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Article
Publication date: 1 March 2006

Ren‐Jye Liu and Jonathan Brookfield

The purpose of this article is to better understand Japanese manufacturing in mainland China and clarify how traditional Japanese subcontracting has changed and is changing to fit…

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Abstract

Purpose

The purpose of this article is to better understand Japanese manufacturing in mainland China and clarify how traditional Japanese subcontracting has changed and is changing to fit the economic environment there.

Design/methodology/approach

This article looks at the subcontracting practices of the Toyota Group along with the evolution of Shanghai Koito's operations in mainland China. The research for this study was conducted from 1995‐2003 and is based on visits to Toyota's China headquarters in Beijing and its technical center in Tianjin, Shanghai Koito Company, Sichuan Toyota, and Tianjin Toyota.

Findings

When Japanese style subcontracting in mainland China is compared with that of traditional Japanese subcontracting, a stark contrast is revealed. First of all, it is clear that Japanese‐affiliated enterprises in China are moving away from an insular, vertical subcontracting structure dominated by a single assembler. In the new subcontracting system, characteristic features – such as a broad customer base and localization – contrast with earlier features that included a substantial delegation of authority, regulated interfirm competition, and long‐term relations.

Research limitations/implications

This paper is based on two case studies and so, while its findings may be accurate for the companies in question, helpful for understanding Japan's auto industry in mainland China, and may be more widely applicable, the findings are unlikely to be universally applicable.

Practical implications

With short‐term guidance corresponding to the needs of localization and the effective use of cheap labor coming to the fore, the examples of Toyota and Shanghai Koito may provide helpful illustrations of the kind of adaptation needed to succeed in mainland China. In particular, by moving away from a reliance on its traditional Japanese customers for sales, Shanghai Koito seems to have positioned itself well to avoid the hardship of dwindling sales that other more traditionally oriented Japanese suppliers have begun to face. Moreover, its growing independence may be an important indicator of what the future may look like for Japanese manufacturing.

Originality/value

Looking at the history of industrial development in East Asia, the adaptation of Japanese business practices to different economies in the region has been an important theme. This study provides an up‐to‐date review of a number of current issues facing Japanese automakers as they develop their operations in mainland China.

Details

Supply Chain Management: An International Journal, vol. 11 no. 2
Type: Research Article
ISSN: 1359-8546

Keywords

Article
Publication date: 22 August 2023

Eirin Lodgaard, Natalia Iakymenko and Maria Flavia Mogos

The purpose of this study is to investigate how Toyota Kata can be effectively applied in the engineer-to-order (ETO) manufacturing within the construction industry. The objective…

Abstract

Purpose

The purpose of this study is to investigate how Toyota Kata can be effectively applied in the engineer-to-order (ETO) manufacturing within the construction industry. The objective is to identify the critical success factors (CSFs) for the Toyota Kata implementation in this environment and to develop a continuous improvement (CI) method – based on Toyota Kata and adapted to the ETO manufacturing within the construction industry.

Design/methodology/approach

An action research (AR) approach was applied, which includes a participatory form of inquiry and learning from both intended and unintended outcomes, while simultaneously building up scientific knowledge about successful implementation of Toyota Kata.

Findings

All the CSFs in the AR project are addressed by the earlier literature, thus confirming the existing body of knowledge. Moreover, the existing knowledge was arguably extended through the modified Toyota Kata as an approach for CI. New elements regarding how to run the small experiments by extending the core team with personnel who work with the problem on a daily basis.

Originality/value

This research addresses a gap identified in the literature regarding how Toyota Kata can be adapted to the ETO manufacturing within the construction industry. It also presents an overview of CSFs for the Toyota Kata implementation in this environment.

Details

International Journal of Lean Six Sigma, vol. 14 no. 6
Type: Research Article
ISSN: 2040-4166

Keywords

Article
Publication date: 19 April 2023

Nguyen Dat Minh

The purpose of this study is to introduce an enterprise's productivity management named “Production efficiency improvement - PEFF”. This study shows the way of developing the…

1184

Abstract

Purpose

The purpose of this study is to introduce an enterprise's productivity management named “Production efficiency improvement - PEFF”. This study shows the way of developing the management system to keep their shop floor “flexible to change” and “continuously controlling and improving” from the different levels and in various factories.

Design/methodology/approach

This study refers to Toyota's PEFF management system in the context of productivity enhancement through detailed management processes including yearly management, monthly management, daily management and its application in a case study from another sector as a model case of PEFF expansion. The methodology of this study is to introduce a method for production efficiency analysis, measure and select standard time through PEFF calculation.

Findings

Toyota's PEFF management can be extremely effective at developing management's ability to conduct day-to-day shop-floor management, know-how sharing and how Toyota applies PEFF to develop the world-standard on manpower efficiency for their factories. Besides, this study shows the applicable of PEFF improvement has successfully conducted in other manufacturers in a flexible way to achieve the improvement targets.

Research limitations/implications

The results of this study will aid the managers in production lines to find the method of calculating and evaluating production efficiency through Toyota's management techniques such as PEFF, YIP, WVACT and standard time. However, the approach for this paper was from a synchronized system as Toyota is limited to generalized to small and medium-sized enterprises.

Originality/value

This paper is introducing the original Toyota's management technique to sustainable enhance their manpower performance and efficiency and answer the question of why TPS still exists in the age of digital management. PEFF management serves as an example of a value management process to help manufacturers to set guidelines to improve their productivity.

Details

Journal of Advances in Management Research, vol. 20 no. 3
Type: Research Article
ISSN: 0972-7981

Keywords

Article
Publication date: 2 March 2012

Victor L. Heller and John R. Darling

The purpose of this paper is to explore the issue of crisis management within the Toyota Corporation's series of worldwide recalls for multiple malfunctions on a number of…

12355

Abstract

Purpose

The purpose of this paper is to explore the issue of crisis management within the Toyota Corporation's series of worldwide recalls for multiple malfunctions on a number of different Toyota brands of vehicles. The analysis relates to the difficulty now faced by Toyota, previously recognized as the world's leading manufacturer of automotive vehicles. The crisis became so great that Toyota corporate leaders even traveled from Japan to testify before a US Congressional Committee hearing.

Design/methodology/approach

A crisis, typically considered to be a negative issue, can be a positive event in the life of a business firm, such as Toyota, if the management involved seizes the opportunity to make appropriate changes in its operations to facilitate continuing positive growth and development. However, this opportunity was not initially addressed by Toyota in a meaningful way, and the crisis continued to evolve through subsequent stages, bringing a vast array of negative international criticism. The crisis management paradigm that is the focus for this case identifies four stages of a crisis – the preliminary (pre‐) crisis, acute crisis, chronic crisis, and crisis resolution. The present crisis deals with several different malfunctions that were identified, apparently by customers, in various Toyota brands, but publically ignored by Toyota's management. Therefore, the pre‐crisis stage was not appropriately dealt with by Toyota, and the firm was thrust into an acute crisis that has now evolved into a chronic crisis. A brief overview of the historical development of Toyota is presented, and an analysis of the present crisis situation in which the firm found itself is presented in some detail.

Findings

It was concluded that Toyota is now in a very difficult position in the chronic crisis stage due to the failure of its management to facilitate a timely response to the malfunctions of its vehicles.

Originality/value

The paper presents an excellent example of crisis mismanagement by a previously recognized world leader.

Details

European Business Review, vol. 24 no. 2
Type: Research Article
ISSN: 0955-534X

Keywords

Article
Publication date: 1 September 2006

Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies.

6894

Abstract

Purpose

Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies.

Design/methodology/approach

This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.

Findings

Toyota was a late entrant into the Chinese automotive industry, however by a policy of proactive marketing and adaptive manufacturing processes, Toyota hopes to capture a significant market share from the leaders, VW and GM. One of the most interesting things about Toyota's Chinese strategy is the willingness to adapt its well known manufacturing system to local needs and conditions. This indicates a major shift from Toyota's previous overseas production strategy.

Practical implications

Provides strategic insights and practical thinking that have influenced some of the world's leading organizations.

Originality/value

The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy‐to‐digest format.

Details

Strategic Direction, vol. 22 no. 9
Type: Research Article
ISSN: 0258-0543

Keywords

Article
Publication date: 1 December 1996

Olajide Omotuyi Ehinlanwo and Mohamed Zairi

This is the second part of a study which looks at car after‐sales service in Germany. The study is based on a benchmarking project which included four key players, Fiat AG, Nissan…

5583

Abstract

This is the second part of a study which looks at car after‐sales service in Germany. The study is based on a benchmarking project which included four key players, Fiat AG, Nissan Deutschland, Toyota GmbH and Ford Werke AG. Examines the effectiveness of policies of after‐sales service as adopted by Toyota GmbH and Ford Werke AG. The criteria used covered product policies, distribution, promotion service, price and environmental issues. The effectiveness of each applied set of policies was measured by examining financial results and by asking the participants themselves to establish their ranking using all the above criteria. Concludes with proposed improvements to car after‐sales service, based on best practice.

Details

Business Process Re-engineering & Management Journal, vol. 2 no. 3
Type: Research Article
ISSN: 1355-2503

Keywords

Article
Publication date: 1 October 1999

Kenneth J. Chapman and Andrew Aylesworth

Investigates the attitude transfer that can occur when a product receives rave reviews. As expected, incorporating rave reviews into an advertisement positively influences the…

1227

Abstract

Investigates the attitude transfer that can occur when a product receives rave reviews. As expected, incorporating rave reviews into an advertisement positively influences the evaluation of the advertised product and the parent company. In addition, our findings indicate that the positive evaluation from the rave reviews transfers to other products. Further, the results show that attitude transfer occurred not only to related products within the brand, but also had a small effect on related products outside the brand family. These findings are discussed in terms of a model of memory as an associational network. The results suggest several advertising strategies that will allow a firm to accrue benefits from a product that has received some form of rave reviews.

Details

Journal of Consumer Marketing, vol. 16 no. 5
Type: Research Article
ISSN: 0736-3761

Keywords

Article
Publication date: 7 June 2011

Phillip Marksberry, Fazleena Badurdeen and M.A. Maginnis

The purpose of this paper is to analyze Toyota's production levelling process in an attempt to understand the various social and technical factors required to produce to a…

4435

Abstract

Purpose

The purpose of this paper is to analyze Toyota's production levelling process in an attempt to understand the various social and technical factors required to produce to a changing market. Unfortunately, most outsiders who explore production levelling do not realize that it involves various departments outside of manufacturing. Consequently, due to the dynamic nature of production levelling many unintended social and management factors between departments makes cooperation difficult.

Design/methodology/approach

This paper conducts a case study at one of Toyota's automobile plants to examine the level of departmental and social integration that is applied when implementing production levelling. Based on observations, the problems of production levelling are analyzed and, accordingly, possible solutions are explored.

Findings

The findings of this work show that Toyota achieves production levelling because it is viewed as a company‐wide activity that cuts across many departments in promoting manufacturing consistency. Production levelling criteria include both the design and manufacturing aspects which brings evidence that manufacturing is limited in its ability to eliminate and reduce market fluctuation. The work also illustrates that Toyota reinforces departmental cooperation through its human resources policies, and many other unique management mechanisms.

Originality/value

The paper provides new insight on how Toyota achieves production levelling by considering a more holistic and social‐technical approach. In particular, interdepartmental activities are emphasized in achieving company‐wide goals that impact how departments agree to operate.

Details

Journal of Manufacturing Technology Management, vol. 22 no. 5
Type: Research Article
ISSN: 1741-038X

Keywords

Article
Publication date: 27 July 2010

Phillip Marksberry, Fazleena Badurdeen, Bob Gregory and Ken Kreafle

The purpose of this paper is to analyze Toyota's management directed kaizen activities named Jishuken. Currently, there are many variations in understanding how Toyota develops…

7812

Abstract

Purpose

The purpose of this paper is to analyze Toyota's management directed kaizen activities named Jishuken. Currently, there are many variations in understanding how Toyota develops its managers to support daily kaizen, especially when Toyota managers have different levels of understanding of Toyota production system (TPS) and skills essential in applying TPS.

Design/methodology/approach

This paper will study Toyota's Jishuken process in the context of strengthening TPS and analyze both the technical and management aspects of Toyota's Jishuken process.

Findings

When integrated into plant‐wide long‐term continuous improvement, Jishukens can be extremely effective at developing management's ability to conduct and to teach others to conduct daily kaizen and problem solving. This paper shows how Jishukens function within the TPS system to continuously improve managers' understanding of TPS both for their own concrete problem solving and to support manager's roles in communicating, coaching and teaching problem solving to production workers.

Originality/value

Most attempts to imitate Toyota fail because techniques are adopted piecemeal with little understanding of why they exist or what kind of organizational culture is needed to keep them alive. Jishuken serves as an example of a technique which is successful only when embedded within the right organizational culture.

Details

Journal of Manufacturing Technology Management, vol. 21 no. 6
Type: Research Article
ISSN: 1741-038X

Keywords

Article
Publication date: 3 August 2012

Simone Byrd

The aim of this paper is to establish an understanding of what components of the stewardship model (reciprocity, responsibility, reporting and relationship nurturing) were present…

6208

Abstract

Purpose

The aim of this paper is to establish an understanding of what components of the stewardship model (reciprocity, responsibility, reporting and relationship nurturing) were present on Toyota's corporate Facebook page through communicative patterns and themes in the wake of the 2010‐2011 vehicle recall crisis: and what comments/posts by the social media team – who act as “admins” of the social networking site to communicate with stakeholders and fans – indicate components of the stewardship model.

Design/methodology/approach

Using Kelly's stewardship model as the theoretical framework, the study incorporated qualitative methods – specifically, a textual analysis to review the recall‐related conversation on the Toyota corporate Facebook page from January 2010 until the end of the first quarter in March 2010. The Facebook page was reviewed two to three times per day to monitor the discussion. In conducting the actual analysis, Toyota's Facebook page “Wall” was reviewed for words and phrases that referenced one or more components associated with the presence of the stewardship model.

Findings

As the crisis situation unfolded and the media coverage of the recalls intensified, the results of the textual analysis indicated a significant integration of the steps consistent with the stewardship model. After receiving compelling criticism from Facebook followers of the company for not engaging enough, Toyota's social media team formulated an enhanced social media engagement effort which focused on stressing the importance of genuine, two‐way, online engagement in a consumer‐driven environment. By doing so, this greatly contributed to Toyota's ability to quickly rebound from the crisis as well as emerge with their company's brand reputation intact.

Originality/value

Overall, this research is significant because of its practicality and contribution to previous research in stewardship and social media. Furthermore, companies can learn from the example set by Toyota in that, while profits are important, building and nurturing long‐term relationships in a socially‐responsible manner can result in reinforced positive attitudes and behaviors, which are far more important to the company's bottom line. Finally, through the utilization of the stewardship model in an online engagement strategy during times of crises, incorporating a two‐way communication approach can yield positive results for the company's brand reputation.

Details

Corporate Communications: An International Journal, vol. 17 no. 3
Type: Research Article
ISSN: 1356-3289

Keywords

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