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Article
Publication date: 1 April 2001

Joseph S. Chen and Dogan Gursoy

Investigates the relationship between touristsdestination loyalty and their preferences as to destination. Destination loyalty is operationally defined as the level of tourists’…

12820

Abstract

Investigates the relationship between touristsdestination loyalty and their preferences as to destination. Destination loyalty is operationally defined as the level of tourists’ perceptions of a destination as a recommendable place. On‐site surveys of Korean outbound travellers were conducted at the Seoul International Airport, South Korea, in March 1997. Of 285 questionnaires collected from Korean outbound travellers, 265 useful questionnaires are analyzed. Multiple regression analysis reveals that three destination preferences, including different culture experiences, safety, and convenient transportation, have a positive relationship with tourist’s loyalty to the destination. Results from a path analysis show that past trip experience affects touristsdestination preference. The implications and limitations of the study are discussed in the conclusion.

Details

International Journal of Contemporary Hospitality Management, vol. 13 no. 2
Type: Research Article
ISSN: 0959-6119

Keywords

Article
Publication date: 25 March 2024

Dwi Suhartanto, Anthony Brien, Fatya Alty Amalia, Norzuwana Sumarjan, Izyanti Awang Razli and Rivan Sutrisno

This paper aims to assess the sense-of-community role in affecting young Muslim loyalty towards Muslim-majority tourism destinations. Specifically, this research assesses the…

Abstract

Purpose

This paper aims to assess the sense-of-community role in affecting young Muslim loyalty towards Muslim-majority tourism destinations. Specifically, this research assesses the sense of community dimension in the halal tourism context and evaluates its effects on destination satisfaction, image and loyalty.

Design/methodology/approach

This research used a quantitative approach by using data from 376 young Indonesian Muslim tourists with past travel experiences to destinations where Muslims are the majority. The dimension of the sense of community was evaluated using exploratory factor analysis. The association between variables was tested using partial least square-structural equation modelling.

Findings

The finding exhibits three notable sense of community dimensions: membership, influence and need fulfilment and emotional connection. Emotional connection shapes, directly and indirectly, destination loyalty, while influence and need fulfilment affect destination loyalty by satisfaction and destination image mediating role. Lastly, membership has no impact on developing destination loyalty.

Practical implications

This study offers tourism destinations in Muslim-majority countries an opportunity to draw and create loyalty among young Muslim tourists. Besides offering superior halal services and products, Muslim-majority tourism destinations need to develop young Muslim tourists' emotional connection to the destinations.

Originality/value

To the best of the authors’ knowledge, this is the first empirical examination of the sense of community's role in influencing tourist loyalty, specifically in halal tourism.

Details

Journal of Islamic Marketing, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1759-0833

Keywords

Article
Publication date: 16 January 2024

Long Nguyen Phi, Dung Hoang Phuong and Thong Vu Huy

This paper seeks to revisit the interrelationship among tourists’ perceived value of the destination, tourist satisfaction and destination loyalty in the heritage tourism site of…

Abstract

Purpose

This paper seeks to revisit the interrelationship among tourists’ perceived value of the destination, tourist satisfaction and destination loyalty in the heritage tourism site of Hoi An. In addition, the moderating role of tourists’ perceived crowding, which has become remarkably common at the site, in such a triangle relationship will also be explored. In other words, this study aims to validate an extended model of perceived value – tourist satisfaction – destination loyalty – perceived crowding.

Design/methodology/approach

The study collects data from 403 tourists who visited Hoi An during peak season through an online questionnaire. The data were later analysed using AMOS and Warp partial least squares.

Findings

The results validate the significant and positive correlation among perceived value, customer satisfaction and destination loyalty. Also, perceived crowding was confirmed to affect the relationship among these three variables negatively. In terms of academic contributions, this paper empirically proved that low levels of tourist satisfaction and destination loyalty among tourists who highly value their visiting experience at World Heritage Sites (WHS) can be caused by perceived crowding.

Originality/value

So far, current literature has investigated the direct (either positive or negative) relationship between perceived crowding and post-visit behaviours of tourists (Nie et al., 2022; Papadopoulou, Ribeiro, & Prayag, 2023; Stemmer, Gjerald, & Øgaard, 2022). Broadening this area of research, the authors of this paper used the social interference theory and the stimulus-overload theory to explain the low level of tourist satisfaction and destination loyalty among tourists who highly value their visiting experience at WHS.

Details

International Journal of Tourism Cities, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 2056-5607

Keywords

Article
Publication date: 30 August 2022

Yaou Hu and Songjun Xu

Repeat tourists are invaluable to tourist destinations. However, their perceptions and reactions toward unfavorable destination changes remain underexplored. This paper aims to…

Abstract

Purpose

Repeat tourists are invaluable to tourist destinations. However, their perceptions and reactions toward unfavorable destination changes remain underexplored. This paper aims to answer two important and unresolved questions: how do repeat tourists react to perceived unfavorable changes? and what are the main unfavorable destination changes for repeat tourists?

Design/methodology/approach

This research builds on the strategic memory protection theory. This paper consists of two studies (a quantitative one and a qualitative one) conducted in China. The quantitative study proposed and tested a structural equation model linking perceived unfavorable changes, tainted memories, revisit satisfaction and destination loyalty. Data were collected via a questionnaire distributed on an online survey platform with 416 valid responses. The qualitative study was conducted to determine the unfavorable destination changes that repeat tourists perceive. Ninety-five valid responses were used for analysis.

Findings

This research empirically shows that perceived unfavorable changes diminish repeat touristsdestination loyalty by tainting their initial memories and reducing revisit satisfaction. This full mediation confirms the importance of personal memories and psychology in tourism experiences. This research further uncovers two main types of unfavorable destination changes: destination mismanagement (i.e. overcommercialization, insufficient facilities, poor destination management, excessive prices and a decline in service qualities) and negative environmental changes (overtouristification, changes to natural and social environments and changes in tourist sites and activities).

Originality/value

This research adds to the destination loyalty literature by unveiling actual repeat tourists’ revisit perceptions and psychological processes toward unfavorable destination changes. This research also identifies the typical unfavorable changes perceived by repeat tourists.

研究目的

重游游客对旅游目的地来说极其重要。然而, 他们对不利的目的地变化的看法和反应仍未得到充分探讨。本研究旨在回答两个重要且未解决的问题:重游游客如何对感知到的不利变化做出反应? 对重游游客来说, 不利的目的地变化主要有哪些?

研究设计与方法

本研究以策略性记忆保护理论为理论基础, 包括两项在中国开展的研究(一项定量研究和一项定性研究)。定量研究提出并验证了一个将感知的不利变化、记忆破坏、重游满意度和目的地忠诚度相关联的结构方程模型。定量研究数据通过在线问卷平台收集, 共有 416份有效数据。定性研究的开展旨在确定重游游客所感知的不利目的地变化的类型, 共有95份有效访谈数据用于定性分析。

研究结果

本研究通过实证分析表明, 感知到的不利变化会破坏重游游客最初的记忆和降低重游满意度, 进而降低了他们的目的地忠诚度。这种完全中介效应证实了个人记忆和心理在旅游体验中的重要性。本研究进一步揭示了两种主要的目的地不利变化类型:目的地管理不善(即过度商业化、设施不足、目的地管理缺位、价格过高、服务质量下降)和负面环境变化(过度旅游化、自然和社会环境变化、旅游景点和活动变化)。

原创性/价值

本研究通过揭示真实的重游游客的重游感知和对不利目的地变化的心理过程, 丰富了目的地忠诚度研究的文献, 同时还总结了重游游客所感知的典型的不利的目的地变化的类型。

Propósito

Los turistas que repiten son muy valiosos para los destinos turísticos. Sin embargo, sus percepciones y reacciones ante los cambios desfavorables en el destino han sido poco exploradas. Esta investigación tiene como objetivo responder dos preguntas importantes y no resueltas: ¿Cómo reaccionan los turistas que repiten un destino ante los cambios desfavorables percibidos? ¿Cuáles son los principales cambios desfavorables en el destino para los turistas que repiten?

Diseño/metodología/enfoque

Esta investigación se fundamenta en la teoría de la protección estratégica de la memoria. Consta de dos estudios (uno cuantitativo y otro cualitativo) realizados en China. El estudio cuantitativo propuso y evaluó un modelo de ecuación estructural que vincula los cambios desfavorables percibidos, los recuerdos contaminados, la satisfacción de la revisita y la lealtad al destino. Los datos se recopilaron a través de un cuestionario distribuido en una plataforma de encuestas en línea con 416 respuestas válidas. El estudio cualitativo se realizó para determinar los cambios desfavorables en el destino que perciben los turistas. Se utilizaron noventa y cinco respuestas válidas para el análisis.

Resultados

Esta investigación demuestra empíricamente que los cambios desfavorables percibidos disminuyen la lealtad de los turistas que repiten un destino, al empañar sus recuerdos iniciales y reducir la satisfacción de la revisita. Esta mediación total confirma la importancia de los recuerdos personales y la psicología en las experiencias turísticas. Esta investigación descubre, además, dos tipos principales de cambios desfavorables en el destino: mala gestión del destino (es decir, comercialización excesiva, instalaciones insuficientes, mala administración, precios excesivos y disminución de la calidad del servicio) y cambios ambientales negativos (turistificación excesiva, cambios en los entornos naturales y sociales, y cambios en los sitios y actividades turísticas).

Originalidad/valor

Esta investigación contribuye a la literatura sobre la lealtad al destino, al desvelar las percepciones de los turistas que repiten visita, y sus procesos psicológicos hacia los cambios desfavorables en los destinos. También identifica los cambios desfavorables típicos percibidos por los turistas que vuelven a un destino.

Article
Publication date: 23 August 2022

Ashaq Hussain Najar and Ab Hamid Rather

This research analyses the simultaneous relationship between perceived risks, destination image and destination loyalty as well as the mediating role of two components of…

Abstract

Purpose

This research analyses the simultaneous relationship between perceived risks, destination image and destination loyalty as well as the mediating role of two components of destination image (cognitive and affective) in the relationship between perceived risks and destination loyalty.

Design/methodology/approach

The current study used a convenience sampling method for collecting data from 413 respondents using a self-administered questionnaire. Furthermore, the two-step approach for structural equation modelling (SEM) was used to assess the model's psychometric properties and test the proposed structural model.

Findings

The results revealed that only socio-psychological and political risks negatively affected destination loyalty. In contrast, performance risk, physical risk and financial risk did not show a significant direct effect on tourists' destination loyalty. Each type of perceived risk significantly contributed to cognitive and affective image formation. However, the financial risk did not significantly affect the affective image. Moreover, the affective component of the image was found to have a higher impact on establishing destination loyalty than the cognitive component of the image. Finally, cognitive and affective facets of the image were found to act as significant mediators between perceived risks and destination loyalty.

Practical implications

The study provides a better understanding of how perceived risks and destination image, if properly managed, exert a better influence on destination loyalty. Moreover, the affective dimension of destination image must be actively used to position Kashmir in the domestic tourism market and connect with individuals, especially those who have negative feelings regarding risky destinations.

Originality/value

This is likely to be the first study to investigate the relationships between various dimensions of perceived risk, destination image and destination loyalty in the context of a volatile destination, i.e. Kashmir Valley (India). Furthermore, the role of two facets of destination image (cognitive and affective) in mediating the relationship between perceived risks and destination loyalty extends and contributes to the theoretical foundation for the destination perception concept.

Details

Journal of Hospitality and Tourism Insights, vol. 6 no. 3
Type: Research Article
ISSN: 2514-9792

Keywords

Article
Publication date: 6 February 2023

Phuong Kim Thi Tran, Hue Kim Thi Nguyen, Loc Thi Nguyen, Hong Thi Nguyen, Thanh Ba Truong and Vinh Trung Tran

This study aims to identify how perceived destination social responsibility (DSR) drives destination brand loyalty through a jointly and independently mediated mechanism of…

Abstract

Purpose

This study aims to identify how perceived destination social responsibility (DSR) drives destination brand loyalty through a jointly and independently mediated mechanism of cognitive and affective components (e.g. tourist-destination identification, cognitive image, affective image and tourist satisfaction) and to examine the moderating role of individual-level collectivist values in linking perceived DSR and tourist behaviors.

Design/methodology/approach

An online survey is conducted to collect the data of 351 domestic tourists visiting an urban tourism destination (e.g. Danang City) in Vietnam. A serial multiple mediation model and moderation model were examined by applying covariance-based structural equation modeling.

Findings

This research’s results highlight the leading factors of perceived DSR in the process of forming destination brand loyalty and confirm the vital role of the intermediary mechanism of tourists' cognition and affect during this process. The chain of causal relationships DSR → TDI → CI → AI → TS → DBL confirms the role of perceived DSR as an essential prerequisite factor of DBL, creating a close connection to tourists' cognition and affect and contributing to improving destination brand loyalty. Individual-level collectivist values were found to positively moderate the links between perceived DSR and tourist-destination identification, affective image and destination brand loyalty.

Research limitations/implications

Future research would provide insights into the links between perceived DSR and tourist behaviors by considering moderating variables (e.g. cultural distance and tourist types) and uncovering specific insights into each destination stakeholder's DSR activities.

Originality/value

A new integrated model of destination brand loyalty development is proposed to explore a new path for destination brand loyalty formation through cognitive, affective and cognitive-affective pathways. This moderating stream of examining individual-level collectivist values can make a significant contribution to the extant tourism literature by promoting a more positive tourist perception of DSR, thereby increasing tourists' knowledge, beliefs and emotions and enhancing destination brand loyalty.

Article
Publication date: 18 April 2016

Mamoun N. Akroush, Luai E. Jraisat, Dina J. Kurdieh, Ruba N. AL-Faouri and Laila T. Qatu

The purpose of this paper is to examine the relationship between tourism service quality and destination loyalty through investigating the mediation effect of destination image in…

6577

Abstract

Purpose

The purpose of this paper is to examine the relationship between tourism service quality and destination loyalty through investigating the mediation effect of destination image in the Dead Sea tourism destination, Jordan, from international tourists perspectives. The paper also investigates the tourism service quality dimensions from international tourists’ viewpoints.

Design/methodology/approach

A structured and self-administered survey was used targeting international tourists who were visiting the Dead Sea tourism destination, Jordan. The authors delivered 300 questionnaires to international tourists from which 237 were retained and valid for the analysis. A series of exploratory and confirmatory factor analyses were performed to assess the research constructs dimensions, unidimensionality, validity and composite reliability. Structural path analysis was also used to test the hypothesised relationships of the research model.

Findings

The empirical findings indicate that tourism service quality is, in fact, a four-dimensional (4D) construct as opposed to five as proposed by the original hypothesised model. The 4D model consists of four facets: assurance-responsiveness, tangible facilities-empathy, reliability and reliability-quality of directions. Also, the results indicate that brand image loaded onto two dimensions named as “physical environment” and “people characteristics”. The structural findings indicate that the four dimensions of tourism service quality have positively and significantly affected destination image. Further, brand image has positively and significantly affected destination loyalty. Finally, destination image fully mediates the relationship between tourism service quality and destination loyalty.

Research limitations/implications

This paper has examined only five dimensions of tourism service quality that affected destination loyalty directly and indirectly; meanwhile, other service quality dimensions such as technical quality may affect both destination image and destination loyalty. Further, destination image is the only mediator investigated in this paper. Other consumer-based brand equity factors such as brand salience my act as another mediator. Also, this paper investigated international tourists’ perspectives in the Dead Sea tourism destination only, which means that its generalisation to other tourism destinations is limited. Therefore, comparative studies inside and outside Jordan’s tourism destinations are potential areas of future research. Other limitations and future research areas are also outlined.

Practical implications

The paper highlights the strategic importance of brand image on the relationship between tourism service quality and destination loyalty. Tourism service quality acts as an antecedent to brand image and the later is essential to destination loyalty. In other words, brand image of the physical environment and people friendless and kindness are the critical linkage that create destination loyalty. Further, an integrated model of tourism service quality, destination image and destination loyalty is required by tourism organisations operating in the Dead Sea destination to win international tourists again.

Originality/value

This paper represents one of the very few attempts that investigate tourism service quality and destination loyalty through understanding the mediating role of brand image in the Dead Sea destination. Accordingly, it should shed more light into the strategic role of brand image dimensions and how they affect destination loyalty. Further, the paper is the first of its kind to investigate an integrated model of tourism service quality and destination loyalty from international tourist perspectives in Jordan. The main issue here is that tourism organisations operating in the Dead Sea tourism destination have now valuable empirical evidence concerning the drivers of destination loyalty in an integrated manner.

Details

Tourism Review, vol. 71 no. 1
Type: Research Article
ISSN: 1660-5373

Keywords

Article
Publication date: 31 July 2019

Md. Kamrul Hasan, Shamsul Kamariah Abdullah, Tek Yew Lew and MD. Faridul Islam

The purpose of this paper is to investigate and develop an integrated theoretical relationship by including destination image and attitudes into the quality-value-satisfaction…

1987

Abstract

Purpose

The purpose of this paper is to investigate and develop an integrated theoretical relationship by including destination image and attitudes into the quality-value-satisfaction-loyalty paradigm in the context of beach tourism.

Design/methodology/approach

A personal-administered survey was conducted using a convenient sampling technique to collect data from 601 tourists who had visited popular beach destinations in Bangladesh. Then, the structural relationships between the factors likely to affect tourist attitudes and loyalty were examined.

Findings

The findings reveal that both service quality and perceived values have a direct effect on destination image, tourist attitudes and satisfaction. Additionally, destination image and satisfaction significantly affect tourist attitudes and loyalty.

Research limitations/implications

The direct relationship of perceived service quality and perceived value with tourist loyalty was ignored in the model due to reporting consecutive indirect relationship between them in prior studies.

Practical implications

These findings contribute to the extension of theoretical and managerial knowledge, especially in a beach tourism setting, where little research has been done to investigate the proposed relationships.

Originality/value

The originality of this study lies in providing theoretical and empirical evidence regarding the effect of service quality and perceived value, especially on destination image and tourist attitude to behaviour in the loyalty model, which has been scarcely examined in the prior tourism literature.

Details

Asia Pacific Journal of Marketing and Logistics, vol. 32 no. 1
Type: Research Article
ISSN: 1355-5855

Keywords

Article
Publication date: 19 December 2019

Yunduk Jeong and Sukkyu Kim

The purpose of this paper is to explore structural relationships between quality, destination image, perceived value, tourist satisfaction and destination loyalty with emphasis on…

4608

Abstract

Purpose

The purpose of this paper is to explore structural relationships between quality, destination image, perceived value, tourist satisfaction and destination loyalty with emphasis on the mediating effect of tourist satisfaction on relations between destination image and destination loyalty, and between perceived value and destination loyalty in the context of small-scale sporting events.

Design/methodology/approach

Construct validity of the measurement scale was verified by confirmatory factor analysis, factor loadings, average variance extracted, construct reliability and correlation analysis. Reliability of the measurement scale was verified by Cronbach’s α analysis. A structural equation modeling test with maximum likelihood estimation was used to test structural relationships between variables in the proposed model using the responses of 311 participants.

Findings

Results showed significant and powerful impacts of: event quality, destination image and perceived value on tourist satisfaction; destination image, perceived value, and tourist satisfaction on destination loyalty and demonstrated; and tourist satisfaction fully mediates relationships between destination image and destination loyalty, and between perceived value and destination loyalty.

Originality/value

The study shows: it is meaningful to include quality and value in tourism destination image-satisfaction-loyalty models; provides empirical evidence that tourist satisfaction fully mediates the relation between perceived value and destination loyalty; and confirms small-scale as well as large-scale sporting events should be viewed as important aspects of marketing strategies aimed at improving quality, image, value, satisfaction and loyalty.

Details

Asia Pacific Journal of Marketing and Logistics, vol. 32 no. 4
Type: Research Article
ISSN: 1355-5855

Keywords

Content available
Article
Publication date: 21 April 2020

Chin-Shan Lu, Hsiang-Kai Weng, Shiou-Yu Chen, Chi Wai Chiu, Hiu Yan Ma, Ka Wai Mak and Ting Chi Yeung

This study aims to examine the linkages between port aesthetics, destination image, tourist satisfaction and tourist loyalty in Hong Kong.

3436

Abstract

Purpose

This study aims to examine the linkages between port aesthetics, destination image, tourist satisfaction and tourist loyalty in Hong Kong.

Design/methodology/approach

To achieve this objective, the authors surveyed 247 tourists in Hong Kong. Using factor analysis and structural equation model (SEM) to identify the constructs of port aesthetics and analyze its relationship with destination image, tourist satisfaction and tourist loyalty.

Findings

Five-port aesthetics constructs were identified, namely, leisure and culture, design and cognition, atmosphere, recreational facilities and memory. The results of SEM revealed the following: port aesthetics positively influenced destination image; destination image positively influenced tourist satisfaction; and tourist satisfaction had a positive influence on tourist loyalty. This research also found that the indirect effect of port aesthetics on tourist loyalty via destination image and tourist satisfaction.

Originality/value

While the environmental qualities of a port could potentially affect destination image, tourist satisfaction and loyalty, this study developed and validated a measurement instrument of perceived port aesthetics from a tourist’s perspective. Specifically, this research proposed a structural model to explain the relationships between port aesthetics, destination image, tourist satisfaction and loyalty.

Details

Maritime Business Review, vol. 5 no. 2
Type: Research Article
ISSN: 2397-3757

Keywords

1 – 10 of over 4000