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1 – 10 of over 2000
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Book part
Publication date: 23 August 2018

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Voluntary and Involuntary Childlessness
Type: Book
ISBN: 978-1-78754-362-1

Content available
Article
Publication date: 9 November 2015

24

Abstract

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Journal of Consumer Marketing, vol. 32 no. 7
Type: Research Article
ISSN: 0736-3761

Content available
Book part
Publication date: 30 July 2018

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Marketing Management in Turkey
Type: Book
ISBN: 978-1-78714-558-0

Open Access
Article
Publication date: 13 February 2024

Jinwei Wang, Haoyang Lan and Jiafei Chen

This study aims to elucidate the process and internal mechanism of place identity construction in traditional villages under the impact of tourism by taking Cuandixia village as a…

Abstract

This study aims to elucidate the process and internal mechanism of place identity construction in traditional villages under the impact of tourism by taking Cuandixia village as a case. The research methods comprise participatory observation and in-depth interviews with the residents. The main results are as follows: the impact of tourism on traditional villages is mainly reflected in space reconstruction, livelihood change, social relations restructuring and culture change; under the impact of tourism, the representation of residents’ identity construction shows complexity, with positive and negative effects; and the place identity construction of residents affects their perception of and attitudes toward tourism. Moreover, self-esteem and self-efficacy principles play a key role in their perception of tourism. This study provides some reference for further investigation of the tourism development model and the mental mechanism of residents in traditional villages.

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Tourism Critiques: Practice and Theory, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 2633-1225

Keywords

Open Access
Article
Publication date: 9 February 2021

Riane Cherylise Dalziel and Natasha De Klerk

The purpose of this paper is to examine the influence of two potentially important antecedents of female Generation Y consumers’ attitudes towards beauty products. In particular…

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Abstract

Purpose

The purpose of this paper is to examine the influence of two potentially important antecedents of female Generation Y consumers’ attitudes towards beauty products. In particular, the impact of the media and groups is analysed through their influence on subjective norms.

Design/methodology/approach

Structural equation modelling analysis of moment structures was used to propose and test a research model by means of data from a substantial size of female Generation Y consumers.

Findings

The study’s results confirm that female Generation Y consumers have a favourable attitude towards beauty products and that this attitude is influenced by their subjective norms. Furthermore, the findings suggest that group influence, which includes the opinions of friends, family and peers and media influence both predict female Generation Y consumers’ favourable attitude towards beauty products via their influence on this segment’s subjective norms.

Practical implications

These results emphasise the strategic importance of incorporating subjective norms, together with media and group influence into beauty product marketing communication campaigns targeting female Generation Y consumers. Given that this generation is known to be prevalent users of social media and often consult online peer product reviews, such strategies should also be extended beyond traditional media platforms to include social media, particularly social media influencers and online product review platforms, thereby tapping into subjective norms and group influence.

Originality/value

This study contributes to understanding female Generation Y consumers’ attitudes towards beauty products, especially the combined influence of subjective norms and media and group influence on such attitudes.

Propósito

El propósito de este trabajo es examinar la influencia de dos antecedentes potencialmente importantes de las actitudes de las consumidoras de la Generación Y hacia los productos de belleza. En concreto, se estudia la influencia de los medios de comunicación y de los grupos a través de su influencia en las normas subjetivas.

Diseño/metodología/enfoque

Se empleó el análisis de modelos de ecuaciones estructurales de estructuras de momento para proponer y probar un modelo de investigación mediante datos de un tamaño considerable de consumidoras de la Generación Y.

Resultados

Los resultados del estudio confirman que las consumidoras de la Generación Y tienen una actitud favorable hacia los productos de belleza y que esta actitud está influenciada por sus normas subjetivas. Además, los resultados sugieren que la influencia del grupo, que incluye las opiniones de amigos, familiares y compañeros, y la influencia de los medios de comunicación predicen la actitud favorable de las consumidoras de la Generación Y hacia los productos de belleza a través de su influencia en las normas subjetivas de este segmento.

Implicaciones prácticas

Estos resultados enfatizan la importancia estratégica de incorporar las normas subjetivas, junto con la influencia de los medios de comunicación y del grupo, en las campañas de comunicación de la comercialización de productos de belleza dirigidas a las consumidoras de la Generación Y. Dado que se sabe que esta generación es la usuaria habitual de los medios sociales y suele consultar en línea las revisiones de los productos, esas estrategias también deberían ampliarse más allá de las plataformas de los medios de comunicación tradicionales para incluir los medios sociales, en particular las personas que ejercen influencia en los medios sociales, y las plataformas de revisión de productos en línea, aprovechando así las normas subjetivas y la influencia del grupo.

Originalidad/valor

Este estudio contribuye a comprender las actitudes de las consumidoras de la Generación Y respecto de los productos de belleza, especialmente la influencia combinada de las normas subjetivas y la influencia de los medios de comunicación y los grupos en esas actitudes.

研究目的

摘要

本文旨在研究两个重要的潜在因素,对Y世代女性消费者对美容产品态度的影响。具体来说,是通过媒体和群体对主观规范的影响来进行分析。

研究方法

本研究采用结构方程模型分析力矩结构,结合相当规模的Y世代女性消费者的数据,提出并检验研究模型。

研究结果

研究结果证实,Y世代女性消费者对美容产品持积极态度,而且这种态度受到她们主观规范的影响。此外,研究结果表明,群体影响(包括朋友、家人和同伴的意见)和媒体影响都能通过对Y世代女性消费者主观规范的影响来预测她们对美容产品的好感度。

实际意义

本文的研究结果强调了将主观规范和媒体、群体影响纳入针对Y世代女性消费者的美容产品营销传播活动的战略重要性。由于Y世代是社交媒体的普遍用户,并且经常查看其他用户评价,因此这种策略应该超越传统媒体平台,将社交媒体,特别是社交媒体网络红人和在线产品评论平台纳入其中,利用他们对消费者主观规范和群体的影响力。

研究价值

本研究有助于了解Y世代女性消费者对美容产品的态度,特别是主观规范和媒体、群体对这种态度的综合影响。

Content available
Book part
Publication date: 24 March 2022

Abstract

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Families in Nigeria: Understanding Their Diversity, Adaptability, and Strengths
Type: Book
ISBN: 978-1-80262-543-1

Open Access
Book part
Publication date: 7 September 2023

Ellen Ernst Kossek, Brenda A. Lautsch, Matthew B. Perrigino, Jeffrey H. Greenhaus and Tarani J. Merriweather

Work-life flexibility policies (e.g., flextime, telework, part-time, right-to-disconnect, and leaves) are increasingly important to employers as productivity and well-being…

Abstract

Work-life flexibility policies (e.g., flextime, telework, part-time, right-to-disconnect, and leaves) are increasingly important to employers as productivity and well-being strategies. However, policies have not lived up to their potential. In this chapter, the authors argue for increased research attention to implementation and work-life intersectionality considerations influencing effectiveness. Drawing on a typology that conceptualizes flexibility policies as offering employees control across five dimensions of the work role boundary (temporal, spatial, size, permeability, and continuity), the authors develop a model identifying the multilevel moderators and mechanisms of boundary control shaping relationships between using flexibility and work and home performance. Next, the authors review this model with an intersectional lens. The authors direct scholars’ attention to growing workforce diversity and increased variation in flexibility policy experiences, particularly for individuals with higher work-life intersectionality, which is defined as having multiple intersecting identities (e.g., gender, caregiving, and race), that are stigmatized, and link to having less access to and/or benefits from societal resources to support managing the work-life interface in a social context. Such an intersectional focus would address the important need to shift work-life and flexibility research from variable to person-centered approaches. The authors identify six research considerations on work-life intersectionality in order to illuminate how traditionally assumed work-life relationships need to be revisited to address growing variation in: access, needs, and preferences for work-life flexibility; work and nonwork experiences; and benefits from using flexibility policies. The authors hope that this chapter will spur a conversation on how the work-life interface and flexibility policy processes and outcomes may increasingly differ for individuals with higher work-life intersectionality compared to those with lower work-life intersectionality in the context of organizational and social systems that may perpetuate growing work-life and job inequality.

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Research in Personnel and Human Resources Management
Type: Book
ISBN: 978-1-83753-389-3

Keywords

Open Access
Article
Publication date: 5 December 2022

Harvey S. James Jr and Damilola Giwa-Daramola

This paper seeks to determine whether family ties and structure correlate with the ethical and moral values that are important underpinnings of economic activities.

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Abstract

Purpose

This paper seeks to determine whether family ties and structure correlate with the ethical and moral values that are important underpinnings of economic activities.

Design/methodology/approach

The analysis uses data from the World Values Survey (WVS). Given the multilevel nature of the data in a cross-country setting, the paper utilizes a multilevel linear mixed-effects model with maximum likelihood estimation.

Findings

Families with strong ties and those with traditional family structures are less tolerant of unethical conduct and have more restrictive moral values than households where ties are weak and the household is not married. There also appears to be a bi-causal relationship in the data.

Originality/value

This paper considers a broad array of values in a cross-country setting and utilizes a multilevel modeling approach that has not been done in studies linking both family ties and structure.

Peer review

The peer review history for this article is available at: https://publons.com/publon/10.1108/IJSE-12-2021-0730.

Details

International Journal of Social Economics, vol. 50 no. 4
Type: Research Article
ISSN: 0306-8293

Keywords

Content available
Book part
Publication date: 18 July 2018

Mengwei Tu

Abstract

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Education, Migration and Family Relations between China and the UK: The Transnational One-Child Generation
Type: Book
ISBN: 978-1-78714-673-0

Content available
Article
Publication date: 1 March 2007

Bonita L. Betters-Reed and Lynda L. Moore

When we take the lens of race, ethnicity, gender, and class to the collected academic work on women business owners, what does it reveal? What do we really know? Are there…

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Abstract

When we take the lens of race, ethnicity, gender, and class to the collected academic work on women business owners, what does it reveal? What do we really know? Are there differing definitions of success across segments of the women businessowner demographics? Do the challenges faced by African American women entrepreneurs differ from those confronting white female entrepreneurs? Do immigrant female women businessowners face more significant institutional barriers than their counterparts who have been U.S. citizens for at least two generations? Are there similar reasons for starting their businesses?

Details

New England Journal of Entrepreneurship, vol. 10 no. 1
Type: Research Article
ISSN: 2574-8904

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