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1 – 10 of 328The paper depicts an exercise in which a transtheoretical model of planned personal change serves as a metaphor for planned organizational change. Implications from the…
Abstract
The paper depicts an exercise in which a transtheoretical model of planned personal change serves as a metaphor for planned organizational change. Implications from the metaphorical exercise revealed thought provoking findings regarding the limited nature of OD change processes and their ordering in an organizational intervention. Weaknesses and suggestions for future research are provided.
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Magdalena Cismaru and Amanda Wuth
This paper aims to provide an example of how to review information and social-marketing initiatives using financial well-being as a case point.
Abstract
Purpose
This paper aims to provide an example of how to review information and social-marketing initiatives using financial well-being as a case point.
Design/methodology/approach
Literature review and content analysis is used. The audience, channel, message, and evaluation framework is applied. Existent financial well-being initiatives are identified and selected, and further described and analysed in terms of their audience, channel, message and evaluation. The message is further discussed according to the transtheoretical model of change.
Findings
Most financial well-being campaigns focus on a particular audience, use a multichannel approach to reach their audience, and report some evaluation, consistent with the audience, channel, message and evaluation framework. Message analysis shows that several initiatives address all processes posited by the transtheoretical model of change to trigger behavior change. Potential areas of improvement and boomerang effects are identified.
Practical implications
Initiatives enhance their effectiveness by using theory, using proper segmentation and channel(s) selection, creating messages based on the audiences’ readiness for change and incorporating evaluation.
Originality/value
Theoretical and practical insight regarding financial well-being initiatives has been achieved. Campaign designers can inspire from this example to conduct their own research and analysis of existent initiatives as one of the starting points in the process.
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Sandra M. McCurdy, Masami T. Takeuchi, Zena M. Edwards, Miriam Edlefsen, Dong‐Hyun Kang, V. Elaine Mayes and Virginia N. Hillers
The purpose of this research is to increase consumers' use of food thermometers to test the endpoint temperature of small cuts of meats.
Abstract
Purpose
The purpose of this research is to increase consumers' use of food thermometers to test the endpoint temperature of small cuts of meats.
Design/methodology/approach
The project integrates research, classroom and non‐formal education.
Findings
Instant‐read food thermometers were available in >73 percent of USA supermarkets and most were accurate within 1.1°C. Lethality findings include that ground beef patties should either be cooked in a two‐sided grill or turned frequently during cooking. Focus group participants said the primary motivator to food thermometer use was avoidance of foodborne illness. Educational materials positively affected thermometer use among consumers.
Practical implications
Behavior change will be facilitated by widespread availability of thermometers, inclusion of endpoint temperatures in recipes, and seeing others use food thermometers.
Originality/value
This project develops and delivers information to encourage use of food thermometers to assess endpoint temperature when cooking small meat items.
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Bo Pang, Sharyn Robyn Rundle-Thiele and Krzysztof Kubacki
Evidence indicates that active school travel (AST) including walking can effectively lower levels of obesity among school-age children. Yet Queensland has been identified as one…
Abstract
Purpose
Evidence indicates that active school travel (AST) including walking can effectively lower levels of obesity among school-age children. Yet Queensland has been identified as one of the most inactive states in Australia where only 5 per cent of Years 1 and 5 children engaged in AST on a daily basis. The purpose of this paper is to explain walking to school behaviour among Queensland children by investigating the explanatory potential of the ecological and cognitive active commuting (ECAC) model.
Design/methodology/approach
An online survey of 537 carers in Queensland, Australia was conducted to collect data about demographics and the variables in the ECAC model. Structural equation modelling was used to analyse the ECAC model and the pathways between variables.
Findings
The results indicate that the ECAC model explained 53.4 per cent of the variance in walking to school. Social norms are the dominating factor in the model. Distance to school affects how the ECAC model works by moderating the associations among walking to school behaviours, perceived risks, and social norms.
Practical implications
Changing carers’ social norms and lowering the perceived risks they associate with walking to school should increase the incidence of walking to school in Queensland.
Originality/value
Although the ECAC model was proposed as a comprehensive framework to explain walking to school behaviour, to date, it has not been tested empirically. Informed by a modified ECAC framework this study aims to empirically explore the factors that may be preventing or facilitating Queensland children from walking to school.
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Samuel R. Hodge and Martha James-Hassan
In this chapter, we discuss teaching physical education to Black male students in urban schools. We present a brief account of the history and status of physical education and…
Abstract
In this chapter, we discuss teaching physical education to Black male students in urban schools. We present a brief account of the history and status of physical education and specifically examine school physical education, particularly for Black male students in urban geographical contexts. We also offer strategies to counter the narrative of Black male school failure and present strategies for addressing the needs of urban teachers and Black male students.
How were health-based perceptions influenced by dominant public health theories in the historical past to present times and what impact did it have on waste management behaviours…
Abstract
Purpose
How were health-based perceptions influenced by dominant public health theories in the historical past to present times and what impact did it have on waste management behaviours? Taking public health as the single most important driver of waste management responses from historic to the contemporary times, the purpose of this paper is to evaluate the waste management practices through the lens of the leading public health constructs and their impacts on the adaptive practices of waste management. The research paper seeks to analyze the historical journey of waste management responses using the theoretical constructs of the Health Belief Model (HBM).
Design/methodology/approach
The purpose of the research is achieved by conducting an extensive review into the available secondary source-based historic literature on waste. The paper uses qualitative method of research and applies content and text analysis to present the review of literature and establish patterns and co-relations between public health theories, health perceptions and waste behaviours. The HBM is applied in a modified format to evaluate the patterns of waste-based health perceptions and their impacts on adaptive waste management responses.
Findings
Based upon a comprehensive review of literature pertaining to the historical aspect of waste management and public health constructs, the paper presents the link between the dominant public health theories, their impacts on waste-based health perceptions and waste management responses through the course of history. The analysis also reveals that while new approaches have been developed and adapted based upon the dominant public health theories, the age old practices and behaviours have not entirely faded away and rather continue to operate till date.
Research limitations/implications
The research being under the preview of historical investigation, depends purely upon secondary review of literature to gather such information that shall lead to making an evaluation of health perceptions. As such the limitation of data itself for a thorough analysis is acknowledged. Also since the research setting uses the global context, the literature search found more information from the historic context of the western societies and less from other parts of the world and generalizations are therefore based on this literature.
Originality/value
The paper presents a linkage between public health theories, perceptions and waste behaviours with application of the HBM and in doing so it makes a contribution towards understanding the historical journey of waste management responses. In the author's best knowledge the HBM has not been applied in environmental history research of this nature. The application of the HBM, while it has been done in the historical context herein, but it can be visualized that this model holds strength to make an application in contemporary settings to arrive at appropriate waste management policies and strategies.
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The purpose of this paper is to examine the social marketing-based approach to live performance adopted by Jack Johnson and its potential as the basis of a developmental model for…
Abstract
Purpose
The purpose of this paper is to examine the social marketing-based approach to live performance adopted by Jack Johnson and its potential as the basis of a developmental model for sustainable touring.
Design/methodology/approach
Musician Jack Johnson has been recognised as a leader in his approach to sustainable touring. The research approach uses stakeholder interviews to examine his “Sleep Through the Static” tour from a phenomenological perspective.
Findings
The activities adopted during the global tour provide “upstream” contributions to social change agendas as well as “downstream” contributions to change behaviour. “Downstream” contribution leans towards closed behaviour settings for the corporate community and open behaviour settings for the social community. Limitations are the extent of resources required; better understanding of audience targets and their perceived value of behaviour change.
Research limitations/implications
The use of a single example means that consideration of the success of this model is limited to one approach when others might offer other options. However, the phenomenological approach is sufficient to begin to understand the value creation process at work here.
Practical implications
A range of performers in different cultural areas might consider the potential of this approach as a means to contribute to sustainable touring goals.
Originality/value
Much of the literature available for event managers focuses on environmental concerns to the neglect of other dimensions of sustainability. This work highlights how the social marketing of sustainable development offers a wider scope to touring performers.
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Sarah T. Ryan, Katharina Elisabeth Kariippanon, Anthony D. Okely, Rebecca M. Stanley, Gade Waqa and Melanie Randle
Social marketing has been widely used to effectively and voluntarily change behaviours worldwide. The social marketing benchmark criteria offer a framework to apply this approach…
Abstract
Purpose
Social marketing has been widely used to effectively and voluntarily change behaviours worldwide. The social marketing benchmark criteria offer a framework to apply this approach. This paper aims to examine the extent of use and predictors of success of social marketing benchmark criteria in changing the health behaviours of Pacific Islands populations.
Design/methodology/approach
A systematic review of studies designed to change health behaviours among Pacific Islands populations. Studies were assessed against the social marketing benchmark criteria to determine the extent to which the reported intervention used a social marketing approach; and whether the use of the social marketing benchmark criteria led to more effective interventions.
Findings
In total, 22 studies were included. In total, 13 were conducted within the Pacific Islands and 9 were aimed at Pacific Islands populations living in America, New Zealand or Hawaii. The most common criteria used were behaviour change, insight and customer orientation. Theory criterion was least commonly used. There was no clear indication of which criterion or combination of criteria, resulted in more effective interventions.
Research limitations/implications
Further empirical evaluations of social marketing interventions within the Pacific Islands context are required to appropriately assess effective predictors of success for this population group. Studies of social marketing interventions targeting non-Pacific Islands populations in non-Pacific Island countries and territories may have limited applicability to Pacific Islanders living in Pacific Island countries and territories.
Originality/value
While similar studies have been conducted, this is the first study to review all behaviour change interventions by applying a social marketing lens in the Pacific Islands. While globally this may have been reviewed, the Pacific Islands has a unique context that needs to be considered, rather than assuming a one size fits all approach. This study offers a comprehensive overview of existing health behaviour change interventions in the Pacific Islands and a call to action to move social marketing forward within the Pacific Islands.
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Emily B. Peterson, Xiaoquan Zhao, Xiaomei Cai and Kyeung Mi Oh
Purpose: The public health burden caused by tobacco is heavy among first-generation Chinese immigrant men whose home country has significantly higher smoking rates than the United…
Abstract
Purpose: The public health burden caused by tobacco is heavy among first-generation Chinese immigrant men whose home country has significantly higher smoking rates than the United States. The current study is part of a larger effort to pilot an mHealth tobacco cessation intervention using MMS (graphic) mobile phone technologies to target East Asian immigrant populations. Grounded in the Extended Parallel Process Model (EPPM), our specific aims were to determine what message themes, level of graphic intensity, and types of efficacy information are most appropriate and useful for mHealth interventions targeting this population.
Methodology/Approach: A qualitative study utilizing a series of focus groups (k = 5) was conducted with male adult smokers who were born in China and currently reside in the United States. The primary aim of the focus groups was to solicit reactions to a series of preliminary messages developed by the research team. A secondary aim was to gauge receptivity to the use of MMS as a vehicle for smoking cessation intervention. Participants (n = 32) were recruited from local Chinese communities in a large Mid-Atlantic metropolitan area.
Findings: Opinions about different message strategies were mixed. However, participants tended to rate messages more positively when they focused on the impact of smoking on family and loved ones, particularly children. Messages with fear-arousing images were also perceived to be effective at low frequency of exposure, but there were concerns that they may backfire at high exposure. Awareness of and interest in Quitline were low, and concrete quitting tips were perceived as more effective. Participants reported a preference for receiving messages a few times a week, and an MMS message platform was generally preferred to WeChat (a Chinese social media platform).
Implications: Our results suggest that graphic MMS messaging holds promise as an effective intervention method for this population and that EPPM is an appropriate framework to develop, test, and analyze mHealth intervention messages. While messages that focused primarily on impact on children, health, and specific quitting tips were generally found to be more effective, a mix of different types of messages that address a wide range of issues may be most appropriate for this population.
Originality/Value: This study is the first to explore the utility of graphic text messaging as an intervention method to promote smoking cessation among male Chinese immigrants. Findings from the study provide important insights for future intervention work targeting this underserved population.
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