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This paper aims to provide an assessment of tourism promotion in tourist destinations and airports (TPTDs) and to organize and classify the literature on tourism promotion, with the aim of staging the importance of this topic and encouraging future research in the projection of tourism and marketing sectors.

The paper uses the Social Sciences Citation Index (SSCI) database to analyze the bibliometric in TPTDs topic from 2000 to 2021. Additionally, the paper also uses the visualization of similarities (VOS) viewer software to map graphically the bibliographic material. The graphical analysis uses bibliographic coupling, co-citation, citation and co-occurrence of keywords.

This study provides an amended new definition of tourism promotion, which is the efficient management of a destination’s resources and strategic plans by destination marketing organizations (DMOs) to adapt the tourism supply to market trends and will empower tourists to visit such destinations. Furthermore, results also show a new paradigm applied to TPTDs topic and classified in five first-order research streams. Digital and mobile marketing, infrastructure, branding, quality, accessibility and information factors about a specific destination which are mostly demanded by tourists are considered as an important means of promotion for the tourism industry.

The contribution of this study is important to identify new challenges and opportunities for researchers, DMOs, airport and airlines operators and stakeholders, as disentangling existing contradictions and applying new theoretical framework to make better future decisions by researchers and organizations to provide higher quality to new research in the context of the TPTDs.

Among the various factors influencing tourists to visit an overseas country is that of promotion/marketing activity by tourism operators and government tourist commissions in the destination country. The effects of tourism promotion have not previously been subjected to rigorous economic analysis however. The paper firstly shows how the standard economic justifications for government support of industry in circumstances of market failure, ie externalities/non appropriability of benefits, risk and uncertainty and indivisibilities, can be employed in the context of overseas tourism promotion to present a prima facie case for government support. It then provides an analysis of the benefits and costs of tourism promotion which is applicable to all countries. A model of tourism demand and supply is presented which enables consideration of the effects of tourism promotion in an economy with no distortions and an economy with distortions. The final section addresses issues in evaluating promotion and attempts to assess circumstances in which tourism promotion generates positive net benefits to an economy. Although the data apply to Australia, the results are generalizable. The framework of assessment can be used to assess the benefits and costs of tourism promotion in both developed and lesser developed countries.

The nuclear purpose of this research paper is to analyse representative bridges around the world as a tourist attraction and iconic element through destination marketing organisations’ (DMOs’) tourism official websites where these are localised and three online travel agencies’ (OTAs’) websites.

This research used a mixed method. The author carried out Google research (13 March 2023) that included the following search word string “iconic bridges around the world” and “the most famous bridges worldwide” to select the most relevant bridges around the globe. Moreover, this research used a content analysis to examine how Expedia, Booking and Orbitz OTAs promote the bridges through their websites in terms of a tourist attraction, iconic element, tourist package, images and information.

Findings suggest that the most representative bridges analysed in this study are promoted as iconic element and tourist attraction through DMOs’ websites. Nevertheless, Booking, Expedia and Orbitz OTAs promote and sell products and services related to bridges selected, except in the case of the Millau Viaduct in France, the Si-O-Se-Pol bridge in Iran, the Danyang Kunshan Grand bridge in China and the Royal Gorge in the USA. Furthermore, results support that OTAs need to enhance the quality and variety of products and services that are linked to iconic bridges sightseeing tours because at the moment, there is a great uniformity in the promotion of products and services provided.

This paper contributes to broader debates in the importance of bridges as a tourist attraction and iconic element to attract tourists through tourism promotion websites.

Taking Tibet as a case study, this paper aims to develop an in-depth understanding of the influence that off-season tourism promotion (OTP) has on seasonal destinations from a multi-stakeholder perspective.

A qualitative research method was designed using participatory observation, in-depth interviews and focus group interviews in Tibet from March 2018 to February 2019.

The results revealed the different effects of OTP on destinations from a multi-stakeholder perspective. Residents report place change as a perceived threat from off-season tourists. Additionally, the irregular nature of seasonal employment can lead to service provider–related failures. While traditional seasonal tourists viewed OTP promotions as the destruction of place identity, promotion-motivated tourists presented a lesser degree of place loyalty. The prospect of off-season tourism has also led to concerns among scholars regarding deteriorating environmental sustainability.

This paper can help destination managers and policymakers re-assess the effects of seasonality and off-season tourism policies.

This paper discusses the phenomenon of seasonality from a multi-stakeholder perspective. The study explores residents’ perception of OTP-related place change, the causes of seasonal employment and how the market segments in off-season tourism, all of which complement existing research. Lastly, using a mixed data collection and analysis method, the study provides a feasible approach to analyze tourism phenomena.

标题:淡季旅游促销如何影响季节性目的地?多元利益相关者视角下的西藏

本(límite de 100 palabras)文以西藏为例, 从多方利益相关者的角度深入了解了旅游淡季促销（OTP）对季节性旅游目的地的影响。

本文采用参与式观察法、深度访谈法、焦点小组访谈法, 于2018年3月至2019年2月在西藏开展定性研究。

研究结果从多方利益相关者的角度揭示了旅游淡季促销（OTP）对目的地的不同影响。根据居民的报告, 地方的变化被视为来自淡季游客的威胁。此外, 季节性就业的不规律性可能导致服务提供方出现相关问题。传统的季节性游客认为OTP是对地方认同的破坏, 而以促销为动机的游客对地方的忠诚度较低。淡季旅游的前景也引起了学者们对环境可持续性恶化的担忧。

本文可以帮助旅游地管理者和决策者重新评估季节性和淡季旅游政策的影响。

本文从多方利益相关者的角度探讨了季节性现象。本研究探讨了居民对OTP相关的地点变化的感知、季节性就业的原因以及淡季旅游的市场细分, 这些都弥补了现有研究的不足。最后, 运用混合数据收集与分析方法, 为旅游现象的分析提供了一条可行的途径。

季节性, 淡季旅游, 定性, 利益相关者, 可持续性, 西藏

Cómo la promoción del turismo fuera de temporada afecta los destinos estacionales？ Una perspectiva de múltiples actores en el Tíbet

Tomando el Tíbet como un estudio de caso, este documento desarrolla una comprensión profunda de la influencia que la promoción turística fuera de temporada (OTP) tiene en los destinos estacionales desde una perspectiva de múltiples actores.

Se diseñó un método de investigación cualitativa utilizando observación participativa, entrevistas en profundidad y entrevistas de grupos focales en el Tíbet desde marzo de 2018 hasta febrero de 2019.

Los resultados revelaron los diferentes efectos de OTP en los destinos desde una perspectiva de múltiples actores. Desde el punto de vista de los residentes los cambios en el destino se percibe como una amenaza de los turistas fuera de temporada. Además, la naturaleza irregular del empleo estacional puede conducir a fallos relacionados con los proveedores de los servicios. Mientras que los turistas tradicionales de temporada vieron en las promociones de OTP una pérdida de identidad del lugar, los turistas motivados por la promoción presentaron un menor grado de lealtad al lugar. La perspectiva del turismo fuera de temporada también ha generado preocupaciones entre los académicos sobre el deterioro de la sostenibilidad ambiental.

Este documento puede ayudar a los gerentes de destino y a los responsables políticos a reevaluar los efectos de la estacionalidad y las políticas de turismo fuera de temporada.

Este artículo discute el fenómeno de la estacionalidad desde una perspectiva de múltiples actores. El estudio explora la percepción de los residentes sobre los cambios del destino relacionado con la OTP, las causas del empleo estacional y la percepción que tienen los segmentos de mercado en el turismo fuera de temporada, todo lo cual complementa la investigación existente. Por último, utilizando un método mixto de recopilación y análisis de datos, el estudio proporciona un enfoque factible para analizar los fenómenos turísticos.

estacionalidad, turismo fuera de temporada, cualitativo, partes interesadas, sostenibilidad, Tíbet

Trabajo de investigacion

The main purpose of this paper is to explore the impact of digital technologies on the promotion of tourist offer from the perspective of family businesses. The paper tries to provide a better understanding of the factors that determine the use of digital technologies in the family tourism business, both in the modern digital world and in times of uncertainty and crisis caused by the COVID-19 pandemic.

The survey method was used in the realization of the research. Data were collected using a stratified random sample of 86 tourism providers in Montenegro and analyzed by using SEM models, logistic regression and descriptive statistics.

The results showed that the demographic characteristics of the respondents were the least important factors in the analysis; while factors that significantly affected the use of digital technologies in Montenegrin tourism included the nature of future tourism trends perceived by respondents, crisis and uncertainty caused by the COVID-19 pandemic, participants’ perceptions, attitudes and understanding of the specificities of digital technologies and benefits they offer to tourists, perceived from the perspective of the family business representative. Furthermore, the results of logistic regression revealed that pandemic had stronger consequences on micro and small enterprises, compared to those imposed on medium-sized firms. These impacts relate to changes in organization and redesign of workflows, altered communication from traditional to digital and increased importance of business innovations. On the other hand, the increased significance of integration of marketing channels for multiple target segments, as a consequence of the COVID-19 pandemic, was stronger pronounced in medium-sized businesses compared to micro and small ones.

The results obtained may serve the holders of the tourist offer, managers and decision-makers when making decisions on the imposition of digital technologies in tourism, in order to secure global reach business, multi-channel tourist interaction, cost-saving and being ahead of competitors. This enables an integrated analysis that forms the basis for further creation of tourism and marketing policies at the individual and collective level to attract tourists and strengthen Montenegro’s competitiveness as a destination.

Although sport museums are considered an important sector in nostalgia sport tourism, annual visitations of the major sport Hall of Fames (HoF) have been decreasing, often resulting in operational and financial difficulties for the HoF. The current study examined the relationship between sport museum image, motivation, constraints, monetary and non-monetary promotions (as a mediator), and visit intention among those who have attended or never attended.

Data was collected from the residents in the Northeast Ohio area via an online survey questionnaire using Qualtrics (N = 1,607). Two sets of data parameters were generated based on consumers previous visitation to Pro Football HoF (visited group n = 754; never-visited group n = 853) and each group's monetary and non-monetary promotion models (total of four models) were analyzed. Descriptive statistics and reliability tests were processed via IBM SPSS Statistics 26 and the structural relationships among the constructs were examined using SmartPLS 3.

Among all the antecedents, positive perceived image of HoF has been identified as the most significant predictor for both promotions and visit (revisit) intention. Social motivation was found to be a strong driver for visiting a sports museum regardless of the types of promotions. Promotions' mediation effects were found. The monetary promotion between cost constraints and visit intention implied, cost constraints can be mitigated through monetary promotion.

This is the first study examining the role of relationship between image, motivation, constraints and visit intention relative to sport museums. Results provide practical insights for the sport museum marketers and researchers relative to visit intension.

This paper aims to analyse the main variables and causal relationships in the system structure of the diversification of non-agricultural activities on agricultural holdings using system dynamics (SD) modelling. The SD model aims to simulate depictions of the behaviour of the real system while testing the effects of alternative decisions over time.

An SD methodology was chosen to model diversification in farm tourism.

A system approach increases the authors’ understanding of the transition of agricultural holdings to farm tourism. The results indicate that the transition to farm tourism depends on the level of tourism development in a certain area. The system is influenced by subsidies allocated by authorities to expand primary agricultural activities. The model describes a situation in which the tourism and agricultural industries have been affected by the COVID-19 pandemic.

The research is limited by the small set of available data due to the limited number of farms in Slovenia. One major problem is the difference in statistical data on the same activity collected from different institutions in Slovenia.

The paper includes implications for understanding the transition process to farm tourism, allowing policymakers to experiment with subsidies and promotion to explore the efficacy and efficiency of proposed policies.

This study provides a structured, systemic view of the diversification of non-agricultural activities on agricultural holdings, where the simulation results are a reliable reflection of the behaviour of the actual system being modelled.

Following the adage that “an image is worth ten thousands words,” this chapter will use ethnographic pictures to illustrate two main ideas. First, tourism should be analyzed as one of the names of power. It is so because tourism fractures the continuum of reality differentiating the elements; it constantly names and arranges them into cultural categories. It also channels the relations among those elements and engenders a distinctive time-space binomial (Bakhtin, 1937) that renders these relations meaningful to people. Tourism gives a peculiar sense to the social life of groups in destinations and, consequently, orientates their daily life practices. The second idea is that tourism is probably the most sophisticated elaboration of capitalism. It is a new historical mode of managing reality. It contributes to perpetuate the center–periphery exploitation system and makes feasible the conversion of any place into a desirable destination. It not only provides with the necessary materiality of transport, room and board, and entertainment for customers, but it also commercializes the intangible and produces new meanings. Thus, to study tourism implies to analyze that complex set of sociotechnical practices and devices that, linking the desirable and the feasible, enable certain social groups to spend their leisure time away from their quotidian, including what they do in those places and the social processes induced at their destinations.

This study aims to investigate the prospects for cluster modeling of ethno-tourism development in Russian regions.

This study uses the methods of system and comparative analysis, mathematical statistics, managerial diagnostics, expert estimates, in-depth interview, cluster method and social and psychological testing.

A significant number of Russian and international researchers study the problem of cluster and network interaction in economics using different perspectives. Special attention should be paid to the theory of cluster and network interaction in the field of tourism. This theory establishes the framework for the formulation of the concept of regional tourism development. The author believes that the concept should be developed using network forms of interaction in the field.

The government should support cluster initiatives to improve the competitiveness of the country in the field of tourism. Further, this cluster policy should include tourist centers with the best prospects, as they are capable of stimulating the country’s economy, and develop a legal framework to provide cluster initiatives support. Otherwise, cluster and network modeling is likely to fail. Another limitation is the negative attitude of local and conventional religious communities toward the ideas of ethno-tourism issues; the best example is the included case study from Mari El Republic, Russia.

Given the wide ethic, cultural and geographical differences within the Russian Federation, it is helpful to develop a spatial model of cluster and network organization for tourism based on selection of the areas that feature unique natural and recreational potential in addition to historical and cultural attractiveness. These areas can be viewed as places where various cluster tourist initiatives and local tourist clusters can be implemented. The use of ethno-tourism as a base concept for local tourism development in the region is bound to make the region more attractive for investors and, thus, support and promote interest in the unique culture of the indigenous peoples.

The purpose of this research is to analyse the accessibility of Spanish beaches for blind people and their guide dogs as an inclusive tourist destination for national and international tourists.

This empirical research used a quantitative and qualitative methodology from public and private organizations, which intends to give voice to blind people to improve their quality of life.

This study presents a new and surprising contribution to the issue of accessibility of beaches for blind people and future studies related to this topic. Findings revealed that Spain has only nine adapted beaches for blind people, and most Spanish tourist destinations exclude blind people and its guide dogs from enjoying the beach and the sun and their facilities. In Spain there are in total 3,547 beaches; 10.3% of these are adapted beaches for people with reduced mobility, whereas only 0.25% are adapted beaches for blind people. Indeed, results also suggest that more efforts are required in response to the needs of blind people in tourism and transport activities by researchers, academics and government bodies.

The contribution of this paper is especially important for the management of the accessibility of Spanish beaches for blind people and their guide dogs by public and private organizations.

这项实证研究采用了来自公共和私人组织的定量和定性方法, 旨在让盲人发声以改善他们的生活质量。

本研究的目的是分析作为国内和国际游客包容性旅游目的地的西班牙海滩对盲人及其导盲犬的可达性。

这项研究对盲人的海滩可达性和与该主题相关的未来研究提出了新的和令人惊讶的贡献。 调查结果显示, 西班牙只有9个适合盲人的海滩, 大多数西班牙旅游目的地都将盲人及其导盲犬排除在享受海滩和阳光及其设施外。 西班牙共有 3,547 个海滩, 其中 10.3% 是适合行动不便人士使用的海滩, 而只有 0.25% 是适合盲人使用的海滩。 事实上, 结果还表明, 研究人员、学术界、政府机构、私营企业以及一个更加公平、团结和慷慨的社会需要做出更多努力来满足盲人在旅游和交通活动中的需求。

本文的贡献对于公共和私人组织管理盲人及其导盲犬在西班牙海滩的可达性尤为重要。

El objetivo de esta investigación es analizar la accesibilidad de las playas españolas para personas ciegas y sus perros guía como destino turístico inclusivo para turistas nacionales e internacionales.

Esta investigación utilizó una metodología cuantitativa y cualitativa apoyada con datos de organizaciones públicas y privadas, con la finalidad de dar voz a las personas ciegas para mejorar su calidad de vida.

Este estudio presenta una nueva y sorprendente contribución sobre la accesibilidad de las playas para personas ciegas y futuros estudios relacionados con este tema. Los resultados revelaron que España tiene solo 9 playas adaptadas para invidentes, la mayoría de los destinos turísticos españoles están excluyendo a las personas invidentes y sus perros guía para disfrutar de la playa y el sol, y de sus instalaciones. En España hay un total de 3.547 playas, el 10,3% son playas adaptadas para personas con movilidad reducida, mientras que solo el 0,25% son playas adaptadas para invidentes. De hecho, los resultados también sugieren que se requieren más esfuerzos en respuesta a las necesidades de las personas ciegas en las actividades de turismo y transporte por parte de investigadores, académicos, organismos gubernamentales, empresas privadas y una sociedad más justa, solidaria y generosa.

La contribución de este trabajo es especialmente importante para la gestión de la accesibilidad de las playas españolas para personas ciegas y sus perros guía por parte de organismos públicos y privados.