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The paper aims to reveal how the Chinese government has tried to regulate transnational cultural flows by applying cultural policies.

The paper compares the dissemination of different foreign television programmes in China since the 1980s. The documents of cultural policy released since 1990s, news reports and the statistics of imported dramas since 2000s will be analyzed.

The research finds that the Chinese government has treated cultural products from different countries in unequal ways. Political-diplomatic relationships and the need for ideological control, influence the making of cultural policy. Restricting the quota of imported dramas, censorship and propaganda are measures taken by the Chinese government to regulate transnational cultural flows.

The paper mainly focuses on platforms such as state-owned television stations and internet. The role of pay-cable channel in disseminating imported dramas should be taken into consideration in the future research.

The paper provides a systematic understanding on the development of Chinese cultural policy.

The paper offers an alternative approach to explore the policy-oriented dissemination of transnational cultural flows other than market-oriented dissemination.

The purpose of this paper is to outline a framework for marketing cultural goods (e.g. music) to global markets by examining modes of entry and positioning strategies used by media producers of the South Korean music industry.

An historic analysis was implemented to investigate the modalities and structures through which cultural products are produced and disseminated. Data for this study came from 314 articles collected from www.allkpop.com, a leading English-language, South Korean popular culture news site.

The cultural technology framework consists of the institutionalization of cultural technology, exportation of cultural content, collaborations with local talent, and joint ventures with local markets.

The findings emerge from an analysis of South Korean popular music industries, and further research is needed to generalize the results across cultural industries.

The cultural technology framework can be applied to cultural industries such as music, film, comics, and art, where culture and language could be barriers to adoption.

This study outlines a framework for the modes of entry and positioning strategies of cultural goods (e.g. music) in international markets. Extant literature has examined global marketing from the purview of durable consumer goods and brands, with limited insights into cultural products. More broadly, this paper addresses the call for more qualitative inquiry into international marketing topics.

The purpose of this paper is to problematize dominant discourses of diversity in academia that are constructed with Eurocentric ideals that demand assimilation with Western expectations and norms that, in one way or another, maintain the status quo. In doing so, the authors theorize transnational diversity in academia by looking back at their own experiences as postcolonial students and teachers.

Autoethnography is used as a writing method. The authors use autoethnography to intellectualize their experiences and connect everyday life to the immediate and larger cultural, political and social contexts to reflect on how they navigate their postcolonial identities and negotiate(d) the diversity they bring into academia.

The authors’ narratives present acceptance, acculturation, assimilation and rejection encompassing trauma and resistance that suggest that the dominant approach to diversity is not necessarily pluralistic, and require a re-organization.

The authors’ narratives present acceptance, acculturation, assimilation and rejection encompassing trauma and resistance that suggest that the dominant approach to diversity is not necessarily pluralistic, and requires a re-organization.

The authors theorize transnational diversity as an alternative to the dominant approach to diversity. Transnational diversity attempts to expand the discourse of diversity in academia, and create a space for other cultural, intellectual and institutional legacies to be included and recognized.

The purpose of this study is to present a theoretical framework to demythologize Asian consumers' cultural and ideological narratives in relation to the newly emerging popular culture developed in Korea, widely known as “Korean wave.” In addition, methodological considerations for the understudied consumption phenomenon are also discussed.

From the extant literature on popular culture and globalization, a theoretical overview of Korean popular culture (KPC) is provided. Subsequently, a condensed presentation of netnography employing critical discourse analysis (CDA) is provided.

A netnography fused with CDA suggests a reflexive process in which a range of sociocultural tensions in the globalization process of KPC dynamically hybridize and transform into new cultural tastes in respective cultures.

Cultural branding can be revisited, as the new discourse generated in Asia envisions new entries into the global brandscape. Moreover, this endeavor helps explicate how a globalized trend is replaced with another through a paradoxical discursive process.

As this article discusses popular culture as a product to be consumed just as are other tangible products, it assists researchers in visualizing and theorizing about the globalization process of incorporeal, cultural products. The application of discursively enriched netnography facilitates pertinent analysis and ultimately theory‐building.

The aim is to describe the cultural richness of Peruvian racial diversity. The articulating and unifying role of Peruvian gastronomy is highlighted in building a national identity, which acts as a platform for social cohesion.

Qualitative analysis is used in order to understand the drivers that enabled a cultural revolution through gastronomy.

Under a vast cultural diversity, gastronomy arises to articulate and unify it into a common sense of national identity and social inclusion. Although Peruvian gastronomic boom started as an initiative of a group of entrepreneurs, it actually has had an impact at society level.

Ethnographic studies among different social classes and racial groups are needed in order to elucidate the perceptions that they have regarding their social inclusion. At a quantitative level, econometric studies could be conducted to reflect the impact of gastronomy on poverty reduction or on inequality reduction, especially in urban-marginal or rural areas.

Gastronomy is also a business strategy model on the basis of the creation of a cluster as a viable alternative for developing countries.

Peruvians no matter their racial heritage or social class are proud of their cousin and of being Peruvians, creating a sense of national union and social inclusion.

The contribution is to highlight the importance of gastronomy as one of the main articulators in the construction of national identity under a racially diverse population. Society, public policy officers, and businesses may benefit from this.

The aim of this study is to focus on consumers’ responses towards visual fashion ideal in hybrid magazine advertisements from a cross-cultural and generational perspective.

This exploratory qualitative focus group study showed a set of validated advertisements to 64 female participants. Half of the sample was from the USA, the other half was from China. To examine generational differences, the interviewees were split by age in each group: half of the participants were between 18 and 34, and half were between the age of 45 and 65 years.

Both Chinese and American target audiences viewed the trendy advertisements with an aspirational eye in which the advertisement was interpreted as representing an ideal self to which they aspired, one that they wanted to achieve but, for some reason(s), were not capable of achieving at the time. However, the degree of aspiration varied for Chinese and American audiences.

Because of the chosen research approach, the research results may lack generalizability. Therefore, future research may use survey and experimental research approaches.

International marketers may need to design advertisements with more “realistic” imagery, while keeping the idealized Western style in Chinese advertising. Advertisers should also be cognizant of intergenerational influences in the Chinese market; many young Chinese women still rely on their mothers regarding fashion purchase decisions.

This paper fills a need to understand both the similarities and the differences in marketing communications across cultures.

The purpose of this paper is to explore censorship on popular music in Taiwan and how the practices have influenced the consumption and production of music in the post-martial law period.

Through adopting grounded theory with snowball sampling and ethnographic methods, this paper will interview music audiences and musicians as well as analyze recent censorship cases to develop a more comprehensive understanding of the topic.

Institutional and corporate self-censorship has a noteworthy influence on popular music in post-marital law Taiwan. Cross-strait relations still are a key tension that triggers censorship but the form has been shifting.

This study draws on both the complexity of censorship by case studies and the audience's perception of music in everyday life.

Aim of the present monograph is the economic analysis of the role of MNEs regarding globalisation and digital economy and in parallel there is a reference and examination of some legal aspects concerning MNEs, cyberspace and e‐commerce as the means of expression of the digital economy. The whole effort of the author is focused on the examination of various aspects of MNEs and their impact upon globalisation and vice versa and how and if we are moving towards a global digital economy.

Purpose – The purpose of this paper is to analyse knowledge transfers in transnational corporations. Design/methodology/approach – The paper develops a conceptual framework for the analysis of knowledge flow transfers in transnationals. Based on this theoretical framework, the paper propose's research hypotheses and builds a causal model that links the constructs of the model (knowledge stickiness factors, internal/external knowledge flow transfer, and competitive advantage). Findings – The competitive advantage of a transnational organisation lies to a great extent in its ability to identify and transfer strategic knowledge between its geographically dispersed and diverse locations. Transnational corporations face major challenges in the current competitive environment. The transnational corporation must learn how to exploit its specific resources – either acquired in the country of origin or in foreign markets. It cannot forget that the source of a long‐term competitive advantage is focused on the variety of skills and diversity of knowledge. Transnationals can benefit from international fertilisation, because knowledge exploration and exploitation activities are closely related with the concepts of synergies, interdependences and interactive organisational learning. Practical implications – The paper proposes a causal model that links strategic variables in the knowledge flow transfer to the achievement of a competitive advantage for the firm. As a further avenue for research, there are plans to test this model with a sample of USA pharmaceutical companies with subsidiaries abroad. Originality/value – The paper provides great value both for academics and executives interested in the analysis of the complexity of knowledge transfer in transnational corporations.

The purpose of this paper is to discuss the impact of Global Electronic Commerce (GEC) on transnational regulatory governance and to suggest a novel way of understanding its implications for national and transnational governance structures.

The paper has two components. The first part endeavours to establish a basis from which to observe regulatory governance of GEC and, in doing so, suggests a framework that draws together the relevant elements of transnational GEC governance. The second part examines the central determinants in shaping a functioning framework for GEC, namely, copyrights, data privacy protection and jurisdiction.

The findings are twofold. Owing to limitations deriving from institutional structural divergences; variations in cultural, political and commercial interests; and the relative power of non‐state actors, the cases first indicate how GEC has made multilateral negotiations between states more complex. Second, given the complexity of cross‐border governance and the variation in interests across its regulatory subsectors, GEC calls for an increasing degree of cultural harmonization across all regulatory subsectors.

In the absence of major views or paradigms, a novel approach to understanding the regulatory governance of GEC between states is a welcome addition to the study of transnational governance. Such an approach seeks to elucidate the impact of GEC on the development of transnational regulatory mechanisms, on the one hand, and the transformations that the governance of GEC imposes on transnational negotiation processes, on the other hand. It also seeks to understand how these underpinnings affect formation of holistic governance structures for GEC.