Search results

Practical conservation of heritage buildings in Kolkata started in the 1990s and the first restoration project was the Town Hall, a public building built by the British in 1813, in the central business district by a public‐private partnership. The purpose of this paper is to demonstrate the restoration process and adaptive reuse of the Town Hall as a case study.

A team of conservationists, architects and structural engineers worked during 1996‐1998. The methodology included surveying and documenting the existing structure; examining old materials and methods of construction, earlier repairs and the suitability of matching new materials; analysing the structure, defects and their causes; prescribing remedial measures; preparing items of work, estimating and tendering for appointment of contractors; allocating funds for restoration; supervision and monitoring of the works.

It was necessary to undertake structural strengthening and physical restoration through corrective measures, and reinstallation of all service systems, which resulted in the opening up of this edifice again for various kinds of public use, that included a museum.

This was a pilot project for the state administration and the people of Kolkata. After this project, the conservation of historic buildings became an agenda of government and civil society. The lessons learned here were applied to the restoration of other similar buildings in Kolkata.

Conservation‐researchers, academics and practitioners will gain from this paper an in‐depth understanding of the restoration process in Kolkata.

In the rapidly urbanizing Indian cities, large buildings are being built demolishing old buildings often with historic, cultural and architectural merit bringing the conflict between development and conservation. In Kolkata, the authority has taken a unilateral decision to construct high-rise buildings demolishing a hundred-year old Bow Barracks housing complex. The purpose of this paper is to present a research study that empirically explored the appropriateness of the policy decision and a recommendation for appropriate development based on the research result.

The design of the research is formulated on the survey method that encompasses observation, interview and collection of data through questionnaire, and survey, documentation and testing of architecture. All findings are analysed; research question and hypothesis are tested with validation.

The research has found that the old housing is of cultural heritage and use value, and the inhabitants are a very special community in Kolkata. The new development proposal in terms of space generation and cost involvement over the benefit of conserving the existing housing is not beneficial. Therefore, the decision of the local body, in terms of value for money, architecture, culture, heritage and sustainability is not proper.

Such a research exploring the benefit between development and conservation for choice of appropriate path of development in managing the development of a city in global south stands for its uniqueness.

Gateway cities such as Delhi, Mumbai and Kolkata are central in the tourist experience to India, yet the official government authorities and destination marketing organizations tend to underestimate the potential of these destinations to prospective and returning international tourists. In particular, there is little empirical research on urban tourism, food tourism and city marketing in the aforementioned cities. This paper aims to explore the scope for the promotion of Delhi, Mumbai and Kolkata as food urban destinations.

For the purposes of this study, a case study methodology using content analysis was developed to ascertain the nexus between food and tourism in the three observed cities. Materials were gathered for the year 2019, with a focus on brochures, tourist guides, websites and social media accounts for Delhi, Mumbai and Kolkata. A two-coding approach through NVivo was designed to analyse and report the findings.

The findings of the study suggest that the cities of Delhi, Mumbai and Kolkata fall short in positioning themselves as food urban destinations. Moreover, the study reports a dissonance between the imagery of Delhi, Mumbai and Kolkata portrayed to international tourists through induced images and the food-related experiences available in the cities. This divide reflects a pattern in destination marketing in India observed in previous research.

The exploratory nature of this study calls for more research in the trends and future directions of food tourism and urban marketing in Indian cities. Moreover, this study calls for further research on the perceptions of urban food experience in Indian cities among international and domestic tourists.

A series of practical implications can be drawn. First, urban and national destination marketing organizations need to join efforts in developing urban marketing campaigns that place food as a key element of the urban experience. Second, cities worldwide are rebranding themselves as food destinations and Indian cities should reconsider local and regional culinary traditions as mean to reposition themselves to food travellers’ similar niche segments.

The quest for authenticity is central in the expectations of incoming tourists. Moreover, the richness and variety of local and regional food in the cities analysed in this study can enhance urban visitor experience, with obvious economic and socio-cultural benefits for the local businesses and residents.

This study is the first of its kind to provide preliminary evidence on the nexus between food and tourism in Indian cities. Building from the literature, it developed a conceptual framework for the analysis of food tourism and urban branding and shed light on a currently overlooked aspect of incoming tourism to India.

Geographical location has been of noted importance for technology entrepreneurship, i.e. technology clusters. While social resources have been investigated as strategic in management literature, media reputation appears to be an overlooked reason why technological entrepreneurship has been less prevalent in some geographical locations, despite there being fertile economic parameters. The paper aims to discuss these issues.

Utilizing methodology developed by Rindova et al. to explore how media (local and foreign) describes technological entrepreneurship (local and foreign), the paper compares Boston, MA and Kolkata, India in terms of positive or negative valenced recognition and explores their relation to technology entrepreneurship location.

Geographical media reputation is contextualized and does not transfer readily. Unlike the absolute positives of economic reasoning, positive media reputation in the local context does not scale globally. Also, negative reputation is very hard to overturn at the global level. Social resources often have their own social dynamics that are localized in culture and environment.

This paper is an exploratory, illustrative analysis of the relation between geographical reputation at local and global levels and the location choice of technology entrepreneurship. Other factors do exist that the paper does not examine specifically but tries to match through sample selection, realizing no two geographical locations can ever be exact matches and in this case are rough equivalents.

Geographical location imputes social resources – namely media reputation – that can affect the location choice of technology entrepreneurship beyond economic considerations.

Entrepreneurship.

The case can be used to teach behavioural perspective of the entrepreneurship theory for the students of Master of Business Administration (MBA) level. The case may be equally important to teach the marketing and operational context to discuss the perspectives of small- and medium-sized enterprises (SMEs).

A young Indian professional had left his lucrative job in the pharma industry to start his own business of a small training centre that trained and placed young graduates with various pharmaceutical companies as medical sales representatives (MSRs). Without borrowing anything from the financial institutions, he plunged into the business in a rented room of a school in Kolkata, India. With every sincerity and path-breaking strategy, his vocational centre, named Carreograph Institute of Management Studies (CIMS) became number one in eastern India in training and placing MSRs and managers. With a number of hand-picked professionals from the industry, this young entrepreneur changed the concept of training by introducing short-term courses like Diploma in Pharmaceutical Management to technically prepare pharmacy undergraduates with professional skills and industry overview, Post Graduate Diploma in Pharmaceutical Management to cater to the contemporary management needs of the pharma industry. For the first time in India, Carreograph launched MBA in Pharmaceutical Management in the distance learning mode, and this strategy revolutionised the concept of management teaching in India. With a huge success in MBA, Carreograph was on the verge of launching another path-breaking course, i.e. Bachelor of Business Administration (BBA) in pharma in the distance learning mode.

To analyse Tamal Chatterjee's entrepreneurial characteristics, motivations and expertise in the field and how these parameters support his proposed new venture, to consider the effectiveness of his entrepreneurial methods for finding out more about the proposed business area in which he is interested and to evaluate his idea of newly developed MBA and BBA programmes in terms of its expected acceptance among the student communities and consider if and when he should go ahead with expanding his current venture.

Teaching Notes are available for educators only. Please contact your library to gain login details or email support@emeraldinsight.com to request teaching notes.

Upon completion of the case study, students should be able to understand how changes in a macro environment affect the competitive landscape in an emerging market; acquire a granular understanding about the logistics industry in an emerging market and the various business models developed to service customer needs; determine the attractiveness and challenges of doing business in a fragmented but sunrise industry in an emerging market; and identify the drivers for growth and profitability in the logistics business.

Manisha Sharaf (she/her) and her co-founders conceived the idea of Truck Hall in 2011 to ride with the tide created by booming public investments in the infrastructure and transportation sector. Truck Hall aimed to improve the efficiency of the logistics industry in India by extensively using technology. However, the market research showed that technology-driven services in logistics faced many challenges owing to low internet penetration in the country, weak network connectivity during transportation and the low literacy rates of the truck drivers who were central to this industry. Between 2015 and 2018, Truck Hall experimented with several business models including load board, brokerage and integrated transporter with the sole purpose of achieving profitable growth in a highly fragmented industry with razor-thin margins. This case documented the dilemma faced by a startup in a high-growth but largely unorganized and unregulated industry in a developing economy. Should Truck Hall continue with the current business model of being a niche player or should it vertically integrate and control major segments of the value chain? Should it compromise on growth to become profitable or first scale up?

This case study can be used at the undergraduate, graduate and executive levels.

Teaching notes are available for educators only.

CSS 11: Strategy.

Given the prevalence of protecting geoheritage tourism sites, Ladakh has enormous potential. However, Ladakh’s potential and developments in its growth as a geotourism destination have received scant consideration. As such, this paper aims to explore Ladakh’s key drivers as a potential geotourism destination through cognitive dissonance and protection motivation theories.

This paper conducted in-depth interviews with 86 geoscientists and tourism professionals to assess Ladakh’s potential as a geotourism destination. This paper used a qualitative approach to congregate four constructs based on the image difference of the consensus map.

Because of the interviewees’ heterogeneity and uniqueness, meaningful constructs in the consensus were included for each figure and cloud words. This paper concluded that four drivers are the main forces behind geotourism development.

This paper explores the drivers – geotourism services, legislative requirements, experiential geotourism and SPARC (scientific, preservation, aesthetic, recreational, cultural) values – affecting geotourism in Ladakh. It is feasible to lessen the negative effects of overtourism and make sure that Ladakh’s distinctive nature is preserved for future generations by implementing sustainable tourism practices.

The notion of sustainability broadly builds upon the development of the present without hampering the needs of the future generation. Accordingly, the contemporary development programmes, in general, emphasise on minimising the adverse bearings of climate change and arresting the irreversible ecological degradation following the implementation of the growth-oriented economic models. While such idea of sustainable development is expected to be applied across different sectors, the traditional urban development projects such as the Integrated Development of Small and Medium Towns (IDSMT) (1979), the Mega-City Scheme (1993), and the Jawaharlal Nehru National Urban Renewal Mission (JNNURM) (2005) focussed mainly on physical infrastructure with inadequate emphasis on the ecological aspects and sustainability. However, with the experiences of globalisation and the negative impact of changing climate, the recent urban development initiatives across the world have gone through considerable redesigning, and the idea of eco-city, compact city, sustainable city, etc., have taken the central place in the project proposals. In this connection, the Smart City Mission (SCM) (2015) of the Government of India has emerged as an important initiative to facilitate improvement in the standard of living along with economic growth through the development of urban infrastructure and integration with intelligent technologies. This chapter attempts to understand how the projects under the SCM have incorporated various ecological aspects to transform the cities into liveable and sustainable ones for the future generation. Using secondary data and carrying out a comparative analysis of selected smart city proposals, this chapter finds that there is still a lack of adequate emphasis on ecological sustainability in many smart city proposals. This chapter suggests revisiting the smart city proposals, and initiatives should be made towards the development of urban areas in a sustainable way.

This paper aims to understand the factors affecting the evolution of retailing in India since the mid-nineteenth century.

This paper compares the trajectories of four distinct retail stores in India – Spencer’s pan-Indian retailing empire since 1863, Akbarallys’ department store chain in Mumbai since 1897, Apna Bazar’s consumer cooperative chain in Mumbai since 1948 and the Future Group’s pan-Indian retailing chain since the 1980s. Historical sources include firm biographies and newspaper archives.

This paper proposes a systems theory linking environmental influences and service innovation, to explain the evolution of retailing in India since the mid-nineteenth century. The key environmental influence on retailing has been state patronage – colonialism and high-end department stores until the 1940s, socialism and cooperative stores until the 1980s and liberalisation with restricted foreign direct investment in retailing until 2015 associated with indigenous corporate large retail format stores. Service innovation in terms of home delivery and recreation of the bazaar atmosphere due to norms on gender and community have also interacted to shape individual success in modern retailing and the dominance of small shop retailing over the long run.

This paper questions standard accounts of retailing history in India that began with the late-twentieth century by showing the scale of a pan-Indian retailing chain in the early-twentieth century. It also provides an account of retailers that is missing in the current literature on the history of consumption in India.

Findings of this study will be useful to marketing professionals and teachers who wish to learn more about the history of retailing in India. It also shows how retailers navigated changes in the regulatory and business environment.

Through a comparative study, this paper outlines the environmental influences on retail formats and service innovation strategies that are required to serve the Indian market. It also brings to fore the significance of retailing chains in colonial India.