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Publication date: 26 November 2021

Fangli Hu and Han Shen

The data sample used in this study is composed of 2,638 Chinese tourists who have travel experiences to the South Pacific region. This study examines the effects of…

Abstract

The data sample used in this study is composed of 2,638 Chinese tourists who have travel experiences to the South Pacific region. This study examines the effects of memorable tourism experiences, destination cognitive and affective images, and satisfaction on revisit intention and their mechanisms from a cognitive–affective perspective. Results show that destination cognitive image, destination affective image, and satisfaction, respectively, play a mediating effect on the relationship between memorable tourism experiences and revisit intention. Memorable tourism experience is the most important predictor of revisit intention, and it mainly affects the cognitive image of a destination. In line with previous studies, this research has shown that memorable tourism experiences have significant impact on the destination image and tourists' revisit intention, which can provide significant implications for tourism practitioners and destination managers in the South Pacific islands.

Article
Publication date: 10 November 2014

Mónica Montenegro, Jorge Costa, Daniela Rodrigues and João Gomes

This article aims to identify the image of Portugal as a tourist destination in international markets and the impacts of the economic crisis on that image. As the basis…

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Abstract

Purpose

This article aims to identify the image of Portugal as a tourist destination in international markets and the impacts of the economic crisis on that image. As the basis for the analysis, the results from the past three years of an ongoing research by IPDT – Institute of Tourism on this topic were used. The findings were used to support a discussion on the need for social and political stability and a climate of creativity and innovation in the tourism sector to foster growth and success.

Design/methodology/approach

The article is based on official tourism information, research by IPDT on the tourists’ profile in Portugal and an ongoing research on “the image of Portugal as a tourist destination” carried out using as population the United Nations World Tourism Organization (UNWTO) Affiliate Members directory.

Findings

The international tourism market recognizes and appreciates the destination – Portugal, recognizing that the present context of crisis does not negatively affect Portugal’s touristic image. The results presented and discussed indicate a preference by respondents for “Wine” as the main touristic product that should be associated to Portugal in its international tourism promotion. This perception is clearly aligned with the prominence that Portuguese wines have been taking internationally and a perspective that indicates alternative products to the traditional “sun and sea” associated with the country’s tourism image.

Practical implications

The research results presented and the supporting discussion allow for a better understanding on the present image of Portugal as a tourist destination and the alternative attributes to traditional “sun and sea” that may be used in its international promotion. These results may indicate the need for a repositioning of the destination by the introduction of new elements in the promotional messages. The reflexions presented may be of great use for decision-makers in-charge of international tourism promotion.

Originality/value

This article analysis the impact of the economic crisis on the image of Portugal as a tourist destination, based on an international study carried out over a 3-year period. The results alert for possible discrepancies between the destinations positioning and the perceptions and desires of the markets.

Details

Worldwide Hospitality and Tourism Themes, vol. 6 no. 5
Type: Research Article
ISSN: 1755-4217

Keywords

Article
Publication date: 13 January 2022

Syed Muhammad Rafy Syed Jaafar, Hairul Nizam Ismail and Nurul Diyana Md Khairi

This paper aims to capture real-time images of tourists during their visitation. This effort is to clarify a debate among scholars that there is a lack of current effort…

Abstract

Purpose

This paper aims to capture real-time images of tourists during their visitation. This effort is to clarify a debate among scholars that there is a lack of current effort to genuinely represent an accurate image of the tourist experience during their visit. Previous studies on destination image focused on measuring and successfully capturing the tourists' perceived image using the perspective of “before and after” visitation.

Design/methodology/approach

The paper applies volunteer-employed photography and questionnaire methods to capture real-time tourist images. The paper was conducted in Kuala Lumpur, involving 384 international tourists. The data are analysed by supplemental photo analysis, was categorised into manifest and latent content.

Findings

The paper provides empirical insights into the changes in tourists' image when visiting an urban destination. The insights suggest that a city's image during visitation continuously changes based on the tourists' movement and preferences.

Practical implications

The findings of this paper are critical in assisting tourism agencies and authorities in portraying an accurate image to achieve greater tourism satisfaction.

Originality/value

This paper contributes to the interpretation and portrayal of the real-time image of Kuala Lumpur based on the manifest and latent content of the photos taken.

Details

International Journal of Tourism Cities, vol. 8 no. 1
Type: Research Article
ISSN: 2056-5607

Keywords

Article
Publication date: 7 March 2016

Andreas H. Zins and Shasha Lin

Reviews of scientific publications in the area of tourism continuously find commonalities and repeatedly applied criteria in conceptualizing destination image. Much…

Abstract

Purpose

Reviews of scientific publications in the area of tourism continuously find commonalities and repeatedly applied criteria in conceptualizing destination image. Much emphasis has been placed on investigating the image components (dimensions) and potential impacts as perceived by the consumer. Publications on the image formation and change, however, do not disclose many details on the process and impacts of change agents. Hence, this study aims to look into the initial stages of destination image planning and how these plans are implemented through projecting onto the official destination websites.

Design/methodology/approach

The text-based content analysis builds on a random sample of one-third of the tourism development plans and the respective official tourism websites of sub-provincial prefectures in China. Terms (originally phrased in Chinese language only) were extracted that could be classified as image components considering the context where they appeared.

Findings

Results exhibit a sparse application of varied and imaginative image elements in both the tourism development plans and the official websites. Deviations between intended and projected destinations are substantial. An overwhelming majority of prefectural destination management organizations (DMOs) appears to be distant from a professional implementation of an image positioning strategy.

Research limitations/implications

Due to resource limitations, only a random sample of one-third of the 365 sub-provincial prefectures in China could have been screened. To draw a complete, though structurally most probably not very different, picture on the scope and variety of image elements, a complete investigation would be necessary. The projection of image items on the official websites represents a restricted view on possible image formation agents. For a more comprehensive understanding, other information channels (e.g. printed advertising material, travel catalogues and guide books) would complement the perspective on induced image agents.

Practical implications

From a managerial perspective, it appears to be an easy job to position a destination along one or two main appeal characteristics, particularly when the majority of these are factual aspects of geography, landscape, history or culture. Whether such a positioning strategy materializes in view of an increasing competition among destinations is questionable. The condensed image profiles identified in this study can act as blueprints for developing more pronounced positioning profiles. The variation across groups of destination image profiles and the composition of prefectures for each group reflects the potential competitive pressure that prefectures may excel unless the DMO representatives decide to go for an adapted target position.

Originality/value

This study is a rare attempt to analyse the intended/planned and projected image elements of a multitude of tourism destinations simultaneously. Such a comparison is usually done on a case-by-case basis only. Thus, the insights of this study go beyond the limits of an individual destination enabling structural comparisons across neighbouring and nation-wide regions.

Details

International Journal of Culture, Tourism and Hospitality Research, vol. 10 no. 1
Type: Research Article
ISSN: 1750-6182

Keywords

Article
Publication date: 2 November 2015

Weng Hang Kong, Hilary du Cros and Chin-Ee Ong

Drawing upon an analysis of resident and visitor survey data and Macau Government Tourist Office (MGTO) press releases in 2012, the purpose of this paper is to understand…

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Abstract

Purpose

Drawing upon an analysis of resident and visitor survey data and Macau Government Tourist Office (MGTO) press releases in 2012, the purpose of this paper is to understand the tourism destination image for this tourist historic city produced by these three key stakeholder groups in Macau.

Design/methodology/approach

This is achieved using a new stakeholder analysis tool, developed from previous studies, which compares the perspective of the MGTO, the city’s destination marketing organization, with that of its residents and visitors. This study examines the perceptions that residents and visitors have about the general images projected and generated in Macau.

Findings

This research highlights the multiplicity of images and producers of images in Macau.

Originality/value

The lesson from this case study is that public sector agencies need to acknowledge more clearly the tourism planning role of the host community in particular. The possibility of detecting disconnections and misalignments of shared destination imagery by residents and visitors has implications for the public sector in Macau and other destinations in relation to managing and developing a destination and contributes to a greater understanding of stakeholders and sustainable tourism development overall.

Details

International Journal of Tourism Cities, vol. 1 no. 4
Type: Research Article
ISSN: 2056-5607

Keywords

Article
Publication date: 8 May 2017

Alessandro De Nisco, Nicolas Papadopoulos and Statia Elliot

The purpose of this paper is to extend international marketing theory by examining country image effects simultaneously from the perspectives of Product-Country Image

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Abstract

Purpose

The purpose of this paper is to extend international marketing theory by examining country image effects simultaneously from the perspectives of Product-Country Image (PCI), Tourism Destination Image (TDI), and General Country Image (GCI), and by using tourism satisfaction as the central construct in a comprehensive model that investigates post-visit effects in both the product and tourism domains.

Design/methodology/approach

International tourists from multiple countries were intercepted at the end of a tourism trip and interviewed in-person using a structured questionnaire, resulting in 498 usable responses for data analysis. The model comprised seven constructs measured with 28 variables and was tested with structural equation modelling.

Findings

The study uncovers a number of cross-effects between a country as destination and as producer, and establishes tourism satisfaction as a core construct that is relevant to both the tourism and product facets of place image.

Practical implications

Above all, the study’s findings argue strongly in favour of greater coordination between the “product” and “tourism” sides of place marketing.

Originality/value

The study is original in its integrative analysis of GCI, PCI, and TDI constructs as antecedents and consequences of the tourism experience and, among other original contributions, is the first to investigate the direct link between product beliefs, tourism satisfaction, and post-visit product-related intentions.

Details

International Marketing Review, vol. 34 no. 3
Type: Research Article
ISSN: 0265-1335

Keywords

Article
Publication date: 1 January 2004

Haydeé Calderón García, Irene Gil Saura, Roberto Carmelo Pons García and Martina G. Gallarza

The research steam on tourism destination image, begun in the late 1960s, has been essentially operational in its approach, and only occasionally strategic. Aspects…

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Abstract

The research steam on tourism destination image, begun in the late 1960s, has been essentially operational in its approach, and only occasionally strategic. Aspects relating to the image of tourism destinations still constitute a relatively unexplored line of research. This paper, first establishes specific conceptual and methodological approaches, to enable us to rigorously study and evaluate the image of what we understand as a tourism destination characterized by “sun and beach”. It then applies this methodological proposition to a number of destinations in the Caribbean, focusing on the case of Cuba from an important tourist‐origin market for this destination, Spain.

Details

Tourism Review, vol. 59 no. 1
Type: Research Article
ISSN: 1660-5373

Keywords

Article
Publication date: 26 October 2020

Demet Ceylan, Beykan Cizel and Hatice Karakas

The paper aims to analyze cognitive attributes affecting the overall destination image perception of British, German and Russian tourists toward Antalya, a well-positioned…

Abstract

Purpose

The paper aims to analyze cognitive attributes affecting the overall destination image perception of British, German and Russian tourists toward Antalya, a well-positioned mass tourism destination in the East Mediterranean region dominated by an all-inclusive (AI) system.

Design/methodology/approach

The paper is an empirical study using a structured questionnaire conducted in the summer of 2018 with 274 British, 179 German and 231 Russian tourists departing to their respective source markets from Antalya International Airport. The mean values are used as performance and correlation coefficients of the relationship between each cognitive image dimension and overall image evaluation is used to express importance.

Findings

The paper provides empirical insights that these three nationalities prefer Antalya as an AI holiday destination for different reasons and that each nationality demands attention to different factors of the destination for improvement or preservation.

Research limitations/implications

This study provides specific recommendations for AI destinations such as Antalya for the German, British and Russian source markets. When other source markets or types of destinations are considered, the findings of this study should be re-considered. Utilization of the original and modernized importance performance analysis (IPA) plot interpretations in this research reveals a deeper understanding of current findings and provides a new perspective for further research and guidance for destination managers and marketers.

Practical implications

Utilization of both original and modernized IPA plot interpretation in this research not only reveals a deeper understanding of current findings but also provides a new perspective for future studies and guidance for destination managers and marketers.

Originality/value

Unlike the majority of destination image research, this study of destination image based on individual nationalities enables tailor-made destination image development according to diversified importance and performance of destination attributes affecting the overall destination image for each nationality.

Article
Publication date: 7 June 2013

Hee Youn Kim and Ji‐Hwan Yoon

The purpose of this paper is to analyze the Korea tourism brand image in a popular tour guidebook, Lonely Planet Korea and to provide an objective insight for examining…

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Abstract

Purpose

The purpose of this paper is to analyze the Korea tourism brand image in a popular tour guidebook, Lonely Planet Korea and to provide an objective insight for examining destination image.

Design/methodology/approach

To achieve this goal, this study used content analysis to analyze the Korea tourism brand image.

Findings

Overall, 200,435 words were selected. The frequency of words was highly related to transportation and famous attractions. Moreover, to evaluate the value of the Korea tourism brand image, only adjectives in context were extracted. In total, 2,716 adjectives in each category were examined. The Korea tourism brand image was positive in that “good” adjectives were the most frequently selected. Furthermore, value properties based on The Lasswell Value Dictionary were examined. The value of words also supported the results of the content analysis of adjectives. The results of correspondence analysis found that the “outdoor” category was separately positioned with “old” adjectives.

Practical implications

Based on the results of content analysis by category, selected adjectives reflected current Korean tourism and hospitality problems.

Originality/value

The paper suggests implications that can be used to improve the Korea tourism brand image.

Article
Publication date: 9 August 2022

Qiuxiang Zhou, Yongjian Pu and Chun Su

This study primarily aims to investigate the indirect and direct effects of cultural heritage rejuvenation experience quality on tourists' revisiting intention through…

Abstract

Purpose

This study primarily aims to investigate the indirect and direct effects of cultural heritage rejuvenation experience quality on tourists' revisiting intention through memorable tourism experiences and destination image in the context of cultural heritage tourism.

Design/methodology/approach

A structural equation modeling test with maximum likelihood estimation was used to test structural relationships between variables in the proposed model using the responses of 461 participants.

Findings

The results indicated that the cultural heritage rejuvenation experience quality exerted a significant positive impact on memorable tourism experiences. Destination image and memorable tourism experiences positively correlated with tourists' revisiting intention. Destination image and memorable tourism experiences partially mediated the correlation between cultural heritage rejuvenation experience quality and revisiting intention.

Originality/value

The study shows that it is meaningful to include memorable tourism experiences and destination image in tourism destination quality–loyalty models and confirms that the cultural heritage rejuvenation experience quality should be viewed as crucial aspects of marketing strategies aimed at improving memorable tourism experiences, destination image, and revisiting intention.

Details

Asia Pacific Journal of Marketing and Logistics, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1355-5855

Keywords

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