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To explore the sociology of sport-related pain through an autoethnographic focus on the contiguous, 20-year participation of one professional athlete at the Ironman Triathlon World Championships in Kona, Hawaii; to address the “well heeded, long-standing and vociferous calls ‘to bring the body back in to social theory’” (Hockey & Collinson, 2007, p. 2) by allowing authorial reflection on the negotiations of pain during those decades of elite competition.

Negotiated sports pain is explored as the subject/author allows visceral memory over a two-decade arc of professional-level participation at the Ironman. The ethnographic study is a combination of self-reflection, phenomenology, supportive and correlative theory, and detailed peripheral aspects of one elite athlete as he discusses the roles, levels, types, applications, and meanings of pain during the training and racing of the Ironman Triathlon World Championships. Allowances are made for reflective and subjective narratives in service of introducing sensorial elements to this area of the sociology of pain.

This chapter addresses several calls for a focus on the “practical experiences of the body” (Wainwright & Turner, 2006, p. 238) or what Hockey and Collinson (2007) call the “lacking (of) a more ‘fleshy’ perspective, a ‘carnal sociology’ (Crossley, 1995) of sport.” The details provided by the author/athlete offer a more personal and intimate view of how sports pain is negotiated over the arc of two decades of high-level competition. A sometimes brutally honest and objective self-reflection reveals the inner workings of a professional athlete turned college professor as he reflects on the multiplicity of roles that pain served and played during his 20 years at the Ironman World Triathlon Championships.

With a dearth of “embodied” studies on the sociology of sports-related pain, particularly by elite athletes who lived much of their youth in a physical culture that requires the near-constant negotiation of pain, this chapter provides a deep inside-out look at one case with its sensorial, phenomenological, and temporal insight to pain management.

This chapter focuses on a population that I call iron moms: women who negotiate work, family, and endurance sport identities. This research sheds light on how mothers with families, full-time jobs, and other responsibilities fit a high level of endurance training into their lives. Looking at endurance sport through the lens of gender and parenthood helps uncover the unique complexities that iron moms face juggling their multiple identities. Included is an assessment of how iron moms manage their status on the athletic visibility continuum as a process associated with identity construction and maintenance. Based on an analysis of in-depth interviews with 20 active iron mom competitors and textual analysis of triathlon blog postings, this work uncovers the details of how these women attempt to find satisfaction in multiple areas of their lives. This chapter suggests that navigating one's status on the athletic visibility continuum in addition to navigating the complex web of dominant social discourses surrounding motherhood play a critical role in shaping how women craft their existence as an iron mom. Findings stress the value of “me time,” the pervasiveness of “mom guilt,” and the importance of reframing dominant discourses about motherhood.

The purpose of this paper is to examine the 2010–2015 financial performance (FP) of the national non-profit USA Triathlon (UST) using financial effectiveness (FE) indicators and financial efficiency (FY) ratios.

Archival data were used together with a case study method. FP was evaluated by net income; FE was indicated by total assets and total revenues, while FY was examined by program services ratios and support services ratios.

On average, the FP of the organization was positive ($2,100,591 net income per year), FE was moderate (66 percent increases in assets and revenues) and the FY was mixed (80 percent revenues spent on program services with an impressive return on asset of 14 percent).

By using case study method, the results may not be generalizable to other national non-profit sports organizations with non-financial objectives.

The results revealed that overall FP is a product of both FE and FY, making the study valuable to managers who are often faced with unreliable financial resources.

The study utilized both FE and FY measures to evaluate the FPs of UST – a major shortfall in similar studies.

The purpose of this paper is to address the lack of relevance of business school research and how the potential gap between research and practice may be related to the lack of interaction between faculty members and non-academic stakeholders (e.g. industry, professions, society).

The review of the extant literature in this area is combined with the experiences and discussions with business school leaders from around the world.

The problematization of the lack of relevance of business school research leads us to conclude that it is a case of reward folly; the authors hope for relevance to external stakeholders but the authors reward for relevance to academic stakeholders. Drawing on Stokes’ (1997) research taxonomy, the authors conclude that business-school research should combine internal and external validity, which would involve business school faculty performing rigorous and relevant research, and interacting with practitioners; that is, an “academic triathlon”.

Faculty members should conduct research and teaching activities as well as interact with industry, and act to disseminate their research findings among external stakeholders. Consequently this should have implications for both the academic structure at business schools and the resources available to faculty members. Proceeding in this way will result in the narrowing of the gap of understanding between faculty members and management, and ultimately, to bridge the gap between contemporary versions of the Agora and the Academe.

The authors provide a taxonomy of stakeholders of business school research and outline changes in the structure of business schools, resources provided to faculty members and impact on accreditation agencies.

The research question addressed is whether an event portfolio analysis rooted in financial portfolio theory can yield meaningful insights to complement two approaches to event portfolios. The first approach is extrinsic and rooted in economic impact analysis where events need to demonstrate a financial return on investment. In the second approach events are valued ally, with every event having inherent value and the entire portfolio being valued for its synergistic effects and contribution to social and cultural goals. The paper aims to discuss these issues.

Data from visitors to four events in the Sunshine Coast region of Australia are analyzed to illustrate key points, including the notion of “efficient frontier.”

Conceptual development includes an examination of extrinsic and intrinsic perspectives on portfolios, ways to define and measure value, returns, risk, and portfolio management strategies. In the conclusions a number of research questions are raised, and it is argued that the two approaches to value event portfolios can be combined.

Only four events were studied, in one Australian local authority. The sample of residents who responded to a questionnaire was biased in terms of age, education and gender.

Authorities funding events and developing event portfolios for multiple reasons can benefit from more rigorous analysis of the value created.

This analysis and conceptual development advances the discourse on portfolio theory applied to event management and event tourism.

To examine the social impact of a small-scale sporting event and its influence on the willingness to support future events.

A self-supplied questionnaire was used with 248 residents-sportspeople that participated in the Valencia Triathlon. Descriptive analysis, exploratory and confirmatory factorials were done through SPSS, FACTOR and EQS.

Three dimensions of positive impacts were identified; sporting participation and city image, social development and human capital and economic development. The impacts in sporting participation and in the improvement to the image of the city contribute to positively explaining the willingness to support the holding of sporting events. Local sportspeople highlight their participative component and the projection of the city image as key factors to endorse holding future sporting events as a strategy for tourism.

The convenience sampling limits the extrapolation of the results.

Making the most of the intangible aspects is recommended due to the great potential these events have to generate social capital and increase the networks of social collaboration. Give a more active role to volunteers and local organizers in an organization. Transmit the pride of the community and the sense of belonging to this community to the media and advertising communication.

Small scale sporting events can contribute to improving the quality of life, increasing pride, the sense of belonging of the residents, opportunities for entertainment and encouraging local participation.

A contribution to the empirical analysis of the social impact of small-scale sporting events from the perspective of local participants.

The purpose of this paper is to investigate whether attending one‐off sport events might inspire audiences to increase their participation in sport or recreational physical activity.

Primary data collection was undertaken with spectators aged 16 and over at three major sport events held in the UK in 2010. The findings are based on an aggregate sample of 2,312 respondents.

Around two‐thirds of respondents reported that their event experience had inspired them to increase their participation in sport or physical activity. The inspiration effect varied according to age and respondents’ predisposition to sport. The main factors that caused the inspiration were linked directly to the athletes and the competition. The provision of information about opportunities to undertake sport was found to be the most important lever to convert inspiration into participation.

Evidence of the impact of major sport events on mass participation is relatively scarce and inconclusive. In order for any “trickle‐down” effect to occur, it would be reasonable to assume that audiences would first be inspired by their event experience. It is this basic sense of inspiration that the research aimed to measure.

This paper critically examines the processes of meaning creation and transfer in sports celebrity endorsements. It uses findings from a qualitative case study that investigated how Canadian journalists covered Simon Whitfield's gold medal win in the inaugural men's triathlon Sydney Olympic Games in 2000, and how sponsors subsequently capitalised on his media image. The results highlight key factors that influence Olympic sports reporting and their implications for leveraging an Olympic athlete's media image as part of a product endorsement strategy.

This chapter explores some of the key operational steps and marketing activity required to organise a children's sports events based on the experience of event management company ReesLeisure. The chapter highlights the importance of conducting research pre-event, creating robust event aims, developing a target market, marketing the event correctly, working with competent suppliers, hiring the correct number of staff and having the vital paperwork and policies in place. It explores some of the barriers and challenges that organisers face and have to work through when organising events for children.