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This paper aims to explore the impact of the experience of a winery visit to the visitor’s emotions and the effect of these emotions on visitor’s intention to revisit and recommend a winery as consequences of visitor satisfaction.

The study adopted a multi approach of customer experience, suggesting that visitors base their experience perception on the servicescape attributes, other visitors’ suitable behaviours and their own yearn for cognitive learning and fun. Path analysis is adopted to measure the impact of these constructs on visitor’s emotions and the role of these emotions in predicting visitor’s satisfaction and behavioural intentions. Data are collected through a self-administered highly structured questionnaire, self-completed by respondents at each winery. A total of 615 usable responses are obtained from eight wineries.

The results indicate that emotions are arisen – in a context of wine tourism – as a result of visitor’s evaluation of winery environment (especially Atmospherics, Signage and Facilities), other visitors’ appropriate behaviour and visitor’s desire to learn something new and to have fun during the winery experience. Also, it is revealed that visitor’s emotions positively impact on his/her satisfaction, which in turn seems to be a significant predictor of his/her intention to revisit the winery and give positive word-of-mouth.

The findings broaden the knowledge on visitor’s winery experience and its impact on visitor’s satisfaction and future behavioural intentions. However, because the study focuses only on winery visitors in Greece, the research results may lack generalizability. The application of the study to other wineries would allow for wider generalisations to be made from the results obtained.

The overall findings may have significant implications for wine tourism industries. Also, it might be beneficial for wineries in their effort to provide a more valuable experience to wine tourists and in increasing wine tourists’ loyalty.

The paper’s originality lies in providing information to clarify the relationships between the constructs of experience, visitor’s emotions, satisfaction and future behavioural intentions in a winery setting. Also, this study provides new and practical insights of winery experience in the Greek context, an area where very limited research has been conducted. Finally, this is one of the few studies that focus on more than two servicescape elements and their impact on visitor’s emotions.

Examining the influence of ethnic food tourists' perception of hygiene on their attitudinal loyalty formation is the purpose of this study. Specifically, How to demonstrate touristsʼ perception of ethnic food hygiene is the key question, and moreover, the study also investigates whether and how the stages of attitudinal loyalty in this study, which are perceived authenticity, positive emotion, and perceived value, are illustrated in this mechanism and are affected by tourist perceptions of hygiene?

By engaging in the critical debate around the topic of hygiene perception, this study explores the influence of this factor on tourist's attitudinal loyalty, including the cognitive, affective and conative aspects, to ethnic food through the adoption of perceived authenticity, positive emotion and perceived value. A survey was conducted at the Xijiang Miao Village, a very popular ethnic tourism destination in China.

This study reveals that ethnic food tourists' perceptions of hygiene have five dimensions. One of these plays a direct predictor role in developing effective conative loyalty (perceived value). Tourists' perceptions of authenticity and positive emotion representing cognitive and affective loyalty are confirmed in their direct effect on conative loyalty as well. The five dimensions of perceptions of hygiene identified have varying degrees of influence on the three stages of attitudinal loyalty.

The unique contribution of this study lies in two points: (1) it has discovered the way that tourists' perceptions of the hygienic preparation of ethnic food in the ethnic destination is constructed, and (2) it investigated the relationship between tourists' perceptions of hygiene and the three stages of attitudinal loyalty.

The marketing strategies adopted with regard to cultural products can increase the chances of success for both cultural or tourism organisations and for visitors. However, a high level of tourists' satisfaction can be achieved if the marketing of culture base on a new philosophy which recognises people's emotions as fundamental in the process of creating the new value within the framework of the visitor's past, current and future experience. Managers have to learn how to provide a positive experience of cultural participation by promoting cultural attractions and arts in relation to people's emotions. Managers must be concerned with the question of whether or not the customers are satisfied with the cultural products. The main purpose of this article is to identify factors influencing the consumption of cultural products in Pomerania Voivodship in Poland and a role of experiences expected by tourists and visitors for marketing strategy; the study has examined people's motivations to visit a cultural attractions and their opinion about a level of satisfaction and image of the Region. Implications of the findings for destinations managers and researchers are: the marketing of culture must be based on a new philosophy which recognises a fundamental role of people's experiences and emotions in the process of visitors' decision making. The model for innovative change in marketing management has been suggested to show how to minimalize a gap between cultural offerings and satisfaction of tourists visiting cultural attractions.

There is a substantial body of the literature on the role of destination image in tourist’s future behavior, however, the majority of these studies were conducted in “Sun-and-Sand” destinations, and only a few studies have addressed this research topic in “Historical-and-Cultural” destinations context. The purpose of this paper is to fill this gap by investigating the impact of Egypt’s perceived destination image – as one of the most famous cultural and historical destinations in the global tourism arena – and tourist satisfaction on tourists’ future behavioral intentions.

The study adopted a mixed methodology (a combination of survey questionnaire based on a quota sample from 400 tourists, as well as semi-structured interviews with tourists from different nationalities). Data were analyzed using exploratory factor analyses, confirmatory factor analysis and structural equation modeling.

The results related to the impact of the perceived destination image are discussed. Also, some practical implications related to destination management organizations are highlighted.

The study contributes theoretically and empirically to destination image literature, by improving the understanding of the multi-dimensional nature of destination image and its impact on revisit intention and word-of-mouth recommendation. Also, it helps in guiding Egypt’s destination image management activities to rebuild Egypt’s image as a safe destination for all the world’s travelers.

The effects of travel motivation and emotional experience on both tourist satisfaction and destination loyalty are recognized and have been extensively researched as key factors in tourism success. However, the structural relationships between these factors, considering the mediating effects of eudaimonic well-being (optimal psychological functioning), have been scarcely investigated in the consumer tourist behaviors literature. This study aims to develop an integrated model explaining the impact of travel motivation and emotional experience on tourist satisfaction and destination loyalty, mediated by eudaimonic well-being in the realm of domestic tourism.

A quantitative survey was conducted with 321 domestic tourists visiting Aqaba in Jordan; structural equation modeling was used to analyze the empirical data.

The findings of this study indicate that both travel motivation and emotional experience have a direct effect on eudaimonic well-being and that eudaimonic well-being has a direct effect on both tourist satisfaction and destination loyalty. Additionally, travel motivation and emotional experience have significant indirect impacts on post-consumption behaviors mediated by eudaimonic well-being.

This study contributes to the literature on consumer behavior in a tourism context by developing a fresh model that improves theoretical knowledge of the relationships between travel motivation, emotional experience and eudaimonic well-being, which underlie tourist satisfaction and destination loyalty formation. This study also advances theoretical understanding of the key roles of eudaimonic well-being in the tourist experience. Managerial implications of these findings are discussed.

Creating memorable tourism experiences (MTE) is vital to obtain sustained tourism visits. In the digital era, infusions of various digital technologies in tourism services without admitting tourist emotions could jeopardize the experience. Drawing from a Service-Dominant Logic (S-DL) perspective, this study explains the complexity of digital tourism experience in the service system view, highlighting the importance of emotions as resources. It is composed of actors' orchestrations, connected by shared emotions, and enabled by sensory stimuli facilitated by the digital tourism ecosystem throughout the tourism journey. This study proposes a Memorable Digital Tourism Experience (MDTE) framework by identifying the focal actors, recognizing the emotions, and determining the moderating role of sensory stimuli enabled by various novel technologies. At last, several agenda and practical guidelines are proposed on how to operationalize the framework and different methodologies to explore Memorable Digital Tourism Experience.

The study aims to examine the relationship between destination attributes and tourist satisfaction as well as the extent to which emotional involvement mediates between destination attributes and tourist satisfaction.

Data were collected from a sample of 600 domestic tourists by using a purposive sampling technique where 382 samples were useable, and the response rate was 63.67%. The structural equation modeling (SmartPLS 3.0.) was used to test the hypothesized relationship among variables.

Among the 16 hypothesized paths, 13 were supported. Destination attributes (accommodation, attraction, food and beverages and transportation) except safety significantly influence tourist satisfaction; herein accommodation has the greatest effect on tourist satisfaction. Similarly, destination attributes except safety significantly influence tourists’ emotional involvement. This study also reveals that tourists’ emotional involvement partially mediates in the link between destination attributes except for safety and customer satisfaction.

The results of the study will assist the hospitality researchers and managers to understand the roles of destination attributes and emotional involvement on tourist satisfaction in the tourism industry.

The study is the first to explore the mediating relationship in the link between destination attributes and tourist satisfaction in the tourism industry.

This study aims to examine the interrelationships between the dimensions of perceived value, including functional, emotional and social values. The mediating role of emotional value between functional and social values and satisfaction have been hypothesized and tested. In addition, this study examines the moderating role of social value for the effect of emotional value on satisfaction.

Data for this study were collected from guests staying at two traditional guesthouses in Kashan, Iran. The authors applied partial least squares structural equation modeling to analyze 316 questionnaires completed by participants and for hypotheses testing.

The authors found positive and direct effects of all dimensions of perceived value on satisfaction. Moreover, the results indicated positive and significant indirect effects for functional and social values on satisfaction through emotional value. The findings demonstrated positive and strong effects of functional and social values on emotional value. The results do not support a moderating role for social value on the relationship between emotional value and satisfaction. In addition, the findings showed a strong and positive effect for satisfaction on revisit intentions.

This study makes a unique theoretical contribution to the perceived value literature by investigating the interrelationships between dimensions of perceived value. Moreover, this study explores several practical implications of these findings.

To clarify inconsistencies in the emotion elicitation process and to suggest avenues for advancing emotion research, this study aims to conduct a systematic review of emotion research in the subject area of hospitality and tourism management.

This study analyzes 178 emotion-related articles published in 37 journals from 2004–2019 in the context of hospitality and tourism, providing a systematic synthesis of publication outlets and trajectories, research settings, the conceptualization of emotion, emotion measurement, classifications of antecedents and consequences.

Regarding the elicitation of emotions, many studies ignore the developments in emotion research in the mainstream discipline and still consider external stimuli as the direct causes of emotion. Numerous studies conceptualize customer emotion as positive or negative, which overlooks the nuances between discrete emotions with the same valence. Additionally, emotion scales are largely borrowed from psychology without considering the specific characteristics of the hospitality and tourism context. Methodologically, most studies take a single-measure lens with either a self-report, physiological or expression behavior measure.

The analysis of the literature highlights three main areas for future emotion studies in the hospitality and tourism context.

Previous reviews are narrative and only address specific areas of interest, rendering them incapable of explaining how a systematic literature identification process was conducted. The present systematic review is among the first to provide an overview of emotion studies in hospitality and tourism over a 15-year period. By drawing insights from appraisal theories of emotions, this review addresses common misunderstandings concerning the emotion elicitation process in the current hospitality and tourism literature.

Tourism researchers proposed that service quality dimensions of tourist destinations can contribute in developing a favorable or unfavorable image among travelers which affect visitors’ loyalty or disloyalty as well as destination image. However, such claims are seldom evaluated into in avitourism locations, which are a niche tourism, but fast growing. The purpose of this study is to examine the relationship between service quality, visitor satisfaction and destination image and destination loyalty among avian tourists.

Following a positivist research philosophy with a quantitative, cross-sectional descriptive study design, the study addressed five direct and two indirect relationships in the model. The research followed expectation dis-confirmation theory of Gartner to test the theoretical model. Following purposive sampling, a sample of 384 international avitourists was collected from five avitourism locations of Malaysia. The study applied SmartPLS SEM to analyze the data.

The results show that the service quality provided by the park management has a positive impact on visitor satisfaction, destination image and destination loyalty. The study also shows partial mediation effect of visitor satisfaction on destination image and destination loyalty among avitourists. The study extends practical, policy and theoretical implications to the stakeholders of avitourism.

The study limits the possibility for generalization of the findings into five avitourism sites located in three states of Malaysia. Hence, the scope of the study needs to be augmented with samples from more regions to meet the expected generalization. Add to the point, this study lacks qualitative data observations to get an in-depth understanding of the issues pertaining to visitor’s expectations on serviced quality, satisfaction, destination image and loyalty. Hence, it is suggested that more qualitative research interventions need to be made with the tools of in-depth interviews, content analysis and with the method of focus group discussions and Delphi applications.

This study provides the park management a clearer understanding on service quality critical factors in enhancing the satisfaction of avian tourists and building a better avitourism destination image and destination loyalty. The avitourism park management may look into the services for these niche tourists, as these resources are directly linked to nature-based tourism with its diverse requirements to keep visitors satisfied. Park authorities require a sound understanding and skills in managing the biodiversity of the natural resources, birds and animals, to match their services with tourists’ expectations.

Biodiversity is important in supporting vital ecosystem services (ES) for human as well as animals. The study has its social implications in generating a greater number of employment opportunity for people surrounding the area of avian destinations preserving the biodiverse area. The people in the surroundings area of avitourism locations will get better employment opportunity as guides and nature trail experts, if the avian tourism develops in its real principle.

Avitourism is a niche tourism. The expectations of the visitors of avitourism locations are entirely varied in comparison with general tourism. Very less studies focused into expectations of the visitors linking human factor of service quality, emotional intelligence, visitor satisfaction, etc. like dimensions that will contribute into dynamic destination image and destination loyalty among avitourists. With the support of quantitative research tools, representative sampling and theoretical selection, the study findings are original in their form, ensuring external validity further to generalize into other birdwatching locations across the countries. The study observations are highly valuable to all stakeholders of avitourism.