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Article
Publication date: 14 May 2021

Alba García-Milon, Cristina Olarte-Pascual, Emma Juaneda-Ayensa and Jorge Pelegrín-Borondo

In a context where retail stores are closing down and high streets are declining, the purpose of this paper is to analyse on-site shopping by tourists. This work…

Abstract

Purpose

In a context where retail stores are closing down and high streets are declining, the purpose of this paper is to analyse on-site shopping by tourists. This work identifies the drivers that lead tourists to use digital information sources at the beginning of the shopping process. Understanding these drivers can help destination managers and retailers encourage tourists to shop.

Design/methodology/approach

A personal survey was conducted in a Spanish city noted for its shopping facilities (Logroño), using a sample of 430 tourists with purchase intention. The survey was designed based on the extended unified theory of acceptance and use of technology (UTAUT2) model. A multivariate analysis, based on structural equation modelling, was carried out using partial least squares (PLS), based on variance.

Findings

The study’s finding is that performance expectancy, effort expectancy, social influence, facilitating conditions and habit influence intention to use digital sources of information to make purchases in a destination. Tourists prioritise utilitarian over hedonic motivations in the intention to use digital sources of information in tourist shopping.

Originality/value

It has been recognised that tourists are the perfect target to revitalise on-site shopping and, therefore, destinations must provide attractive shopping experiences from the outset. Prior to purchase, the search for available information is the first stage of the tourist shopping journey. Although many studies have analysed tourist shopping behaviour, none have focused, using the UTAUT2, on the digital information sources tourists consult pre-purchase. This research develops understanding of tourist shopping behaviour in this new technological context. This can help retailers/destinations provide better services and optimise the shopper's experience from the first stage of the process.

研究目的

零售商店陸續倒閉,商業街的經營業務逐漸式微;本文旨在分析遊客在這背景下的現場購物活動。本文擬確定遊客在購物過程的初期驅使他們使用數位資訊來源的誘因;了解這些誘因,將有助目的地管理經理和零售商推動遊客購物活動。

研究設計/方法/理念

研究人員在一個以購物設施馳名的西班牙城市(洛格羅尼奧) 進行個人調查,樣本為430名有意購物的遊客。調查是以整合性科技接受使用理論的延伸模型(UTAUT2)為基礎而設計的。研究人員使用以方差為基礎的偏最小平方,來進行以結構方程模型為基礎的多變數分析。

研究結果

績效期望、付出期望、社群影響、促成條件和習慣均影響遊客為目的地購物而使用數位資訊來源的意慾。而就這意慾而言,功利動機在優先次序上比享樂動機佔更高的位置。

原創性/價值

我們承認,要使現場購物得以復甦,遊客是最適當的目標。因此,旅遊目的地必須從一開始就要給遊客提供愉快的購物體驗。遊客購物前、尋找有關的購物資訊便是這個旅遊購物旅程的第一個階段。分析遊客購物行為的研究為數不少,唯使用第2代整合型科技接受理論(UTAUT2) 、重點探討遊客購物前使用數位資訊來源來尋找資訊的研究則從未見過。本研究讓我們更深入了解遊客在這個新技術背景下的購物行為,這有助零售商/目的地經營者為遊客提供更佳的服務、及優化遊客從購物過程首階段開始的購物體驗。

Details

European Journal of Management and Business Economics, vol. 30 no. 2
Type: Research Article
ISSN: 2444-8451

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Article
Publication date: 18 September 2020

Tahir Albayrak, Özlem Güzel, Meltem Caber, Özge Kılıçarslan, Aslıhan Dursun Cengizci and Aylin Güven

The purpose of this study is to investigate the direct impact of shopping experience of tourists on their satisfaction with shopping, while perceived crowding is used as a…

Abstract

Purpose

The purpose of this study is to investigate the direct impact of shopping experience of tourists on their satisfaction with shopping, while perceived crowding is used as a moderator in this relationship.

Design/methodology/approach

The proposed conceptual model was tested by an empirical study where the data were collected from 411 German tourists, visiting Kaleiçi, Antalya-Turkey.

Findings

The study results revealed that tourist shopping experience (consisting of education, esthetic, entertainment and escapism dimensions) significantly determines satisfaction with shopping. Moreover, crowding perception has a two-dimensional structure, as human and spatial crowding. Human crowding, which reflects high human density, is found to negatively moderate the effect of shopping experience on satisfaction, where spatial crowding, which is related to high space density, does not influence this relationship.

Originality/value

This study exceptionally shows that crowding perceptions of German tourists in shopping are affected by both human and spatial crowding. In addition, the moderating role of perceived crowding is clarified in the relationship between shopping experience and satisfaction.

Details

International Journal of Tourism Cities, vol. 7 no. 1
Type: Research Article
ISSN: 2056-5607

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Article
Publication date: 3 April 2007

Melody L.A. LeHew and Scarlett C. Wesley

The purpose of this paper is to assess whether tourist shopper segments are an attractive market for shopping centers. This research aims to explore whether or not tourist

Abstract

Purpose

The purpose of this paper is to assess whether tourist shopper segments are an attractive market for shopping centers. This research aims to explore whether or not tourist shoppers are more satisfied than resident shoppers with their shopping experience and whether tourist shoppers have the intention to spend more than their resident shopper counterparts.

Design/methodology/approach

Data for this report come from personal face‐to‐face mall intercepts of shoppers (n=578) in two new generation malls (West Edmonton Mall and Mall of America in Bloomington) and two heritage‐destination (Pier 39 in San Francisco and Forum Shops in Las Vegas) centers.

Findings

Analysis concludes that although the shopping center and retail industry place increasing emphasis on leisure shopping and tourism, the results of this study suggest that the tourist shopper market may not be the most valuable customer group. Resident shoppers of tourist‐focused shopping centers are more satisfied than tourist shoppers of those centers.

Research limitations/implications

The non‐random nature of the sample for this study is the primary limitation. Therefore, the results are not generalizable to the greater population of tourist focused shopping centers.

Practical implications

The shopping center and retail industry place increasing emphasis on leisure shopping and tourism, but the results of this study suggest that the tourist shopper market may not be the most valuable customer group. Resident shoppers of tourist‐focused shopping centers are more satisfied than tourist shoppers of those centers. These findings should encourage shopping center managers to use caution when modifying strategies to meet the needs of the tourist segment, as well as to not forget the importance of resident shoppers to their profitability.

Originality/value

These findings should encourage shopping center managers to use caution when modifying strategies to meet the needs of the tourist segment, as well as to not forget the importance of resident shoppers to their profitability.

Details

International Journal of Culture, Tourism and Hospitality Research, vol. 1 no. 1
Type: Research Article
ISSN: 1750-6182

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Article
Publication date: 5 July 2011

Malin Sundström, Christine Lundberg and Stavroula Giannakis

The objective of the study is to describe and analyse different tourist shopping typologies based on their motives for visiting a shopping destination well known for its…

Abstract

Purpose

The objective of the study is to describe and analyse different tourist shopping typologies based on their motives for visiting a shopping destination well known for its low prices.

Design/methodology/approach

The data were collected by means of structured questionnaires administered to tourists visiting the Swedish destination. The survey instrument measured constructs designed to understand shopping motivation and feelings experienced during the course of shopping.

Findings

Two distinct tourist shopping typologies were found, based on a tourist's primary purpose in travelling, and designated “Follow the Plan” and “Go with the Flow”. The present study proposes the use of a theoretical continuum that takes into account feelings experienced at a low‐priced destination and consumer shopping motivations.

Originality/value

This study contributes to the existing literature on tourism shopping by suggesting typologies built on feelings experienced and shopping motivations, thus providing new insights on tourist shopping typologies found at a low‐price destination. Results are not general for any low‐priced destination, thus further research is needed in other destinations as well.

Details

International Journal of Quality and Service Sciences, vol. 3 no. 2
Type: Research Article
ISSN: 1756-669X

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Book part
Publication date: 21 December 2010

Joyce Hsiu-yen Yeh

Purpose – This study examines the meaning of shopping for Taiwanese students visiting England. It asks how this activity takes place, what purposes it serves for the…

Abstract

Purpose – This study examines the meaning of shopping for Taiwanese students visiting England. It asks how this activity takes place, what purposes it serves for the students, and how the resulting purchases make meaning for the students once they return to Taiwan.

Methodology/approach – The study is ethnographic, involving observation and interviews in England as well as visual elicitation and interviews with the students once they returned to Taiwan and also some time later.

Findings – Shopping for souvenirs in England is found to be part of the process by which young Taiwanese tourists come to understand cultural differences. It is also a part of the process by which these students fulfill social obligations to those family members who have largely funded their trips. It is also a way of engaging with locals through the medium and excuse of shopping. Both the items selected and the memories they encode form thesomewhat stereotypical condensations of the experience of going abroad to “The West.”

Research limitations/implications (if applicable) – Those studied represent a young group with limited prior travel experience. Their retrospective recollections are subject to some distortion, although this is a part of the normal process of remembering.

Practical implications (if applicable) – For those planning foreign educational exchange programs, the critical role of shopping in this process should not be neglected.

Originality/value of paper – The researcher accompanied the students on their trip to England and also followed up with them once they returned home to Taiwan. This produced a rare insight into the process of tourist meaning-making during and after their trip abroad.

Details

Research in Consumer Behavior
Type: Book
ISBN: 978-0-85724-444-4

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Article
Publication date: 28 May 2020

Haipeng Jin, Gianna Moscardo and Laurie Murphy

This paper aims to draw upon the notion of practice as performance from social practice theory to unravel the onsite process of Chinese outbound tourist shopping.

Abstract

Purpose

This paper aims to draw upon the notion of practice as performance from social practice theory to unravel the onsite process of Chinese outbound tourist shopping.

Design/methodology/approach

The study took a mixed methods approach. Qualitative data were collected via 110 participant observations conducted in Australia, and quantitative techniques were used to analyse the data in Leximancer.

Findings

Chinese tourist shopping practices are performed on site through a range of intra-personal and inter-personal embodied actions, with the patterns these actions constitute being different across shopping settings. The frequency of inter-personal actions also reflects the importance of social interactions and communications in the shopping performances of Chinese tourists, some of which are conducted with people not present in the settings via social media.

Originality/value

This study uses a social practice framework from sociology to examine in detail how Chinese outbound tourists shop on site. The embodied actions identified in the study present a rich and detailed picture of the flow of Chinese tourist shopping performances. This allows for improved understanding of the forces for change in this aspect of Chinese outbound tourism.

摘要

本研究采用混合研究方法,以在澳大利亚收集的110个参与式观察作为质性数据,并通过运用Leximancer软件来对这些数据进行量化分析。

目的

本研究旨在运用社会实践理论中实践作为展演的概念来揭示中国出境游客购物的现场过程。

发现

中国出境游客的现场购物实践通过一系列自我具身行动与人际具身行动而得以展演,并且由这些具身行动所构成的模式因购物环境的差异而有所不同。人际具身行动的频繁出现体现了社会互动与沟通在中国游客购物展演中的重要性。其中,一些社会互动与沟通是与不在现场的他者借助社交媒体进行。

原创性

本研究运用社会学中的社会实践概念来详细地研究中国出境游客如何在现场进行购物。文中所发现的具身行动展示了一幅丰富且详实的中国游客购物展演流程的画卷。这为更好地理解中国出境游客购物变化的影响因素提供了新的思路。

Diseño/metodología/enfoque

El estudio adoptó un enfoque de métodos mixtos. Los datos cualitativos se recopilaron a través de 110 observaciones de participantes realizadas en Australia, y se utilizaron técnicas cuantitativas para analizar los datos en Leximancer.

Propósito

Este estudio se basa en la noción de práctica como desempeño de la teoría de la práctica social para desentrañar el proceso in situ de las compras turísticas chinas en el exterior.

Resultados

Las prácticas de compras turísticas chinas se realizan en el sitio a través de un conjunto de acciones intrapersonales e interpersonales incluidas, constituyendo estos patrones diferentes entornos de compra. La frecuencia de las acciones interpersonales también refleja la importancia de las interacciones sociales y las comunicaciones en las actuaciones de compras de los turistas chinos, algunas de las cuales se realizan con personas que no están presentes en los entornos a través de las redes sociales.

Originalidad/valor

Este estudio utiliza un marco de práctica social de la sociología para examinar en detalle cómo los turistas chinos emisores compran en el sitio. Las acciones incluidas identificadas en el estudio presentan una imagen rica y detallada del flujo de actuaciones de compras turísticas chinas. Esto permite una mejor comprensión de las fuerzas para el cambio en este aspecto del turismo emisor chino.

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Article
Publication date: 3 August 2012

Jessica L. Hurst and Linda S. Niehm

This study aims to focus on the unique challenges of retail service delivery in rural tourism markets. This paper specifically seeks to address: factors attracting…

Abstract

Purpose

This study aims to focus on the unique challenges of retail service delivery in rural tourism markets. This paper specifically seeks to address: factors attracting individuals to a rural tourism community; factors motivating resident and tourist customers to engage in tourism shopping; satisfaction of resident and tourist customers with local retailers; and strategies to assist retailers in successful service delivery.

Design/methodology/approach

Using Dillman's survey techniques, data were collected from two different groups: resident customers and tourist customers in a rural Iowa tourism community. Given the study's exploratory focus, a case study methodology was selected.

Findings

Shopping experiences were much less satisfying for resident customers than for tourist customers in this study. Tourism retailers may not be effectively differentiating their customer service and providing adequate attention during the shopping experience, particularly to resident customers.

Research limitations/implications

One limitation is that the study represents an initial test of self‐designed and/or modified scales to capture the variables of interest in a single rural tourism community in Iowa. Therefore findings may only be generalizable to the unique nature of an established tourist population in Midwestern regions of the USA.

Practical implications

An important implication from this study is rural tourism retailers need to develop a comprehensive customer relationship management strategy to encourage repeat shopping and sustained patronage behavior.

Originality/value

This study provides valuable strategic implications for rural tourism entrepreneurs, business consultants and economic development professionals in rural tourism communities, and fills a void in the tourism and patronage literature.

Details

International Journal of Culture, Tourism and Hospitality Research, vol. 6 no. 3
Type: Research Article
ISSN: 1750-6182

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Article
Publication date: 3 August 2012

Fang Meng and Yingjiao Xu

This research attempts to expand the understanding of the nature of tourist shopping behavior. More specifically, this study aims to explore the influences of the…

Abstract

Purpose

This research attempts to expand the understanding of the nature of tourist shopping behavior. More specifically, this study aims to explore the influences of the components of planned behavior, impulsive behavior, and experiential consumption on tourists' intentions to shop/purchase in the tourism context.

Design/methodology/approach

This conceptual study reviews and investigates the major current research in the areas of planned behavior, impulse purchase, experiential consumption, as well as tourism shopping behavior/experience. By reviewing and assessing important relevant concepts, this study proposes a conceptual framework of tourist shopping behavior.

Findings

Based on the extensive review and discussion of the related literature, this study proposes that tourist shopping intention and actual purchase behavior are influenced by various indicators, including planned behavior, impulsive behavior, and experiential consumption factors. In other words, tourist shopping behavior is a mixture of planned, impulsive, and experiential consumption behavior.

Originality/value

The study of tourism shopping is still limited and in an exploratory stage. The resulting theoretical framework of this study is an inclusive overarching structure systematically explaining the nature of tourist shopping behavior from the perspectives of planned behavior, impulsive buying, and experiential consumption. This study is expected to provide better information and understanding of the factors influencing tourist shopping behavior, which, in turn, will lead to improved planning, marketing and management of sales, expenditures and opportunities in the tourism and retail industries.

Details

International Journal of Culture, Tourism and Hospitality Research, vol. 6 no. 3
Type: Research Article
ISSN: 1750-6182

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Article
Publication date: 3 August 2012

Joaquín Alegre and Magdalena Cladera

The purpose of this paper is to analyze tourist and trip‐related characteristics and tourist motivations in connection with the decision to participate in shopping and for…

Abstract

Purpose

The purpose of this paper is to analyze tourist and trip‐related characteristics and tourist motivations in connection with the decision to participate in shopping and for those tourists who decide to participate, the main determinants of the amount of expenditure.

Design/methodology/approach

By estimating a Heckman model this paper analyses characteristics relating to the decision to participate in shopping and characteristics related to the amount of corresponding expenditure. The explanatory variables included in the model are tourist motivations and tourist and trip‐related characteristics. Data used for the analysis come from a survey conducted in the high season of 2008 in Mallorca (Spain), a leading Mediterranean sun and sand destination.

Findings

The results indicate different motivations and tourist and trip‐related characteristics are associated with the decision whether or not to participate in shopping and with the level of shopping expenditure. This facilitates the identification of the type of tourist, which may be of more interest to the destination in terms of shopping behaviour.

Practical implications

The results are useful in identifying tourist profiles with a different propensity to participate in shopping and with different levels of expenditure. This information may be useful for destination managers interested in promoting shopping activities. Encouraging shopping behaviour may be a way of increasing tourist expenditure at destinations and of providing direct benefits for the local economy.

Originality/values

Tourism literature has given only very limited attention to research on characteristics related to shopping behaviour. This study deals with this subject and it provides information that can help promote shopping activities by tourists. The main contribution of this paper consists of the joint analysis of shopping participation and expenditure amount as a result of trip‐related characteristics and travel motivations.

Details

International Journal of Culture, Tourism and Hospitality Research, vol. 6 no. 3
Type: Research Article
ISSN: 1750-6182

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Article
Publication date: 3 August 2012

Tammy R. Kinley, Judith A. Forney and Youn‐Kyung Kim

Shopping is a popular tourist activity. While a person might not travel for the purpose of shopping, many tourists shop while traveling. This study aims to examine travel…

Abstract

Purpose

Shopping is a popular tourist activity. While a person might not travel for the purpose of shopping, many tourists shop while traveling. This study aims to examine travel motivation as a predictor of the importance assigned to desired shopping center attributes for three different shopping centers, and their effect on satisfaction, and re‐patronage intention.

Design/methodology/approach

Data were collected via mall‐intercept surveys from 624 tourist shoppers at seven shopping centers. A tourist was defined as a person who traveled a distance of at least 50 miles from their home.

Findings

Desired shopping center attributes are influenced by travel motivation. For the superregional center, a linear relationship was computed for the exploration travel motive, mall environment, overall satisfaction and re‐patronage intention. Interestingly, overall satisfaction with the shopping center was not a significant predictor of re‐patronage intention in the theme/festival or super off‐price centers.

Originality/value

Given the importance of shopping in the travel agenda, identification and consideration of different travel motivations can facilitate development of the shopping center environment for maximum customer satisfaction. All of the motivations may co‐exist in the same family or tourist unit (e.g. convention attendees). These findings can be particularly useful in designing amenities and targeting promotional campaigns to different audiences.

Details

International Journal of Culture, Tourism and Hospitality Research, vol. 6 no. 3
Type: Research Article
ISSN: 1750-6182

Keywords

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