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This study aims to explore and clarify the role of national traditional festival tourism in cultivating national identity (NI) and confirm its construction model.

Based on social identity theory and complexity theory, a complex nurturing framework for visitors’ NI is developed. The paper with 479 samples used fuzzy-set qualitative comparative analysis to analyse NI from the holistic perspective of “cultural inheritance” (festival authenticity [FA], historical re-enactment [HR] and cultural experience [CE]) and “inherited innovation” (event design innovation [EDI], cultural innovation [CUI], aesthetic innovation [AI] and creative innovation [CRI]).

The findings indicated three driving modes of forming NI: cultural inheritance-led, inherited innovation-led and the dual coordination of cultural inheritance and inherited innovation. FA, HR, CE, AI and CRI are core incentives, whereas event design and CUI are AI.

The findings provide directions for strengthening visitors’ national emotion, which has significant value for the development of traditional festival tourism.

The study offers a new perspective for the cultivation of NI in the tourism context and provides theoretical guidance for the coordinated development of cultural inheritance and inherited innovation in national traditional festival tourism destinations.

本研究旨在探索和厘清全国性传统节日旅游在培养国家认同中的作用, 并确定国家认同的建构模型。

基于479份有效问卷, 研究基于社会认同理论和复杂性理论和模糊集定性比较分析(fsQCA), 从“文化沿袭”（节日真实性、历史重演、文化体验）和“传承创新”（活动设计创新、文化创新、审美创新和创意创新）的整体视角构建了国家认同的复杂培育框架。

国家认同培育涵盖三种驱动模式:文化沿袭主导、传承创新主导、文化沿袭与传承创新的双重协调。其中, 节日真实性、历史重演、文化体验、审美创新和创意创新是核心激励因素, 而活动设计创新和文化创新是辅助条件。

研究结论为增强参与者的国家情感提供方向, 对传统节日旅游发展具有重要价值。

本研究为旅游语境下国家认同的培养提供了新的视角, 为全国性传统节日旅游目的地文化沿袭与传承创新的协调发展提供理论指导

El objetivo de este estudio es explorar y clarificar el papel del turismo de fiestas tradicionales nacionales en la formación de la identidad nacional (IN), y confirmar su modelo de construcción.

Sobre la base de la teoría de la identidad social y la teoría de la complejidad, se desarrolla un complejo marco de fomento de la IN de los visitantes. El artículo, con 479 muestras, utilizó el análisis cualitativo comparativo de conjuntos difusos (fsQCA) para analizar la IN desde la perspectiva holística de la “herencia cultural” (autenticidad del festival, recreación histórica, experiencia cultural) y la “innovación heredada” (innovación en el diseño del evento, innovación cultural, innovación estética e innovación creativa).

Los resultados indican que existen tres modos de formación de la IN: el propiciado por la herencia cultural, el guiado por la innovación heredada y la doble coordinación de la herencia cultural y la innovación heredada. La autenticidad del festival, la recreación histórica, la experiencia cultural, la innovación estética y la innovación creativa son los principales motivadores, mientras que el diseño del evento y la innovación cultural desempeñan un papel secundario.

Las conclusiones proporcionan orientaciones para reforzar el sentimiento nacional de los visitantes, lo que tiene un gran valor para el desarrollo turístico de las fiestas tradicionales.

El estudio ofrece una nueva perspectiva sobre el cultivo de la IN en el contexto turístico, y ofrece orientación teórica para el desarrollo coordinado de la herencia cultural y la innovación heredada en los destinos turísticos de fiestas tradicionales nacionales.

The present study aims to investigate resident attendees' perceptions and attitudes towards a traditional cultural festival. It further clusters the attendees and identifies the profiles of each cluster based on its demographic, attitudinal and behavioral variables.

The Drunken Dragon Festival, a traditional cultural festival in Macao SAR, which has been embedded in the local community for about a century, is used as a case. Data collected from 378 residents on the day of the festival were factor analyzed and then grouped by using cluster analysis.

A two-cluster solution revealed that the two groups, overall, had distinct demographic characteristics and had somewhat different perceptions and attitudes towards the festival.

The results not only show the overall perceptions of the Drunken Dragon Festival among the resident attendees, but they also imply that the government and the organizers need to communicate with and involve the two resident attendee clusters differently.

This study is one of the first attempts to investigate the residents' attitudes towards the transformational development of a traditional cultural festival as an effort to ensure the viability of intangible cultural heritage and to utilize it as a tourism resource.

This study examines the relationship between authentic experience and festival identity as well as place identity among tourists visiting the 2018 Lugang Dragon Boat Festival, one of the largest traditional cultural festivals in Taiwan and the festival with the longest history.

Using an on-site survey with convenience sampling, a total of 1,360 valid questionnaires were collected in Lugang Township, a well-known, popular heritage tourism destination in Taiwan. The study also applies structural equation modeling to examine the proposed research model.

The findings of this study establish that the investigated authentic experience has relationships with image, value, satisfaction and identity, thus filling a research gap. In accordance with the theoretical model, the experience of authenticity affects satisfaction through festival image and festival value and strengthens both the attendee's perception of festival identity and place identity.

This research has both theoretical and managerial values. Regarding its theoretical implications, the study explains the relation between authentic experience and festival and place identity. Thus, it fills a research gap resulting from insufficient academic interest in the relationship between festival satisfaction and the formation of festival and place identity. Regarding its managerial implications, to achieve sustainable festival development, festival information services, programs, souvenirs, food and facilities and the convenience of festival activities should be strengthened.

The study aims to examine the mediating effects of escapism (ESC) and ethnic food experience (EFE) in the relationship between diversity (DIV) and behavioral intentions (BI) of visitors attending Hoi An International Food Festival held in Vietnam.

The research takes a predictive and explanatory approach rather than theory confirmation. Partial least squares (PLS) algorithm was used to analyze multiple mediation. The data were collected from 323 attendees through a self-administered questionnaire.

The research highlights that escapism and EFE have positive and significant mediating effects on the relationship between DIV and BI. Furthermore, while EFE is the most important predictor of BI, escapism has emerged as an antecedent variable that deserves to be given the highest importance. Finally, visitors who are participating in their first international food festival do not seem to consider the nexus between DIV and ESC as much as repeaters.

The study's limitations include the collection of data from a single festival and the fact that the analyses are only quantitative. The results contribute to festival organizers by revealing the importance of multiple mediation roles.

This study contributes novel insights to the literature on festival and event management, extending previous studies and filling a gap by proposing ESC and EFE as multiple mediators in the nexus between DIV and BI. The present study provides a comprehensive examination of the influence of individual variables previously analyzed separately on festival-goers' experiences. This facilitated the identification of crucial aspects of the circumstance, thereby reducing any ambiguity.

India has a marvelous distinction of hosting religious and cultural extravaganzas on an enormous scale, keeping in with its rich lineage and civilizational assortment. The philosophical threads of such festivals are eventually subjective well-being and spiritual awakening. In this context, the authors examine how the visitors' festival motivation culminates in life satisfaction and subjective well-being.

The study follows a theory-driven deductive approach to test the construed relationships. The data were collected from the sites of religious fiesta when the participants were immersed in their cultural fervor. The study uses structural equation modeling to examine the hypothesized model.

The study finds that place attachment and life satisfaction empirically mediate the relationship between festival motivation and subjective well-being. However, the relationship between place attachment and subjective well-being is not empirically strong when life satisfaction mediates their relationship.

The study is based on a convenience sample and is limited to the visitors of local religious festivals. Future research must verify the suitability of the model in other types of festivals of other religions and different locations. Also, this research deliberates on the relationship between only four variables. Future researchers could discuss other variables such as authenticity, emotional solidarity, festival images, festival values, religious faith, etc. to develop a more robust model to explain the relationship between festival motivation and subjective well-being.

In India regardless of social strata, people are religiously conscious and inclined toward attending publicly celebrated religious festivals. The scale of these festivals is significant and given the scenario, the local Government has to join hands with the temple administration, local people and visitors to reap the full benefits of the festival. These temple festivals not only foster coordination and involvement among various stakeholders, but also invoke the devotion of the people to jointly organize the celebrations.

As some of the religious festivals go beyond caste, creed and nationality, the celebrations should evolve as multi-cultural mass events uniting the societal cohesiveness, spirit and national culture. The variables chosen and results found in this study will surely support publicizing the significance of religious festivals in the region and provide an idea to the organizers and supporters to develop new strategies to promote similar events.

The results claim several implications for theory and practice. Theoretically, the study contributes to the literature on religious tourism and event management. Practically, the study discussions indicate the importance of disseminating the significance of religious festivals as a platform for local tourist attractions to generate social, cultural and economic benefits.

This study aims to investigate two festivals that are held annually in Hong Kong, to explore the essence of festival meanings – the extent to which the perceived sociocultural benefits of festivals articulate the production of a sense of place (SOP) and its respective locality.

The study utilises a comparative analysis approach to examine visitors’ views of the festivals. It constructs a theoretical framework of the interaction mechanism between tourism and place evolution by relying largely on the notion of place as the centre of meanings. Data sources include interview, questionnaire, observation and a literature review.

The findings suggest festival meanings are crucial elements in fostering SOP and shaping the identification of place uniqueness. Being part of local tradition and tourism resource, festival representations are not only passive reflections of prevailing cultural values drawn from current stereotypes and images, but they also play a prominent role in shaping values, behaviours and identities by contributing to the socialisation process. Cultural regeneration through festivals may ultimately contribute to the ontological construction of a place.

Given the unknown profile of the participants to both festivals, this study employed a convenience sampling method which might have limited the power of generalising the research outcome to other festivals. Besides, this study overlooked the potential differences (or lack of difference) in perceptions of the local residents who visited both festivals for the first time and other residents. Future studies may consider other aspects of festivals and place conceptions widely used in the tourism research field, to validate whether additional insights or hidden festival-to-place relationships can be found in the process of hosting and promoting festivals.

The existing studies of tourism–place relationship, especially those repelling scientific-positivist methodological paradigm, tend to overemphasise the role of tourism in unmaking places. In contrast, the interrogation of island festivals as the centre of meaning offers an alternative perspective to highlight the process that tourism dialectically contributes to place evolution. Tourism unmakes places while possessing a dialectic role of making places.

This chapter reviews the institutional seasonality phenomenon in Asian outbound tourism. Eight key Asian countries were selected for investigation. Secondary data and archives from official tourism authorities and government reports are used as the information sources for the holiday systems and the celebrations for the cultural festivals. Four categories of holidays shaping the outbound seasonality patterns (universal holidays based on Gregorian calendar, Chinese culture-based holidays, religious festivals, and school holidays) are identified across the eight countries. Particular observances for those key cultural and religious holidays are highlighted. The opportunities and challenges for destination managers and tourism businesses to capitalize on and support peak outbound Asian seasonality are discussed.

Even though the importance of understanding festivals from a tourism attraction development perspective has been addressed, few studies have examined the factor of brand equity in festival tourism. For that reason, this research examines the antecedents and consequents of the consumer-based brand equity (CBBE) of an event.

After data collection, which was carried out through a questionnaire, the structural equation model was used to analyze the statistical data. The results were based on a sample of 329 participants who attended two major music festivals in Portugal: NOS Primavera Sound and NOS Alive Portugal.

For both samples, this research shows that many aspects related to the event (image, experience and satisfaction) impact CBBE and CBBE influences destination image, the intention to revisit the destination and the intention to recommend the destination.

This study presents itself as innovative since it brings the CBBE of an event to the center of an investigation, showing how it helps transfer the effects of image, satisfaction and the experience of a festival to a destination image, the intention to revisit and the intention to recommend a place.

This paper aims to identify the nature of creative tourism and the roles of interrelated concepts especially those of creative industries in the value creation process, by analyzing the trends in existing practices.

Based on a thorough literature review of the multidisciplinary “creative” related research, this paper provides a conceptual insight of the value creation process in creative tourism.

A conceptual framework is provided to consolidate the value creation process of a creative economy by considering the nature of creative tourism and interrelated concepts.

This study contributes to the literature because it provides a valid research base and insights for future research, based on a clear perspective that amalgamates essential information.

Creative tourism offers immense opportunities in the global context as tourists are constantly looking for new experiences and opportunities. This study provides insights for creative workforces, entrepreneurs and organizations in formulating appropriate management and marketing strategies by considering all relevant components and the roles they can play to capitalize on this opportunity.

Creative industries play a critical role in introducing new strategies in the service sector by enabling an upgrade of value-added activities to those that are currently offered, in a sustainable manner. However, studies so far have not taken into consideration the nature of the sector and have not attempted to clarify its relevance (for example, creativity, creative industries and creative workforces) in the value creation process. The study contributes to filling the gap from a conceptual perspective.