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Article
Publication date: 9 January 2023

Xusen Cheng, Tong Xue, Bo Yang and Baojun Ma

Because of the COVID-19, the digital transformation of global hospitality and tourism speeds up. This paper aims to provide comprehensive frame of the digital transformation for…

2894

Abstract

Purpose

Because of the COVID-19, the digital transformation of global hospitality and tourism speeds up. This paper aims to provide comprehensive frame of the digital transformation for further hospitality and tourism research.

Design/methodology/approach

Through conducting a critical review of the impact of COVID-19, the current situation about the application of digital technology and digital transformation in hospitality and travel, this study used a qualitative approach to present the viewpoints.

Findings

This research presents a theoretical research framework for the hospitality and tourism about digital transformation, including possible directions, contexts and methods. It highlights the importance of digital transformation, and further proposing specific research topics.

Research limitations/implications

This research brings valuable implications and guidance for future research from the aspects of key research streams, research context and methodological approaches in hospitality and tourism about digital transformation.

Originality/value

This paper supplies existing critical reviewed research through paying attention to the digital transformation approach in hospitality and tourism, providing research guidance technically to the industry of hotels and travel.

Details

International Journal of Contemporary Hospitality Management, vol. 35 no. 8
Type: Research Article
ISSN: 0959-6119

Keywords

Article
Publication date: 24 August 2022

Marica Melović, Mehmet Emin Baynazoğlu and Neven Šerić

The main purpose of this paper is to explore the impact of digital technologies on the promotion of tourist offer from the perspective of family businesses. The paper tries to…

Abstract

Purpose

The main purpose of this paper is to explore the impact of digital technologies on the promotion of tourist offer from the perspective of family businesses. The paper tries to provide a better understanding of the factors that determine the use of digital technologies in the family tourism business, both in the modern digital world and in times of uncertainty and crisis caused by the COVID-19 pandemic.

Design/methodology/approach

The survey method was used in the realization of the research. Data were collected using a stratified random sample of 86 tourism providers in Montenegro and analyzed by using SEM models, logistic regression and descriptive statistics.

Findings

The results showed that the demographic characteristics of the respondents were the least important factors in the analysis; while factors that significantly affected the use of digital technologies in Montenegrin tourism included the nature of future tourism trends perceived by respondents, crisis and uncertainty caused by the COVID-19 pandemic, participants’ perceptions, attitudes and understanding of the specificities of digital technologies and benefits they offer to tourists, perceived from the perspective of the family business representative. Furthermore, the results of logistic regression revealed that pandemic had stronger consequences on micro and small enterprises, compared to those imposed on medium-sized firms. These impacts relate to changes in organization and redesign of workflows, altered communication from traditional to digital and increased importance of business innovations. On the other hand, the increased significance of integration of marketing channels for multiple target segments, as a consequence of the COVID-19 pandemic, was stronger pronounced in medium-sized businesses compared to micro and small ones.

Originality/value

The results obtained may serve the holders of the tourist offer, managers and decision-makers when making decisions on the imposition of digital technologies in tourism, in order to secure global reach business, multi-channel tourist interaction, cost-saving and being ahead of competitors. This enables an integrated analysis that forms the basis for further creation of tourism and marketing policies at the individual and collective level to attract tourists and strengthen Montenegro’s competitiveness as a destination.

Details

Journal of Family Business Management, vol. 13 no. 1
Type: Research Article
ISSN: 2043-6238

Keywords

Article
Publication date: 20 September 2022

Hyejo Hailey Shin, Seunghun Shin and Jaehee Gim

This study aims to identify the knowledge development and thematic evolvement in hospitality and tourism technology research, and to suggest potential directions for studies in…

1035

Abstract

Purpose

This study aims to identify the knowledge development and thematic evolvement in hospitality and tourism technology research, and to suggest potential directions for studies in hospitality and tourism research.

Design/methodology/approach

A total of 440 technology articles published from 1990 to 2022 were retrieved from six top-tier journals. By using bibliometric analysis, 440 technology articles were analyzed to discover the proportion of technology research in the hospitality and tourism discipline, knowledge development, intellectual turning points and thematic evolvement of hospitality and tourism technology research.

Findings

The findings indicated that the proportion of technology research has continuously increased over the past three decades. The findings revealed the key intellectual turning points in technology research. The topical trends showed the popular topics of technology research for the 1990s, 2000s, 2010s and from 2020. The thematic map analysis results described how the major themes in technology research have evolved and shifted.

Research limitations/implications

By synthesizing past three decades of hospitality and tourism technology research, this study provides an overview of how technology research has evolved in the context of hospitality and tourism and offers suggestions for future studies on technology.

Originality/value

To the best knowledge of the authors’ knowledge, this study is the first bibliometric analysis focusing on technology research in the hospitality and tourism discipline, thereby providing a broad understanding of how technology research has developed in the discipline.

Details

International Journal of Contemporary Hospitality Management, vol. 35 no. 2
Type: Research Article
ISSN: 0959-6119

Keywords

Open Access
Article
Publication date: 24 April 2020

Nagaraj Samala, Bharath Shashanka Katkam, Raja Shekhar Bellamkonda and Raul Villamarin Rodriguez

The purpose of the present article is to highlight the role of Artificial Intelligence (AI) and Robotics in the tourism industry. The various technologies being integrated to…

58542

Abstract

Purpose

The purpose of the present article is to highlight the role of Artificial Intelligence (AI) and Robotics in the tourism industry. The various technologies being integrated to improve the service and customer experience in tourism. The expected changes and challenges in tourism in the future are focused in this paper.

Design/methodology/approach

A systematic study on the emerging technologies of AI and Robotics applied in the tourism sector is presented in the form of a viewpoint.

Findings

AI certainly enhances tourism experiential services however cannot surpass the human touch which is an essential determinant of experiential tourism. AI acts as an effective complementary dimension to the future of tourism. With the emergence of artificial travel intelligence, it is simpler to make travel arrangements. AI offers travel services that are automated, customized and insightful. AI allows travelers to learn about their behaviors, interests to inclinations and provide a personalized experience. Gone are the days to consult a travel agent, meet him physically and indulge in an endless chain of troubling phone calls to inquire about travel arrangements.

Practical implications

Tourism marketing to see a positive and improved change that will enhance the tourists’ overall experience due to the application of AI and Robotics. New emerging technologies like chatbots, virtual reality, language translators, etc. can be effectively applied in Travel, Tourism & Hospitality industry.

Originality/value

The present viewpoint discusses the application and role of AI and Robotics with the help of relevant industry examples and theory. The present paper highlights the different technologies being used and will be used in the future.

Details

Journal of Tourism Futures, vol. 8 no. 1
Type: Research Article
ISSN: 2055-5911

Keywords

Article
Publication date: 31 March 2022

Mohamed Battour, Khalid Mady, Mohamed Salaheldeen, Mohamed Elsotouhy, Israa Elbendary and Erhan Boğan

This paper aims to present a theoretical account of the connection between artificial intelligence (AI) enabled technologies and Muslim-friendly tourism experiences (MFTX) using…

1502

Abstract

Purpose

This paper aims to present a theoretical account of the connection between artificial intelligence (AI) enabled technologies and Muslim-friendly tourism experiences (MFTX) using the customer experience (CX) theory, reference group theory and theory of tourism consumption systems.

Design/methodology/approach

A model research design is adopted to build a theoretical framework that predicts relationships between constructs. Critical assessment in tourism and AI literature is used to explore AI-enabled technologies in Halal-friendly tourism.

Findings

The findings of this paper have conceptualised the CX theory for Muslim travellers satisfying their religious needs in Halal-friendly tourism by suggesting a new construct called the MFTX. It also offered a theoretical model for using AI-enabled technologies to improve the MFTX.

Originality/value

This study provides a new theoretical model for using AI-enabled technologies to improve the MFTX. This paper is also expected to provide suggestions for tourism operators and service providers to cater to Muslim tourists’ needs using AI technologies.

Details

Journal of Islamic Marketing, vol. 14 no. 5
Type: Research Article
ISSN: 1759-0833

Keywords

Article
Publication date: 25 October 2021

Ahmed Tlili, Fahriye Altinay, Zehra Altinay and Ye Zhang

This study aims to examine a topic of growing significance to hospitality and tourism scholars and practitioners – how emerging technologies can fulfill accessible hospitality and…

1547

Abstract

Purpose

This study aims to examine a topic of growing significance to hospitality and tourism scholars and practitioners – how emerging technologies can fulfill accessible hospitality and tourism services for people with disabilities.

Design/methodology/approach

A systematic review of the literature based on the Web of Science database and qualitative research were conducted. Specifically, bibliometric analysis and thematic analyzes of expert interviews were used. The obtained views from experts in the field further validated and enriched the obtained findings.

Findings

The primary topics of exploration in existing literature were identified, such as social networks and data-empowered services. The potential areas of further advances are also revealed such as the need for cross-country collaborations and potential gaps between scholarly and practitioner interest in the topic.

Research limitations/implications

This research is limited by the scope of adopted search keywords and databases.

Practical implications

This study offers vital practical implications for the future integration of emerging technologies to fulfill accessible hospitality and tourism. It also demonstrates the pressing need for more interconnected global collaborations for this important initiative.

Social implications

This study emphasizes how the hospitality and tourism industry could better leverage technological power to empower people with disabilities. It also points out the importance of an inclusive process for technology implementation for accessible hospitality and tourism services to fully represent the interests of disabled customers (including the consideration of their different backgrounds).

Originality/value

This study sheds light on the future research directions of technological empowerment of accessible hospitality/tourism. It also makes methodological contributions by demonstrating what bibliometric analysis has to offer to relevant fields of studies. The solicited views of experts in the field from different countries on the topic further add to the depth and value of the findings while demonstrating the combination of these two approaches as a promising mixed-methods route to produce richer and more robust findings.

Details

International Journal of Contemporary Hospitality Management, vol. 33 no. 12
Type: Research Article
ISSN: 0959-6119

Keywords

Article
Publication date: 26 April 2019

Wenjie Cai, Shahper Richter and Brad McKenna

With the rapid development and implementation of cutting-edge information technologies in tourism and hospitality, it is necessary to update the progress of technology use in the…

2942

Abstract

Purpose

With the rapid development and implementation of cutting-edge information technologies in tourism and hospitality, it is necessary to update the progress of technology use in the past 18 years and set up research agenda for future research. By adopting information systems (IS) as a reference discipline, this paper aims to create a literature review of technology and tourism papers around the theme of use.

Design/methodology/approach

Following the systematic literature review process of Aguinis et al. (2018), 314 papers were downloaded to determine how they applied the concept of technology use.

Findings

Three themes about technology use emerged: types of processing, organisational use and users. Among various types of technology processing, interactive and online are largely addressed in the tourism and hospitality literature. The organisational use theme explores how the competitive and strategic use of technology provides management support for organisations. There was a large amount of research focussed on direct users, such as individual characteristics, user attitudes and user behaviour. The theories of technology acceptance model and unified theory of acceptance and use of technology have been widely applied in these studies.

Originality/value

This paper provides a review of key issues which has been discussed in tourism research in relation to technology use. By applying the scheme developed in the IS discipline, this study provides new insights into the development of technology in tourism. In addition, it also gives us the opportunity to suggest a research agenda by identifying research gaps and future research collaboration opportunities between these two fields.

研究目的

随着尖端科技在旅游和酒店业中的快速发展和应用, 我们有必要审视过去18年中科技使用的进程, 并且为未来研究确立方向。采用信息系统(IS)作为参考标杆, 本论文旨在建立围绕科技使用和旅游业的文献综述体系。

研究设计/方法/途径

本论文采用系统文献综述法(Aguinis et al., 2018), 共314篇文章被审阅, 以确立科技使用概念如何被研究应用。

研究结果

三种有关科技使用的主题被确立:处理类型、组织使用、用户。在各种科技处理类型中, 互动性和线上的方式在大多数旅游酒店文献中被研究。组织使用主题开拓了科技的有利和策略的使用如何为组织提供管理支持。文献有很大一部分集中研究在直接用户身上, 比如用户个人特点、用户态度、用户行为。TAM和UTAUT理论在这些研究文献上被广泛使用。

研究原创性/价值

本论文评论了旅游酒店业中科技使用的几个关键方面。通过借用IS领域开发的模型, 本论文对旅游业中技术开发提供新视角。此外, 本论文还指出文献缺口和未来合作机遇, 开启研究领域新篇章。

关键词

处理、用户、组织、信息系统、旅游业、技术使用

纸张类型 - 文献综述

Details

Journal of Hospitality and Tourism Technology, vol. 10 no. 4
Type: Research Article
ISSN: 1757-9880

Keywords

Article
Publication date: 28 April 2022

Alexander Preko, George Kofi Amoako, Robert Kwame Dzogbenuku and John Kosiba

Digital tourism has drawn the attention of researchers around the globe. This study aims to assess the digital tourism experience for tourist site revisit from an emerging market…

Abstract

Purpose

Digital tourism has drawn the attention of researchers around the globe. This study aims to assess the digital tourism experience for tourist site revisit from an emerging market perspective.

Design/methodology/approach

Anchored on the social cognitive theory, the study employed a quantitative method, using the convenience sampling to select 328 participants who responded to tourism and technology sharing items through an online questionnaire. The study's hypotheses were tested utilizing structural equation modelling.

Findings

The results suggest a significant influence of technology-based service innovativeness on service value, tourist site revisits and experience sharing through technology. Further, the findings also revealed the significant influence of service value on tourist site revisit and experience-sharing through technology.

Research limitations/implications

This study was conducted with only clients or tourists, and this limits generalization of the study's findings.

Practical implications

The study offers the understanding of how tourist site operators and all stakeholders have to deploy new ways of technology-based service innovation to get maximum return on their investment in the hospitality industry.

Originality/value

The outcome of this research advanced the linkage between technology and tourism in context, which is important to policymakers and practitioners in the sector.

Details

Journal of Hospitality and Tourism Insights, vol. 6 no. 2
Type: Research Article
ISSN: 2514-9792

Keywords

Open Access
Article
Publication date: 7 June 2022

Fabiola Sfodera, Lisa Nicole Cain and Alessio Di Leo

This study examines the role of technology as a driver of sustainable tourism perceptions among Generation Z.

2359

Abstract

Purpose

This study examines the role of technology as a driver of sustainable tourism perceptions among Generation Z.

Design/methodology/approach

The work considers the perspective of locals in Pakistan and uses a multi-method, multiphase embedded research design approach.

Findings

The research findings demonstrated that technology has a positive correlation with the environmental, socio-cultural and economic dimensions of sustainable tourism perception among Generation Z. Therefore, technology could be considered a dimension of sustainable tourism perception for locals, but perceptions differ significantly depending on the size of the city of the participant. The results of the experimental design phase that utilized picture stimuli demonstrated a linear relationship between technology and sustainability and enhanced their definition and implementation for developing countries.

Originality/value

This research diverges from most past research on these topics by focusing on Generation Z, for whom digital media and technology play a crucial role and for whom these technologies are positively correlated with sustainability and its overall perception. Implications for policies and practices for emerging country governments are provided.

Details

International Hospitality Review, vol. 38 no. 1
Type: Research Article
ISSN: 2516-8142

Keywords

Article
Publication date: 26 March 2021

Anh T. P. Le, Puvaneswaran Kunasekaran, S. Mostafa Rasoolimanesh, Neethiahnanthan AriRagavan and Toney K. Thomas

This study aims to propose a comprehensive model to help understand factors influencing the intention to participate in a destination management system (DMS) amongst tourism

Abstract

Purpose

This study aims to propose a comprehensive model to help understand factors influencing the intention to participate in a destination management system (DMS) amongst tourism stakeholders in Vietnam which are considered as the determinants of the successful implementation of the system.

Design/methodology/approach

A survey was conducted to investigate key stakeholders' opinions of participating in a DMS. In total, 301 questionnaires were used for analysis. Partial least squares structural equation modelling (PLS-SEM) was used to assess the measurement and structural models of the study.

Findings

Factors that influence various tourism stakeholders' intention to participate in the national DMS in Vietnam have been identified and examined. The results identify the important predictors of the tourism stakeholders' participation in the DMS including information quality, DMS operator readiness, government regulations and technology awareness. Interestingly, technology awareness was ascertained as a significant mediator for the relationship between performance expectancy, social influence, technology competency, competitive pressure and the intention to participate in the DMS.

Originality/value

This study has a unique theoretical contribution by developing a comprehensive model to predict the intention to participate in a DMS amongst tourism stakeholders with the modification and combination of three theoretical models and frameworks: the unified theory of acceptance and use of technology (UTAUT) model, technology–organisation–environment (TOE) framework and updated DeLone and McLean information systems (D&M IS) success model. It is expected to be a useful reference source for tourism management departments that want to develop DMSs in Vietnam. This model also can be used as an initial investigation for DMS implementation studies at other destinations.

Details

Journal of Organizational Change Management, vol. 35 no. 2
Type: Research Article
ISSN: 0953-4814

Keywords

21 – 30 of over 33000