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1 – 10 of over 3000Syamsul Herman bin Mohammad Afandi, Zaiton Samdin and Ahmad bin Shuib
The study aims to conduct a critical analysis of available economic tools to value non‐market rural tourism products and services, and assess the strengths and weaknesses of these…
Abstract
Purpose
The study aims to conduct a critical analysis of available economic tools to value non‐market rural tourism products and services, and assess the strengths and weaknesses of these tools.
Design/methodology/approach
The paper reviews existing valuation methods to better understand how estimates of rural tourism products and services are conducted. The paper also critically evaluates the applicability of these methods.
Findings
The study concludes that the selection of a method is mainly based on applicability of the approach. In assessing the non‐market value of rural tourism products and services, a method is selected by identifying its strengths and weaknesses. A review of previous studies suggests the evaluation of the practicality of each method according to the topic studied.
Originality/value
The paper contributes to a better understanding of available valuation approaches that give reliable estimates on non‐market rural tourism products and services.
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Baojuan Ye, Shunying Zhao, Hohjin Im, Liluo Gan, Mingfan Liu, Xinqiang Wang and Qiang Yang
This study aims to examine how the initial ambiguity of COVID-19 contributed to tourists' intentions for visiting a once-viral outbreak site in the future.
Abstract
Purpose
This study aims to examine how the initial ambiguity of COVID-19 contributed to tourists' intentions for visiting a once-viral outbreak site in the future.
Design/methodology/approach
The present study (N = 248) used partial least-squares structural equation modeling (PLS-SEM) to examine whether perceptions of ambiguity and mismanagement of COVID-19 are indirectly related to intentions to travel to Wuhan in a post-pandemic world through perceptions of risk and tourism value. Further, whether the model effects differed as a function of individual safety orientation was examined.
Findings
Perceptions of COVID-19 risk and tourism value serially mediated the effects of perceived COVID-19 ambiguity on post-pandemic travel intentions. Safety orientation did not moderate any paths. Perceived risk was a negative direct correlate of post-pandemic travel intentions.
Originality/value
The current study's strength is rooted in its specific targeting of post-pandemic travel intentions to Wuhan—the first city to experience a widescale outbreak of COVID-19 and subsequent international stigma—compared to general travel inclinations.
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The importance of an evaluation of tourism stems from the fact that it is an important factor for tourism policy in a democracy. The Swiss as well as the Tyrolean concept for…
Abstract
The importance of an evaluation of tourism stems from the fact that it is an important factor for tourism policy in a democracy. The Swiss as well as the Tyrolean concept for tourism policy states as the prime aim of tourism and tourism policy the improvement of the quality of life of the inhabitants of the country. The inhabitants are acting as voters and therefore they are the last instance for policy decisions as long as tourism policy measures fall into the competence of the local of federal government.
The authors of this case study show the importance of tourism for Slovenia, the host country of the 49th Congress of AIEST which took place from 28th August to 2nd September 1999…
Abstract
The authors of this case study show the importance of tourism for Slovenia, the host country of the 49th Congress of AIEST which took place from 28th August to 2nd September 1999 in Porto Roz.
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The evaluation of both tourism and tourist resources in China remains problematic. On the macro‐level, only the positive contributions of tourism have been evaluated, ignoring the…
Abstract
The evaluation of both tourism and tourist resources in China remains problematic. On the macro‐level, only the positive contributions of tourism have been evaluated, ignoring the aspects of disparities between the east coast and the inland area, inbound tourism and domestic tourism, nature‐based and city‐based tourism, positive and negative effects from tourism and so on. On the micro‐ and site‐ specific level, tourist resources characterised by non‐marketable and non‐use values are not properly evaluated, exposing these fragile resources to the plight of exploitation. Commercialisation of tourist resources, including natural environment and ethnic cultures, threatens further development of tourism in China. The limited applicability of the travel cost and the contingent valuation method in measuring the value of recreation sites in China is discussed.
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An essential part of conducting any ‘trading’ valuation is to understand the business concerned and the underlying trends in the industry. This paper examines the recent, rapid…
Abstract
An essential part of conducting any ‘trading’ valuation is to understand the business concerned and the underlying trends in the industry. This paper examines the recent, rapid growth that the hotel and tourism industries have experienced worldwide. Today, hotels and tourism are seen as one of the few potential growth industries of the present decade. Recent evolutions in the market and their implications for the valuation of the hotel product are discussed. Private sector investment criteria in the hotel industry are considered. Professional valuations are more than opinions, in that they require selective research into the appropriate market area; assembly of pertinent data; application of appropriate analytical techniques; and knowledge, experience, and professional judgement necessary to develop a conclusion that is appropriate. The three basic approaches to the matter of establishing value are examined briefly. Exhibits illustrate the range of values that can be thrown up by these different methods and a typical profit and loss forecast for a medium size (200 rooms) first class hotel, upon which some methods of valuations are based, is presented.
Gema Ramírez-Guerrero, Javier García-Onetti, Juan Adolfo Chica-Ruiz and Manuel Arcila-Garrido
This paper attempts to fill the gap that exists in research regarding 20th-century heritage and its social appreciation. The purpose of this paper is to explore different ways of…
Abstract
Purpose
This paper attempts to fill the gap that exists in research regarding 20th-century heritage and its social appreciation. The purpose of this paper is to explore different ways of evaluating the heritage value and tourism potential and to propose an innovative model validated in the Zarzuela Hippodrome as an example of cultural asset from 20th century with important economic, social, cultural, aesthetic and architectural aspects.
Design/methodology/approach
This study opted for an interpretation of heritage from an ecosystem, integrating and global paradigm, understanding the asset as a set of resources that interact with each other, generating a common and enriched tourist experience among all the elements that make it up. From this perspective, it is conceived that by modifying one of the elements, the whole (tourist) ecosystem will be equally influenced. On the other side, it was incorporated non-parametric techniques based on the implementation of surveys for the validation of the tool to the case study of the Zarzuela hippodrome.
Findings
The results suggest that the hippodrome's internal values have been evaluated very positively, while its external values are low. Through this study, the paper has identified several weaknesses that impede its functioning as a viable “tourist product.” The distance from the city center, the lack of available information and the scarce diffusion and tourism promotion are its main weaknesses. The proposed analysis tool reveals the importance of the active participation of visitors to evaluate cultural assets through the combination of aspects related to the conservation of cultural assets and, in turn, elements that encourage their commodification as tourist products, break down barriers between these two disciplines.
Research limitations/implications
The management tool proposed in this study can be used to underpin the creation of tourism experiences in cultural or heritage assets by diagnosing the current state of its tourist potential, quantifying its value in relation to the visitors’ perception and making visible those problematic aspects to develop actions to solve them. Although the present study is support for future research, as well as for improving the marketing of heritage in tourist settings, an in-depth analysis of the technical elements of heritage, as well as of its intervention (if applicable), will be necessary for the managers who want to use the tool.
Social implications
One of the most differentiating characteristics between the construction typology of 20th-century historical buildings is perhaps the scarcity of decorative ornamentation, with exposed concrete being the main surface coating. Many of these constructions have an important cultural and historical relevance, however, the social perception, as regards its consideration as architectural and artistic heritage seems to reflect discordant aspects. This study provides support as a decision-making tool to determine the existing valuation of a building and how to enhance it.
Originality/value
This study takes steps toward the creation of a model that supports decision-makers and owners of cultural assets through a measurement system that makes it possible to quantify and determine the current state of tourism use through the social evaluation of heritage criteria. It defines which are the elements that favor the resilience of the property or, on the contrary, which are those that undermine its enhancement.
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Chang-Hua Yen, Sheng-Hshiung Tsaur and Chin-Ying Ho
The friendliness of a destination is a key factor influencing tourists' destination selection. However, few studies have explored the construct of friendly tourism destinations…
Abstract
Purpose
The friendliness of a destination is a key factor influencing tourists' destination selection. However, few studies have explored the construct of friendly tourism destinations. The purpose of this study was to establish a typological framework of friendly tourism destinations and compare older and younger adults' valuations of friendly destination attributes.
Design/methodology/approach
A mixed-method approach was used; in-depth interviews were conducted with 18 tourism stakeholders. Content analysis of the collected data was performed to construct a friendly tourism destination framework.
Findings
The framework consisted of 37 categories, which were classified into six themes: transportation and infrastructure, friendly tourism environments, government policies and tourism promotion measures, tourism products and activities, tourism information services and friendly residents. Furthermore, survey data from 1,153 respondents in Taiwan revealed that older adults valued friendly tourism environments and friendly residents more highly than younger adults did.
Research limitations/implications
The participants were all from Taiwan; therefore, the results might not be applicable to tourists in other countries or regions. Furthermore, this study only compared the valuations of older and younger adults for the attributes of friendly tourism destinations.
Practical implications
Friendly tourism destination categories can provide a reference for tourists when making travel decisions. The framework provides destination marketers with a new tool for managing friendly tourism destinations. The findings can act as a reference for travel suppliers seeking to improve tourism-friendly services.
Originality/value
This study introduced a multifaceted framework for developing friendly tourism destinations from a holistic perspective. The results contribute to the tourism literature, revealing that younger and older adults have different valuations for the attributes of friendly tourism destinations.
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Charis Marentakis and Dimitrios Emiris
The purpose of this paper is to propose a conceptual architecture for the development of an auction business‐to‐consumer marketplace where sellers offer available resources and…
Abstract
Purpose
The purpose of this paper is to propose a conceptual architecture for the development of an auction business‐to‐consumer marketplace where sellers offer available resources and services aiming to maximize their revenue while on‐the‐move travelers bid for them subject to the geographical area they are located in.
Design/methodology/approach
Based on previous findings from the literature and aggregate results from a preliminary field survey, core communication requirements, marketplace architecture, and communication workflows are presented.
Findings
Findings from the literature and field study exhibit a great potential for the successful use of location sensitive auction applications in tourism sector. Mobile auctions seem attractive for the efficient allocation and pricing of travel resources by abolishing the internet's barriers related to travelers computing requirements; furthermore, location‐based services (LBS) may reduce significantly the communication costs for sellers. The proposed marketplace is beneficial for a number of stakeholders beyond sellers, like auctioneer, mobile communications providers, and LBS providers.
Research limitations/implications
The proposed architecture is in conceptual form and is currently under development. Infrastructure issues (like communication load, required bandwidth and protocol) are being investigated. Future research will focus on the integration of the architecture in an extended multi‐provider environment forming virtual enterprises. The viability and acceptance of the proposed model should be further investigated through an extended detailed market survey.
Originality/value
To the authors' best knowledge it is the first attempt to propose a location‐sensitive auction marketplace for tourism services.
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Seungmin Nam, Sae-eun Park and Hong-Chul Shin
The purpose of this paper is to estimate an individual’s probability of preservation of the night view of Han-River bridge tax using the contingent valuation method (CVM) and to…
Abstract
Purpose
The purpose of this paper is to estimate an individual’s probability of preservation of the night view of Han-River bridge tax using the contingent valuation method (CVM) and to present the effects of 4Es on experience economy theory.
Design/methodology/approach
The on-site survey was conducted in the 11 district Han-River parks: Gwangnaru, Jamsil, Ttukseom, Jamwon, Banpo, Yeechon, Yeouido, Mangwon, Nanji, Ganseo and Yanghwa district, including 24 bridges such as Banpo, Olympic bridge during 8-9 pm around the lighting and 9-10 pm peak time of lighting.
Findings
Truncated mean willingness-to-pay indicates that the economic value of the night view of Han-River bridge is 49,575 won (about USA $50) per household, which implies the significance of the preservation value of the night view.
Research limitations/implications
This study sets a hypothetical market, and there are limitations on hypothetical bias of the dichotomous choice CVM. For the future study, a survey with a specific real payment vehicle in an attempt to reduce hypothetical bias can be a tool for the prevention of the overestimation.
Practical implications
Through the study, Seoul city has to invest aggressively on the night view landscape business of Han-River bridge, which can become a landmark and has lots of attraction for tourists. As this study’s core aim was to justify the economic value of the night view of the Han-River bridges, the estimated amount strongly supports the lighting business of the Han-River bridge.
Originality/value
The results of this research may help policy-makers of Han-River to establish practical decisions as to whether improving and preserving the Han-River’s night view lighting business are worth the value.
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