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British town centres are suffering from the growing trend towards out‐of‐town retailing. The Continental model for the future of town centres appears attractive, but there are problems. National durable multiples face a locational dilemma – they have a commitment to town centres but wish to follow the market out of town if that is necessary. The result is that many run both town centre and out‐of‐town operations in parallel. The three waves of retail decentralization – food, bulky goods and comparison goods‐have varying effects on different sizes of centre. Larger durable‐based town centres are likely to suffer slow attrition, but some food‐anchored district centres could suffer from new, smaller, out‐of‐town supermarkets. There is a growing amount of leisure‐based shopping which could work to the advantage of some small market towns. The tide of out‐of‐town retailing is running so strongly that the new tighter government policy is unlikely to stop it completely. Many town centres could contract commercially, but they could continue to prosper by encouraging housing and services.

Identifies some of the industry‐wide changes such as the decentralization of retailing and the impact and implications for town centres of retailing and its wider function. Examines the recent upsurge of interest in town centre management in the context of current government planning policy guidelines and ministerial statements. Identifies the key components of successful town centres including private/public sector partnerships and funding. Demonstrates, through an examination of initiatives taken by two particular authorities, the need for a flexible interpretation of the concepts of town centre management.

Within the UK the past three decades have witnessed dramatic and continuing changes in the geography of retail provision. During this period the traditional supremacy of town and city centres at the top of the retail hierarchy has been increasingly successfully challenged by the development and diversification of out‐of‐town and edge of town shopping facilities. This ‘out of town exodus’ (Schiller, 1987) can be traced from the food superstores opened by grocery retailers from the late 1960's onwards through the development of retail warehouses, retail parks and regional shopping centres (Guy, 1994) to a more recent ‘fourth wave’ (Fernie, 1995) which include warehouse clubs, factory outlet centres and airport retailing. The cumulative effects of these developments are seen to pose a major challenge to retail businesses in town and city centres and perhaps more fundamentally to the centres themselves. The traditional spirit of the UK's town and country planning policies, first established some fifty years ago, was to positively support retail activity in town and city centres and to restrict out of town retail development (Guy, 1994). However, from the early 1980's onwards, such policies had only a limited effect in stemming the tide of retail decentralisation and they often seemed to be honoured more in the breach than in the observance.

Il Cuore di Novi is an example of an innovative way of regenerating and revitalising a town centre in Italy in the face of intense competition from large out‐of‐town retail and residential developements. This has been achieved through a combination of research surveys linked to an organic approach to marketing strategy and effective engagement with the town's local authority and small‐ and medium‐sized retailers. The paper's aim is to discuss this development.

This case study provides an example of retailer‐led town centre management in the Novi Ligure (Italy) and builds on previous work by Molinillo Jiménez, Sánchez del Río, Vilariño et al. and Coca‐Stefaniak et al.

Southern European models of retailer‐led town centre management, known in Italy as centro commerciale naturale and discussed by Valente, Zanderighi, Moras et al. and Codato et al. can be effective in competing with large out‐of‐town shopping centres through innovative place management and marketing techniques in town centres based on local know‐how, differentiation and customer service.

The case of Novi Ligure's successful retailer‐led town centre management scheme is unique in Italy in terms of its ability to integrate retail revitalisation with urban regeneration in a town centre. This scheme is ground‐breaking in Italy and provides further evidence of the success of Southern European bottom‐up retailer‐led place management models. This study is of value to practitioners and policy makers in place management, town centre management, local authority planning officers, urban regeneration consultants, academics, small‐ and medium‐sized independent retailers, community leaders and town centre residents.

The purpose of this paper is to explore the experience of towns which utilize town centre management (TCM) initiatives. The findings which emerge offer insights into how TCM can aid the development of urban centres.

Qualitative research was conducted with public servants charged with the delivery of TCM initiatives in Northern Ireland (NI).

The paper presents multiple perspectives on the purpose, process, benefits and challenges of TCM, specifically the TCM initiatives in NI.

The paper presents evidence of the success of TCM in each of the participating urban centres.

The paper focuses on research which seeks to enhance the understanding of TCM initiatives. This research indicates that TCM (with the right stakeholders) is a viable alternative to town planning, regeneration and management.

The purpose of this paper is to document the results and the impact of the ESRC-funded High Street UK 2020 (HSUK2020), a project designed to take the existing academic knowledge relating to retail and high street change directly to UK High Streets, to improve local decision-making and, ultimately, their vitality and viability.

Through a systematic literature review, and by following the tenets of engaged scholarship, the authors identified 201 factors that influence the vitality and viability of town centres. Through the consensus-building Delphi technique, a panel of 20 retail experts identified the top 25 priorities for action.

Taking a place management approach led to the development of a more strategic framework for regeneration, which consisted of repositioning, reinventing, rebranding and restructuring strategies (4R’s of regeneration). Collaboration with the project towns resulted in identification of the strategy area that would add the most value, and the impact of the 4R’s and the top 25 priorities is demonstrated via numerous town examples.

Knowledge exchange projects, such as High Street UK2020, have an important contribution to make, not by developing even more theory that is unlikely to get utilised, instead their contribution is to bring existing theory into practical use.

Throughout the 1980s and early 1990s the debate surrounding the comparative costs and benefits of town centre and out‐of‐town retail developments for consumers and to the environment has been a heated one. Informed by a largely puritanical view of consumerism, current Government policy tends towards the preservation of the traditional town centre. However, the actual evidence is far from conclusive and there is limited consumer research supporting this stance. Based on an interviewer‐administered survey conducted during 1994 and 1995 to assess shoppers’ opinions in both types of location in Preston, presents an examination of consumer perspectives and examines differences in perceptions and behaviour patterns among town centre and out‐of‐town shoppers.

Many town centres in England exhibit high retail property vacancies and require regeneration. Several alternatives for the replacement of town centre retail (TCR) have been suggested, one of which is healthcare. The healthcare sector in England is in distress, with the National Health Service (NHS) tackling extensive patient waiting lists, whilst operating from an ageing estate. This paper is an introductory study that uses seven carefully selected personalised surveys to raise academic awareness of the importance and potential of integrating healthcare into town centres and calls for large-scale research to establish the statistical validity of the reported observations.

This study is developed from an interpretative standpoint. Through semi-structured interviews with key stakeholders specific to retail-to-healthcare conversions, this study reports stakeholders' perspectives on opportunities and limitations for such conversions to give direction for large statistical research in the future.

All participants support the integration of healthcare into town centres and agreed that diagnostic services, mental health support and primary care services are appropriate for provision within town centres. The participants advocate large-scale change in town centres in England, with integrated healthcare co-located with complementary services to fit with wider regeneration plans. Participants prefer adaptation of existing buildings where technically feasible and emphasise the importance of obtaining the buy-in of other stakeholders whilst expressing concerns about the uncertainty of capital funding availability.

This is the first study to analyse the practice of retail-to-healthcare conversions in town centres. These are still rare in England and projects are complex. The market experience is limited, and thus, the literature is scarce. This study fills this void and provides a starting point for future quantitative research in this area and informs the new town-planning policies.

The purpose of this paper is to explore the qualities of a small town centre and how such centres can enhance their attractiveness.

A convenience sampling procedure was used to administer a web survey to visitors of a small Swedish town. Importance-performance analysis and statistical methods were used to analyse quality attributes and quality dimensions. Correlation analysis was run to measure the relationship between centre attractiveness and shopping loyalty.

The variety of retail outlets is what is most valued by visitors to a small town centre, followed by the provision of events and non-commercial activities and the design and maintenance of the physical environment in the centre. Surprisingly, the interpersonal behaviour has less impact on the perceived attractiveness than the aforementioned quality dimensions. Visitors’ shopping loyalty is significantly related to the perceived attractiveness.

The study is a one-off study based upon a small Swedish town, but it is indicative of global shopping trends.

Implications for town centre management to enhance the attractiveness of the business district of a small town.

Traditional town centres have been props for the surrounding societies, providing anscillary services beside retailing. When retail moves to out-of-town retail locations, this could lead to the erosion of interpersonal communications and central services for citizens.

Pioneering research on small Swedish town shopping.

Building on an earlier publication in the International Journal of Retail & Distribution Management, the following article investigates the reasons for retailers’ involvement in town centre management (TCM) schemes in the UK. Findings are drawn from interviews with representatives of independent traders and national multiples, and a questionnaire survey of town centre managers. The article reveals several key reasons for retailers’ involvement in TCM and identifies some significant differences between independents and multiples in this respect. The findings show that the overriding motivation for the participation of retailers in TCM is their belief that it may benefit their business in some way. Equally importantly, the research identifies a number of reasons why retailers do not become involved in TCM schemes. The article concludes by showing that an understanding of the reasons for retailers’ involvement in TCM can play a significant role in attracting retail support for the concept.