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Little is known about the connections between mediated knowledge and promoting creativity. Based on a quantitative survey among 1,102 graduates from University, University of Applied Science and Vocational Academy in Salzburg, Austria, this research sheds light on the influences of knowledge transfer on the development of creativity. Moreover, the chapter highlights types of mediated knowledge that foster creativity.

Along with Csikszentmihalyi and Wolfe (2000), creativity refers to ideas or products that are originally worked out and valued by society. Regarding that, two contrary theses exist. On the one hand, according to Hadamard (1954), it can be assumed that creative processes are not linked to background knowledge. On the other hand, along with Weisberg (1993), it can be noted that creative ideas or products are affected by mediated knowledge. Moreover, extraordinary creativity in a certain professional field presupposes not only qualifications and abilities, but rather particularly knowledge. Although qualifications for public relations (PR) practice and education are ongoing topics in literature and practice (e.g. Szyszka 1998; Merten & Schulte 2007; Spatzier 2016), little is known about the empirical linkage of knowledge and creativity. This chapter deals with the question of the connections between knowledge transfer and the development of creativity in the education for public relations, marketing, advertising and graphic design.

In summary, the findings indicate the types of knowledge that foster the development of creativity, in which basic knowledge matters, as well as the other types. Last but not least, it can be demonstrated that knowledge transfer at the university should be changed concerning the embedding of creativity.

Rolling out lean operations practices in MNCs’ plants is a complex knowledge transfer process whose design and implementation, though critical to operations performance, to date has not been investigated by operations management, international business, strategy, and organizational design research. Applying conceptual tools drawn from various theoretical approaches to knowledge management, transfer and diffusion, this exploratory study: (a) classifies and interprets lean roll-out processes in MNCs, framing them in terms of (i) knowledge replication strategies (template vs. principles-based), (ii) decentralization of decision making (degree of plant autonomy), and (iii) type of organizational ambidexterity (structural vs. contextual) underlying the process; (b) develops, through seven case studies of lean roll-outs in MNCs’ plants, three testable propositions about what might enhance the lean roll-out process performance, arguing about the individual and combined effect of the three above mentioned dimensions on lean roll-out effectiveness and efficiency. We posit that an approach characterized by principles-based knowledge replication, larger decentralization, and prevalence of contextual ambidexterity positively impacts on roll-out process performance.

This chapter outlines a design-science perspective of entrepreneurship. It zooms in on the junction between present and future to distinguish entrepreneurship as a natural and as an artificial phenomenon. While the current study of entrepreneurship speaks to the former, it has been silent on the latter. The chapter discusses design as a distinct mode of research, opportunity as a design artifact, and the generative power of recursive action to make the case for problematizing entrepreneurial action as a focus of research. It then defines its research questions, discusses the logic and process for addressing them, and outlines the nature of research outputs.

Employing the notion of balanced growth postulated by competence-based literature, the present study submits that a firm’s growth strategy can be understood as its ability to manage the interplay of building and leveraging existing competence within the business context. The synergistic effects resulting from the creation of a self-reinforcing cycle of competence building and leveraging initiatives then drive the achievement of superior performance. To examine the validity and usefulness of this conception, we conduct a systematic investigation on the strategy-performance link of contract electronics manufacturers based in Taiwan, who have emerged as the competitive global supply base in electronics and computer industries. Empirical results based on a panel of business-level operating data show that while building product-related competence is essential to the contract manufacturer’s achievement of higher profitability, leveraging competence between subcontracting services and own-brand business will significantly enhance both profitability and sale growth. The implications of formulating a sustainable growth strategy for contract manufacturers in the context of horizontally configured industries, and suggestions for future research endeavors on competence-based management are discussed.

This chapter investigates whether traditional design-oriented coordination instruments or more modern management concepts have a stronger influence on the success of forward technology transfers within MNCs.

We conducted an empirical study analyzing the relative influence of (a) traditional coordination instruments (structural, technocratic, and person-oriented) and (b) modern management concepts (epistemic community and absorptive capacity) on the success of forward technology transfers within MNCs.

The study finds evidence that the traditional coordination instruments relate to specific aspects of the success of such transfers. Comparing the different types of coordination instruments, this chapter shows that not only the person-oriented, but also the structural and technocratic coordination instruments relate positively with the achievement of technology transfer goals. The study finds stronger relationships between the traditional coordination instruments and the technology transfer goals than between the modern management concepts and the technology transfer goals.

We believe that these results have important implications for the management of international technology transfers in particular and for the focus of future (international) management research in general. Future MNC research studies need to include traditional coordination instruments, since they continue to strongly influence organizational behavior and outcomes. This would help to make organizational research on MNCs more cumulative and complete.

In this chapter, the authors enter the world of ballet to be inspired by artistic teams. This original point of view proposes a complementary understanding of the dynamics of routines replication where preserving the authenticity of the project’s intent is emphasized over economic efficiency considerations.

The authors propose that analyzing the remounting of a ballet as an in-depth extreme case study provides an opportunity to learn more about other aspects that can be relevant in transfer stories: the importance accorded to the intent of the routine to be transferred; the existence of a dialogical dynamic that engages artifacts and memories of this intent; the existence of a meta-routine that structures and enables the transfer of sub-routines across geographical distance in another context. The authors will see that, in this case, routines replication is also made possible through sharing of a routine’s ostensive aspect which is embedded in a professional culture.

The overarching priority in remounting a show is strict respect for the choreographer’s original intent. As replicator and imitator teams encounter the consequences of a new location and its characteristics, the authors will examine how they face the replication dilemma, coordinate themselves, and use innovation to achieve replication.

Purpose — The purpose of this chapter is to outline the findings of research into knowledge transfer across countries and culture and the implications of the findings for human resource practitioners.

Methodology/approach — Use of a qualitative case study methodology approach was employed.

Findings — The findings highlight the inherent difficulty of knowledge transfer and the broad range of factors that influence the knowledge transfer process and which are connected together in a complex and non-linear manner.

Research implications — The research revealed insight into those managers most likely to be effective at knowledge transfer and what characteristics and experiences had supported this openness to knowledge from outside of their cultural context. The lessons from the research can be incorporated into the selection and development processes for expatriates.

Originality value — The study affirmed the critical importance of face-to-face interaction in knowledge transfer. The research also resulted in the development of a practical model and tool, which pulls together the broad range of factors that impact on knowledge transfer.