Search results

This study aims to analyze the visual aspects of transport tourists’ experience of mobility focusing on British cruise and coach tourists’ international travel experiences.

The qualitative data was collected using semi-structured in-depth interviews with coach and cruise tourists and analyzed using thematic analysis.

The visual experience of mobility (demonstrated in the paper by the example of cruises and coach tours) is critical in the formation of transport tourism experiences. The mobile tourist landscapes emerge from the interplay of the subjective experiences of particular modes of mobility (vehicle or vessel) and routes, whereby the two key visual elements are the changing scenery and views of everyday local life as experienced whilst traveling.

The present study focuses particularly on the visual elements of passive transport tourism experiences. It does not account for other tourist activities nor does it study the experiences associated with active transport tourism. Future research could perform a holistic analysis of tourists’ experiences of transport in all its forms.

The findings point to the centrality of the experience of mobility in transport tourism experience. The following two key aspects of the experience emerged: the importance of variation of the scenery that the tourist consumes during their tour and a desire to observe mundane, everyday life elements of the destination, which should be taken into account by the tour operators and service providers in the route design and marketing.

Coach and cruise tourism are rarely analyzed together; this study demonstrates considerable parallels between the two in considering them as transport tourism, a mode of recreational activity where mobility is the central part of the tourist experience and should, therefore, be considered a tourist attraction in and of itself.

The development of the tourism industry is closely linked to its sustainability. The need to reconcile economic growth and sustainable development is imperative and cannot be delayed.

Long-term sustainability requires a balance between three different dimensions: economic, socio-cultural and environmental sustainability. The competitiveness and sustainability of the tourism industry is, in turn, extensively dependent on the proper and efficient functioning of the transport system. There is no tourism without travel and transport or mobility. The tourism industry benefits when public transport is widely used by tourists.

The need of a well-functioning sustainable transport system rises in the maritime transport sector before the Stockholm Conference on the Human Environment (1972) that for the first time has paid attention on the durable long-term preservation of the ecological balance, taking account of the interests of future generations. In fact, at international level, the Civil Liability Convention was adopted in 1969 to ensure an adequate compensation for oil pollution damage (including loss profit of the seaside tourism), resulting from maritime casualties involving oil carriers.

The European Commission works on a number of legislative initiatives in this area for a long time, before the Single European Act of 1986 recognised the European Community competence in the field of environment. In the same year, the ‘official’ definition of sustainable development was developed for the first time in the Brundtland Report in 1987. According to this definition, sustainable development is development that meets the needs of the present without compromising the ability of future generations to meet their own needs. In spite of the quick evolution in this field, the Brundtland definition remains still valid, but it has been supplemented by an integration with the aim to make it less anthropocentric and more ecocentric. According to the Lisbon Treaty, in force today, one of the main objectives of EU is to operate and co-operate to ensure sustainable development in Europe, maintaining a high level of environment protection. This Treaty considers sustainable development, regarded as economic prosperity, security and social justice, an objective pursued both in Europe and in external relations with third States. It demands that environmental protection requirements are integrated into the definition and implementation of the community policies and activities, with a view to promoting sustainable development. Therefore, one of the fundamental objectives of the EU is to promote sustainable tourism development in Europe.

Tourism sector is one of the main important sectors of the world economy. There are very close, complex and complementary relationships between transport and tourism, in both positive and negative ways. An increase in traffic due to world tourism growth can have adverse effects in terms of congestion, safety and security problems, pollution, etc. But transport is a key element in the tourism industry, facilitating and constraining the development of tourism. In other words, transport is the cause and the effect of the growth of tourism at the same time. There is a close connection between mobility and transport. Mobility is commonly defined as the quality of moving freely. At European level, the right of freedom of movement is ensured by the combined provisions of Articles 45 of the Charter of Fundamental Rights of the European Union (CFR) and Article 3(3) TEU. According to a social approach, the right of movement must be ensured on Community territory within the framework of economic, social and territorial cohesion. Air transport has been transformed from a niche phenomenon to a mass phenomenon thanks to improved mobility, cheap prices of tourists packages and the low-cost airlines, as a result of the liberalization of this sector.