: An International Journal, vol. 16 no. 2
Type: Research Article
ISSN: 1361-2026

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Article
Publication date: 1 August 2008

Yong Yu, Tsan-Ming Choi, Kin-Fan Au and Chui-Yan Kwan

The fashion industry faces more challenges from demand uncertainty than many other businesses because it creates products that are highly seasonal with short lifetimes and…

Abstract

The fashion industry faces more challenges from demand uncertainty than many other businesses because it creates products that are highly seasonal with short lifetimes and demand is inherently volatile. Such a situation introduces difficulties in fashion supply chain management. The solution to the agile supply chain involves setting up seamless or boundary-less connections between supply chain members. These connections can minimize buffers between the different stages in the chain. In an agile network, such connection is critical and can be enabled by web-software, allowing different actors to be connected without needing to have the same computer system. With integrated web systems, businesses in different geographical locations can behave as if they belong to the same enterprise. The forecasting of future sales is one of the key constituents of these solutions. Today’s enterprises in fashion often employ various IT services in supply chain operations and a forecasting system is often expected to be accessible by independent users and systems through a standardized interface. Therefore, web-software is the right solution in this circumstance. There are many methods in the sales forecasting field. In this paper, we focus on exploring the implementation of a web-based forecasting system in which various forecasting methods can be utilized. This web-based forecasting system is expected to bring great flexibility into fashion enterprise operations and enhance their supply chain management. A case analysis is presented in the paper in which a neural network is utilized as the forecasting method. We believe that the implementation mechanism is highly applicable to help fashion companies in improving their operations.

Details

Research Journal of Textile and Apparel, vol. 12 no. 3
Type: Research Article
ISSN: 1560-6074

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Article
Publication date: 11 July 2008

Shuk‐Ching Liu, Tsan‐ming Choi and Wing Tak Lee

This paper aims to study the shopping preferences of the mainland Chinese travelers who visit Hong Kong under the solo travel policy (STP), and identify the differences…

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3375

Abstract

Purpose

This paper aims to study the shopping preferences of the mainland Chinese travelers who visit Hong Kong under the solo travel policy (STP), and identify the differences between their expected and actual satisfactory levels towards fashion retailers in Hong Kong.

Design/methodology/approach

An empirical research method with surveys was employed. Statistical methods, such as the paired t‐test, were used to analyze the data.

Findings

A significant difference between the respondents' actual shopping satisfactions and their expectations was found for several factors. Some shopping preferences and spending patterns of the STP travelers were identified.

Research limitations/implications

Owing to resource constraints, the data were collected at a few locations only. This is a major research limitation of this study.

Practical implications

The research findings can help fashion retailers to understand better the needs of STP travelers from mainland China. Some specific recommendations are given and managerial insights are generated.

Originality/value

This paper undertakes empirical research to study mainland tourists' shopping behavior towards Hong Kong fashion retailers under the STP. This study is one of the first research works exploring this area.

Details

Journal of Fashion Marketing and Management: An International Journal, vol. 12 no. 3
Type: Research Article
ISSN: 1361-2026

Keywords

Content available
Article
Publication date: 20 September 2010

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1255

Abstract

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Journal of Fashion Marketing and Management: An International Journal, vol. 14 no. 4
Type: Research Article
ISSN: 1361-2026

Content available
Article
Publication date: 13 July 2010

Helen D. Rowe

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2539

Abstract

Details

Journal of Fashion Marketing and Management: An International Journal, vol. 14 no. 3
Type: Research Article
ISSN: 1361-2026

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Article
Publication date: 27 September 2011

Zhong Ning, Tsan‐Ming Choi, Charlene Xie, Li Xie and Junjun Dai

This paper aims to explore the effect of e‐marketplace on the supply chain's performance under the markdown policy. Profit and risk analyses are both conducted and channel…

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1351

Abstract

Purpose

This paper aims to explore the effect of e‐marketplace on the supply chain's performance under the markdown policy. Profit and risk analyses are both conducted and channel coordination issues are examined.

Design/methodology/approach

The paper presents a markdown policy supply chain analytical model with e‐marketplace and examines the optimal markdown policy. The mean‐variance theory is employed to study both the risk and profit residing in the supply chain. Extensive numerical analysis is conducted. The paper investigates both the cases when e‐marketplace selling price is exogenous and endogenous.

Findings

The markdown policy can coordinate the supply chain as long as the parameters satisfy certain analytical conditions. The expected profit and risk in the supply chain are both increased when e‐marketplace is introduced. The retailer shares a larger portion of the increased expected profit but at the same time bears a higher risk.

Research limitations/implications

In this study, similar to the mainstream literature in the related area, the supply chain consists of one manufacturer and one retailer, and there is one single selling season with one product. Despite being able to generate interesting analytical results, this model fails to capture the more complicated real world practices.

Practical implications

The existence of e‐marketplace can be beneficial to the whole supply chain in terms of expected profit improvement. When the expected profit increase brought about by e‐marketplace is large enough to compensate for both the operational cost of e‐marketplace and the increase of the risk, the retailer could consider introducing e‐marketplace to dispose of the excess inventory.

Originality/value

This paper is an original work. It is based on the reviewed literature and the model with markdown policy is new. This could be a reference for further research into optimal performance in the supply chain with e‐marketplace.

Details

Supply Chain Management: An International Journal, vol. 16 no. 6
Type: Research Article
ISSN: 1359-8546

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Article
Publication date: 4 May 2012

Bin Shen, Yulan Wang, Chris K.Y. Lo and Momoko Shum

The purpose of this paper is to examine the relationship between ethical fashion and consumer purchase behavior (their willingness to pay a premium for ethical fashion)…

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41714

Abstract

Purpose

The purpose of this paper is to examine the relationship between ethical fashion and consumer purchase behavior (their willingness to pay a premium for ethical fashion), with the focus on consumers’ concerns and beliefs about, and knowledge of, ethical fashion.

Design/methodology/approach

A self‐completion questionnaire was administered to 109 respondents. Factor analysis and other statistical analyses were applied to test hypotheses.

Findings

The findings suggest that consumer beliefs about ethical fashion, which are based on their perceptions of a company in terms of its reputation in the fashion industry, influence their support for what they perceive as socially and environmentally responsible businesses.

Research limitations/implications

The sample size, which is relatively small, is a limitation for this research. The data were collected in Hong Kong, limiting findings to that geographic region.

Practical implications

An important implication is that consumer education is essential to mitigate the prevailing throwaway culture and raise consumer awareness of ethical issues facing the fashion industry. Thus, retailers should take initiatives to educate consumers so as to ensure the success of their newly‐launched ethical fashion products.

Originality/value

The paper proposes an approach to clearly understand the impacts of ethical fashion on consumer purchase behavior.

Details

Journal of Fashion Marketing and Management: An International Journal, vol. 16 no. 2
Type: Research Article
ISSN: 1361-2026

Keywords

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Article
Publication date: 18 September 2009

Shuk‐Ching Liu and Tsan‐Ming Choi

The purpose of this paper is to examine the difference in consumer attitudes towards fashion brand extensions (FBEs) between designer labels (DLs) and mass‐market labels…

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5511

Abstract

Purpose

The purpose of this paper is to examine the difference in consumer attitudes towards fashion brand extensions (FBEs) between designer labels (DLs) and mass‐market labels (MLs) in Hong Kong. The authors investigate in depth the factors that would affect consumers' evaluations towards FBEs with respect to the two target groups of fashion brands. In addition, comparisons between the attitudes of male and female consumers are also conducted.

Design/methodology/approach

The paper presents a piece of empirical research. A consumer survey with a respondent size of 211 and an interview with a brand operations manager of an international designer label in Hong Kong are conducted.

Findings

The results reveal that consumers possess more complicated attitudes when they evaluate brand extensions of DLs. To be specific, the findings reveal that consumers' intention to evaluate the extended products in DLs is not significantly affected by the product quality perception. For MLs, the concept consistency of the extended category does not significantly influence the consumers' attitudes in terms of their evaluations of the new product. On the other hand, image projection and product quality appear to be more important in affecting female consumers than male consumers with respect to their attitudes towards DLs and MLs.

Research limitations/implications

The sample size, which is relatively small, is a major limitation for this research.

Practical implications

In this paper, the authors propose some managerial insights and suggestions to fashion marketers in terms of establishing proper brand extension strategies for DLs and MLs. The interview with a local company's brand manager further provides some additional industry insights.

Originality/value

This paper explores, via a consumer survey and a company interview, how consumers in Hong Kong react to FBEs of DLs and MLs. The potential differences and similarities between the attitudes of male and female consumers are also explored.

Details

Journal of Fashion Marketing and Management: An International Journal, vol. 13 no. 4
Type: Research Article
ISSN: 1361-2026

Keywords

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