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Article
Publication date: 28 November 2023

Jiaying Chen, Cheng Li, Liyao Huang and Weimin Zheng

Incorporating dynamic spatial effects exhibits considerable potential in improving the accuracy of forecasting tourism demands. This study aims to propose an innovative deep…

Abstract

Purpose

Incorporating dynamic spatial effects exhibits considerable potential in improving the accuracy of forecasting tourism demands. This study aims to propose an innovative deep learning model for capturing dynamic spatial effects.

Design/methodology/approach

A novel deep learning model founded on the transformer architecture, called the spatiotemporal transformer network, is presented. This model has three components: the temporal transformer, spatial transformer and spatiotemporal fusion modules. The dynamic temporal dependencies of each attraction are extracted efficiently by the temporal transformer module. The dynamic spatial correlations between attractions are extracted efficiently by the spatial transformer module. The extracted dynamic temporal and spatial features are fused in a learnable manner in the spatiotemporal fusion module. Convolutional operations are implemented to generate the final forecasts.

Findings

The results indicate that the proposed model performs better in forecasting accuracy than some popular benchmark models, demonstrating its significant forecasting performance. Incorporating dynamic spatiotemporal features is an effective strategy for improving forecasting. It can provide an important reference to related studies.

Practical implications

The proposed model leverages high-frequency data to achieve accurate predictions at the micro level by incorporating dynamic spatial effects. Destination managers should fully consider the dynamic spatial effects of attractions when planning and marketing to promote tourism resources.

Originality/value

This study incorporates dynamic spatial effects into tourism demand forecasting models by using a transformer neural network. It advances the development of methodologies in related fields.

目的

纳入动态空间效应在提高旅游需求预测的准确性方面具有相当大的潜力。本研究提出了一种捕捉动态空间效应的创新型深度学习模型。

设计/方法/途径

本研究提出了一种基于变压器架构的新型深度学习模型, 称为时空变压器网络。该模型由三个部分组成:时空转换器、空间转换器和时空融合模块。时空转换器模块可有效提取每个景点的动态时间依赖关系。空间转换器模块可有效提取景点之间的动态空间相关性。提取的动态时间和空间特征在时空融合模块中以可学习的方式进行融合。通过卷积运算生成最终预测结果。

研究结果

结果表明, 与一些流行的基准模型相比, 所提出的模型在预测准确性方面表现更好, 证明了其显著的预测性能。纳入动态时空特征是改进预测的有效策略。它可为相关研究提供重要参考。

实践意义

所提出的模型利用高频数据, 通过纳入动态空间效应, 在微观层面上实现了准确预测。旅游目的地管理者在规划和营销推广旅游资源时, 应充分考虑景点的动态空间效应。

原创性/价值

本研究通过使用变压器神经网络, 将动态空间效应纳入旅游需求预测模型。它推动了相关领域方法论的发展。

Objetivo

La incorporación de efectos espaciales dinámicos ofrece un considerable potencial para mejorar la precisión de la previsión de la demanda turística. Este estudio propone un modelo innovador de aprendizaje profundo para capturar los efectos espaciales dinámicos.

Diseño/metodología/enfoque

Se presenta un novedoso modelo de aprendizaje profundo basado en la arquitectura transformadora, denominado red de transformador espaciotemporal. Este modelo tiene tres componentes: el transformador temporal, el transformador espacial y los módulos de fusión espaciotemporal. El módulo transformador temporal extrae de manera eficiente las dependencias temporales dinámicas de cada atracción. El módulo transformador espacial extrae eficientemente las correlaciones espaciales dinámicas entre las atracciones. Las características dinámicas temporales y espaciales extraídas se fusionan de manera que se puede aprender en el módulo de fusión espaciotemporal. Se aplican operaciones convolucionales para generar las previsiones finales.

Conclusiones

Los resultados indican que el modelo propuesto obtiene mejores resultados en la precisión de las previsiones que algunos modelos de referencia conocidos, lo que demuestra su importante capacidad de previsión. La incorporación de características espaciotemporales dinámicas supone una estrategia eficaz para mejorar las previsiones. Esto puede proporcionar una referencia importante para estudios afines.

Implicaciones prácticas

El modelo propuesto aprovecha los datos de alta frecuencia para lograr predicciones precisas a nivel micro incorporando efectos espaciales dinámicos. Los gestores de destinos deberían tener plenamente en cuenta los efectos espaciales dinámicos de las atracciones en la planificación y marketing para la promoción de los recursos turísticos.

Originalidad/valor

Este estudio incorpora efectos espaciales dinámicos a los modelos de previsión de la demanda turística mediante el empleo de una red neuronal transformadora. Supone un avance en el desarrollo de metodologías en campos afines.

Article
Publication date: 3 November 2022

Haiyan Song and Gabrielle Lin

This study aims to critically evaluate hospitality and tourism demand research and introduce a behavioral economics approach to solve the problems faced by researchers.

Abstract

Purpose

This study aims to critically evaluate hospitality and tourism demand research and introduce a behavioral economics approach to solve the problems faced by researchers.

Design/methodology/approach

Current issues in hospitality and tourism demand analysis are identified through critical reflection, and a behavioral economics approach is adopted to develop a new conceptual framework.

Findings

Four issues in hospitality and tourism studies are identified from the microeconomic theory and econometric modeling perspectives. The study’s demand framework provides both a theoretical underpinning and quantitative models to resolve the identified issues. With a focus on consumers’ cost–benefit assessments in light of individual differences and environmental factors, the authors’ conceptual framework represents a new effort to quantify hospitality and tourism demand at the disaggregate level with interactive multiple demand curve estimations.

Research limitations/implications

The study’s analytical framework for hospitality and tourism demand analysis is unique, and it fills the research gap. However, this research is still in the conceptual stage, and the authors leave it to future studies to empirically test the framework.

Practical implications

The proposed demand framework at the disaggregate level will benefit both private and public sectors involved in hospitality and tourism businesses in terms of pricing, marketing and policymaking.

Originality/value

The authors offer a new conceptual model that bridges the gap between aggregate and disaggregate hospitality and tourism demand analyses. Specifically, the authors identify research directions for future hospitality and tourism demand research involving individual tourists/consumers at the disaggregate level.

Details

International Journal of Contemporary Hospitality Management, vol. 35 no. 5
Type: Research Article
ISSN: 0959-6119

Keywords

Article
Publication date: 14 April 2023

Shailesh Rastogi and Jagjeevan Kanoujiya

This study aims to determine the mutual association between the volatility of macroeconomic indicators (MIs) and India’s tourism demand.

Abstract

Purpose

This study aims to determine the mutual association between the volatility of macroeconomic indicators (MIs) and India’s tourism demand.

Design/methodology/approach

Bivariate generalized autoregressive conditional heteroscedasticity (GARCH) models are applied to estimate the volatility spillover effect (VSE) from one market to another. Compared to the other methods, bivariate GARCH has wide acceptance for estimating the VSE. The monthly MIs and tourism demand data (2012–2021) are gathered for empirical analysis.

Findings

The evidence of the growth-led tourism (GLT) demand is seen. In the short term, tourism-led growth (TLG) is indicated. However, this TLG does not sustain itself in the long run. There is significant evidence in favour of the VSE from the MIs to the tourism demand ensuring GLT in India.

Practical implications

The main implication of the current study is to ignore the short-term influence of tourism demand on the economy because it does not sustain itself in the long run. However, the long-term influence of macroeconomic indicators on tourism demand should be seen with caution. Hedging, if possible, may be considered to protect the tourism sector’s interests from adverse economic fallouts.

Originality/value

There is a lack of studies on the volatility (especially on the VSE) between MIs and tourism demand. Hence, this study fills the research gap and presents a novel and unique contribution to the extent of the knowledge body on the topic and significantly contributes.

设计/方法论/方法

双变量GARCH模型用于估计从一个市场到另一个市场的波动溢出效应(VSE)。与其他方法相比, 双变量GARCH在估计波动溢出效应时得到了广泛的接受。收集2012-2021年的月度管理信息系统和旅游需求数据进行实证分析。

目的

该研究旨在确定宏观经济指标(MIs)的波动与印度旅游需求之间的相互关系。

研究发现

GLT(增长主导的旅游需求)的证据显而易见。从短期来看, 旅游导向型增长(TLG)可行。然而, 这种旅游导向型增长并不能长期维持下去。有重要的证据支持印度管理信息系统到旅游导向型增长的旅游需求波动溢出效应。

实际意义

当前研究的主要启示是忽略了旅游需求对经济的短期影响, 因为从长远来看, 它无法自我维持。然而, 宏观经济指标对旅游需求的长期影响应谨慎看待。如有可能, 可考虑对冲, 以保护旅游业的利益不受不利的经济影响。

创意/价值

目前对管理信息需求与旅游需求之间的波动(尤其是波动溢出效应)的研究较少。因此, 本研究填补了这个研究空白, 并对该主题知识体系的内容呈现新颖而独特的促进作用, 有显著的贡献作用。

Diseño/metodología/enfoque

Los modelos GARCH bivariantes se aplican para estimar el efecto indirecto de la volatilidad (VSE) de un mercado a otro. En comparación con otros métodos, el GARCH bivariante goza de gran aceptación para estimar el VSE. Para el análisis empírico se recopilan los MI mensuales y los datos de demanda turística (2012–2021).

Objetivo

El estudio se centra en medir la relación mutua entre la volatilidad de los indicadores macroeconómicos (MI) y la demanda turística de la India.

Conclusiones

Se observan indicios de GLT (demanda turística impulsada por el crecimiento). A corto plazo, se evidencia el TLG (crecimiento impulsado por el turismo). Sin embargo, este TLG no se mantiene a largo plazo. Existen pruebas significativas a favor del VSE de los MI a la demanda turística que garantizan el GLT en India.

Implicaciones prácticas

La principal implicación del presente estudio es desestimar la influencia a corto plazo de la demanda turística en la economía porque no se sostiene a largo plazo. Sin embargo, la influencia a largo plazo de los indicadores macroeconómicos en la demanda turística debe considerarse con cautela. Por ello, la cobertura de riesgos puede plantearse para proteger los intereses del sector turístico de las repercusiones económicas adversas.

Originalidad/valor

Existe una carencia de estudios sobre la volatilidad (especialmente en el VSE) entre los MI y la demanda turística. En consecuencia, este estudio realiza una aportación investigadora mediante una contribución novedosa y única en la ampliación del conocimiento sobre el tema de análisis.

Article
Publication date: 2 February 2022

Ojonugwa Usman, Andrew Adewale Alola and George Ike

In this paper, the authors investigate the inbound tourism demand elasticities of the Middle East and North African (MENA) countries. The authors emphasize the role of external…

Abstract

Purpose

In this paper, the authors investigate the inbound tourism demand elasticities of the Middle East and North African (MENA) countries. The authors emphasize the role of external and internal conflicts, world gross domestic product and relative prices over the period 1995–2017.

Design/methodology/approach

This study applies the heterogeneous panel data estimators based on the fully modified-OLS (FM-OLS), dynamic-OLS (DOLS) and the recently developed method of moments quantile regression (MMQR).

Findings

The empirical results indicate that the effect of external and internal conflicts on inbound tourism demand is negative and inelastic with external conflict having a stronger effect. The effect of both classifications of conflicts diminishes as the market share of the tourist destination increases. In addition, the role of the world GDP on tourism demand is positive and elastic, suggesting that tourism is a luxury good while an increase in relative prices diminishes inbound tourism demand.

Originality/value

The paper, therefore, concludes that if policy measures are not put in place to curtail incidences of conflicts, economic growth in these countries may suffer setbacks. This by implications could affect the attainment of the sustainable development goals (SDGs) targets.

Details

International Journal of Emerging Markets, vol. 18 no. 10
Type: Research Article
ISSN: 1746-8809

Keywords

Article
Publication date: 25 March 2024

Zhixue Liao, Xinyu Gou, Qiang Wei and Zhibin Xing

Online reviews serve as valuable sources of information, reflecting tourists’ attentions, preferences and sentiments. However, although the existing research has demonstrated that…

Abstract

Purpose

Online reviews serve as valuable sources of information, reflecting tourists’ attentions, preferences and sentiments. However, although the existing research has demonstrated that incorporating online review data can enhance the performance of tourism demand forecasting models, the reliability of online review data and consumers’ decision-making process have not been given adequate attention. To address the aforementioned problem, the purpose of this study is to forecast tourism demand using online review data derived from the analysis of review helpfulness.

Design/methodology/approach

The authors propose a novel “identification-first, forecasting-second” framework. This framework prioritizes the identification of helpful reviews through a comprehensive analysis of review helpfulness, followed by the integration of helpful online review data into the forecasting system. Using the SARIMAX model with helpful online review data sourced from TripAdvisor, this study forecasts tourist arrivals in Hong Kong during the period from August 2012 to June 2019. The SNAÏVE/SARIMA model was used as the benchmark model. Additionally, artificial intelligence models including long short-term memory, back propagation neural network, extreme learning machine and random forest models were used to assess the robustness of the results.

Findings

The results demonstrate that online review data are subject to noise and bias, which can adversely affect the accuracy of predictions when used directly. However, by identifying helpful online reviews beforehand and incorporating them into the forecasting process, a notable enhancement in predictive performance can be realized.

Originality/value

First, to the best of the authors’ knowledge, this study is one of the first to focus on the data issue of online reviews on tourism arrivals forecasting. Second, this study pioneers the integration of the consumer decision-making process into the domain of tourism demand forecasting, marking one of the earliest endeavors in this area. Third, this study makes a novel attempt to identify helpful online reviews based on reviews helpfulness analysis.

Details

Nankai Business Review International, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 2040-8749

Keywords

Article
Publication date: 15 April 2022

Carlos Sampaio, Luís Farinha, João Renato Sebastião and António Fernandes

The COVID-19 pandemic caused unprecedented global turmoil and a halt on international tourism. This study aims to evaluate the scientific literature about tourism crisis and…

Abstract

Purpose

The COVID-19 pandemic caused unprecedented global turmoil and a halt on international tourism. This study aims to evaluate the scientific literature about tourism crisis and disasters and depicts how this research stream evolved in the face of economic, security, health, environmental or trust crises, further providing insights about a research agenda on this stream.

Design/methodology/approach

This study uses bibliometric methods and topic models, specifically latent Dirichlet allocation (LDA) methods to evaluate the nature and course of the tourism crises and disasters scientific literature. Data from 2,810 documents were retrieved from the Web of Science database and were used to perform the analysis.

Findings

The results show an increase of tourism crises and disasters scientific literature departing from 2010, and a surge in 2020 and 2021 due to the COVID-19 pandemic. Furthermore, themes such as tourism competitiveness, tourism demand, crisis management, perceived risk, natural disasters and destination recovery are among the most relevant themes in the research line, showing that the effect of economic and financial crises on tourism industry, sustainable tourism and tourism demand are set to be among the most relevant in the upcoming years.

Research limitations/implications

This study fills a void in the tourism literature by providing a roadmap to understand the past, present and future of the tourism crises and disasters research line and the avenues for future research in this field, including methods, in the period post-COVID-19.

Originality/value

Previous studies on tourism crises and disasters were focused on literature review and on the relationship between crises and disasters and the tourism industry. This study uses a set of methods unused before in the research stream, namely, a combination of bibliometric methods and LDA methods, to provide a road map for the present state-of-the-art of tourism crises and disasters research and promising future research lines.

Details

Journal of Hospitality and Tourism Insights, vol. 6 no. 4
Type: Research Article
ISSN: 2514-9792

Keywords

Open Access
Article
Publication date: 9 April 2024

Lázaro Florido-Benítez

The purpose of this paper is to analyse the impact of Andalusia’s tourism promotion budgets and the efficiency of its campaigns from 2010 to 2022.

Abstract

Purpose

The purpose of this paper is to analyse the impact of Andalusia’s tourism promotion budgets and the efficiency of its campaigns from 2010 to 2022.

Design/methodology/approach

A mixed-methods approach is used. Tourism promotion budgets from 2010 to 2022 were measured as a supply indicator. Demand indicators (e.g. airport’s passenger arrivals, number of tourists and hotel occupancy rate) are analysed to measure tourism promotion budget impacts on them.

Findings

Tourism promotion budgets are a priority to stimulate tourism demand for Andalusia in times of uncertainly, and promotion campaigns are pivotal to attract and convert potential customers into actual tourists. Moreover, findings reveal that tourism promotion budgets had positive impacts on tourism demand. Whereas tourism promotion campaigns such as “Andalucía wants you back”, “Intensely”, Fitur, World Travel Market, ITB Berlin events and tourism advertising through digital channels have helped to improve tourism demand in Andalusia, ignoring the effects of the COVID-19 pandemic in the year 2020.

Originality/value

This study emphasizes how tourism promotion budgets and promotion campaigns must be constantly monitored by destination marketing organizations to measure the efficiency and effectiveness of assigned economic budgets and its return on investment.

Details

Consumer Behavior in Tourism and Hospitality, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 2752-6666

Keywords

Article
Publication date: 19 December 2022

Lamei He, Jianping Zha, Jianying Tang, Ting Tan and Qiao Yu

Tourism is a labor-intensive sector with extensive links to other industries and plays a vital role in creating employment. This study aims to propose a new framework to analyze…

Abstract

Purpose

Tourism is a labor-intensive sector with extensive links to other industries and plays a vital role in creating employment. This study aims to propose a new framework to analyze the intrinsic structure of the employment effects of tourism-related sectors and their drivers.

Design/methodology/approach

This study uses input–output and structural decomposition analysis (IO-SDA) to quantify the employment effects of tourism-related sectors and their driving mechanisms based on China’s I-O tables of 2002, 2007, 2012 and 2017.

Findings

The results show a declining trend in the intensity of direct or indirect employment effects in tourism-related sectors, indicating a decreasing number of jobs directly or indirectly required to create a unit of tourism output. Among tourism-related sectors, catering has the highest intensity of indirect employment effects over the study period. Catering stimulates the indirect employment of agriculture, forestry, animal husbandry, fishery and food and tobacco manufacturing. The decomposition analysis reveals that final demand is the largest contributor to the increase in tourism employment, while technological progress shifts from an employment-creation effect in 2002–2012 to an employment-destruction effect in 2012–2017.

Originality/value

This study proposes a new analytical framework to investigate the structural proportional relationship between the direct and indirect employment effects of various tourism-related sectors and their dynamic changes. Doing so, it provides valuable references for policymakers to promote tourism employment.

旅游相关部门就业效应的驱动因素:以中国为例

摘要

研究目的

旅游业是一个劳动密集型部门, 与其他国民经济部门有着广泛的联系, 这在创造就业方面发挥着重要作用。本研究旨在建立一个框架, 分析旅游相关部门就业效应的内在结构及其驱动因素。

研究设计

本研究基于中国2002年、2007年、2012年和2017年的投入产出表, 引入投入产出和结构分解分析(IO-SDA)法量化了旅游相关行业的就业效应及其变化的驱动机制。

研究结果

旅游相关部门的直接或间接就业强度呈下降趋势, 可见创造一个单位的旅游产出所需的直接或间接工作数量在减少。在旅游相关部门中, 餐饮部门在研究期内的间接就业效应强度最高, 主要带动了农、林、牧、渔业和食品及烟草制造业的间接就业。旅游就业效应变动的驱动因素中, 最终需求是旅游就业效应增加的最大贡献者, 技术效应从2002-2012年期间的就业创造效应转变为2012-2017年期间的就业破坏效应。

研究原创性

本研究建立了一个全新的分析框架, 可以揭示各个旅游相关部门的直接和间接就业效应之间的结构比例关系及其动态变化。对旅游就业效应的驱动因素分析可以为政策制定者提供针对性的建议, 以促进旅游就业。

Factores que impulsan los efectos del empleo en los sectores relacionados con el turismo: El caso de China continental

Resumen

Propósito

El turismo es un sector intensivo en mano de obra con amplios vínculos con otras industrias y desempeña un papel vital en la creación de empleo. Este estudio propone un nuevo marco para analizar la estructura intrínseca de los efectos en el empleo de los sectores relacionados con el turismo y sus impulsores.

Diseño/metodología/enfoque

Este estudio utiliza el análisis de entrada-salida (input-output) y de descomposición estructural (structural decomposition) (IO-SDA) para cuantificar los efectos sobre el empleo en los sectores relacionados con el turismo y sus mecanismos impulsores, basándose en las tablas input-output de China de 2002, 2007, 2012 y 2017.

Conclusiones

Los resultados muestran una tendencia a la baja en la intensidad de los efectos directos o indirectos del empleo en los sectores relacionados con el turismo, lo que indica un número cada vez menor de puestos de trabajo directos o indirectos necesarios para crear una unidad de producción turística. Entre los sectores relacionados con el turismo, la restauración tiene la mayor intensidad de efectos indirectos sobre el empleo durante el periodo de estudio. La restauración estimula el empleo indirecto de la agricultura, la silvicultura, la ganadería, la pesca y la fabricación de alimentos y tabaco. El análisis de descomposición revela que la demanda final es la que más contribuye al aumento del empleo turístico, mientras que el progreso tecnológico pasa de ser un efecto de creación de empleo en 2002-2012 a un efecto de destrucción de empleo en 2012-2017.

Originalidad/valor

Este estudio propone un nuevo marco analítico para investigar la relación estructural proporcional entre los efectos directos e indirectos del empleo de varios sectores relacionados con el turismo y sus cambios dinámicos. De este modo, proporciona valiosas referencias para que los responsables políticos promuevan el empleo en el sector turístico.

Open Access
Article
Publication date: 21 March 2024

Giovanni De Luca and Monica Rosciano

The tourist industry has to adopt a big data-driven foresight approach to enhance decision-making in a post-COVID international landscape still marked by significant uncertainty…

Abstract

Purpose

The tourist industry has to adopt a big data-driven foresight approach to enhance decision-making in a post-COVID international landscape still marked by significant uncertainty and in which some megatrends have the potential to reshape society in the next decades. This paper, considering the opportunity offered by the application of the quantitative analysis on internet new data sources, proposes a prediction method using Google Trends data based on an estimated transfer function model.

Design/methodology/approach

The paper uses the time-series methods to model and predict Google Trends data. A transfer function model is used to transform the prediction of Google Trends data into predictions of tourist arrivals. It predicts the United States tourism demand in Italy.

Findings

The results highlight the potential expressed by the use of big data-driven foresight approach. Applying a transfer function model on internet search data, timely forecasts of tourism flows are obtained. The two scenarios emerged can be used in tourism stakeholders’ decision-making process. In a future perspective, the methodological path could be applied to other tourism origin markets, to other internet search engine or other socioeconomic and environmental contexts.

Originality/value

The study raises awareness of foresight literacy in the tourism sector. Secondly, it complements the research on tourism demand forecasting by evaluating the performance of quantitative forecasting techniques on new data sources. Thirdly, it is the first paper that makes the United States arrival predictions in Italy. Finally, the findings provide immediate valuable information to tourism stakeholders that could be used to make decisions.

Details

Journal of Tourism Futures, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 2055-5911

Keywords

Book part
Publication date: 13 June 2023

Nancy H. Bouchra and Rasha S. Hassan

This chapter examines the competitiveness of the tourism cluster in the United Arab Emirates (UAE) by applying Porter's competitiveness of nation diamond model, with its four…

Abstract

This chapter examines the competitiveness of the tourism cluster in the United Arab Emirates (UAE) by applying Porter's competitiveness of nation diamond model, with its four dimensions: factor conditions, demand conditions, the related and supporting industries, and, lastly, the firm's strategy and rivalry. Specifically, we provide a thorough analysis of the UAE's strategic plans, initiatives, and tactics to cultivate competitiveness in tourism across the nation. This includes the draft of a vision for the nation, decisions to build and reinforce their infrastructure, determination to develop and nurture skilled workforce, ability to respond innovatively to their customers' evolving demands, selection of the appropriate base for competition, and, finally, continuous melioration of related industries. Examining secondary data and by reviewing governmental reports, we find that UAE did not cultivate a national advantage by owning random natural resources, but rather by having a strategic intent to converge all their efforts and to deliberately build a coherent cluster in the tourism sector. The chapter also provides some limitations and recommendations for future research.

Details

Industry Clusters and Innovation in the Arab World
Type: Book
ISBN: 978-1-80262-872-2

Keywords

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