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The Internet is a powerful and popular medium for information exchange. Because of its 24‐hour accessibility, people who are not able to attend a traditional college or university can obtain an education from a distance easier than ever before, and at their own pace. The physical reach of the university has been dramatically expanded, which in turn has led administrators to re‐evaluate their strategies. This study examines the manner in which traditional higher education is being transformed by the Internet and suggests ways for higher educational institutions to take advantage of this powerful medium.

The purpose of this paper is to verify the developed hypothesis on the basis of comparison of remote education and traditional education in terms of its effectiveness at the micro-level, as well as to determine the presence, degree and nature of correlation between the share of remote education and level of development of economic systems of separate states (macro-level).

The methodologies of this paper are based on the system approach and include methods of research investigation such as problem, logical, comparative analysis, synthesis and formalization, as well as a purposely designed author’s method of assessment of the effectiveness of remote education and traditional education. In addition to the specified methods, this methodology also includes the methods of correlation and regression analysis which are used by the authors to determine the presence and degree of correlation between the share of remote education and the state of macro-level economic systems. The authors have analyzed the correlation between the share of remote education in the higher education structure according to the summarized data of the ICEF Monitor and the existing studies and publications on this topic (y) with indicators of macro-level economic systems such as GDP, billions of dollars (x₁); GDP per capita (x₂); Education Index according to the United Nations Development Program (x₃); Knowledge Economy Index according to The World Bank Group (x₄); and the index of innovative development of socioeconomic systems according to INSEAD, WIPO and Cornell University (x₅). The econometric analysis of the mentioned factors was performed after that.

The authors have come to conclusion that remote education is indeed much more effective at the micro-level, since it allows the students to receive similar educational services with greater convenience, a wider choice of higher educational institutions and at a lower cost compared to traditional education. At the same time, no negative influence of remote education on the macro-level economic system has been revealed; on the contrary, a positive, albeit slight, influence similar to traditional education has been found. For this reason, promotion of the formation and development of remote education is recommended instead of limitation, since it allows modernizing the educational system for the benefit of both supply and demand.

The research contributes to the development of the concept of socioeconomic development of economic systems through clarification of influence of remote education on it.

The purpose of this paper is to examine students’ perceptions of online vs traditional (face-to-face) course offerings at the business school of a liberal arts university in southwest USA. The research compares perceptions of students who have been subjected to online education along with those who have not been exposed to online education and examines likelihood to take online courses.

Paper and pencil surveys were distributed in different classes in business classes at a university in southwest USA. The target group was undergraduate students.

The results indicate that overall, students have neutral perceptions about online courses, while favorable perceptions are strongly associated with likelihood to take online courses. Moreover, prior exposure with online courses is not a significant factor in forming favorable perceptions about online courses.

The present research is limited in generalizability and the institution surveyed in the southwest region is new to online courses offering in their curriculum and not all the participants had prior experience with online courses.

Although this paper compares online education with traditional, another option for methods of education include hybrid models incorporating both. A possible third option not discussed through this research is a hybrid or blended learning course, a combination of both online and traditional courses. This opens the options for the student, as hybrid courses can be built with many different options. One includes using technology for “screencasts” or lectures online.

The purpose of this paper is to examine how Si-shu, a traditional form of local, private education grounded in classical instruction, responded to the rapid modernization of education during the late Qing dynasty and early Republic of China and to explain why these schools, once extraordinarily adaptable, finally disappeared.

The authors have examined both primary and secondary sources, including government reports, education yearbooks, professional annals, public archives, and published research to analyze the social, political and institutional changes that reshaped Si-shu in the context of China's late-19th- and early-20th-century educational modernization.

Si-shu went through four stages of institutional change during the last century. First, they faced increased competition from new-style (westernized) schools during the late Qing dynasty. Second, they engaged in a process of intense self-reform, particularly after the Xinhai Revolution of 1911. Third, they were marginalized by the new educational systems of the Republic of China, especially the Renxu School System of 1922 and the Wuchen School System of 1928. Finally, after the foundation of the People's Republic of China in 1949, they were considered remnants of feudal culture and forcibly replaced by modern schools.

This paper brings hitherto unexplored Chinese sources to an English-speaking audience in an effort to shed new light on the history of traditional Chinese education. The fate of Si-shu was part of the larger modernization of Chinese education – a development that had both advantages and disadvantages.

The purpose of this paper is to study the influence of remote education on the consumer value of university education by the example of modern Russia.

The authors determine the consumer value of university education in modern Russia in the conditions of the availability of predominantly traditional education; determine socio-economic problems that are caused by the low consumer value of university education in modern Russia; determine the potential of remote education in the increase of the consumer value of university education; and develop recommendations for the increase of the consumer value of university education in modern Russia through the development of remote education.

It is concluded that traditional university education is dominating in Russia. It is standardized and does not allow for the full consideration of individual capabilities and needs of each separate student, which causes the low consumer value of university education. The limitation of traditional and remote education, caused by the fact that educational services in each form are provided by completely different universities, hinders the development of the potential of remote education in stimulating the increase of the consumer value of university education.

In order to solve this problem, it is recommended to unify traditional and remote education within the diversification of the forms of the provision of educational services by modern Russian universities. For that, a conceptual model for increasing the consumer value of university education in modern Russia through the development of remote education is presented. This model focuses on applicant and students with their individual capabilities and needs and universities with their material and technical, intellectual, marketing and other resources. At that, the educational form goes to the background, being not a self-goal but a method of its achievement – the provision of the high consumer value of university education.

In a globalized world, consumers embrace mutually conflicting cultural values rather than making exclusive, either/or choices. As a result, they experience multiple tensions, a phenomenon that can be identified as the consumer cultural paradox. Despite clear interest in the influence of local/global culture on consumers, knowledge of how conflicting cultural elements shape consumer behavior remains limited. To address these issues, the current article seeks to identify higher- and lower-level tensions inherent in the consumer cultural paradox.

Using in-depth interviews, the authors investigate tensions experienced by Chinese consumers of international private education services. This study applies a paradox lens, a tension-based conceptual approach that is well suited for studying consumer paradoxes.

Ten lower-level tensions of the consumer cultural paradox arise in the focal international service context; these tensions in turn form three higher-level tensions.

The study is among the first in marketing to use a paradox lens and empirical research to delineate multiple dimensions of the consumer cultural paradox, then categorize them into lower and higher-level tensions. The findings offer theoretical and managerial implications, in that recognizing the multiple tensions experienced by consumers allows scholars and marketers to gain a better understanding of how consumers perceive and evaluate services from different cultures.

The purpose of this paper is to examine hiring managers’ perceptions of massive open online courses (MOOCs) as compared to traditional degree-conferred forms of higher education in relation to hiring and employment decisions.

A literature review is presented along with a triangulated theoretical framework. Using online survey data, quantitative methods reveal findings related to the main research question: what are hiring managers’ attitudes toward MOOCs as a form of post-secondary education?

Analysis of the data reveals that hiring managers have a clear preference for traditionally educated job applicants but employer demographics, apart from organizational procedures, do not significantly impact their overall perceptions of MOOCs’ value.

Most of the research is based on anecdotal research. Very little has been written on how to fix this problem.

This paper illustrates implications of MOOCs’ future development and implementation both in higher education and in the labor-force. The main implication is that MOOCs represent neither a panacea to the issues facing higher education and the American labor-force nor an alarming threat to stakeholders appreciative of the status quo.

This paper fills a current research gap as evidenced in the literature; employers’ perceptions of MOOC-educated job applicants when compared to traditionally educated/degree-conferred job applicants. By determining the value of MOOCs as employers pragmatically view them, stakeholder groups can better determine their future positioning of MOOC-related resources in addition to time and money allocated in MOOCs’ direction.

The emergence of internet-based business models has given rise to online higher education institutions (OHEIs) that offer their undergraduate and graduate degree programs exclusively online with minimal physical presence. Research on OHEIs discusses the need for external legitimacy and resource acquisition, often ignoring the role of quality among these institutions. Hence, this study aims to investigate the role of digital quality of education on OHEIs’ survival.

Guided by four different inter-disciplinary theories, a conceptual framework is offered based on a comprehensive literature review.

The role of digital quality of education in improving the survival and strategic competitiveness of institutions in the US online higher education industry is highlighted.

This conceptual paper highlights how the digital quality of education becomes increasingly important over the life cycle of OHEIs.

The proposed framework suggests that despite the competition provided by traditional and well-entrenched players, OHEIs can improve their survival and competitiveness if they invest strategically in the digital quality of education.

This study offers an overarching conceptual framework developed through an integration of multiple theoretical perspectives and grounded in the US online higher education industry.

The purpose of this paper is to explore how enterprise education was adapted from a UK higher education institution (HEI) setting into an international context through collaboration with two Sri Lankan universities. It demonstrates the value of enterprise education in different cultures, and presents learning from the challenges faced by both staff and students in moving away from a traditional delivery method.

Adopting a case study approach, the paper describes a blended, incremental implementation strategy aimed at developing staff and students’ understanding of enterprise education in a gradual, supportive and culturally‐sensitive manner. Evaluation is conducted through an analysis of formal assessment performance and qualitative module review.

The paper demonstrates the impact of enterprise education in an international context and a capability amongst most students to engage with it successfully, whilst also highlighting the challenges of delivery in a different culture.

The adaptation of enterprise education to an international setting can be shown to add value in various ways, including the development of soft skills and building confidence in team working and communication. It can also be shown to empower staff in delivering teaching using non‐traditional techniques. However, consideration of context is essential to effective delivery.

This study makes a contribution to the fields of transnational education and enterprise education in international contexts. It shows the value of enterprise education in challenging traditional delivery methods and the acceptance of such by both staff and students.

To describe the future of proprietary higher education in the USA based on current industry and student trends.

Provides a survey of recently published studies and articles on proprietary higher education.

The problems of overly aggressive marketing and over‐promising results to potential students could undermine the public willingness to support proprietary education. These issues have periodically plagued the proprietary sector, often resulting in new regulations and oversight. Although the sector remains vulnerable to changes in public policy, it has always risen to the occasion and has in many cases been on the forefront of battling the abuses of a few, strengthening of the entire industry as a result.

Provides a resource for faculty, administrators, legislators, and those in the business sector reflecting current postsecondary trends and the emergence of proprietary schools in the national and international higher education arena.