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Article
Publication date: 1 February 2000

Traci B. Warrington, Nadia j. Abgrab and Helen M. Caldwell

The intricacies of electronic commerce via the Internet and World Wide Web have provided marketers with a host of interesting challenges. From using the Internet and World…

2702

Abstract

The intricacies of electronic commerce via the Internet and World Wide Web have provided marketers with a host of interesting challenges. From using the Internet and World Wide Web sites as communication and promotional tools to performing distribution functions, marketers are finding an entirely new world of consumer purchasing behavior. Issues such as store layout, traffic patterns, and salesperson interactions within a retail store are vastly different in E‐Business marketing. As in a direct‐marketing exchange, trust becomes a central issue in the negotiation process. Winning the customers' trust, and keeping their trust, is essential to E‐Business.

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Competitiveness Review: An International Business Journal, vol. 10 no. 2
Type: Research Article
ISSN: 1059-5422

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Article
Publication date: 1 March 2004

Traci Warrington

1667

Abstract

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Journal of Consumer Marketing, vol. 21 no. 2
Type: Research Article
ISSN: 0736-3761

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Article
Publication date: 27 June 2008

Traci Warrington

1612

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Journal of Consumer Marketing, vol. 25 no. 4
Type: Research Article
ISSN: 0736-3761

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Article
Publication date: 30 January 2007

Traci Warrington

506

Abstract

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Journal of Consumer Marketing, vol. 24 no. 1
Type: Research Article
ISSN: 0736-3761

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Abstract

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Journal of Consumer Marketing, vol. 19 no. 4
Type: Research Article
ISSN: 0736-3761

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547

Abstract

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Journal of Consumer Marketing, vol. 21 no. 4
Type: Research Article
ISSN: 0736-3761

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Abstract

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Journal of Consumer Marketing, vol. 20 no. 3
Type: Research Article
ISSN: 0736-3761

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Abstract

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Journal of Consumer Marketing, vol. 22 no. 1
Type: Research Article
ISSN: 0736-3761

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559

Abstract

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Journal of Consumer Marketing, vol. 24 no. 3
Type: Research Article
ISSN: 0736-3761

Content available
Article
Publication date: 26 January 2010

Traci Warrington

740

Abstract

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Journal of Consumer Marketing, vol. 27 no. 1
Type: Research Article
ISSN: 0736-3761

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1 – 10 of 32