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Globalization has intensified marketing pressures for tourism destinations in their operations at a national, regional, and international level. The dynamics of the twenty-first century have resulted in immense competition, causing organizations in the tourism and hospitality business to adopt new strategic management and operational marketing processes. Branding has become one of the important marketing strategies in withstanding the competitive nature of the tourism industry when offering products and services to tourists. Zimbabwe as a tourism destination has also experienced various changes due to globalization, induced by its socioeconomic and political state of affairs. In order to survive and adhere to the changing market demands, Zimbabwe as a tourism destination has also adopted branding as a marketing strategy, with the aim of holding a high-valued global market position through an extensive brand identity.

The purpose of this study is to analyse Benidorm, San Sebastián, Gijón, Málaga, Tenerife Island and Santander smart tourist destinations (STDs) as a touristic model and example to follow by other destinations in Spain and all over the world.

To fulfil the stated objective, this study follows several phases that introduce and classify a set of measures implemented by the six Spanish smart destinations to be designed as a STD.

Findings suggest that being a STD requires a high cost, and this is only accessible to big destinations with enough resources. Of the 50 Spanish provinces, eight are STDs, and these are localised in coastal areas. Obviously, this challenge is not within the reach of any Spanish city. Moreover, findings of the current study prove that the six Spanish smart destinations have a good air accessibility through their six airports, but the accessibility in a STD is not just physical; this must provide digital accessibility to tourists through destination marketing organisation’s website and app that will supply them with information on a wide range of services, including accommodations, tourist attractions, restaurants, public transport, museums and monuments’ locations, amongst many others.

From a resident point of view, a STD cannot be only focused on a technological and tourism context; a STD also requires knowing and meeting the needs of local residents and having a voice in decision-making processes. Hence, this study shows a new perspective on STDs that will benefit the literature on STDs.

Films are arguably one of the most influential phenomenon of modern society. They are remarkable and effective means of conveying stories and influencing humans. Films are one of the most important factors that motivate people to travel to a destination. This chapter will explore the phenomenon which is widely known as film tourism and its role in tourist experience. To gain a better understanding of film tourism experiences, this chapter presents key concepts and analyzes existing studies. The analysis investigates important aspects of film tourism experience, including experience satisfaction and storytelling. It tries to highlight how films can influence tourist experiences beyond the travel itself, with a strong emphasis on the role of storytelling and film tourism experience satisfaction. To help readers achieve a clearer and more detailed understanding of the unique and dynamic nature of film tourism experiences, this chapter provides an overview of the tourist experience by conducting a comprehensive literature review on the subject. By doing this, this chapter proposes a new framework of film tourist experience satisfaction while describing the relationship between influential factors such as previous film experiences, motivation to visit a destination, destination expectations, on-site destination experience, and tourist involvement. Finally, conclusions are drawn presenting storytelling as a contemporary approach in the domain of film tourism experiences.

This study examines the relationship between food experience, emotion, place attachment, and tourists' revisit behavioral intention. A survey questionnaire is conducted on-site in Lukang and distributed to 408 tourists. The dimensions of food experience are established through factor analysis, and a hypothesized model of the relationships between the constructs is tested using structural equation modeling (SEM). The results indicate that tourists' food experiences included local flavor, media recommendation, local learning, life transfer, and interpersonal sharing. In addition, food experience has a significant impact on emotion and place attachment, and emotion has a substantial effect on place attachment. Finally, place attachment significantly impacts tourists' revisit behavioral intention. The study makes a significant theoretical contribution by identifying food experience, emotion, and place attachment as the salient predictors of heritage tourists' revisit intention. Furthermore, the study suggests that food experiences enhance effective bonding at tourism destinations.

Tourism is one of the most important and rapidly growing sectors for economic, cultural and global development of a country. Competition between tourist destinations is increasingly intense and is played internationally in a globalized scenario, where each destination competes with new and different competing destinations. In view of this, the tourism sector has had to equip itself with appropriate decision-making tools for studying and analyzing the competitiveness of the destinations. This chapter focuses on its analysis on the countries bordering on the Mediterranean Sea, one of the areas with the greatest worldwide attractiveness to tourists, characterized by different levels and models of tourism development. There are areas traditionally dedicated to hospitality, considered world leaders (such as France, Spain and Italy) and countries that have grown rapidly in their wake (Croatia and Greece), and on the other, more recently emerged destinations (Egypt, Morocco and Tunisia) that compete very well, focussing on an ‘exotic’ seaside offer accessible to all. The aim of this chapter is to carry out a research on the tourism competitiveness of Mediterranean countries. The analysis is based on the 14 pillars described in the Travel & Tourism Competitiveness Report 2019. In order to see how the 14 pillars of the competitiveness index are grouping on the countries, we applied the principal component analysis and hierarchical cluster analysis.

Circular tourism is not a well-established field of research. In this case study, we address sustainable tourism as an approach that goes beyond the optimization of actions and value-added of the individual tourism actors and moves toward a destination approach, with the four elements – cultural, environmental, economic, and social benefits. A focus on partnerships that are addressing a specific destination has made it possible to develop initiatives that go beyond the traditional “green” approach to sustainable tourism, including sustainable transportation infrastructure, waste management, and protection of cultural and natural heritage. The collaboration in the network is central for the development of the understanding of culture and nature as a “common good” that all current and future actors can benefit from, if it is preserved and well maintained. The tourists have become central actors in this approach, as they take part in this regeneration of both nature and culture and therefore change roles from rather passive consumers to active actors in the destination.

This chapter proposes a methodology to determine tourism policies that are effective in addressing the challenges of tourism as an instrument for development. A three-step process is proposed, including the preparation of a Green Paper that defines the different actors in the tourism system, as well as their functions vis-à-vis policy options; a White Paper that determines strategic positioning and a roadmap for action based on the diagnosis and analysis of the destination; and a Tourism Policy Plan that delineates the different governance actions. The model is examined from the perspective of the use of tourism as an instrument for development, with a consideration of the destination’s human, social capital, and participative governance systems.

This chapter relies on descriptive case studies from various regions around the world to better explain critical elements for the effective marketing of destinations. The authors put forward a theoretical framework, entitled the destination marketing triangle (DMT), that sheds light on the complex relationships and on the interconnectedness of three dimensions of destination marketing. Their model suggests that destination leaders ought to work closely with tourism service providers and to continuously engage with tourists through traditional and digital media. This way, they can improve the experiences of their visitors and prospects. At the same time, they could build a solid brand identity for their destination.

The development of tourism can be considered from a tourist and a local perspective. The tourism space functions both as a tourism destination and a living space for local residents. Methods of atmospheric design can contribute to consider the guest’s view which can bring dynamism into the development of places and locations. This is seen as an interesting option for the Bavarian small town of Eichstaett in Germany, whose challenges and opportunities in tourism development are the focus of this contribution. Small towns have the potential to achieve tourism visibility and to increase the quality of life of the local population through a stronger engagement with the atmospheric design of their space.