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Article
Publication date: 1 March 2006

Japanese subcontracting in mainland China: a study of Toyota and Shanghai Koito

Ren‐Jye Liu and Jonathan Brookfield

The purpose of this article is to better understand Japanese manufacturing in mainland China and clarify how traditional Japanese subcontracting has changed and is…

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Abstract

Purpose

The purpose of this article is to better understand Japanese manufacturing in mainland China and clarify how traditional Japanese subcontracting has changed and is changing to fit the economic environment there.

Design/methodology/approach

This article looks at the subcontracting practices of the Toyota Group along with the evolution of Shanghai Koito's operations in mainland China. The research for this study was conducted from 1995‐2003 and is based on visits to Toyota's China headquarters in Beijing and its technical center in Tianjin, Shanghai Koito Company, Sichuan Toyota, and Tianjin Toyota.

Findings

When Japanese style subcontracting in mainland China is compared with that of traditional Japanese subcontracting, a stark contrast is revealed. First of all, it is clear that Japanese‐affiliated enterprises in China are moving away from an insular, vertical subcontracting structure dominated by a single assembler. In the new subcontracting system, characteristic features – such as a broad customer base and localization – contrast with earlier features that included a substantial delegation of authority, regulated interfirm competition, and long‐term relations.

Research limitations/implications

This paper is based on two case studies and so, while its findings may be accurate for the companies in question, helpful for understanding Japan's auto industry in mainland China, and may be more widely applicable, the findings are unlikely to be universally applicable.

Practical implications

With short‐term guidance corresponding to the needs of localization and the effective use of cheap labor coming to the fore, the examples of Toyota and Shanghai Koito may provide helpful illustrations of the kind of adaptation needed to succeed in mainland China. In particular, by moving away from a reliance on its traditional Japanese customers for sales, Shanghai Koito seems to have positioned itself well to avoid the hardship of dwindling sales that other more traditionally oriented Japanese suppliers have begun to face. Moreover, its growing independence may be an important indicator of what the future may look like for Japanese manufacturing.

Originality/value

Looking at the history of industrial development in East Asia, the adaptation of Japanese business practices to different economies in the region has been an important theme. This study provides an up‐to‐date review of a number of current issues facing Japanese automakers as they develop their operations in mainland China.

Details

Supply Chain Management: An International Journal, vol. 11 no. 2
Type: Research Article
DOI: https://doi.org/10.1108/13598540610652465
ISSN: 1359-8546

Keywords

  • Subcontracting
  • Japan
  • China
  • Automotive industry

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Book part
Publication date: 21 May 2010

Toyota's competitive advantage: path dependency, dynamic capabilities, and sources of inimitability – a contrastive study with Nissan

Evelyn Anderson

Journal articles and books on Toyota's competitive advantage abound. More recent analyses tended to focus on Toyota alone (Coriat, 2000; Liker, 2004) while earlier…

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Abstract

Journal articles and books on Toyota's competitive advantage abound. More recent analyses tended to focus on Toyota alone (Coriat, 2000; Liker, 2004) while earlier literature examined the competitive advantage of the Japanese automobile industry as a whole (Asanuma, 1989; Womack, Jones, & Roos, 1990; Fruin, 1992; Dyer, 1994, 1996a, 1996b). Intensive analysis on the Toyota Production System (TPS) notwithstanding, what exactly constitutes the system's inimitability remains elusive. This paper contributes to existing literature by examining how a post-war industrial policy might have given rise to Toyota and Nissan adopting two different strategic logics (or governance structures) as each had a unique set of resources and competences. Different governance structures however, did not appear to contribute to inter-firm performance variance between the two competitors for at least 15 years. What then could be the source of Toyota's competitive advantage and its inimitability? This paper unravels how causal ambiguity might have confounded Nissan, Toyota's only significant domestic rival for the second half of the last century.

Details

Enhancing Competences for Competitive Advantage
Type: Book
DOI: https://doi.org/10.1108/S0749-6826(2010)0000012007
ISBN: 978-1-84855-877-9

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Book part
Publication date: 25 July 2008

Evolutionary Dynamics of Inter-firm Networks: A Complex Systems Perspective

Giovanni Battista Dagnino, Gabriella Levanti and Arabella Mocciaro Li Destri

This chapter aims to identify the main determinants that define the architectural properties of network emergence and significantly influence the dynamics underlying…

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Abstract

This chapter aims to identify the main determinants that define the architectural properties of network emergence and significantly influence the dynamics underlying network evolution in time. The identification and analysis of these determinants, as well as the dynamic processes tied to them, allows to appreciate the competitive bases and consequences of network morphology. To this purpose, using a complex systems perspective as an integrative conceptual approach, we represent networks as complex dynamic systems of knowledge and capabilities. We perform a comparative in-depth analysis of the processes underlying the emergence and evolution of STMicroelectronic's global network and of Toyota's supplier network in the US so as to allow an elucidatory empirical assessment of the theoretical representation elaborated in the article.

Details

Network Strategy
Type: Book
DOI: https://doi.org/10.1016/S0742-3322(08)25003-5
ISBN: 978-0-7623-1442-3

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Article
Publication date: 3 March 2020

Development of a lean assessment tool and measuring the effect of culture from employee perception

Nicholas Loyd, Gregory Harris, Sampson Gholston and David Berkowitz

Few companies have had the success that Toyota Motor Corporation has experienced over the past 70 years. Many give credit for Toyota's success to the company's famous…

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Abstract

Purpose

Few companies have had the success that Toyota Motor Corporation has experienced over the past 70 years. Many give credit for Toyota's success to the company's famous Toyota Production System. Companies outside of Toyota have tried to implement versions of Toyota's system as Lean production; however, few companies have experienced the success of Toyota, and none have experienced Toyota's sustained success. In 2001, Toyota released a publication entitled The Toyota Way 2001 as a set of globalized standards of the culture that drives the success of the Toyota Production System.

Design/methodology/approach

This research examines the effect of the Toyota Way on the implementation of Lean production outside of Toyota. A survey was developed and a study was performed on a sample of 349 participants with Lean experience. Structural equation modeling was used to test the relationship between the Toyota Way culture, Lean production, and achieving the desired Lean production system results.

Findings

The results of this research discovered that the existence of the Toyota Way culture has a significant and positive mediating effect on a Lean production system achieving the desired Lean results.

Originality/value

This research created a validated survey instrument that can be used to evaluate and understand the status of a Lean implementation initiative based upon employee perception. The results of this study support assertions made by Lean practitioners and previous research stating that culture affects the level of success of Lean production system implementation. While this may not seem like breaking news, prior to this study no statistically validated research supporting such an assertion could be found. Furthermore, this research defines culture very specifically as the Toyota Way culture as outlined in The Toyota Way 2001.

Details

Journal of Manufacturing Technology Management, vol. 31 no. 7
Type: Research Article
DOI: https://doi.org/10.1108/JMTM-10-2019-0375
ISSN: 1741-038X

Keywords

  • Toyota production system
  • Lean manufacturing
  • Employee perception
  • Survey development

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Article
Publication date: 8 January 2020

Building supplier innovation triads: The effects of leadership relationships and alliance partner diversity

Antony Potter and Antony Paulraj

The past decade has seen substantial changes in how organizational leaders work with external stakeholders to improve innovation performance. As leaders have encouraged…

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Abstract

Purpose

The past decade has seen substantial changes in how organizational leaders work with external stakeholders to improve innovation performance. As leaders have encouraged the extensive involvement of suppliers and customers into the innovation process this has led to the formation of supplier innovation triads that are often governed by a portfolio of strategic alliances. The purpose of this paper is to explore how leaders’ inter-firm relationships and strategic alliances influence the development of supplier innovation triads.

Design/methodology/approach

The sample of firms in the Toyota supplier association is constructed from multiple data sets, including the Japan Patent Office, BoardEx and S&PCapitalIQ. The authors test the hypotheses using multivariate techniques, moderation analysis and endogeneity tests.

Findings

The results indicate that leadership relationships to Toyota and its suppliers have a positive effect on the formation of supplier innovation triads. The authors find that firm–external leadership relationships and alliance partner diversity have differential moderating effects on how customer and supplier leadership relationships could be used to build supplier innovation triads.

Research limitations/implications

The results focus on the firms within the Toyota supplier association, and this limits the paper’s generalizability. Although patent data provide a detailed information resource, it do not capture all collaborations.

Originality/value

The authors expand the leadership literature by undertaking one of the first studies of inter-firm leadership relationships and their differential effects on innovation triads. The authors contribute to the literature by exploring the antecedents and moderating factors that influence buyer–supplier–supplier triads within an innovation setting.

Details

International Journal of Operations & Production Management, vol. 40 no. 2
Type: Research Article
DOI: https://doi.org/10.1108/IJOPM-07-2018-0418
ISSN: 0144-3577

Keywords

  • Innovation
  • Strategic alliances
  • Leadership
  • Supply chain management
  • Supplier triad
  • Toyota supplier association

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Article
Publication date: 2 March 2012

Anatomy of crisis management: lessons from the infamous Toyota Case

Victor L. Heller and John R. Darling

The purpose of this paper is to explore the issue of crisis management within the Toyota Corporation's series of worldwide recalls for multiple malfunctions on a number of…

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Abstract

Purpose

The purpose of this paper is to explore the issue of crisis management within the Toyota Corporation's series of worldwide recalls for multiple malfunctions on a number of different Toyota brands of vehicles. The analysis relates to the difficulty now faced by Toyota, previously recognized as the world's leading manufacturer of automotive vehicles. The crisis became so great that Toyota corporate leaders even traveled from Japan to testify before a US Congressional Committee hearing.

Design/methodology/approach

A crisis, typically considered to be a negative issue, can be a positive event in the life of a business firm, such as Toyota, if the management involved seizes the opportunity to make appropriate changes in its operations to facilitate continuing positive growth and development. However, this opportunity was not initially addressed by Toyota in a meaningful way, and the crisis continued to evolve through subsequent stages, bringing a vast array of negative international criticism. The crisis management paradigm that is the focus for this case identifies four stages of a crisis – the preliminary (pre‐) crisis, acute crisis, chronic crisis, and crisis resolution. The present crisis deals with several different malfunctions that were identified, apparently by customers, in various Toyota brands, but publically ignored by Toyota's management. Therefore, the pre‐crisis stage was not appropriately dealt with by Toyota, and the firm was thrust into an acute crisis that has now evolved into a chronic crisis. A brief overview of the historical development of Toyota is presented, and an analysis of the present crisis situation in which the firm found itself is presented in some detail.

Findings

It was concluded that Toyota is now in a very difficult position in the chronic crisis stage due to the failure of its management to facilitate a timely response to the malfunctions of its vehicles.

Originality/value

The paper presents an excellent example of crisis mismanagement by a previously recognized world leader.

Details

European Business Review, vol. 24 no. 2
Type: Research Article
DOI: https://doi.org/10.1108/09555341211204017
ISSN: 0955-534X

Keywords

  • Crisis management
  • World class manufacturing
  • Operations management
  • Crisis states
  • Preliminary
  • Acute
  • Chronic
  • Resolution
  • Toyota

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Article
Publication date: 1 September 2006

It's a Toyota, but not as we know it, Jim: Toyota overturns its traditional strategies to succeed in China

Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies.

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Abstract

Purpose

Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies.

Design/methodology/approach

This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.

Findings

Toyota was a late entrant into the Chinese automotive industry, however by a policy of proactive marketing and adaptive manufacturing processes, Toyota hopes to capture a significant market share from the leaders, VW and GM. One of the most interesting things about Toyota's Chinese strategy is the willingness to adapt its well known manufacturing system to local needs and conditions. This indicates a major shift from Toyota's previous overseas production strategy.

Practical implications

Provides strategic insights and practical thinking that have influenced some of the world's leading organizations.

Originality/value

The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy‐to‐digest format.

Details

Strategic Direction, vol. 22 no. 9
Type: Research Article
DOI: https://doi.org/10.1108/02580540610686522
ISSN: 0258-0543

Keywords

  • Automotive industry
  • Quality control
  • Localization
  • Manufacturing systems

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Article
Publication date: 1 December 1996

Best practice in the car after‐sales service: An empirical study of Ford, Toyota, Nissan and Fiat in Germany ‐ Part II

Olajide Omotuyi Ehinlanwo and Mohamed Zairi

This is the second part of a study which looks at car after‐sales service in Germany. The study is based on a benchmarking project which included four key players, Fiat…

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Abstract

This is the second part of a study which looks at car after‐sales service in Germany. The study is based on a benchmarking project which included four key players, Fiat AG, Nissan Deutschland, Toyota GmbH and Ford Werke AG. Examines the effectiveness of policies of after‐sales service as adopted by Toyota GmbH and Ford Werke AG. The criteria used covered product policies, distribution, promotion service, price and environmental issues. The effectiveness of each applied set of policies was measured by examining financial results and by asking the participants themselves to establish their ranking using all the above criteria. Concludes with proposed improvements to car after‐sales service, based on best practice.

Details

Business Process Re-engineering & Management Journal, vol. 2 no. 3
Type: Research Article
DOI: https://doi.org/10.1108/14637159610151208
ISSN: 1355-2503

Keywords

  • After‐sales service
  • Benchmarking
  • Germany
  • Marketing
  • Motor industry

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Article
Publication date: 1 October 1999

Riding the coat‐tails of a positive review: rave reviews and attitude transfer

Kenneth J. Chapman and Andrew Aylesworth

Investigates the attitude transfer that can occur when a product receives rave reviews. As expected, incorporating rave reviews into an advertisement positively influences…

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Abstract

Investigates the attitude transfer that can occur when a product receives rave reviews. As expected, incorporating rave reviews into an advertisement positively influences the evaluation of the advertised product and the parent company. In addition, our findings indicate that the positive evaluation from the rave reviews transfers to other products. Further, the results show that attitude transfer occurred not only to related products within the brand, but also had a small effect on related products outside the brand family. These findings are discussed in terms of a model of memory as an associational network. The results suggest several advertising strategies that will allow a firm to accrue benefits from a product that has received some form of rave reviews.

Details

Journal of Consumer Marketing, vol. 16 no. 5
Type: Research Article
DOI: https://doi.org/10.1108/07363769910289532
ISSN: 0736-3761

Keywords

  • Consumer marketing
  • Advertising
  • Consumer attitudes
  • Brands

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Article
Publication date: 7 June 2011

An investigation of Toyota's social‐technical systems in production leveling

Phillip Marksberry, Fazleena Badurdeen and M.A. Maginnis

The purpose of this paper is to analyze Toyota's production levelling process in an attempt to understand the various social and technical factors required to produce to a…

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Abstract

Purpose

The purpose of this paper is to analyze Toyota's production levelling process in an attempt to understand the various social and technical factors required to produce to a changing market. Unfortunately, most outsiders who explore production levelling do not realize that it involves various departments outside of manufacturing. Consequently, due to the dynamic nature of production levelling many unintended social and management factors between departments makes cooperation difficult.

Design/methodology/approach

This paper conducts a case study at one of Toyota's automobile plants to examine the level of departmental and social integration that is applied when implementing production levelling. Based on observations, the problems of production levelling are analyzed and, accordingly, possible solutions are explored.

Findings

The findings of this work show that Toyota achieves production levelling because it is viewed as a company‐wide activity that cuts across many departments in promoting manufacturing consistency. Production levelling criteria include both the design and manufacturing aspects which brings evidence that manufacturing is limited in its ability to eliminate and reduce market fluctuation. The work also illustrates that Toyota reinforces departmental cooperation through its human resources policies, and many other unique management mechanisms.

Originality/value

The paper provides new insight on how Toyota achieves production levelling by considering a more holistic and social‐technical approach. In particular, interdepartmental activities are emphasized in achieving company‐wide goals that impact how departments agree to operate.

Details

Journal of Manufacturing Technology Management, vol. 22 no. 5
Type: Research Article
DOI: https://doi.org/10.1108/17410381111134464
ISSN: 1741-038X

Keywords

  • Production
  • Planning and control
  • Production scheduling
  • Lean production

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