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Journal articles and books on Toyota's competitive advantage abound. More recent analyses tended to focus on Toyota alone (Coriat, 2000; Liker, 2004) while earlier literature examined the competitive advantage of the Japanese automobile industry as a whole (Asanuma, 1989; Womack, Jones, & Roos, 1990; Fruin, 1992; Dyer, 1994, 1996a, 1996b). Intensive analysis on the Toyota Production System (TPS) notwithstanding, what exactly constitutes the system's inimitability remains elusive. This paper contributes to existing literature by examining how a post-war industrial policy might have given rise to Toyota and Nissan adopting two different strategic logics (or governance structures) as each had a unique set of resources and competences. Different governance structures however, did not appear to contribute to inter-firm performance variance between the two competitors for at least 15 years. What then could be the source of Toyota's competitive advantage and its inimitability? This paper unravels how causal ambiguity might have confounded Nissan, Toyota's only significant domestic rival for the second half of the last century.

This chapter aims to identify the main determinants that define the architectural properties of network emergence and significantly influence the dynamics underlying network evolution in time. The identification and analysis of these determinants, as well as the dynamic processes tied to them, allows to appreciate the competitive bases and consequences of network morphology. To this purpose, using a complex systems perspective as an integrative conceptual approach, we represent networks as complex dynamic systems of knowledge and capabilities. We perform a comparative in-depth analysis of the processes underlying the emergence and evolution of STMicroelectronic's global network and of Toyota's supplier network in the US so as to allow an elucidatory empirical assessment of the theoretical representation elaborated in the article.

As we move deeper into the 21st century and organizations continue to expand globally, the need for talented leaders and enhanced leadership development programs will grow. In fact, rapid economic growth in parts of the world coupled with the number of experienced leaders retiring in other parts of the world point to a global leadership imperative – we need to understand better how to select and develop leaders who can deliver organizational results. This chapter makes four principal assertions: (1) leadership is a function of personality; (2) leadership is a determinant of organizational effectiveness; (3) principles of leadership are formal; and (4) using the leadership value chain, one can trace the links from personality to leadership to organizational effectiveness. We conclude by offering some suggestions to help understand and guide future, global leadership development.

This chapter presents the potential of exhibition areas operated by consumer goods companies as a method of relationship marketing for corporate branding. Exhibition areas can provide visitors with opportunities to understand corporate brands. In order to clarify the roles of exhibition areas in corporate strategies, we conducted enterprise investigations of three Japanese companies, Sony, Nikka Whisky, and Toyota. Although we would like to propose that operating exhibition areas might be effective for marketing, the results show some differences among the companies in visitors’ data and their purposes. We should first question whether this method is suitable for each company in consideration of their view of corporate branding.

In Japan a network system called keiretsu exists (Abegglen & Stalk, 1985; Gerlach, 1992; Sheard, 1994). Keiretsu may involve formal and informal relationships with suppliers that have developed over the years or other interfirm links (for example, among manufacturers and supporting financial institutions). In the late 1990s, the Japanese economic system has undergone some changes such as the dissolution of cross-shareholdings and the decline of the main bank system (relationship-based financing) leading to changes in the corporate ownership and the governance system of Japanese companies.

Of the 75 Asian firms with data on regional sales, only three are global whereas 66 have the majority of their sales in their home region. Why is this? Despite a large literature extolling the global success of Asian firms, especially the Japanese, why does the evidence suggest that most Asian firms operate regionally? This study explains how most large Japanese firms have firm-specific advantages, which are based in their home region.

The core idea behind lean is maximizing customer value and companies’ competitiveness through the streamlining and optimization of its main processes. Lean means creating more value with fewer resources. Thanks to its positive impact on companies’ overall performance, the lean concept is widely adopted across various industries and many organizations. Before being an operational tool, it is a management culture to be disseminated at all levels and applied with patience and conviction. Lean is about continuously improving work processes, purposes, and people. Instead of trying to hold total control of work processes and keep the spotlight, lean management encourages shared responsibility and shared leadership. Lean management was not created in a moment and still is evolving gradually, thanks to the desire of people for continuous improvement.

Purpose – In this chapter, the potential of Milk Run logistics, a method for consolidating freight, is analysed. Milk Run logistics provides a host of possibilities for consolidating freight transport activities and thus using transport capacity efficiently. It utilizes one vehicle to conduct several pick-ups/deliveries in a round trip, which means that the pick-up/delivery points should be located in a limited area which can be covered in a one-day trip.

Findings – Milk Run logistics seems highly beneficial in congested urban environments in developed and developing countries although it may also work in other areas. Furthermore, it can be linked to long-distance logistics, by rail for example, in the national and world-wide network of large companies.

Application – Examples for three automotive companies are given: Toyota with its logistic concept for the Bangkok region, Webasto, a supplier of hardtops and other car parts, and Audi, a daughter company of Volkswagen. All of them have introduced green logistics concepts including Milk Runs, which help to reduce CO2, waste material and – last but not least – costs.

Implications – The chapter concludes with indicating the high potential of Milk Run logistics to China and its rapidly developing automotive industry.

Sustainable innovation is not only about the design of radical “green” technologies, it is also about generating social and institutional support that complement and reinforce the adoption and diffusion of these technologies at large. Hence, treating the ecologically hazardous nature of the prevalent technologies alone is insufficient without complementary social change. Building on a longitudinal study of sustainable innovation in the car industry, we argue that the prevailing discourse that is centered on the creation of business value is unlikely to facilitate the widespread adoption of sustainable technologies. Furthermore, taking into consideration the sociomateriality of sustainable innovation, we rather suggest that a focus on creating social value is indispensable for triggering the desired change toward sustainable value. Following the analysis of sustainable innovation in the car industry, we generate two relevant insights for sustainable value. First, our results demonstrate the path-dependent nature of sustainable innovation, which is constrained and sustained by the materiality, social structures, and institutional frameworks that comprise the overall sociotechnical system in which innovation takes place. Second, our findings show that a successful diffusion of radical sustainable innovation requires both technological innovation and complementary social changes that together can disrupt the existing evolutionary path of technology and construct more sustainable alternatives. All in all, we argue that reframing the discourse around social value in lieu of monetary value can be leveraged by organizations for shaping alternative courses of action, creating innovative technologies, and developing novel practices that create sustainable value for all stakeholders in society.