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Article
Publication date: 19 June 2017

Hock Yeow Yap and Tong-Ming Lim

This paper aims to present social trust as a variable of influence by demonstrating the possibilities of trusted social nodes to improve influential capability and rate of…

Abstract

Purpose

This paper aims to present social trust as a variable of influence by demonstrating the possibilities of trusted social nodes to improve influential capability and rate of successfully influenced social nodes within a social networking environment.

Design/methodology/approach

This research will be conducted using simulated experiments. The base algorithm in research uses genetics algorithm diffusion model (GADM) where it carries out social influence calculations within a social networking environment. The GADM algorithm will be enhanced by integrating trust values into its influential calculations. The experiment simulates a virtual social network based on a social networking site architecture from the data set used to conduct experiments on the enhanced GADM and observe their influence capabilities.

Findings

The presence of social trust can effectively increase the rate of successfully influenced social nodes by factorizing trust value of one source node and acceptance rate of another recipient node into its probabilistic equation, hence increasing the final acceptance probability.

Research limitations/implications

This research focused exclusively on conceptual mathematical models and technical aspects so far; comprehensive user study, extensive performance and scalability testing is left for future work.

Originality/value

Two key contributions of this paper are the calculation of social trust via content integrity and the application of social trust in social influential diffusion algorithms. Two models will be designed, implemented and evaluated on the application of social trust via trusted social nodes and domain-specified (of specific interest groups) trusted social nodes.

Details

International Journal of Web Information Systems, vol. 13 no. 2
Type: Research Article
ISSN: 1744-0084

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Book part
Publication date: 6 August 2018

Forrest Briscoe and Sean Safford

This paper develops an argument about how contentious changes unfold in organizational fields, focusing on the role of uncertainty – and the networks people use to address…

Abstract

This paper develops an argument about how contentious changes unfold in organizational fields, focusing on the role of uncertainty – and the networks people use to address uncertainty. We propose that as controversial practice gains traction and spreads, the nature of uncertainty facing organizational decision makers also evolves. This dynamic has important implications for how different actors and networks can influence change. We illustrate our argument with a mixed-methods case study on the diffusion of domestic partner benefits across US Fortune 500 companies. Our findings shed light on how – and when – social activists, corporate elites, and middle managers can influence the corporate decision-making process.

Details

Social Movements, Stakeholders and Non-Market Strategy
Type: Book
ISBN: 978-1-78754-349-2

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Article
Publication date: 8 January 2018

Pedro Pimpão, Antónia Correia, João Duque and José Carlos Zorrinho

The purpose of this study is to define a model of social technology diffusion, comprising constructs that explain guests’ likelihood of recommending their hotel loyalty…

Abstract

Purpose

The purpose of this study is to define a model of social technology diffusion, comprising constructs that explain guests’ likelihood of recommending their hotel loyalty program to their peers.

Design/methodology/approach

The diffusion effect is explained by commitment-trust, satisfaction with user-to-user interactivity, satisfaction with user identifiability and word of mouth. A total of 2,812 usable responses were obtained through an online questionnaire sent to guests with two or more transactions with the loyalty program.

Findings

The results suggest that commitment and trust and word of mouth are crucial to enact social diffusion. As such, hotel loyalty programs need to be leveraged through enacting social diffusion.

Practical implications

Tourism and hospitality practitioners dealing with loyalty programs should create and post new trustworthy content that might be beneficial for the hotel loyalty program in their efforts to provide a more valuable experience for guests.

Originality/value

The paper provides empirical evidence that the likelihood of sharing with other guests or the intention to belong to a hotel loyalty program community exists and then goes on to offer a range of possible responses based upon four relational mediators.

Details

International Journal of Contemporary Hospitality Management, vol. 30 no. 1
Type: Research Article
ISSN: 0959-6119

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Article
Publication date: 1 January 1980

P.W. Turnbull and A. Meenaghan

Declares that diffusion (a term employed to describe the process whereby an innovation or a new idea or practice spreads through a social system over time) is a summary…

Abstract

Declares that diffusion (a term employed to describe the process whereby an innovation or a new idea or practice spreads through a social system over time) is a summary term used to embrace studies which trace the process of diffusion, the process of adoption and the patterns of influence involved. Acknowledges that even allowing for low involvement of marketing research in diffusion, marketing management's interest in this area can be guided and controlled. States that information is diffused through some form of communication channel – these may be one of two types: vertical channels, which exist if ‘there is a meaningful difference in the interests, social status, demographic or economic characteristics of the communication units’; and horizontal channels, which occur where communications flows among members of groups with similar interests and characteristics – these groups may be work groups, social groups, etc. Investigates sources of information and influence – in particular the two basic ones of: impersonal sources via the mass media; and personal sources involving the opinion leader in a two‐step flow of communication. Closes by discussing the implications of the two‐step flow for marketing in depth, with recommendations.

Details

European Journal of Marketing, vol. 14 no. 1
Type: Research Article
ISSN: 0309-0566

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Article
Publication date: 13 June 2019

Li Wang and Qingpu Zhang

Internet-based intangible network good (IING) has undergone rapid developments, even revolutionized multiple industries in recent years. IING is highly dependent on the…

Abstract

Purpose

Internet-based intangible network good (IING) has undergone rapid developments, even revolutionized multiple industries in recent years. IING is highly dependent on the rapid diffusion rates for development success. For firms, how to select the initial targets or “seeding points” to accelerate the adoption process is critical in network marketing campaigns. The purpose of this study is to provide a new method to identify the optimal initial adopters and adoption paths.

Design/methodology/approach

First, the author generalize three aspects influencing IING’s adoption, namely, innovation attributes, customer’s personality and word-of-mouth. Next, we establish a modified gravity model to describe how social interactions affect consumer’s adoption behavior. Then, simulate the adoption process by setting each agent as the initial adopter to identify the optimal initial adopters. Finally, trace the information flow to forecast the adoption paths.

Findings

The model reveals how individual interactions (micro level) aggregate into the diffusion process (macro level). The optimal initial adopters are determined by a combination of factors as follows: IING’s attributes, the adopter’s diffusion ability, the potential-adopter’s personality and the trust degree between adopters and potential-adopters. Among all these factors, trust degree plays a most important role.

Originality/value

This study proposes the conceptual model of IING’s adoption from a perspective of dyadic influence, in which an adopter’s influence on its peers depends on pairwise characteristics of both parties. The authors propose a new method to identify the optimal initial adopters and adoption paths based on the gravity model. It is the first time to introduce the gravity model to describe IING’s adoption, which is a creative application of social physics. The findings provide new insights in IING’s adoption and identifying the key nodes in networks.

Details

Kybernetes, vol. 49 no. 3
Type: Research Article
ISSN: 0368-492X

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Article
Publication date: 15 February 2011

Vishanth Weerakkody, Ramzi El‐Haddadeh and Shafi Al‐Shafi

The purpose of this paper is to explore empirically the complexities of e‐government implementation and diffusion from a developing country perspective.

Abstract

Purpose

The purpose of this paper is to explore empirically the complexities of e‐government implementation and diffusion from a developing country perspective.

Design/methodology/approach

An empirical case study using an interview‐based research agenda is adopted. After reviewing the extant literature on e‐government, the paper first proposes a conceptual model, which is consequently used to explore empirically, within the State of Qatar, the key challenges influencing e‐government implementation and diffusion from organisational, technological, social and political perspectives.

Findings

The conceptual model proposed in this study offers a comprehensive overview of the implementation and diffusion challenges of e‐government through identifying various factors associated with organisational, technological, social and political perspectives from the literature. Through adopting an empirical research strategy focusing on developing countries that are not in an advanced state of e‐government development, this study offers a holistic view in understanding e‐government implementation and diffusion complexities for the benefit of similar countries.

Research limitations/implications

This research only focuses on exploring empirically the implementation and diffusion challenges facing e‐government in one developing country and does not investigate how these challenges may influence citizens' adoption of these services in that country or in a wider context.

Practical implications

The conceptual model in this study offers practitioners, policy makers and researchers a comprehensive overview of the implementation and diffusion challenges of e‐government projects, particularly in developing countries. The key findings of this study show that, irrespective of strong financial support and resources, governments must be prepared to tackle a number of challenges related to the complexity of e‐government implementation and diffusion. In addition, the study indicates that better alignment of national ICT strategies with various local level e‐government projects, clear legislation, implementation guidelines and standards are imperative for e‐government success.

Originality/value

The core contribution of this research adds to the growing body of knowledge concerning the implementation and diffusion of e‐government in developing countries. In particular, the conceptual model formulated through the synthesis of extant literature offers researchers and practitioners a lens to better appreciate the key challenges that require consideration when implementing and diffusing e‐government.

Details

Journal of Enterprise Information Management, vol. 24 no. 2
Type: Research Article
ISSN: 1741-0398

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Book part
Publication date: 10 December 2015

Dekar Urumsah

The concept and practice of e-services has become essential in business transactions. Yet there are still many organizations that have not developed e-services optimally…

Abstract

The concept and practice of e-services has become essential in business transactions. Yet there are still many organizations that have not developed e-services optimally. This is especially relevant in the context of Indonesian Airline companies. Therefore, many airline customers in Indonesia are still in doubt about it, or even do not use it. To fill this gap, this study attempts to develop a model for e-services adoption and empirically examines the factors influencing the airlines customers in Indonesia in using e-services offered by the Indonesian airline companies. Taking six Indonesian airline companies as a case example, the study investigated the antecedents of e-services usage of Indonesian airlines. This study further examined the impacts of motivation on customers in using e-services in the Indonesian context. Another important aim of this study was to investigate how ages, experiences and geographical areas moderate effects of e-services usage.

The study adopts a positivist research paradigm with a two-phase sequential mixed method design involving qualitative and quantitative approaches. An initial research model was first developed based on an extensive literature review, by combining acceptance and use of information technology theories, expectancy theory and the inter-organizational system motivation models. A qualitative field study via semi-structured interviews was then conducted to explore the present state among 15 respondents. The results of the interviews were analysed using content analysis yielding the final model of e-services usage. Eighteen antecedent factors hypotheses and three moderating factors hypotheses and 52-item questionnaire were developed. A focus group discussion of five respondents and a pilot study of 59 respondents resulted in final version of the questionnaire.

In the second phase, the main survey was conducted nationally to collect the research data among Indonesian airline customers who had already used Indonesian airline e-services. A total of 819 valid questionnaires were obtained. The data was then analysed using a partial least square (PLS) based structural equation modelling (SEM) technique to produce the contributions of links in the e-services model (22% of all the variances in e-services usage, 37.8% in intention to use, 46.6% in motivation, 39.2% in outcome expectancy, and 37.7% in effort expectancy). Meanwhile, path coefficients and t-values demonstrated various different influences of antecedent factors towards e-services usage. Additionally, a multi-group analysis based on PLS is employed with mixed results. In the final findings, 14 hypotheses were supported and 7 hypotheses were not supported.

The major findings of this study have confirmed that motivation has the strongest contribution in e-services usage. In addition, motivation affects e-services usage both directly and indirectly through intention-to-use. This study provides contributions to the existing knowledge of e-services models, and practical applications of IT usage. Most importantly, an understanding of antecedents of e-services adoption will provide guidelines for stakeholders in developing better e-services and strategies in order to promote and encourage more customers to use e-services. Finally, the accomplishment of this study can be expanded through possible adaptations in other industries and other geographical contexts.

Details

E-services Adoption: Processes by Firms in Developing Nations
Type: Book
ISBN: 978-1-78560-709-7

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Book part
Publication date: 19 April 2017

Pino G. Audia and Fiona Kun Yao

We study the spatial diffusion of stock backdating, an instance of corporate misconduct about which public information was virtually absent until 2005. Contrary to the…

Abstract

We study the spatial diffusion of stock backdating, an instance of corporate misconduct about which public information was virtually absent until 2005. Contrary to the findings of Bizjack, Lemmon, and Whitby (2009), our results reveal that this “invisible” practice did not diffuse through board interlocks. Rather, stock backdating spread through geographic proximity: firms were more likely to backdate stock options to the extent that other firms located geographically close to them had done so. Lending support to the importance of localized interactions among members of the local business elite, the effect of geographical proximity was conditional on high levels of local board interlocks. Our findings regarding the differential impact of geographic proximity and board interlocks on the diffusion of this invisible practice are analogous to the diffusion pattern of controversial practices proposed by Davis and Greve (1997).

Details

Geography, Location, and Strategy
Type: Book
ISBN: 978-1-78714-276-3

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Article
Publication date: 9 October 2009

Moaman Al‐Busaidy and Vishanth Weerakkody

Although significant investments have been made, to date only limited progress has been made in terms of realising fully functional and integrated e‐government services in…

Abstract

Purpose

Although significant investments have been made, to date only limited progress has been made in terms of realising fully functional and integrated e‐government services in Oman. The purpose of this paper is to identify the most salient factors that are currently influencing the development and diffusion of e‐government in Oman as perceived by government employees involved in e‐government service delivery.

Design/methodology/approach

The paper uses a quantitative survey‐based empirical study in three key public service agencies in Oman.

Findings

This research reveals that improved accessibility, efficiency and availability of public services may lead to high levels of confidence among citizens in relation to e‐government adoption in Oman. The study also finds that Omani information technology workforce capability has an indirect impact on citizens' trust and confidence in using e‐services.

Research limitations/implications

The research focuses on the views of government employees and therefore the results represent only the views of e‐government service providers; these views may be influenced by their own experience, background and attitude towards online services.

Practical implications

In order to realise the vision of implementing e‐government in Oman, ten key factors are identified in this study that may serve as a starting point for decision makers and implementers. Decision makers and implementers can draw from best practices in the region and rest of the world in terms of addressing the ten factors discussed in the study.

Originality/value

The study analyses the salient factors influencing e‐government adoption in Oman from the service providers perspective and compares these with previously published literature on e‐government adoption that take a citizen centric perspective. This research strategy offers a new and more balanced perspective of e‐government adoption and diffusion in Oman.

Details

Transforming Government: People, Process and Policy, vol. 3 no. 4
Type: Research Article
ISSN: 1750-6166

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Article
Publication date: 18 July 2019

Khaled Aboulnasr and Gina A. Tran

The purpose of this paper is to investigate the role of emotional brand attachment in consumers’ evaluation of new products that represent technological innovation.

Abstract

Purpose

The purpose of this paper is to investigate the role of emotional brand attachment in consumers’ evaluation of new products that represent technological innovation.

Design/methodology/approach

A quantitative study was conducted using survey data from a nationally representative probability sample of US consumers (n = 624) to understand the role of emotional brand attachment in the context of consumers’ evaluation of really new products (RNPs). A framework was developed and tested using structural equation modeling that included emotional brand attachment, brand trust, product incongruity, product familiarity, perceived risk, willingness to try, product evaluation and word-of-mouth intentions.

Findings

The results support the role of emotional brand attachment in the diffusion of RNPs. Specifically, results indicated that increased brand attachment reduces consumers’ perceived risk associated with a RNP and increases brand trust. Both constructs played a key role in shaping willingness to try the innovation, word-of-mouth intentions and product evaluation. Findings of this paper add explanatory power to demand-prediction models that more accurately describe the mechanism of the innovation adoption process. For marketing managers, the results emphasize the importance of consumer–brand emotional connections.

Research limitations/implications

The paper used a cross-sectional design; it would be interesting to use a longitudinal design to examine if the role of emotional brand attachment changes over time and how the changes might impact consumers’ perceptions and behaviors in the context of RNPs.

Originality/value

This is the first paper to explore the role of emotional brand attachment in the context of RNPs and consumers’ potential behavioral outcomes.

Details

Journal of Product & Brand Management, vol. 29 no. 1
Type: Research Article
ISSN: 1061-0421

Keywords

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