Search results

People have unconscious motives which affects their decision-making and associated behavior. The paper describes a study using thematic apperception test (TAT) to measure how unconscious motives influence travelers' interpretations and preferences toward alternative tours and hotels. Using the TAT, the present study explores the relationships between three unconscious needs: (1) achievement, (2) affiliation, and (3) power and preferences for four package tours (adventure, culture, business, and escape tours) and for seven hotel identities (quality, familiarity, location, price, friendliness, food and beverage, and cleanliness and aesthetics). The present study conducts canonical correlation analyses to examine the relationships between unconscious needs and preferences for package tours and hotel identities using data from 467 university students. The study scores 2,438 stories according to the TAT manual to identify unconscious needs. The findings indicate that (1) people with a high need for affiliation prefer an experience based on cultural values and hotels that are conveniently located, (2) individuals with a high need for power indicate a preference for high prices and good value for their money, and (3) people with a high need for achievement prefer a travel experience with adventure as a motivation. The study findings are consistent with previous research of McClelland (1990), Wilson (2002), and Woodside et al. (2008) in exploring impacts of the unconscious levels of human need.

Sports tourism has gained much attention in recent decades due to its socio-economic and environmental impact on destinations. This study at first examines travel motives that might trigger participation in active sports tourism (AST). Further, it compares these travel motives and their impact on participation intention in AST (between India and Poland).

Data were collected online through a self-administered questionnaire in both countries (N = 273 in India and N = 255 in Poland). Descriptive data were analyzed using SPSS statistics 24, and SPSS AMOS 25 was used for testing the measurement model and multi-group analysis.

The results show that in both countries, participants are motivated mainly by travel exploration, social bonding, and stress relief, which are the primary travel motives commonly associated with tourism. However, the significance of these motives varies across both nations. Interestingly, active sports tourists are not motivated by physical strength, self-enhancement, and social recognition.

The study presents a framework to discuss travel motives in Active Sports Tourism (AST). It also describes the motives that influence Indians and Polish citizens' participation in active sports tourism.

The purpose of this study is to examine the association between international tourists' demographics with travel motives to Uzbekistan through the utilization of push and pull theory.

This study utilized a convenience sampling technique to collect data from 563 international tourists visiting Uzbekistan. Chi-square test of independence (χ²) was employed to test the association between visitors' demographics and travel motives.

The results illustrated that nationality and frequency of visitations of the international tourists to Uzbekistan were statistically associated with their travel motives. In terms of gender, age, marital status and religion, no significant association with travel motives was established.

The statistical test and instrument for data collection might limit the generalization of this study to represent the whole population of international tourists in Uzbekistan.

The findings of this study show that in order to develop tourism in Uzbekistan, businesses and practitioners should consider segmenting tourists based on their national background to serve their needs and preferences. As tourist's visitation frequency plays a role in their travel motives, the product and service quality of tour packages must be improved and monitored.

The findings of this study provide valuable insights for businesses, managers, practitioners and policymakers to understand international tourists' motives to Uzbekistan to formulate better policies and tour packages.

Tourists differ in their needs, motives and activities but they can be described based on demographic characteristics, nationality being one of them. The purpose of this paper is to compare the different nationalities travelling to Dubai during the Dubai Shopping Festival on their travel motives.

Data were collected from 604 English-speaking tourists, using the mall intercept technique, during the XVIII edition of the shopping festival from January-February 2013.

The study found that a total of 23 nationalities differed on their travel motives.

Only English-speaking tourists were included in the study.

Tourists from different nationalities differ on their travel motives .The findings of this study will help the Destination Marketing Organisation in understanding the travel motives of the tourists which would help in developing products and market-specific destination promotion.

Shopping festivals are being promoted by various destinations as a tourism product. Yet there is a lack of research literature on this topic. This empirical study on travel motives of international tourists visiting a shopping festival will be a worthy addition to the literature.

Perhaps more than any other country, the island nation of Singapore offers a bridge among cultures. Using data from multinational cohorts of international tourists studying in Singapore, this chapter reveals the travel patterns and preferences of Indian students whose tourist behaviors are less well understood. This chapter aims to identify their key motives using Pearce and Lee’s travel career pattern model. It also aims to identify the destination-based factors that attract Indian students in Singapore. The findings suggest that the students’ travel motives are linked to kinship and collectivism, and they are most concerned about price and safety when choosing destinations. This chapter reveals core motives and how the students can be welcomed in the next steps of their travel trajectory.

This study investigates the moderating effect of eco-destination image on the relationships between travel motivations and ecotourism intention.

The study employs the convenience sampling method to develop a research sample, and the multivariate data analysis method to analyse the data of 435 valid observations collected in the structured questionnaire survey conducted in Vietnam.

The paper reports that the eco-destination image significantly strengthens the effects of four travel motives (i.e. excitement, escape, knowledge-seeking and self-development) on ecotourism intention. However, the moderating impact of eco-destination image on the link between socialising motive and ecotourism intention is insignificant.

This study is the first to shed light on the role of eco-destination image in strengthening the effects of travel motivations on ecotourism demand. The study provides a framework for segmenting promotion materials associated with destination image based on different types of customers' internal travel motivations. The framework includes four dimensions: (1) destination image reflecting enablers of excitement, (2) destination image reflecting enablers of escaping from daily life routine, (3) destination image reflecting enablers of knowledge-seeking and (4) destination image reflecting enablers of personal development.

The purpose of this paper is to develop a new perspective on urban tourist motivations by applying the analytic hierarchy process (AHP) model to help to understand how tourists make decisions about which destinations to visit.

This study was based on 30 one-hour-long structured interviews with visitors to Ljubljana, the capital city of Slovenia. Respondents were asked to express their preferences between different pull-factor motives for their visit, using Saaty’s scale, and further qualitative data were collected to examine these preferences in more depth.

The results of this study indicate that the most relevant criteria and thus predominant factors in motivation for visits to Ljubljana are the Cultural and Nightlife pull factors, while religious and business motives are the lowest ranked factors. The paper argues that the results show the value of applying the AHP model to understand the role of pull factors in urban tourism destination choice.

As a single-destination case study, it is important that the findings of this research are evaluated against similar studies in other cities. A limitation of this research is the fact that sub motives within major groups of pull-factor motives have not been explored in this study and this should be the subject of future, more detailed research.

This research shows the value of applying an under-used methodology to understand urban tourist motivations and knowledge gained through applying this method will be of value to destination marketing organisations as well as to researchers conducting future studies.

This paper aims to explore the relative importance of the motives and sub‐motives which influence a highly educated individual's decision to move across global boundaries.

The approach takes a multi‐dimensional perspective of mobility, resulting in the development of a range of motives for self‐initiated mobility. The paper employs a quantitative methodology, with over 2,600 internet survey responses from highly educated New Zealanders living and working around the world.

The importance of the cultural and travel opportunities and career motives are highlighted as the most important motives in a decision to be mobile. Within these motives, opportunities for travel and adventure and for career development were central. Economics was ranked as the third most important motive, contrary to the extant literature, followed by relationships, quality of life and the political environment. The priority accorded to each of these motives varies according to gender, location and life stage, creating different equations of motivation. The paper explores the implications of these findings to career theory.

The study focuses only on New Zealanders living abroad and there may be some factors, which apply to these people but not to people from other countries.

The data could be useful for policy makers trying to either retain highly educated people in the home country, or to attract them back from abroad.

The study utilises a novel methodology to identify the relative importance of motivating factors and shows that there is a different mixture of these motives at different life stages.

The purpose of this paper is primarily to examine the impact of cultural background on image formation by looking at Macao's regional tourism destination image perceptions by its main tourist markets of China (PRC), Hong Kong and Taiwan. Other image formation components are explored within this context, such as the impact of travel behaviors, travel motives and sources of information on Macao's image.

A face‐to‐face survey (random sampling) was conducted in the departure areas of the international airports in Hong Kong, Beijing, Shanghai and Taiwan (Kaohsiung). This uncovered perceptions of actual visitors and potential visitors to Macao, and allowed for only those with the ability to travel to be interviewed.

Multivariate analysis conducted on the data revealed significant differences between the Chinese travelers from the various cities on leading image perception attributes, travel behaviors, travel motives and influences of sources of information.

Cultural background, while recognized in the image research as an important component in destination image formation, has been rarely examined in tourism destination image studies with research conducted on one nationality or group of people based on specific demographic indicators (such as student, leisure or business traveler). The research reveals important implications for the successful positioning and branding of a destination targeting at various markets even within one nation or culture, and questioning overall effectiveness of future image research that proposes national marketing and promotional strategy based on one source group.

As competition continues to intensify within cities and regions for domestic and international travel, the paper shows that there is a need to design tailored marketing, promotion and public relations programs in order to optimize influence on specific travel segments.

Travel motivation has received considerable attention in the tourism literature. Although motivation is only one variable explaining tourist behaviour, it is regarded as one of the most important. Hence, nature‐based tourism resources as non‐market goods or destination goods have their own economic value, which is frequently neglected. This paper seeks to examine this issue.

The Delphi study among tourism experts attempts to quantify the value and significance of nature and landscape for tourists’ travel motivation for vacations in the Tirol at present and in the future.

The survey shows that particularly in the summer season Nature/Landscape is the most important theme for summer vacation in the Tirol today and will be even more in 2020. Therefore, it clearly is one of the most essential travel motives in the eyes of the experts. Nature‐based vacation has a strong significance and value for the Tirol, with Nature ranging among the top three strengths in the Delphi survey.

The Tirol provides very good prerequisites with regard to nature and experts see high importance in natural resources in 2020 in winter and summer alike. This indicates that tourist providers have to continue producing nature‐based products, offers and attractions in order to meet the challenges of the market.

The current findings add to a growing body of literature on travel motivation and the findings will enhance the understanding of the significance and value of non‐market goods for travel decisions.