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This paper aims to show how historical approaches can better inform understanding of hospitality and tourism research. Recent work in business and management has posited the value of historical research and narrative frameworks to explicate business phenomena – here the authors propose an approach to hospitality and tourism studies could be similarly beneficial.

Three principal historical approaches are proposed: systematic study of historical archives, oral histories and biography and prosopography. The paper further proposes that such work should be aligned to Andrews and Burke’s framework of the 5Cs: context, change over time, causality, complexity and contingency to help situate research appropriately and effectively.

This paper suggests that historical methods can prove particularly useful in hospitality and tourism research by testing, extending and creating theory that is empirically informed and socially situated. The analysis put forward shows that undertaking historical work set against the framework of the 5Cs of historical research offers the potential for wider and deeper understandings of hospitality and tourism research by revealing temporal and historical dynamics in the field that may hitherto be unseen or insufficiently explored.

Much of the existing work on the benefits of historical approaches in business and management has focussed on the why or the what. This paper focuses on the how, articulating how historical approaches offer significant potential to aid the understanding of hospitality and tourism research.

The paper aims to bring together Limassol’s rich wine culture with the contemporary facet of its developing infrastructure and superstructure as a means through which to promote this city as a tourist destination. Additionally, to identify how Limassol can be experienced in relation to the wine culture based on the experience economy model of Pine and Gilmore (1999) Limassol is a seaside city in Cyprus that has developed extensively over the past few years, with a new infrastructure and superstructure that attracts foreign investments. Additionally, the city has a rich wine history with a particular emphasis on “Commanadaria wine” that originates in the twelfth century and is directly linked with the Richard the Lionheart king of England and the Third Crusade.

The methodology used was qualitative research, and in particular semi-structured interviews with professionals involved in the tourism industry in Limassol. A particular method was used to understand the ways in which wine history and culture permeate and influence the contemporary way of life in Limassol as a tourist destination.

The main results of this study suggest that Limassol has the potential to become an important destination that fulfils the requirements of the experience economy as put forth by Pine and Gilmore (1999). However, the main hindrance is the lack of a constructive tourism policy exclusive on wine tourism that will give a stronger identity to Limassol.

This research is original in nature because it considers a novice geographical area, Limassol, in the academic field. Thus, it is set as the cornerstone for further investigation on wine and tourism in Limassol. The managerial implications of the study are related to the engagement in wine culture, and in providing a unique identity to the city that can be promoted internationally.

This research aims to explore the origin of tourism public relations (PR) in Thailand as practiced by the State Railway of Siam (SRS) prior to the Second World War when rail travel was still a new form of transportation in the country.

The study approach is documentary research involving an in-depth examination of both published and unpublished documents of a special collection of the SRS archives conducted in a fact-based and descriptive manner.

In the first half of the 20th century, a period of global economic uncertainty, the SRS performed the role of the government's PR division, with one of its important tasks being to promote travel and tourism in the country among both Thais and foreigners. The SRS incorporated the use of PR materials including advertisements, films, guidebooks, speeches, events, pre-arranged press activities and sales promotions in its activities. The current study explores the SRS's strategies employed in the creation of integrated and place communication campaigns to promote its train service and tourism throughout Thailand via its railway network.

The findings of the study reveal the PR efforts carried out by the SRS, which utilized a variety of communication tools in tourism promotion. This can lead to a better understanding of global tourism PR history and more specifically the development of tourism PR in Thailand and throughout South-East Asia.

The results add to the body of knowledge of how integrated marketing communication, place branding and professional PR activities evolved in Thailand.

The research fills a gap in the history of tourism PR and its relation to broader social and economic structures in Siam prior to the 21st century. It also reveals the little explored topic of how the railway engaged in historical path of PR practices and how they relate to a country's specific PR development outside of the highly researched U.S. context.

The aim of this paper is to provide a historical overview of tourism development in the Hot Lakes District, New Zealand c. 1900.

The paper comprises primary archival research utilising a number of sources including government records, early newspapers, archived personal recollections, guide‐books and Native Land Court records. Secondary sources include the existing written histories of the region as well as contextual literature regarding tourism, colonisation and indigenous agency.

In a remote, isolated region of the central North Island of New Zealand, missionaries and local Māori started to provide accommodation for visitors during the 1850s. These visitors were staying overnight so they could view the Pink and White Terraces. The European ideology regarding the aesthetics of landscape helped transform the region into a “wonderland” for British sensibilities, and alongside this aesthetic ideology came a commercial/economic ethic that also transformed the region. This commercial ethic was adopted with acumen by local Māori who provided the required services as well as constructing European‐style hotels at Te Wairoa in the 1870s.

The paper provides a historical context for the development of tourism in the region through an exploration of the provision of service‐based products by local Māori. Examining the indigenous response to the demands of tourism has been sparsely examined in New Zealand history or in tourism/hospitality literature.

The authors use two historical case studies (UK and Costa Rica) to explore the antecedents and legitimisation of sustainable development in hospitality and tourism, demonstrating the value of historical analysis through careful consideration of motivations, context and development type under different circumstances.

Using government and private archival materials, oral history testimonies, industry reports and secondary literature, the authors deploy careful historical analysis of developing and developed country approaches to two cases of hospitality and tourism development and how this impacts on notions of sustainability.

Issues surrounding sustainability in hospitality and tourism are longstanding and impacted by their situated context. In considering “bottom-up” and “top-down” approaches, this study finds that the private-sector is critical in legitimising tourism and hospitality development through addressing sustainability aims.

Issues faced in developing hospitality and tourism markets should not be taken in isolation, and, by drawing upon historical cases, scholars can better-understand how developed tourism markets shape the sustainability of developing contexts.

This study demonstrates how sustainability can be legitimised over time and in different contexts, in both government-led and business-led approaches, providing lessons for understanding the mechanisms by which to address these issues in future.

Historical analyses in hospitality and tourism remain relatively few. This study illustrates the theoretical and practical value of historical analysis of the pathway to legitimacy for sustainable tourism development.

The Jonestown massacre of 1978 was the largest such event in modern history; it assumes the status of a prototype in many discussions of cult dynamics and mass suicide. This paper aims to make the case that Jonestown should be memorialised and made into a dark tourism attraction.

This paper is principally the outcome of secondary research conducted over a number of years on the theme of dark tourism. The paper also benefited from direct interviews and conversations with political and ex-military personnel in Guyana who were in some way involved with Jonestown.

The research establishes that Jonestown remains a matter of great sensitivity and even national embarrassment, with many in the tourism sector reluctant to highlight what they regard as a very negative association, in the market, of Guyana with Jonestown and Jonestown only.

Expressed in context, the paper discusses the place of Jonestown in dark tourism and proposes an operational formula by which the semiotic of Jonestown, as contained in the tourist narrative, transforms tourism into catharsis.

For the author, Jonestown is tourism-imperative because not much longer after that apocalyptic event, the “Jonestown massacre” became a reference in the discourse on dark tourism. Jonestown is too large and archetypal an event to escape research and discussion of its place in the realm of dark tourism. This paper therefore explores, from both theoretical and policy perspectives, the ways in which the narratives of dark tourism can serve to expiate guilt by confronting it and therefore still deserve a place in the tourism imaginary of 2025. As such, the paper should be of value to not only scholars and researchers but also those engaged in tourism planning and destination management.

The purpose of this paper is to examine the omission of Indigenous narratives in battlefields and sites of conflicts while also highlighting how certain battlefields and sites of conflicts have attempted to address dissonant heritage by diversifying interpretation strategies and implementing elements of collaborative management approaches, thereby addressing Indigenous erasure.

The study uses a content analysis, field studies and case studies to examine dissonant heritage in warfare tourism sites involving Indigenous peoples in Australia and North America.

The content analysis reveals that aboriginal erasure is still prevalent within the literature on warfare and battlefield tourism. However, the case studies suggest that dissonant heritage in warfare tourism is being addressed through collaborative management strategies and culturally sensitive interpretation strategies.

The content analysis is limited to tourism journals. The case studies highlight sites that are using adaptive management and integrating Indigenous peoples.

The study of dissonant heritage and warfare tourism, while relatively young, is beginning to address aboriginal erasure and cultural dissonance; this study is a contribution to this area of research.

Addressing the impacts of aboriginal erasure and heritage dissonance in colonial settings heals the hurts of the past, while empowering communities. It also provides Indigenous communities with opportunities to diversify current tourism products.

This is a collaborative international paper involving Indigenous and non‐Indigenous scholars from Australia, Canada, and the USA.

The purpose of this paper is to determine the future of the tourism industry in Haiti. More specifically, the paper answers the following question: will Haiti be able to reclaim a positive image and leading position in the Caribbean as a tourist destination?

Within the paradigm of theory building and exploratory approach, this conceptual study is based on a narrative literature review.

The turning point in the development of the tourism industry in Haiti has been the 2010 earthquake which has triggered a will to provide quality products and service specifically in the hospitality sector, the most dynamic sector of the tourism industry. With the diaspora, Haiti has the potential to reclaim a positive image and a leading position in the Caribbean. That said, before performing at this level, the destination must first and foremost contribute to the wellbeing of its people as a sine qua non condition for the success of its tourism industry.

The findings of this research may help potential investors to decide whether or not they want to invest in Haiti. The findings of the paper may also assist the DMO in its branding and marketing strategy.

The alleviation of poverty using tourism as a tool in a post-colonial, post-conflict and post-disaster context should be analysed, understood and approached from a human aspect point of view and perspective. Resilience is what better describes the tourism industry and the locals in Haiti. The locals are neither passive nor powerless.

Tourism in Coimbra today is influenced by the fact that the Univer(s)city was distinguished as a World Heritage Site in 2013. The number of visits has grown very significantly in recent years, but the diversification of the tourist offer is still weak and unable to take advantage of existing resources. This paper aims to present genealogy tourism as an alternative urban cultural tourism in Coimbra.

Methodology involved mapping the Jewish culture elements in the city of Coimbra, and a route was outlined and proposed.

Genealogy tourism resources are identified in the historic centre of the city. These alternative spaces need urban rehabilitation and (re)functionalisation, which allowed the authors to rethink tourism in Coimbra. They are the motivation to visit for all urban cultural tourists, especially Israelis/Jews, and provide contact with places where the experiences of ancestors combine with the history and memory of places, with recent discoveries and the elements of Jewish culture in the city.

It is concluded that the quantity, diversity, authenticity and singularity of the heritage resources that bear witness to the Jewish presence in Coimbra are sufficient assets to create a route, to enrich the tourist experience in the city and to include the destination in the Sephardic routes.

Non‐discursive practices such as the economy and political constellations have always caused shifts in history. However, in the network society of today, these shifts have become omnipresent. Globalization of health and medical tourism have created a shift or rupture in the history of healthcare provision and into the lives of different stakeholders. The purpose of this paper is to detect and assess the rupture caused by global health care or medical tourism within the field of the written media, in order to define the reality of medical tourism as a trans‐historical field.

The methodology of this study comprised an extensive discourse analysis of written and new media performed over a time frame of more than a decade. Market, medical, ethical and patient discourses were detected along scientific sources, international and local newspapers.

Results indicate that a change in the market discourse has caused a shift in the attitude towards medical tourism, where ethical voices are seen as submissive to the market logic. In the current time perspective, medical tourism has become more mature with the development of non‐ethical counterparts such as organ tourism and reproductive tourism as a consequence.

The research framework shows that the general public receives a normative message from the medical tourism sector.