Search results

1 – 10 of over 39000
Content available
Article
Publication date: 26 February 2018

Steven J. Migacz and James F. Petrick

The purpose of this paper is to examine the travel motivations, perceived benefits of travel, and the utility of travel mediums among US millennials.

Abstract

Purpose

The purpose of this paper is to examine the travel motivations, perceived benefits of travel, and the utility of travel mediums among US millennials.

Design/methodology/approach

In order to further examine the homogeneity of millennial travelers, millennials were put into two subgroups based on their age and annual income. Data were collected in multiple phases, incorporating both qualitative and quantitative methodological approaches.

Findings

Results revealed that several significant differences exist between the proposed millennial subgroups, labeled “young and free millennials” and “professional millennials.”

Research limitations/implications

Implications from this study include direction for both tourism marketers and destination suppliers based on the differences and perceptions of both groups and suggest millennials are not a homogeneous market.

Originality/value

Millennials are far from being part of a homogenous cohort. Therefore, the current study sought to examine differences in the benefits received from travel and the primary reasons to travel among distinct millennial segments.

Details

Journal of Tourism Futures, vol. 4 no. 1
Type: Research Article
ISSN: 2055-5911

Keywords

To view the access options for this content please click here
Article
Publication date: 15 May 2021

Hao Thi Kim Do, Dung Phuong Hoang and Thuy Thu Pham

This paper aims to examine the factors affecting travelers’ decision to select more than one destination in their trips. Drawn from the rational choice theory, this study…

Abstract

Purpose

This paper aims to examine the factors affecting travelers’ decision to select more than one destination in their trips. Drawn from the rational choice theory, this study posits that the selection of multi-destination tours, as a rational choice, is determined by the travelers’ perception of costs and benefits associated with that choice.

Design/methodology/approach

The conceptual model was developed from both an exploratory research with in-depth interview and the literature. A logistic regression model linking four explanatory variables representing perceived benefits and costs of multi-destination option with travelers’ choice of multi-destination trips. The conceptual model is controlled for diversity of travel purposes; tour group size; type of travel arrangement and travelers’ demographic characteristics while the research context of multi-destination travel within Phu Yen – Dak Lak – Gia Lai – Binh Dinh helps control for the characteristics of the destination set (spatial proximity and traffic convenience). The conceptual model was tested based on data collected from 1,361 Vietnamese travelers who have ever visited at least one of the four provinces.

Findings

This study finds that perceived benefits in terms of diversifying tourism experiences and perceived costs of traveling in multiple places compared to taking single trips represent the most significant drivers for tourists’ selection of multi-destination tours. In addition, the diversity of travel purposes and tour group size have a positive and significant impact on the demand for traveling more than one destination in a trip. Moreover, the richer, older and married travelers have a significantly higher tendency to select multi-destination packages.

Practical implications

The research findings provide important strategic implications for promoting multi-destination trips, thereby, maximizing economic benefits from tourism.

Originality/value

While multi-destination travel patterns have been examined empirically in individual studies sporadically without a common theoretical background, this research makes some progress on this front by using the rational choice theory to connect the relative contributions of those factors to the travelers’ choice of multi-destination trips. Specifically, this study provides a new perspective in explaining the selection of multi-destination trips – from tourists’ perceptions about costs and benefits associated with that choice.

Details

International Journal of Tourism Cities, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 2056-5607

Keywords

To view the access options for this content please click here
Article
Publication date: 28 March 2008

Hoang Thi Phuong Thao and Fredric William Swierczek

The purpose of this paper is to investigate how small and medium‐sized travel agencies as business customers perceive the benefits and barriers of Internet use that…

Abstract

Purpose

The purpose of this paper is to investigate how small and medium‐sized travel agencies as business customers perceive the benefits and barriers of Internet use that related to the development of a positive relationships and loyalty with their service suppliers.

Design/methodology/approach

Relevant hypotheses were constructed and a self‐administered questionnaire survey was conducted in the travel industry. Factor analysis and regression analysis were used to test these hypotheses.

Findings

The major benefits of Internet use were interactional and transactional benefits. The main barriers of the Internet use were organizational weaknesses, poor IT infrastructure, mistrust of the Internet system and legal issues. While the benefits positively contributed to the service and social bonds, the barriers negatively impacted the development of these bonds. The interactional benefits play a major role to increase switching costs. The customer relationships and switching costs concurrently enhanced the customer loyalty.

Research limitations/implications

Cross‐sectional data were used to explore customer relationships while these bonds are basically a dynamic phenomenon that evolves over time. The travel industry in one country was examined in this study. This limits generalization to other contexts.

Practical implications

Guidelines for practical solutions to reduce the barriers to create business customer value and strengthen customer relationships and loyalty through the Internet were proposed.

Originality/value

This paper improves the understanding of the impact of benefits and barriers of the Internet use on customer relationships and loyalty in the travel industry.

Details

Asia Pacific Journal of Marketing and Logistics, vol. 20 no. 2
Type: Research Article
ISSN: 1355-5855

Keywords

To view the access options for this content please click here
Book part
Publication date: 8 May 2003

Eiichi Taniguchi and Kensuke Ikeda

This paper presents models for evaluating effects of implementing TDM schemes on road traffic with the consideration of uncertainty of travel times. The models are…

Abstract

This paper presents models for evaluating effects of implementing TDM schemes on road traffic with the consideration of uncertainty of travel times. The models are composed of drivers' behavioural model for identifying the optimal starting time and route with the designated time for arrival at the destination as well as dynamic traffic simulation model for estimating the change of travel times. A case study for applying the models on a test road network showed that TDM schemes of park and ride systems and road pricing enabled drivers to obtain benefits by improving the reliability of travel times as well as benefits by reducing travel times.

Details

The Network Reliability of Transport
Type: Book
ISBN: 978-0-08-044109-2

Abstract

Details

Handbook of Transport Systems and Traffic Control
Type: Book
ISBN: 978-1-61-583246-0

To view the access options for this content please click here
Book part
Publication date: 30 November 2020

Hyangmi Kim

This study seeks to explore the underlying benefits and constraints of travel among pregnant women. This study deploys a series of in-depth interviews involving 12…

Abstract

This study seeks to explore the underlying benefits and constraints of travel among pregnant women. This study deploys a series of in-depth interviews involving 12 participants. The findings show that emotional refreshment and health promotion are the two benefits of travel expressed by pregnant travelers, while physical discomfort is an unavoidable constraint of travel. To lessen the obstacle of the trip, according to the constraint identified, this study suggests that service providers actively look into the particular needs of pregnant travelers, such as comfortable restrooms. Lastly, it gives a suggestion for future studies on the issues in connection with the examination of pregnant women's travel experiences in each trimester.

Details

Advances in Hospitality and Leisure
Type: Book
ISBN: 978-1-83982-385-5

Keywords

To view the access options for this content please click here

Abstract

Details

Access to Destinations
Type: Book
ISBN: 978-0-08-044678-3

To view the access options for this content please click here

Abstract

Details

Handbook of Transport Systems and Traffic Control
Type: Book
ISBN: 978-1-61-583246-0

To view the access options for this content please click here

Abstract

Details

The Handbook of Road Safety Measures
Type: Book
ISBN: 978-1-84855-250-0

To view the access options for this content please click here
Book part
Publication date: 30 November 2020

James Malitoni Chilembwe and Victor Ronald Mweiwa

Several tourism destinations are using social media (SM) marketing more than traditional marketing in the developed countries. The increasing use of technology has…

Abstract

Several tourism destinations are using social media (SM) marketing more than traditional marketing in the developed countries. The increasing use of technology has replaced the role of travel intermediary. Most of the travellers in developed countries are no longer using travel agencies for their services. Many bookings are done online using electronic devices either at office or home. It is, therefore, a fact that SM has come to stay. However, the situation is contrary to some developing countries due to several reasons; for example, unreliable source of energy, communication, poor infrastructure and lack of competition. Most of developing countries depend on tourists from developed nations to consume their tourism destination products. Moreover, the modern travellers are no longer travelling in the dark. They want to have prior knowledge about their destinations. They check online product offerings, certification and destination labels. A modern tourist is becoming a more responsible traveller. SM plays a big role by providing information about many tourism destinations. Nevertheless, there are ongoing debates regarding the usefulness, future and survival of traditional travel agents despite the fact that there are threats from online travel agents and the increasing use of SM. This chapter is a case study of Malawi as a tourist destination. It critically discusses and analyses the impact of SM as a marketing tool. It also analyses the benefits and challenges of the travel agents, and finally confirms that there is a need to embrace technological change in travel and tourism industry in the developing nations.

Details

The Emerald Handbook of ICT in Tourism and Hospitality
Type: Book
ISBN: 978-1-83982-689-4

Keywords

1 – 10 of over 39000