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1 – 10 of over 35000A variety of materials is available to assist those planning to travel for business or pleasure. Here, Elizabeth Lang evaluates 14 guides that address various areas of need and…
The purpose of this study is to examine the aspects of the Pokémon GO game that influenced travelers to use the app, and to pinpoint aspects of the mobile augmented reality (MAR…
Abstract
Purpose
The purpose of this study is to examine the aspects of the Pokémon GO game that influenced travelers to use the app, and to pinpoint aspects of the mobile augmented reality (MAR) game that can memorably engage with them like a travel guide and influence individual traveler experience during and after usage. This current study specifically focused on examining the behavioral intentions to use the MAR app as a travel guide in the future.
Design/methodology/approach
Descriptive methods were used, with a target population for this study consisting of smartphone users who had downloaded Pokémon GO and had played the game. An exponential non-discriminative sample, snowball sampling method, was chosen by selecting a group of respondents who have played the game and using those to help identify other respondents in the target population who have played the game. A 15-item survey instrument drawing from industry insights and academic literature was created for the purpose of the study.
Findings
The number of downloads, length of usage and frequency of game play declined between the months of July and September. However, a 71 per cent majority of surveyed respondents still had the app on their smartphone at the time of the study. The Pokémon GO app offered all four realms of experiences – educational, entertainment, esthetic and escapist – and enhanced the overall user experience. This study revealed that a majority (77 per cent) of the respondents would be interested in using Pokémon GO as a travel guide. Furthermore, a majority (73 per cent) of respondents stated that they would be interested in using an MAR game as a travel guide in the future.
Research limitations/implications
For all its interaction with the real world, Pokémon GO is still just an early version of an MAR app, and does not offer a fully immersive and interactive AR experience. The study used snowball sampling due to its exploratory and may not be able to guarantee the representative nature of the sample. Concerning the research method used, such methods were necessary for a review of an existing MAR app as a travel guide to further fill some gaps in literature.
Practical implications
This study bridged the gap between theory and practice by offering key insights specifically into customers’ intentions to use the Pokémon GO game or other customized MAR game as a travel guide in the hospitality and tourism industry. Pokémon GO and similar MAR games could potentially change the way destinations are marketed in the tourism industry. This current study pinpointed five exploitable qualities of MAR technology and how hospitality and tourism businesses can use them to tap into this new global and social phenomenon.
Social implications
Pokémon GO and similar MAR games bring people together. In fact, unlike social media, where users are spending significant amounts of time just browsing without posting or interacting with others, MAR games create face-to-face interactions. MAR games enhance real-life social interaction, which might signify a social media trend back toward real world networking and meeting with friends.
Originality/value
Since the early 2000s, several qualitative and a few quantitative studies have been done to explore (MAR) applications as a travel guide; however, none of them have reviewed a MAR game app that can be offered as a travel guide. That makes this a pioneer study, investigating an existing MAR app that was not created with this use in mind and examining the intentions to use it as a travel guide.
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To the making of guidebooks, there is apparently no end. Books in Print 1978–1980 lists 54 guide‐books to New York City, 39 to France, 32 to Mexico, and 22 to Hawaii, and that may…
Abstract
To the making of guidebooks, there is apparently no end. Books in Print 1978–1980 lists 54 guide‐books to New York City, 39 to France, 32 to Mexico, and 22 to Hawaii, and that may be only the tip of the iceberg because many guidebooks are locally produced and sold without the benefit of a BIP listing. Others are produced for sale only in the countries they cover and are not ordinarily available through the book trade in the United States. As a more or less regular reviewer of travel books for Library Journal for several years, I have been amazed by the number and variety of guidebooks that pour forth every season. There are guidebooks to virtually every place on the face of the earth, and guidebooks directed at every imaginable category of traveler.
Judith Bernstein and Susan C. Awe
Because of the amount of data and multimedia content available, searching the Web is a monumental task. Online commercial sites are growing, and travel is the fastest growing…
Abstract
Because of the amount of data and multimedia content available, searching the Web is a monumental task. Online commercial sites are growing, and travel is the fastest growing segment of online commerce, with no sign of slowing down. This article presents a selected list of travel sites to help librarians, and the traveling public, locate information to fit their needs. The sites are arranged in ten major categories: megasites, practical matters, lodging and restaurants, budget travel, specialty travel, transportation, maps, regional/country/city‐specific links, the travel business, and travelogues/current news/journal articles.
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This paper aims to develop a vision for the future identifying how digital nomadism affects the labor markets in the tourism industry.
Abstract
Purpose
This paper aims to develop a vision for the future identifying how digital nomadism affects the labor markets in the tourism industry.
Design/methodology/approach
The qualitative research method was used. The research data were collected using a semistructured interview form developed by the researcher. The sample consists of twenty people working in the tourism industry as tour guides, travel agency owners, accommodation sector employees and professional managers. The content analysis method was used to analyze the data.
Findings
It was found that employees in the tourism industry are familiar with digital nomadism, interact with employees working as digital nomads and may prefer the digital nomad way of working, while employees in the accommodation sector cannot work as digital nomads due to the nature of their work. It is shown that digital nomadism can be applied to tour guides and travel agency owners.
Research limitations/implications
The data was collected from employees of the accommodation sector, travel agencies, tour guides and employees of the Turkish tourism labor market. It is recommended that the tourism labor markets adapt to the digitalized world and adjust their working models in this context.
Originality/value
This is one of the first studies on the impact of digital nomadism on the tourism labor markets.
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Gül Erkol Bayram, Jeetesh Kumar and Anukrati Sharma
Tourist guides, one of the important service providers of tourism, have effected greatly by smart tourism technology during the COVID-19 period. It is thought that this trend will…
Abstract
Tourist guides, one of the important service providers of tourism, have effected greatly by smart tourism technology during the COVID-19 period. It is thought that this trend will continue to increase in the future. Also, there are some challenges of smart tourism post pandemic on tour guides. In this context, the study aims to examine the levels of utilization of smart tourism applications by tourist guides, their activities in the COVID-19 period, and the transformation that tour guiding will undergo in the future. Within the scope of the study, existing smart tourism applications used in tours were examined with opportunities and challenges sides. In addition, the reflection of the guided cultural tours in the future was evaluated.
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This chapter examines how the everyday interactions that are fostered with the circulation of debt impact the socioeconomic order in which they operate. Employing the theoretical…
Abstract
Purpose
This chapter examines how the everyday interactions that are fostered with the circulation of debt impact the socioeconomic order in which they operate. Employing the theoretical framework of “circuits of commerce,” scholars have examined how social relations and economic activities intertwine, are negotiated and transformed through the circulation of debt. The focus of such studies has been on the motives of actors, such as the desire for relationship-making, and structural conditions, like the inaccessibility of formal institution, that necessitate the emergence of debt-centered circuits of commerce (Hampton, 2003; Heslop, 2016; James, 2014). However, such circuits also have broader impacts and affect socially pervasive moral evaluations and work cultures (Ho, 2009; Zelizer, 2011). Building on these findings, I examine commission-based alliances among showroom owners and tour guides in Agra’s tourism market to understand how “bad debt” between them shapes Agra’s local tourism economy.
Methodology/approach
This chapter is based on ethnographic research conducted in 2012–2013 with Agra’s tourism entrepreneurs, like showroom owners, tour guides, and convincers.
Findings
Entrepreneurs’ everyday practices around the circulation of debt impact how tourism in Agra is perceived and conducted. Although debt is initiated to mitigate uncertainty of getting clientele, its circulation exacerbates that very uncertainty.
Originality/value
This chapter contributes to the theory of economic practice, highlighting how economic actors, through their everyday practices, shape the macro-structure of the economic system in which they operate.
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Cristina Oliveira, Ana Brochado, Sérgio Moro and Paulo Rita
Overall, there is a lack of research using online reviews as a proxy of customer experience when addressing the study of tourism in island destinations.
Abstract
Purpose
Overall, there is a lack of research using online reviews as a proxy of customer experience when addressing the study of tourism in island destinations.
Design/methodology/approach
The current investigation aims to fill this gap by focussing on an African small island developing states, i.e. Cape Verde. This paper reports of tourist reviews extracted from TripAdvisor from “two islands of the senses” as coined by this archipelago’s national tourism organization, specifically Santo Antão and Fogo islands. The data analysis was performed through Leximancer software to generate concepts out of words, followed by themes.
Findings
The present research focussed on experiences in island tourism to identify their main dimensions based on visitors’ narratives in online reviews. The obtained results are of potential value to the literature by contributing to a better understanding of tourist experience in the context of tourism in islands in an understudied country, Cape Verde.
Originality/value
Results are presented and object of discussion vis-à-vis scientific literature and conclusions put forward in this journal paper.
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Xin-Hua Guan and Tzung-Cheng Huan
In an increasingly competitive market, tourism managers are aware of the importance of talent management. Because tour guide behavior has an important influence on tourists’…
Abstract
Purpose
In an increasingly competitive market, tourism managers are aware of the importance of talent management. Because tour guide behavior has an important influence on tourists’ experience in the process of group touring, how to motivate a tour guide’s proactive behavior becomes an important issue. Based on social exchange and cognitive theory, the purpose of this paper is to examine the impact of particular human resource management practices on proactive behavior.
Design/methodology/approach
This research takes the tour guide as the research object. The questionnaire survey method was used to obtain data. At last, 351 valid questionnaires were obtained. Finally, the hypotheses of this research are tested using structural equation modeling and percentile (bias-corrected percentile) bootstrapping method.
Findings
The results show that human resource management practices positively influenced proactive behavior of tour guides. Moreover, both perceived organizational support and self-efficacy were found to mediate the relationship between human resource management practice and proactive behavior.
Originality/value
This study contributes to the tourism literature by finding that both perceived organizational support and self-efficacy can foster the effect of human resource management practice, resulting in proactive behavior of tour guides.
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