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This paper aims to elucidate instances whereby celebrity endorsements by social media influencers (SMIs) embedded within online consumption communities are perceived as transgressive by their fellow community members. In doing so, this study provides insights into the new challenges and considerations that such community contexts present for celebrity endorsement.

The research team conducted a longitudinal, netnographic study of the YouTube beauty community, involving an initial phase of netnographic immersion followed by an investigative netnography that examined community members’ response to celebrity endorsements by 12 SMIs within the community.

This study identifies five recurring celebrity endorsement transgressions, each violating an established moral responsibility within the community. The paper explores how community members attribute responsibility for transgressive endorsements and identifies consequences for both the SMI and the endorsed brand.

This study focused on a single consumption community, developing a deep understanding of the distinct moral responsibilities that shape the reception of celebrity endorsements within this context.

The paper presents managerial recommendations that will aid both SMIs and brands in implementing celebrity endorsements that avoid communal perceptions of transgression.

The analysis extends prior study on celebrity endorsement by SMIs by explaining when and why SMI endorsements are likely to be perceived as transgressive by the community and providing new insights into community member responses to transgressive SMI endorsements. It also extends wider theories of celebrity endorsement by highlighting the influence of consumption community contexts upon endorsement reception and examining consumer responses to celebrity endorsements perceived as transgressive in and of themselves.

This study aims to evaluate the impact of a sustainable production action on consumer trust and purchase intention by a company involved in moral transgression and also analyze the effect on consumer trust and purchase intention if a company, after green marketing, is identified as greenwashing spreader.

This quantitative nature (n = 121) study uses scale’s discriminant and convergent validity analyses, structural equation modeling and Student’s t-test.

Even for previously morally transgressive brands, actions of social legitimation, such as embracing environmental causes, positively impact consumer trust and purchase intention. However, consumers drop brand trust and purchase intention when verifying that this action was greenwashing.

Mediating or moderating variables of ecological awareness, such as religiosity or political view, were not tested.

This article combines the impact of positive, sustainable management actions for morally transgressive companies and the effects of new transgression on their sustainable management action. Thus, it aims to reduce the gap between organizational practice and management research.

This article shows that embracing society’s emerging causes and helping the world be a better place to live, moving toward the 2030 United Nations agenda, have practical repercussions for organizations.

This article contributes both to the literature and managerial implications by combining the impact of positive, sustainable management actions for morally transgressive companies and the effects of new transgression on their sustainable management action, thus reducing the gap between management research and organizational practice by unveiling the relations between sustainable actions and their perceived consequences.

The paper seeks to explore workers' learning in relation to the racialized and gendered organization of contingent work.

This paper is informed by Marxist theorization of labour power and learning. It draws on the interview data of 24 highly educated immigrant women from the research project “Skilled In Vulnerability: Work‐related Learning Amongst Contingent Workers”.

The two types of learning that we have identified include conformative and transgressive learning. Conformative learning refers to the learning that workers engage in to conform to the workplace expectations. The workers are not rewarded or acknowledged for their learning endeavors, and their efforts end up being appropriated by employers to maximize surplus value. Transgressive learning refers to the learning initiatives undertaken by workers to challenge and transcend the depressing work environment and life conditions.

This research was not able to capture what conditions facilitate transgressive learning versus conformative learning.

The study first calls on the state to deal with the systemic negation of professional immigrants' previous skills and learning experiences. Second, it encourages employers to provide appropriate training and reward the workers for their learning endeavor. Third, drawing on the research findings, work educators could help foster the forms of learning that are conducive to workers' better control of work and life. The authors also suggest that to optimize their work and life opportunities in general, immigrant women workers need to come together, exchange information and knowledge, learn from each other, and form collective actions amongst themselves.

This paper contributes to the literature on workplace learning from a learning perspective. It is one of the first endeavors to look at how highly educated immigrant women learn to exercise agency to challenge contingent work structures.

This paper aims to present and discuss cheat sites and cheating practices associated with Whyville.net, a virtual world with over 1.7 million registered players aged eight to 16 that includes game and science activities. The goal is to examine how the development of cheats can present learning opportunities for players and designers alike.

The types of cheats were categorized and science content examined in hundreds of cheat sites created for Whyville. The work of a cheat site designer in developing a cheat together with other Whyville players was observed.

It was found that a great variety of cheats are available in educational worlds and that science games that require more than one simple answer also require the development of more sophisticated cheats.

Cheating is a transgressive practice widely accepted in gaming but mostly condemned in schooling. The features of cheating and its associated practices allow us to consider transgressive designs for learning in virtual worlds that offer opportunities for youth to participate in creative and critical media production, to engage in science inquiry, and to raise ethical issues.

It is argued that social learning, transformative learning, collaborative learning and transgressive learning are branches and offshoots of the same ‘learning tree’. This chapter examines the sources and evolution of theories of education and learning focused on transforming the learners' self-understanding and transforming the structures and social arrangements in which they and their educational and learning processes are embedded. The ‘transformative learning’ theories reviewed here span the last 50 years. They critique and go beyond the functionalist understanding that education and learning are meant to socialize learners within existing or dominant cultural and societal structures and/or in function of the transmission of knowledge, skills and attitudes from generation to generation. The first part of this article covers transformative learning and learning for transformation in the tradition of Freire, Habermas, Mezirow, and others. The second part concentrates on more recent ideas of collaborative learning, social learning and deliberative social learning evolving into transformative, and transgressive learning. By highlighting the warp and weft of the conceptual traditions and pedagogical practice within a variety of contexts and conditions, a colourful tapestry of transformative education and learning emerges. It is shown that, over time, the pertinence of transformative learning has only increased. The evolution of transformative learning presents itself as a virtual cycle, starting from marginalized and excluded people and communities via individual persons engaged in adult education and environmental education, to (groups of) people participating in collaborative and transgressive social learning, thereby becoming capable and empowered actors in processes of societal change and transformation.

Anglo-centric scholarship understands authenticity of online mediated performance for acquiring fame as a context-dependent claim, requiring labor in displaying a vulnerable self that is evaluated and validated by a relevant audience. This book chapter examines this concept in a non-Western context through a case study of a Pakistani microcelebrity, Qandeel Baloch. By explaining how Pakistani broadcast celebrity performances continue to be evaluated by religious and moral standards, this analysis finds how a transgressive performance shapes an authentic microcelebrity claim on social media.

In early 2017 I was watching YouTube, and being bounced around by its algorithmic recommendations. One suggestion appearing down the side bar column of jpegs was MARROW, from Anohni’s 2016 album Hopelessness. It figures a black background and foregrounds an ageing, smiling, bejewelled woman lip-syncing to the song. She is the American artist Lorraine O’Grady. Watching it felt odd, as if something was `out of place’.

Anohni speaks through her, using ventriloquist tactics to displace her own body and O’Grady’s voice. This interested me. It was the first time I had been presented with the body of an ageing woman without knowing what she looked like in youth (unlike Madonna or Aretha Franklin for example). And it was the first time I had seen lip syncing done in such an eerie fashion. The tactic is used on other music videos for tracks taken from the album where ageing women and women of colour are centre stage.

Using the idea of a place that it is ‘out of time’, in that the music videos are set in a blank space and the lip- syncing upsets the idea of a single sutured speaking author, the chapter explores the idea of `queer temporality’ by using Judith Halberstam’s 2005 work. It suggests that the music videos are potentially transgressive in their presentation of a non-normative and fractured bodies. It uses work from ageing studies (Baars, 2012) and trans-ageing (Moglen, 2008) to suggest the transgressive potential of Anonhi’s music videos in how they position transgendered voices and ageing bodies.

Scholars agree that institutional and non-institutional (i.e., protest) politics are increasingly interrelated. One expression of this phenomenon is party protest – when leaders, activists, or sympathizers of political parties participate in protest events and identify themselves as such. Yet we know little about how often parties partake in protests, which ones do so, and under which conditions. Using data on more than 2,300 protest events in Chile between 2000 and 2012, I show that party protest takes place in only 6% of all protest events, and that it is essentially monopolized by leftist parties. Additionally, by combining several strands of the literature on political parties and collective action, I derive hypotheses about the impact of the features of protest events and the broader national context on the chances of party protest. Multivariate regression models show that party protest is more likely in events which take place in highly visible locations and are coordinated by other civil society organizations. Additionally, party protest occurs when the center-left coalition is in power and when collective protest at the national-level is less intense and less transgressive.

The sexual and erotic dimensions inherent in leadership’s physicality impact on power dynamics within organizations but have been rendered largely invisible by current scholarship. In organizational practice, leadership is a masculine activity ideally carried out by male bodies, such that women’s leadership is still perceived as problematic. This suggests that the field is fearful of allowing sexual bodies to pollute what should be a functional, cognitive and instrumental activity. This chapter therefore draws on Julia Kristeva’s concept of abjection to explain how and why the sexual body is positioned as the unspoken other of leadership. To do this, I explore the representation of two very contrasting leaders, Jean Luc Picard and the Borg Queen, in the popular film Star Trek: First Contact. The film illuminates how leadership ideally resides in a virile, mastered and distant male body. The sexual female body is represented as disgusting, dangerous, and a source of contamination and so must be cast out and destroyed. Finally, I ask whether the representation of the Borg Queen is useful as a transgressive means to undermine the abjection of the female leader’s body. However, I conclude that to counter abjection, scholars of leadership need instead to build discursive and material practices that revalue the feminine and respect the alterity of self and others.

This paper is positioned at the intersection of the spatial and the practice turn in management research. The purpose of this paper is to address the phenomenon of transgressive small to medium-sized enterprise (SME) formations and the limitations of SME globalisation research in capturing the connectivity of businesses in disjointed locations, and propose a qualitative case-study design to overcome these limitations.

The paper critiques existing approaches to SME globalisation, which are informed by an interpretative community that conceives of territorial geography as the nodal point of SMEs and does not distinguish between internationalisation and globalisation. The paper thus addresses related methodological challenges. Based on a synthesis across disciplines and theoretical perspectives, the paper offers a reflexive method for case-study research, in the hope that such a method may increase the productiveness of analytical exploration of the multidimensional quality of SME organising and managing at the focal point of current transformations.

The paper makes the case for SME globalisation research to move beyond societist and individualist ontologies to embrace social-constructionist thinking, to make practice the unit of case-studies, and to appreciate process geographies of managing and organising.

The paper contributes to business research on SMEs at the nexus of globalising flows. The theoretical, conceptual, and methodological implications are discussed and are substantiated by details and illustrative selected examples from an ongoing study.

The study of social SME landscapes, including from the perspective of the reflexive case-study method, is open to multilingual and international research collaboration.

The paper contributes a multidisciplinary research design that extends SME studies so as to embrace contemporary transformations, by offering a reflexive case-study method for the improvement of research practice. In the field of SMEs, the paper contributes a new concept social “SME landscapes” that could enrich and improve the understanding of contemporary business. In the fields of SME and entrepreneurship studies, the paper implements expressed demands for social constructionist, multidisciplinary approaches.