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This study aims to understand whether poverty alleviation can be realized in tourism via tourism cooperatives. As a fast growing industry in the world, tourism has accelerated economic development in many participating places. A large number of tourism cooperatives have emerged to capture conspicuous economic benefits from tourism in many rural areas of China. The role of tourism cooperatives has not yet been explored from the poverty alleviation perspective.

Two field trips to Yuhu Village, Lijiang, China, which included in-depth interviews, were conducted during August and December 2011, aiming at understanding the roles of tourism cooperatives in poverty alleviation. In-depth interviews with villagers (45) and mangers of tourism cooperative (5) were conducted. A systematic coding procedure including open, axial and selective coding was conducted with the software assistance of ATLAS.TI6.2.

Evidence from Yuhu suggested that resources and power changes, both of which are further divided into both individual and collective levels, are the main contributors to substantial improvements of the poor. Material and social resources were significantly accumulated. In addition, empowerment, referring to the improvements in status, legitimacy and capability/knowledge, facilitated villagers to obtain favorable policies. By embracing a more broad understanding of poverty, the tourism cooperative is proven to effectively alleviate the poverty suffering of Yuhu villagers.

Understanding poverty from a multi-dimensional perspective is deemed to be critical to reveal the actual story, as evidenced in this study, with analyzing resource flows and power changes at different stages of tourism development. By embracing a more broad understanding of poverty, the role of tourism cooperatives in poverty alleviation was able to be noticed and emerged from in-depth interviews. A systematic scrutiny has been carried out to examine the pro-poor effects brought about by tourism cooperatives.

The purpose of this paper is to share how a tourism cooperative creates economic sustainability as well as bringing socio‐cultural and environmental benefits to its members.

The authors' case study was the Miso Walai Homestay in Batu Puteh on the Kinabatangan River of Sabah, Malaysia. In‐depth interviews were conducted with cooperative managers and cooperative members who were identified through the purposive sampling method. Direct observation was used to gain an understanding of ground reality.

A community cooperative effectively manages economic, socio‐cultural, and environmental concerns of the local people. Society's perception of entrepreneurship and main‐streaming has changed. Shareholdership enables higher community involvement in the decision‐making processes, increases tourism income distribution, solidifies the sense of ownership, strengthens social cohesion and, inevitably, increases community support.

The lessons learned from the experience of the Model of Economically Sustainable Community Tourism (MESCOT) in using a community cooperative to run its community‐based tourism (CBT), which eventually expanded its economic benefits, are relevant to researchers and practitioners, and can guide other local CBT organizations in Malaysia.

Although the case study referred to a specific community in Malaysia, the findings do prove that an effective model for community‐based tourism is possible and has potential for replication in other places with similar enabling environments.

This study examines a phygital approach to rural cultural heritage tourism, adopted by a rural community in Sapphaya, Chai Nat Province, Thailand, in response to the Covid-19 crisis. Specifically, it investigates a community’s initiatives to amalgamate its physical and digital marketing communications in order to engage with consumers as a strategy for destination recovery and resilience.

This is a qualitative exploratory study involving three stages of action, applying two research approaches: (1) participatory action research (PAR) with Sapphaya’s tourism stakeholders, and (2) social media research utilising netnographic analysis of Sapphaya’s tourism social enterprise social media pages.

The findings indicate that a phygital rural cultural heritage strategy can facilitate the interconnectivity between a destination’s physical and digital dimensions of its cultural heritage tourism product, thereby enhancing its intrinsic value, meaning and experiential perceptions. Specifically, it recommends that a successful community-based phygitalisation strategy requires grassroot engagement across all stages of planning, development, implementation and management of the rural cultural heritage tourism product.

The paper focusses on the cultural heritage tourism strategy adopted by a rural community across the physical-digital-phygital spectrum to augment its sustainable tourism development during a time of crisis. A framework for phygital rural cultural heritage as a strategy for destination resilience and recovery is also proposed.

This study adopts a local engagement approach to develop a cooperative community heritage management strategy, based upon local rural capacity building towards digitalisation and empowering innovative partnerships amongst its stakeholders.

The study identifies resources and destinations in Nigeria considered important for tourism and compares foreign with domestic Nigerian tourists in product choice, activity participation and travel motivations. 886 tourists were randomly sampled in 7 destinations in Nigeria. Survey results showed nature/ecotourism and beach/water resorts as most valued by domestic tourists, while foreign tourists attached higher significance to cultural/heritage and historic tourism Chi‐square tests also established significant differences between domestic and foreign tourists in structure of travel motivations and activities. Implications for destination planning and management are also highlighted.

This paper aims to analyze the main elements of the process of social innovation by using a case of a tourism cooperative created by an underprivileged community in Northeastern Brazil while assessing the applicability of the conceptual framework proposed by Centre de Recherche sur les Innovations Sociales (CRISES) in that context.

The case study was based mainly on content analysis of semi-structured interviews with cooperative managers and members, complemented by direct observation, analysis of documents and data from secondary sources.

The process of social innovation in the tourism cooperative presents distinctive characteristics that are not adequately captured by the dimensions that are proposed in the CRISES framework. Alternative frameworks may contribute additional perspectives to complement and expand the current approach to the analysis of social innovation in diverse contexts.

The study indicates the need for more appropriate territorially based metrics and assessment models for particular configurations and settings of social innovation, such as in this case.

The paper contributes to a better understanding of the diversity of social innovation possibilities and how extant analytical frameworks may be adapted and expanded to capture such diversity.

The purpose of this paper is to understand the business relationships among the tourism industry stakeholders in conducting collaborative destination marketing activities.

This research takes a case study approach by focusing on the investigation of the business relationships among tourism industry stakeholders in Elkhart County, Indiana. Interviews with five staff members from the Elkhart County Convention and Visitors Bureau as well as 32 tourism industry representatives were conducted in order to answer the research questions.

The interview results indicate that different relationships of cooperation, competition and coopetition coexist among the tourism stakeholders. Four cooperative relationships with various degrees of formalization, integration, and structural complexity are involved. In addition, four factors have been identified as affecting this relationship configuration. The perceived relationship between cooperation and competition was also found to be vital with reference to the marketing of a destination.

Given the exploratory nature and case study approach of the research, caution is required in interpreting the results of the study, particularly in generalizing the study results to other destinations.

The paper provides practical implications to tourism businesses in their efforts to collectively market their destination, particularly in relation to how they balance the relationship between cooperation and competition, individual benefits and common benefits in order to achieve success for both the destination and their individual businesses.

Strategic management is the focus area in this case study, so it is important to consider different sources of information to make strategic decisions. Considering the different options of Wine Cooperative of Vidigueira Cuba & Alvito (ACVCA), it is necessary to know the strengths and weaknesses of each option and identify respective opportunities and threats. Additionally, it is important to know the case study object (such as operating specific characteristics, products and management model); the competition; the evolution of the wine sector in Portugal and worldwide; the evolution of the tourism sector in Portugal and worldwide; and new trends in wine and tourism.

In January 2018, Mr Jose, leader of the Board of Directors (BD) of the ACVCA, one of Portugal’s oldest wine cooperatives, located in the south of the country, in the Alentejo region, is preparing the first meeting with the newly elected BD. Addressing the strategy and sustainability for the next term of the BD is mandatory! Mr Jose will have to open the game and lift the veil. Should all their eggs be put in one basket? Or could diversification be the way? Sustainability, in its three pillars (economic, environmental and social), is mandatory, never forgetting that the cooperators want respective income guaranteed. “We can’t risk everything”, thinks Mr Jose! But ACVCA’s affirmation undoubtedly depends on its ability to take risks, to innovate and seek new answers for new audiences! The BD will have to make decisions that lead not only to the affirmation of the brand but also to its renown and to the ACVCA’s sustainable growth. There are several possible options. However, it is necessary to define a path that guarantees the stability achieved, but that allows new markets to be reached and new challenges embraced: increase production capacity, invest in internationalisation, focus on segmentation through innovation, diversification of product or diversification of business area. Wine tourism is a possible way, but how can it be done sustainably and differently? We will have to use creativity and take advantage of our strengths, traditions and customs, intangible and tangible capital and our material and immaterial heritage. It can be done through Amphora wine, produced from its exclusive centuries-old grape varieties. These issues will have to be discussed with all the BD members in the next meeting. Considering the crucial role of cooperatives in the development of the regions where they are located, the success of the strategy is extremely important not only for ACVCA, but also for all its stakeholders. Strategic management decisions in a cooperative always have a double objective: on the one hand, to satisfy the interests of the cooperators and, at the same time, to meet the interests of the market and assert its positioning in an increasingly competitive sector.

This case study is intended for:▪ undergraduate students in management, agricultural economy and tourism;▪ executive management course students;▪ Master’s students in strategy, marketing, tourism and agricultural economy; and▪ PhD students in social economy and tourism.This case can have different levels of difficulty depending on the scientific area of the students and whether the cycle of studies is more or less advanced. Resolution of the case may require the following pre-requisites:▪ basic-level knowledge on statistics;▪ medium-level knowledge on managerial accounting, economics and finance; and▪ good level of knowledge on strategic management and on cooperativism theories.

The purpose of this study is to explore potential reasons that might explain why locally owned tourism firms cheat the use of backward economic linkages that (when used) might otherwise maximize the economic benefits of the tourism industry for locals.

For this exploratory qualitative case study research design, 25 face-to-face interviews were conducted with various tourism business owners and managers in Puntarenas, Costa Rica.

The findings indicate that while the participants felt that tourism business' economies of scale could be improved if all locally owned businesses purchased within the tourism supply chain they themselves were purchasing outside of the supply chain. This behavior was characterized as a result of a non-cooperative market.

The major implication from the study is a trend that emerged from the data that seems to detect a tragedy of the commons scenario that is rooted in game theory. This scenario provides insight into a problem where tourism business owners and managers indicate an understanding of the value of using local network linkages, but instead cheat the system. A limitation of the study is that case studies may only be generalized to theoretical propositions and not to similar contextual situations.

Mainstream tourism literature has provided quantitative assessments that determine the direct, indirect, induced, and multiplier effects of local links between industries, sectors, and different producers that are used in the tourism supply chain. Findings from these studies indicate that local areas economically benefit when these links are actively used. However, not extensively addressed is identification of why (when most individuals know they may all benefit from the use of said linkages) cheat the system.

The purpose of this study is to provide a synthesis of the state of research on collaborative innovation in tourism and hospitality. It presents a systematic review of the academic literature, and provides insights into the specific issues addressed by studies in this area.

A search of major research databases with multiple keywords was performed to identify relevant articles up to 2017. A total of 79 articles were identified and analyzed according to the following criteria: location of the study, perspective of analysis, methodology, level of analysis and specific themes addressed.

Based on a qualitative thematic analysis, five groups of articles were identified: cooperative behavior of innovating firms, co-creation, collaborative networks for innovation, knowledge transfer and innovation policies.

This study contributes to making the current body of knowledge on collaborative innovation in tourism and hospitality more organized. The analysis of the different issues addressed by the literature could build the foundation for future research.

This study presents a comprehensive review of literature on collaborative innovation in tourism and hospitality. It can serve as a roadmap of literature for both academicians and practitioners, and help stimulate further interest.

Wine tourism is an area of growing interest because of its potential to contribute to regional development and employment at times of rural restructuring, particularly through the development of inter and intra industry networks. This paper provides a review of wine tourism, briefly discusses networks and their value, then analyses the development of wine tourism networks in Australia and New Zealand. The research indicates that although wine tourism network development is being actively encouraged, substantial difficulties exist because of the perception by many in the wine industry that they are not part of tourism. The paper concludes that while the development of new organisational structures to encourage wine tourism development are useful, they must be complimented by research on linkages, education of potential network members in order to close information gaps; and the development of network structures which maximise the overlap and linkages mat exists between the wine and tourism industries.