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1 – 10 of over 42000Tamara Gajić, Marko D. Petrović, Ivana Blešić, Milan M. Radovanović and Julia A. Syromiatnikova
During the pandemic, two types of fear were identified that occur significantly in all groups or profiles of people. The aim of this paper is to determine which of the two types…
Abstract
Purpose
During the pandemic, two types of fear were identified that occur significantly in all groups or profiles of people. The aim of this paper is to determine which of the two types of fears exist in certain psychological groups, and which of the fears strongly influence the decision to travel.
Design/methodology/approach
The VALS 2 method and standardized questionnaire were used for the segmentation of the tourist market or for the determination of the psychographic profiles of the consumers, and three additional questions were joined to it as they were vital for the research of the type of fear and its impact on the decision for traveling. When the reliability of the questionnaire and the validity of the sample were determined, the data were further processed using a computer program package IMB AMOS SPSS 21.00, and then, based on the theoretical suppositions and hypotheses, the SEM structural model was created.
Findings
The paper indicates the existence of established types of fears in humans, when it comes to pandemics and similar crisis situations. People are most afraid of infection during travel, and lack of funds and job loss during the critical period of the pandemic. The research conducted confirms that all groups of people, who are determined by the psychological technique VALS 2, react with a certain dose of fear and make decisions under the pressure of fears.
Research limitations/implications
The research had limitations in terms of contact with people and conducting live surveys. The measures during the pandemic, which were carried out by the state, included social distance and limited movement of people.
Practical implications
The work can contribute to the community, along with similar research. The results of the research will be available, and it will be possible to see the behavior of people during crisis situations, and the impact of fears on making decisions, both travel decisions and decisions related to other areas of life.
Originality/value
The paper provides research results on a large sample of respondents, and can serve as a basis for further research in the field of tourism, psychology and similar fields. It is crucial to consider the type of fears, and the strength of the impact of these fears on the decision to travel, during crisis situations.
Michael Ottenbacher, Simone Busam, Robert James Harrington and Joachim Allhoff
This study aims to examine the factors of the vegan lifestyle on the travel experience. Special emphasis was placed on difficulties during travel and influencing factors for…
Abstract
Purpose
This study aims to examine the factors of the vegan lifestyle on the travel experience. Special emphasis was placed on difficulties during travel and influencing factors for destination choice.
Design/methodology/approach
The vegan lifestyle has emerged as a growing market. The dietary reference is well-known, but the impact of the vegan lifestyle on tourism has received less attention. Earlier researchers have cited motivations of ethics, the environment and health as key. An online survey was conducted within the target group of vegans to provide more understanding of vegan tourism.
Findings
A few participants stated that they refused to visit countries due to too high meat consumption or due to long flight distances. Nature was named as the most decisive factor for choosing a travel destination among the respondents. Problems that might arise were mainly the general lack of awareness about veganism, as well as the confusion between vegetarianism and veganism in the destinations. Most respondents indicated that these problems were generally prepared for during the pre-planning process.
Research limitations/implications
Research on vegan tourism is a relatively unexplored niche topic, the study used related topics adapted to a vegan tourism context.
Practical implications
Enhanced education about veganism among tourism service providers would be desirable to counteract such problems in the future and make the travel experience more carefree for vegans.
Originality/value
There has been little research in the field of vegan tourism, thus, this study provides valuable information on the needs and challenges of this growing market.
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Alexandros Paraskevas, Ioannis Pantelidis and John Ludlow
The purpose of this study is to explore the risk factors that employers consider when assessing an employee’s business travel (BT) assignment and the risk treatment, crisis…
Abstract
Purpose
The purpose of this study is to explore the risk factors that employers consider when assessing an employee’s business travel (BT) assignment and the risk treatment, crisis response and recovery strategies they use to discharge their BT duty of care.
Design/methodology/approach
An exploratory approach is taken with in-depth interviews of 21 executives, travel managers and insurance brokers involved with the management of BT in four international hotel groups. In all, 12 follow-up interviews were conducted to assess the possible COVID-19 impact on BT risk management processes.
Findings
Employers assess BT assignments considering the travel’s characteristics, including the destination’s risk profile against seven types of risks (health, political, transport, natural, crime, technology and kidnap), length of stay, travel mode and activities undertaken in the destination as well as the traveler’s profile which includes diversity and travel experience. Accordingly, they develop a range of duty of care strategies for BT risk treatment, crisis response and recovery.
Practical implications
BT practitioners can use the proposed framework to develop risk assessment methodologies based on more accurate destination and traveler profiles and pursue targeted risk treatment strategies and insurance policies. The proposed duty of care approach can be used as a blueprint for organizations to design and manage BT policies.
Originality/value
BT risk is an under-researched area. The extant research looks predominantly at travel risks and their assessment taking the traveler’s perspective. This study looks at business travel risk and explores it from an employer’s risk management perspective offering a BT risk assessment framework and a BT duty of care plan.
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Christian Laesser, Jieqing Luo and Pietro Beritelli
Most state-of-the-art approaches for the analysis of the process of travel decision-making follow Woodworth’s neo-behaviouristic S–R (stimulus–response) or S–O–R…
Abstract
Purpose
Most state-of-the-art approaches for the analysis of the process of travel decision-making follow Woodworth’s neo-behaviouristic S–R (stimulus–response) or S–O–R (stimulus–organism–response) model. However, within this model, scholars primarily focus on the S–R relationship, investigating specific decisions by describing or explaining an outcome as the result of an input of several stimuli. There is a lack of investigation into the “O” dimension of the S–O–R model. This paper aims to contribute towards closing of this gap by conceptually and holistically expanding existing models with new perspectives and components.
Design/methodology/approach
The authors base the conceptual process on a subjective/interpretative research paradigm, by combining outcomes from different theories and concepts into a new, more holistic approach; and challenging this approach by seeking counterarguments as well as supportive arguments at three conferences and workshops.
Findings
The paper expands the body of literature by positing a generic conceptual operationalization model focusing on the organism (“O”) domain of decision-making. To achieve this, and further to operationalize the S–O–R model, the paper proposes to integrate an M–O–A (motivation–opportunity–ability) approach.
Originality/value
The analysis of the body literature reveals that there is still a lack of analytical and especially workable models/approaches for the analysis of the process of tourist decision-making. The paper contributes to that discussion by offering an alternative and generic operationalization of the tourist decision-making process by inducing a theoretical framework from the deductions gleaned from a number of existing theories.
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Woo-Hyuk Kim, Eunhye (Olivia) Park and Bongsug (Kevin) Chae
In this study, to investigate tourist mobility (i.e. hotel visits) during the COVID-19 pandemic, the authors developed three objectives with reference to protection motivation…
Abstract
Purpose
In this study, to investigate tourist mobility (i.e. hotel visits) during the COVID-19 pandemic, the authors developed three objectives with reference to protection motivation theory: (1) to examine changes in travel distances in the USA before and during the pandemic, (2) to identify distinct travel patterns across different regions during the pandemic; and (3) to explore threat- and coping-related factors influencing tourist mobility.
Design/methodology/approach
The authors used two primary sources of data. First, smartphone data from SafeGraph provided hotel-specific variables (e.g. location and visitor counts) and travel distances for 63,610 hotels in the USA. Second, state-level data representing various factors associated with travel distance were obtained from COVID-19 Data Hub and the US Census Bureau. The authors analyzed changes in travel distances over time at the state and regional levels and investigated clinical, policy and demographic factors associated with such changes.
Findings
The findings reveal actual travel movements and intraregional variances across different stages of the pandemic, as well as the roles of health-related policies and other externalities in shaping travel patterns amid public health risks.
Originality/value
To the best of the authors’ knowledge, this study is the first to empirically examine changes in travel distances to hotels as destinations using smartphone data along with state-level data on COVID-19 and demographics. The findings suggest that tourism enterprises and stakeholders can proactively adapt their strategies by considering threat appraisals and coping mechanisms, both of which are influenced by externalities such as health-related policies.
研究目的
在我们的研究中, 为了调查COVID-19大流行期间的旅游出行(例如:酒店访问), 我们根据保护动机理论制定了三个目标:(1)研究在COVID-19大流行前后美国的旅行距离的变化, (2)在大流行期间识别不同地区的不同旅行模式; 以及(3)探讨影响旅游出行的威胁和应对因素。
研究方法
我们利用了两个主要数据源。首先, 来自SafeGraph的智能手机数据提供了63,610家美国酒店的酒店特定变量(例如位置和访客计数)以及旅行距离数据。其次, 代表与旅行距离相关的各种因素的州级数据来自COVID-19数据中心和美国人口普查局。我们分析了州级和地区级的旅行距离随时间的变化, 并调查了与这些变化相关的临床、政策和人口因素。
研究发现
我们的研究结果揭示了不同阶段的实际旅行动态和地区内的差异, 以及在公共卫生风险中塑造旅行模式的健康相关政策和其他外部因素的作用。
研究创新
我们的研究是第一个利用智能手机数据以及与COVID-19和人口统计数据相关的州级数据, 经验性地研究了旅行距离到酒店作为目的地的变化。我们的研究结果表明, 旅游企业和利益相关者可以通过考虑威胁评估和应对机制来主动调整他们的策略, 这两者都受到健康相关政策等外部因素的影响。
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Praveen Ranjan Srivastava, Kinshuk Sengupta, Ajay Kumar, Baidyanath Biswas and Alessio Ishizaka
The new coronavirus is a highly infectious disease with mutating variants leading to pervasive risk around geographies and public health system. The economy has been suffering due…
Abstract
Purpose
The new coronavirus is a highly infectious disease with mutating variants leading to pervasive risk around geographies and public health system. The economy has been suffering due to the strategic lockdown adopted by the local administrative bodies, and in most of the countries, it is further leading to a major wave of unemployment with millions of job and business losses affecting the hotels, travel and tourism industry widely. To attain a sustainable business in the post-pandemic situations, the industry now must think of information system approaches to convince tourists to feel safe with the most hygienic hospitality and services to be offered in any property. The key aspect of the study is to provide the impact of new-age AI-driven technology solutions that will dominate the future direction of the modernized hospitality industry promising robust health-safety measures in a hotel, and further help create sustainable business and leisure travel facilities to cope with post-epidemic scenarios.
Design/methodology/approach
The study emphasizes to provide a robust technology-oriented framework based on a mixed research method that would help hotels to adopt and implement new-age AI-driven solution within the hotel premise to serve customers with at most hygiene, contactless service and thereafter, aiming for faster recovery of businesses and regaining customer trust to fuel booking intent in the post-epidemic scenario.
Findings
The paper provides a technology-focused solution that would impact hotel industries' post-pandemic scenario. The study contributes to helping boost the tourism industry using information management solutions such as biosensors, robotic room services and contactless hosting. The findings show the adoption of robots/RPA solutions and Biosensors by the industry will be a disruptive paradigm shift.
Originality/value
The study expands the scope of research in information technology and management with a focus on the hospitality industry while contributing to new factors impacting customer buying behavior in the industry.
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Kumar Rakesh Ranjan, Rupanwita Dash, Praveen Sugathan and Wen Mao
In important interpersonal service interactions with a frontline employee (FLE), consumers at times fail to carry out their share of responsibility in the execution of the…
Abstract
Purpose
In important interpersonal service interactions with a frontline employee (FLE), consumers at times fail to carry out their share of responsibility in the execution of the service, resulting in a situation of “consumer created emergency”. This might defeat the consumer's goal of availing the service (termed as consumer failure). This study explains the role of employee's hope in managing consumer failure in the situation of consumer created emergencies.
Design/methodology/approach
Hypotheses were tested in three experiments that simulated service emergency across a general printing service situation and a travel service situation.
Findings
The study shows that: (1) FLE hope has a positive effect on consumer satisfaction, and is mediated by the consumer's assumed effort by the FLE; (2) the effect of FLE hope on consumer satisfaction changes with changing levels of consumer hopefulness about the service outcome; (3) despite situation of consumer created emergency, consumer failure results in low consumer satisfaction due to attribution error and (4) external attribution by the FLE could not significantly rectify consumer's attribution error and hence could not alleviate consumer dissatisfaction.
Research limitations/implications
The study suggests relevance and pathways of managing emotions and attributions of consumers and FLEs for superior performance outcomes.
Originality/value
The study theorizes and tests the role of hope, which is an important positive emotion during emergencies because frontline service settings have heretofore predominantly focused on managing negative traits and outcomes.
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This study aims to examine food tourists’ engagement in positive and negative electronic word-of-mouth (eWOM) by considering the following questions: Do satisfied customers engage…
Abstract
Purpose
This study aims to examine food tourists’ engagement in positive and negative electronic word-of-mouth (eWOM) by considering the following questions: Do satisfied customers engage in advocacy, and do dissatisfied customers make the same effort to spread their negative experiences? Which restaurant experience attributes influence eWOM behavior? What demographic and psychographic characteristics contribute to advocacy?
Design/methodology/approach
Using data from an online survey of 456 consumers with restaurant experience in the tourism context, this study applied simultaneous Tobit estimation to examine the research hypotheses.
Findings
Engagement in negative eWOM because of poor experiences was stronger than engagement in positive eWOM because of positive experiences. Food taste was a critical attribute for both positive and negative eWOM. Authenticity was influential for positive eWOM only, and value was influential for negative eWOM only. Atmosphere, service and location were found to be insignificant, indicating that they are ‘indifferent’ factors for eWOM in the food tourism context. Female customers were more active in negative advocacy, while Generation Y customers were more active in positive advocacy. Food involvement was significantly related to both positive and negative eWOM.
Research limitations/implications
The results of this study provide useful marketing and service insights for restaurant managers in the digitally connected world, enabling them to formulate services based on factors critical for restaurant eWOM in the tourism context.
Originality/value
To fill a gap in the current literature in the era of digital marketing, this study takes a comprehensive yet industry-specific perspective on eWOM engagement by examining demographic factors and the food involvement of consumers as well as restaurant experience attributes. By investigating both positive and negative eWOM, this study presents meaningful practical and theoretical implications.
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Jin Sun, Jingshu Yang and Yonggui Wang
This paper aims to investigate the differential effects of vertical attributes and horizontal attributes on visit intention under proximal and distal sensory imagery in travel…
Abstract
Purpose
This paper aims to investigate the differential effects of vertical attributes and horizontal attributes on visit intention under proximal and distal sensory imagery in travel live streams.
Design/methodology/approach
This research used a multimethod approach with four studies. Three designed experiments were first employed to prove casual relations of the hypothesized relations. Then, a structural model provided a new sample of the framework.
Findings
The results suggest that visit intention is higher when vertical (vs horizontal) attributes are associated with proximal (vs distal) sensory imagery. Physical presence mediates the interaction effects between attribute type and sensory imagery on visit intention.
Practical implications
The finding offers suggestions for multilateral information providers' capability of real-time advertising, seller-focused technology development and proactive relationship management with potential consumers.
Originality/value
Previous study is less sufficient to describe consumers' traveling interactivities in live-streaming media, where streamers are capable of modifying attribute-based messages and sensory modalities. Rather than focusing on imagery as a comprehensive modality or visual-dominated imagery, this study examines the interaction effects between attribute type and sensory imagery on visit intention. Drawing on reason-based choice and distance-on-distance theories, the finding enriches the evaluation of the effectiveness of live-streaming marketing across varying sensory interactions.
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