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What are the current trends that mark out the process of internationalization of higher education? In what directions do these trends influence the direction of research and development in African universities? Does internationalization of higher education have the potential to boost knowledge production relevant to Africa’s development needs or it will further hasten the marginalization of both African universities and African development agendas within the global network of scientific knowledge? Internationalization of education is not new. Historically, students have sought better higher education abroad influenced by the desire to benefit from better opportunities provided by universities in the developed countries. The current phase of higher education internationalization has however emerged more vigorously in the 21st century and is associated with the twin trends of globalization and liberalization. Proponents of globalization have argued that higher education is bound to be more strongly affected by worldwide economic developments. They also point out that higher education institutions in developing countries should embrace aspects of internationalization to boost their efforts to be ranked among the best league of universities globally. At the national level, internationalization of higher education is presented as a process that institutions in developing countries must embrace in order to address the persistent challenges of sustainable development. For universities in Africa, the literature argues that internationalization provides them with opportunities that cut across disciplines, institutions, knowledge-systems, and nation-state boundaries thereby exposing the institutions and academics to the world’s best scientific research and infrastructures. In summary, it is contended that internationalization is a strategy to realize success in human-capability and institutional-capacity development in the universities. This chapter revisits these assertions and their tenacity to developing a culture of research and innovation in African universities, and linking the universities to the continent’s development aspirations.

The Annual Review of Comparative and International Education (ARCIE) represents a forum and an opportunity for scholars worldwide to discuss and examine trends and directions in comparative/international education, highlighting relevant developments in these fields, related to educational contexts, climates, and reforms in these contexts. Changes and reforms within these contexts and areas can have significant impacts on various education stakeholders, agents, and societies. Given the need to identify and prepare for these changes, the objective of this chapter is to discuss recent trends and directions in the field of Comparative and International Education (CIE). The method employed to identify these trends was a meta-analysis of the 23 chapters published in the 2020 edition of ARCIE. The 23 chapters composed the corpus of texts analyzed in this study, with the support of an online platform for corpora processing. Results of the analysis were contrasted with relevant literature in the field and suggest that (among the three main missions of universities) teaching and research received more attention than outreach/services, considering the corpus analyzed. In addition, teachers and students received more attention than administrative staff. Therefore, we conclude that more attention is necessary toward these aspects (outreach and administrative staff) in the pursuit of social justice and UN’s sustainable development goals (SDGs). Finally, the prevalence of topics related to language and sustainability suggests a need for more representativeness, in terms of regions and languages studied in the field of CIE.

Digital technology has given rise to new economic models such as sharing economy and business structures such as omnichannel. Technological advancements also enable firms to build a one-on-one relationship with customers. This chapter covers the current business practices that involve the use of digital tools to develop and manage customer relationships. They are omnichannel marketing, user-generated content, interactive content, live videos – live streaming, co-creation marketing and influencers marketing. The chapter also identifies emerging trends pertinent to digital marketing and relationship development. Artificial intelligence (AI) applications such as virtual assistants and programmatic advertising are predicted to be at the heart of digital marketing in the near future. In addition, though still in the early stage of development, blockchain technology has the potential to improve the transparency of transactions and data protection, thereby increasing trust and relationship quality. The use of immersive technologies such as augmented and virtual realities are expected to gain significantly more popular in the next few years. Finally, these trends can be further facilitated by 5G, the fifth generation of mobile technology, heralding a new era of digital communication and transforming the customer experience.

Cognitive evaluation theory (CET; Deci, 1975), SDT's first mini-theory, was built from research on the dynamic interplay between external events (e.g., rewards, choice) and people's task interest or enjoyment – that is, intrinsic motivation (IM). At the time, this research was quite controversial, as operant theory (Skinner, 1971) had dominated the psychological landscape. The central assumption of operant theory was that reinforcement contingencies in the environment control behavior, which precluded the existence of inherently satisfying activities performed for non-separable outcomes. During this time, Deci proposed that people – by nature – possess intrinsic motivation (IM), which can manifest as engagement in curiosity-based behaviors, discovery of new perspectives, and seeking out optimal challenges (see also Harlow, 1953; White, 1959). IM thus represents a manifestation of the organismic growth tendency and is readily observed in infants' and toddlers' exploratory behavior and play. Operationally, an intrinsically motivated activity is performed for its own sake – that is, the behavior is experienced as inherently satisfying. From an attributional perspective (deCharms, 1968), such behaviors have an internal perceived locus of causality, as people perceive their behavior as emanating from their sense of self, rather than from experiences of control or coercion.

Academic libraries develop strategic plans as instruments for grounding operational work in shared vision and measurable goals. The authors of this chapter test the assumption that technical services work is often absent in library strategic plans, even if that work is an assumed component. They explore the representation of technical services through a rich content analysis of Association of Research Libraries member strategic plans to reveal key themes and use the results as a tool to more broadly develop a set of guiding principles for technical services professionals in the 21st century. To provide valuable and relevant services to users, technical services professionals must develop bold and sustainable guiding principles informed by both their representation in their libraries' strategic plans and emerging trends in academic libraries.

This chapter introduces readers to the Annual Review of Comparative and International Education and approaches to reviewing the field broadly, by examining the ways that scholars and professionals in the field reflect on comparative and international education (CIE). It begins with a synthesis of the reviews and reflective pieces published since the mid-20th century, and then critiques the field for being neither consistently nor systematically reflective. The chapter then summarizes several of the benefits of consistent and systematic reflection through a process of annual review. The chapter concludes with an overview and synthesis of each of the sections, which provide the structure of the Annual Review, and poses questions that drive systematic reflection through each section of the volume and the field as a whole.